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What Is Ahrefs?

Ahrefs is trusted by SEOs and marketers worldwide as the ultimate toolset for SEO, powered by industry-leading data. Boasting the #1 most active SEO crawler, Ahrefs crawls the web 24/7, stores vasts amount of data, and makes it easily accessible via its user-friendly user interface. This data is vital for every SEO task, including: keyword research, link building, content marketing, competitive research, website audits, and rank tracking. Designed by SEOs for SEOs, Ahrefs helps you boost any website's organic traffic efficiently, being a key asset for digital marketing success.

Who Uses Ahrefs?

Website owners, SEOs, marketers, agencies, in-house marketing teams, enterprises.

Ahrefs Software - View the organic traffic performance of any website in Ahrefs’ Site Explorer
Ahrefs Software - Analyze any keyword in detail using Ahrefs' proprietary keyword metrics & charts in Ahrefs’ Keywords Explorer
Ahrefs Software - Instantly cluster keywords ideas by parent topic or related terms in Ahrefs’ Keywords Explorer
Ahrefs Software - Audit your website against 170+ SEO issues and keep its health score consant with Ahrefs’ Site Audit
Ahrefs Software - Discover top performing content in your niche and find thousands of link prospects with Ahrefs’ Content Explorer

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Reviews of Ahrefs

Average score

Overall
4.7
Ease of Use
4.4
Customer Service
4.5
Features
4.7
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
77%
4
20%
3
2%
1
1%
Manuel Ángel
Manuel Ángel
SysAdmin in Spain
Verified LinkedIn User
Education Management, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

A very comprehensive and user-friendly SEO toolkit

5.0 2 years ago

Comments: I have had a great experience with Ahrefs. The software is easy to use and the features are very helpful. The customer service is also great. I would definitely recommend Ahrefs to others.For example, the last day in the office, talking with a client that had a website that was not ranking well in Google for any relevant keywords. After conducting a keyword research, we found a set of keywords that had low competition and were relevant to the client's business. We then used Ahrefs to create a link-building campaign and improve the website's on-page SEO. After several months, the website was ranking on the first page of Google for all of the targeted keywords.

Pros:

he most appealing aspect of Ahrefs is its comprehensive and easy-to-use features. As a Seo Specialist, I find the Site Explorer, Keywords Explorer, and Content Explorer to be particularly useful in helping me understand my website's ranking and content performance. Additionally, the Ahrefs blog is a great resource for staying up-to-date on the latest industry news and trends.

Cons:

The price is the only thing I didn't like about Ahrefs. It's a bit pricey, but it's worth it for the features and data it provides.

Ahrefs Response

2 years ago

Sharing your client's success story with us is heart-warming, Manuel, thank you! Stay tuned for more awesome features that are currently being developed. And if you have any further suggestions, please drop us a line at [email protected]. We're open to feedback! :)

Marco Genaro
Marco Genaro
Founder in Bulgaria
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

The best tool for Backlinking and one of the best SEO tools of all the times

5.0 8 months ago

Comments: Is definitely one of the big SEO tools in the market. Although it is pricy, Ahrefs is definitely a must if you're into backlinking campaings. They have unique features that are very useful to perform outreach campaigns.

Pros:

Although I'm a big fan of the audits and traffic estimations, which are very useful for competitor analysis, what I like the most about Ahrefs are their features related to backlinking. Many of these features provide all the information you need to create various types of outreach campaigns and advance your SEO techniques, such as detecting backlinks pointing to 404 pages or identifying unlinked mentions.

Cons:

I found it a bit expensive. That's probably why is only for SEO Pros. Also, it's a bit hard to use at the very beginning.

Ahrefs Response

7 months ago

Hi Marco, Thanks for taking the time to leave us a review! We're big fans of our backlink capabilities, and we're glad to hear you are, too! We'd love more insight into what you found difficult to use at the beginning. We have onboarding webinars and workshops for our customers, and we'd like to know how we can improve these in the future. :) Again, thanks for the kind words, and thanks for choosing Ahrefs!

Paulo
SEO Expert in Brazil
Health, Wellness & Fitness, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Ahrefs is the best option to keyword research

5.0 4 weeks ago New

Pros:

Excellent user interface. You can use it to content insights, competitor analysis and keyword research

Cons:

Price is a bit too expensive, but worth it on long term

Ahrefs Response

4 weeks ago

Hi Paulo, Thanks so much for taking the time to leave a review of our tools. We've put a lot of effort into our UI, and we're happy to hear that you think it's excellent, too. We're working hard to create new and powerful insights for our customers, and we hope you'll continue to find our data and features valuable for a long time to come!

Narek
Narek
CEO in Armenia
Verified LinkedIn User
Design, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Alternatives Considered:

Once a great tool, now a charge oriented garbage

1.0 3 months ago

Pros:

Good competitor keyword analysis tools, good quality site health monitoring

Cons:

Once one of the greatest SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible. We have been AHREFS customers for almost five years, and their recent changes have made us wonder how far this company can go in terms of customer service, customer respect, and pricing schemes. The new scheme is so complicated that your credit card can suddenly charge $1000s without your knowledge. When we contacted to customer support, they told us that beside the $2000 annual fee we pay, we also need to pay $3500 for additional keyword tracking (which we never signed up for, it was migrated from our old account, where usage was free) without our knowing. We decided to stop partnering with ahrefs due its complicated pricing model which scams users and surprisingly charges you and we're moving to different platform now. Usage is not recommended due to the high scam and confusion rate. Recommendation from a company with over 1 million organic monthly traffic and 22 million visitors.

Ahrefs Response

3 months ago

Hi Narek, Thanks for taking the time to leave a review. Sincere apologies for any confusion caused by migrating your subscription to a new plan. Looking over your conversation with support, it sounds like this was an unfortunate misunderstanding that has since been resolved. Just to clarify, you were previously on an Advanced subscription, which allowed 5,000 tracked terms in Rank Tracker. When you switched to a Standard plan in 2022, those limits were reduced to 2,000. Please don't hesitate to contact customer support again in the future if you need further clarification on plan limits. Thank you.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

With ahrefs you can make your website print money

5.0 2 months ago

Comments: I used to had a routine on spoting links, keywords and writing based on the analysis, ahrefs was my everyday tool and always discovered what my competitors were doing.

Pros:

Almost best tool to spot the rankings on your competitors and discover their links. Period. They tried to add website analysis. You can use that part for free under certain conditions.

Cons:

The price gone up lately. The website analysis part is ok but basic.

Ahrefs Response

2 months ago

Hi there, Thanks for taking the time to leave a review! We're thrilled to hear that you got a lot of value out of our Site Explorer and Keywords Explorer tools. But we'd also love to hear more about how you feel we can improve Site Audit! If you get a chance, please do reach out to [email protected] and let us know what you'd like to see changed. :-)