15 years helping Canadian businesses
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What Is Customer.io?

Customer.io is a customer engagement platform designed for creating data-driven campaigns that reach people across all messaging channels at the right time. Our suite of products includes Journeys, a messaging automation tool for all engagement needs, and Data Pipelines, a customer data platform that connects the entire tech stack. Customer.io offers a winning recipe for effective customer engagement by combining real-time data and personalized messages. Trusted by over 5,500 companies.

Who Uses Customer.io?

Tech-savvy marketers sending personalized, data-driven marketing, product, and transactional messages. Ideal for mid-market SaaS, FinTech, EdTech, mobile apps, marketplace companies, and more.

Where can Customer.io be deployed?

Cloud-based
On-premise

About the vendor

  • Customer.io
  • Founded in 2012

Customer.io support

  • Chat

Countries available

Belgium, Brazil, Canada, Cyprus, Denmark and 18 others

Languages

English

Customer.io pricing

Starting Price:

US$100.00/month
  • Yes, has free trial
  • No free version

Customer.io does not have a free version but does offer a free trial. Customer.io paid version starts at US$100.00/month.

About the vendor

  • Customer.io
  • Founded in 2012

Customer.io support

  • Chat

Countries available

Belgium, Brazil, Canada, Cyprus, Denmark and 18 others

Languages

English

Customer.io videos and images

Customer.io Software - See account performance at a glance from the Dashboard view.
Customer.io Software - Drag and drop messages, time delays, and branches exactly where you want them; so you can build your best cross-channel campaigns yet.
Customer.io Software - View campaign results in real-time.
Customer.io Software - Create data-driven or manual segments in the no-code builder for recipient lists, campaign triggers, filters, conversion goals, and more.
Customer.io Software - Build emails with our industry-leading code editor that helps you navigate code, iterate, and more.
View 6 more
Customer.io video
Customer.io Software - See account performance at a glance from the Dashboard view.
Customer.io Software - Drag and drop messages, time delays, and branches exactly where you want them; so you can build your best cross-channel campaigns yet.
Customer.io Software - View campaign results in real-time.
Customer.io Software - Create data-driven or manual segments in the no-code builder for recipient lists, campaign triggers, filters, conversion goals, and more.
Customer.io Software - Build emails with our industry-leading code editor that helps you navigate code, iterate, and more.

Features of Customer.io

  • AB Testing
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • App Notifications
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Contact Database
  • Contact Management Software
  • Content Management System (CMS) Software
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customizable Fields
  • Customizable Templates
  • Data Capture and Transfer
  • Data Connectors
  • Data Import/Export
  • Data Synchronization
  • Drip Campaigns
  • Email Campaign Management
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • Lead Capture Software
  • Lead Management Software
  • Lead Qualification
  • List Management
  • Marketing Automation Software
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Data Sources
  • Notification Editor
  • Personalization Software
  • Push Notifications Software
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Notifications
  • Segmentation
  • Subscriber Management
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Visual Workflow Management
  • WYSIWYG Editor
  • Web Notifications
  • Workflow Management Software

Alternatives to Customer.io

Outreach is the only AI-powered Sales Execution Platform that helps sales teams efficiently create more pipeline and close more deals.
Braze (formerly Appboy) is a lifecycle engagement platform that forms strong bonds between people and the brands they love.
100k+ Shopify, WooCommerce, and Wix ecommerce stores trust us for our easy newsletters, email marketing, SMS and lead capturing.
Leanplum is a leading multichannel customer engagement platform that helps build brand loyalty and grow revenue.
Twilio SendGrid is the leading cloud-based email delivery platform, trusted by over 80,000 of the world's fastest-growing brands. Learn more about SendGrid
Twilio Segment is the world’s leading Customer Data Platform (CDP). Join the 25,000+ companies using Segment.
Drip is a customer-first automation platform that empowers online retailers to take ownership of each stage of their customer’s journey
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Learn more about HubSpot Marketing Hub
Transactional email API service for developers. Powerful APIs that enable you to send, receive and track email effortlessly. Learn more about Mailgun

Reviews of Customer.io

Average score

Overall
4.7
Ease of Use
4.4
Customer Service
4.7
Features
4.4
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
75%
4
22%
3
3%
Orian
Orian
Growth Director in France
Verified LinkedIn User
Computer & Network Security, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Modern marketing automation platform with powerful data integration capabilities

5.0 6 months ago

Pros:

As a SaaS company, product data integration was a key decision factor when picking our MAP. Customer.io was by far the best at leveraging product data in emails and became a key part of our workflow to detect and activate leads from Product.

