---
description: Learn more about Lytics Customer Data Platform pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: Lytics Customer Data Platform Pricing, Reviews & Features - Capterra Canada 2026
---
Breadcrumb: [Home](/) > [Customer Data Platform Tools](/directory/31334/customer-data-platform/software) > [Lytics Customer Data Platform](/software/175294/lytics-customer-data-platform)
# Lytics Customer Data Platform
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> Lytics combines behavioral data and advanced data science to create personalized digital experiences for savvy customers at scale.
>
> Verdict: Rated **4.4/5** by 9 users. Top-rated for **Likelihood to recommend**.
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## Overview
### Who Uses Lytics Customer Data Platform?
We serve mid-market to enterprise brands in the following categories: CPG, Retail, Media, Entertainment, B2B Technology and Financial Services.
## Quick Stats & Ratings
| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 9 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support Software | 4.4/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |
## About the vendor
- **Company**: Lytics
- **Location**: Portland, US
- **Founded**: 2013
## Commercial Context
- **Pricing model**: Per Feature (Free Trial)
- **Pricing Details**: Please contact Lytics for pricing details.
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Canada, United States
## Features
- Campaign Management Software
- Customer Profiles
- Customer Segmentation
- Personalization Software
## Integrations (64 total)
- AdRoll
- Airship
- Amplitude
- Blueshift
- Braze
- Breeze
- Brevo
- Campaign Monitor by Marigold
- Contentful
- Cordial
- Criteo
- Dotdigital
- Drift
- FullContact
- Google Ads
... and 49 more integrations
## Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat
## Category
- [Customer Data Platform Tools](https://www.capterra.ca/directory/31334/customer-data-platform/software)
## Alternatives
1. [ContactPigeon](https://www.capterra.ca/software/168153/contactpigeon) — 5.0/5 (283 reviews)
2. [DESelect](https://www.capterra.ca/software/197534/deselect) — 4.6/5 (37 reviews)
3. [Meiro](https://www.capterra.ca/software/190554/meiro) — 4.9/5 (22 reviews)
4. [Klaviyo](https://www.capterra.ca/software/156699/klaviyo) — 4.6/5 (524 reviews)
5. [SALESmanago Marketing Automation](https://www.capterra.ca/software/134496/salesmanago-marketing-automation) — 4.5/5 (246 reviews)
## Reviews
### "Great tool" — 4.0/5
> **Aharon** | *November 25, 2020* | Publishing | Recommendation rating: 8.0/10
>
> **Pros**: It's a platform where we can build a lot of audiences based on navigation and other integrations.
It´s easy to use and we don´t demand data or views from BI department
>
> **Cons**: personalization functionality is not good with responsive layouts and also has few features
people from other department is not familiar with how to use. Maybe a lot of videos and training sessions with gamification items would be usefull to learn
>
> In general, I like the solution and use cases that we developed there. But unfortunatelly, people from other departments should invest more time to start to use deeply. I feel that sometimes they have a big dependenvy with the IT department.
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### "Lytics Review" — 4.0/5
> **Khayri** | *January 13, 2021* | Marketing & Advertising | Recommendation rating: 7.0/10
>
> **Pros**: I like the many features of this program.
>
> **Cons**: I feel like the upload and import time is very long. I will admit that Lytics has been improving on this and it has gotten better
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### "Data unification" — 3.0/5
> **Verified Reviewer** | *June 1, 2023* | Computer Software | Recommendation rating: 6.0/10
>
> **Pros**: Lytics allows you to consolidate customer data from various sources, such as website interactions, mobile apps, CRM systems, and marketing channels.
>
> **Cons**: Lytics, like any advanced data platform, may have a learning curve for users who are new to CDPs or data management.
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### "Lytics - Great CDP" — 5.0/5
> **stuart** | *August 13, 2021* | Automotive | Recommendation rating: 10.0/10
>
> **Pros**: WE love the customer segmentation and audience targeting.
>
> **Cons**: We currently don't have any issues with Lytics, One feature I would like is for a mole optimised version that can track a user leaving our site on mobile.
>
> We found it straight forward to intergrade and the customer service has been excellent
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### "Great CDP and accesible" — 5.0/5
> **Verified Reviewer** | *March 8, 2022* | Consumer Goods | Recommendation rating: 10.0/10
>
> **Pros**: Really easy to use segmentations to make new audiences
>
> **Cons**: Its easy to make integrations but there is a lot of information if you're not an IT profile
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## Links
- [View on Capterra](https://www.capterra.ca/software/175294/lytics-customer-data-platform)
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## Structured Data