Cons:

The initial setup was quite complex because of what we wanted to do, but the Customer Success rep was very helpful.

Alternatives Considered: HubSpot Marketing Hub and ActiveCampaign

Reasons for Choosing Customer.io: We wanted to go for a "best of breed" approach and did not need most Hubspot for Marketing capabilities. Also, data integration.

Switched From: HubSpot Marketing Hub

Reasons for Switching to Customer.io: Data integration capabilities and a pricing structure that worked with our metrics.

Pedro
Head of Marketing in Portugal
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Our go-to automation software

5.0 last month New

Comments: Overall my team is very happy with the software and we would recommend it.

Pros:

It's very easy to use and does 90% of what you'd need to automate your marketing.

Cons:

Some of the UI choices over time have become worst, like elements covering crucial elements (eg. minimap when editing an email), and their push to become more of a CDP than a marketing software has made the platform more cluttered for those who, like me, want to use it for marketing automation. Lastly, but possibly most importantly, the fact that we still can't DUPLICATE a campaign is absurd. Having to re-create campaign settings each time is such a time waste, for a seemingly obvious (And simple) feature.

Alternatives Considered: ActiveCampaign and Klaviyo

Reasons for Choosing Customer.io: Customer.io is much more capable of managing multi-channel campaigns, with complex segmentation.

Switched From: Mailchimp

Reasons for Switching to Customer.io: Price and ease-of-use.

Suzan
Growth Marketeer in Netherlands
Retail, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Good service, interface somehow difficult and less user friendly than other systems

3.0 10 months ago

Comments: Good

Pros:

Great and quick customer service, broadcast function works well

Cons:

The data functions and the somehow difficult interface of campaigns and flow-building

Arnaud
Arnaud
Co-Founder & CEO in France
Verified LinkedIn User
Computer Software, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

The best email marketing tool for SaaS but expensive

5.0 3 months ago

Pros:

Customer.io is the Klavyo of email marketing sequences but for SaaS businesses in my opinion. We had a great experience with the software and it brought us great open rates once you have set up custom domain tracking. It's very easy to use as well for how complex the software is.

Cons:

Frankly everything was great except the pricing which is a bit expensive when you're starting out. They have a free plan for 6 months but then it's a big jump from free to paid, wish they had an intermediate plan at the time. It made us considering other choices.

Alternatives Considered: SendGrid

Reasons for Switching to Customer.io: I chose Customer.io because it was more adapted to SaaS softwares.

Joana
Joana
Customer Operations Specialist in Portugal
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Complete feature-set and excellent support

5.0 6 months ago

Pros:

Even though at first it might have a longer learning curve (because there are several functionalities we can make use of), I think it compensates having the ability to create complex workflows for email campaigns: there are several functionalities available, and we're always able to create the flows we ideate. I particularly like the “draft” option to test campaigns I've just set up and made live and that we're able to integrate with other data platforms, that enrich our trigger and filter capabilities.Excellent customer support. Even though we're not on the Premium plan, any of the queries we submit are answered within 24 hours and have detailed explanations or workarounds for the issues presented.They also have interesting webinars from time to time, with quite specific topics and tips.

Cons:

Unfortunately, we're unable to move a contact manually within a workflow; which is particularly important for exceptional cases that we might want to override the rules because of a human or sync error. Another feature I'd like to have (but also seems to be missing from most similar tools), is the ability to have custom reports – though I wouldn't need this very often, thus it's not a dealbreaker at this point.The pricing is somewhat expensive, and we're not able to temporarily downgrade the plan (if by any chance our business has a seasonality).

Alternatives Considered: ActiveCampaign, Sender, SALESmanago Marketing Automation, SendGrid, Drip, GetResponse, Omnisend, Mailchimp, Mailjet and Intercom

Reasons for Switching to Customer.io: Customer.io had more functionalities and/or better deliverability rate than GetResponse, Sender, Omnisend and Drip. It had also much better support than Sendgrid. It was less expensive than Salesmanago, Mailchimp and ActiveCampaign, though these options seemed also very complete and with excellent support. Mailjet was close when taking the final decision, as it also served well our needs and would be cheaper; that would be most likely our plan B. Finally, Intercom was also considered, but we ended up discarding the option as there was no specific email marketing plan. The functionality is available, but ends up not having a competitive price at all.