--- description: Learn more about Customer.io pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Customer.io Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Customer.io](/software/174023/customer-io) # Customer.io Canonical: https://www.capterra.ca/software/174023/customer-io Page: 1 / 5\ Next: [Next page](https://www.capterra.ca/software/174023/customer-io?page=2) > Customer.io is software that helps businesses create personalized experiences across channels using first-party data. > > Verdict: Rated **4.7/5** by 87 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Customer.io? Customer.io is used by marketers, product teams, engineers, SaaS companies, EdTech organizations, FinTech businesses, marketplaces, healthcare providers, and enterprises. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 87 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support Software | 4.5/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Customer.io - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$100.00 - **Pricing model**: Usage Based - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Belgium, Brazil, Canada, Cyprus, Denmark, Egypt, France, Germany, Ireland, Israel, Italy, Malta, Mexico, Netherlands, New Zealand, Norway, Russia, South Africa, Sweden, Switzerland and 4 more ## Features - A/B Testing - Access Controls/Permissions - Activity Dashboard - Alerts/Notifications - App Notifications - CAN-SPAM Compliance - CRM Software - Campaign Analytics - Campaign Management Software - Campaign Planning - Campaign Scheduling - Channel Management Software - Contact Database - Contact Management Software - Content Management System (CMS) Software - Conversion Tracking - Customer Database - Customer Experience Management - Customer History - Customer Profiles - Customer Segmentation - Customizable Templates - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Synchronization - Email Management Software - Email Tracking Software - Engagement Tracking - Event Triggered Actions - Lead Capture Software - Lead Management Software - Lead Qualification - Marketing Automation Software - Mobile Optimization - Multi-Channel Communication - Multi-Language - Multiple Data Sources - Personalization Software - Push Notifications Software - Reporting/Analytics - SMS Marketing - SMS Notifications - Segmentation - Subscriber Management - Template Management - Third-Party Integrations - Visual Analytics - WYSIWYG Editor - Web Notifications ... and 5 more features ## Integrations (136 total) - AWS Lambda - Acuity Scheduling - AdRoll - Aha\! - Airtable - Amazon Polly - Amazon Redshift - Amazon S3 - Amplitude - Appcues - AppsFlyer - Asana - AtomX Live Chat - Attribution - Azure Blob Storage ... and 121 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Chat ## Category - [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software) - [Customer Data Platform Tools](https://www.capterra.ca/directory/31334/customer-data-platform/software) - [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software) - [Customer Engagement Software](https://www.capterra.ca/directory/30906/customer-engagement/software) - [Data Management Software](https://www.capterra.ca/directory/31003/data-management/software) ## Alternatives 1. [Constant Contact](https://www.capterra.ca/software/31898/constant-contact) — 4.3/5 (2943 reviews) 2. [Brevo](https://www.capterra.ca/software/132996/brevo) — 4.6/5 (3512 reviews) 3. [Gmail](https://www.capterra.ca/software/202338/gmail) — 4.8/5 (13519 reviews) 4. [Mailchimp](https://www.capterra.ca/software/110228/mailchimp) — 4.5/5 (17676 reviews) 5. [MailerLite](https://www.capterra.ca/software/136603/mailerlite) — 4.7/5 (2322 reviews) ## Reviews ### "Super easy to setup" — 4.0/5 > **Verified Reviewer** | *May 30, 2025* | Computer Software | Recommendation rating: 7.0/10 > > **Pros**: Low cost, good automation and search options. UI looks good, and no one on my team needed to look at documentation to use it. It was easy for our developers to connect Customer Io into our platform. > > **Cons**: I feel like Keap does everything they do a bit better in terms of customizing options for a lower price. That being said Customer Io does look better and is easier to use. ----- ### "Ease of use." — 4.0/5 > **Eniola** | *November 21, 2024* | Mental Health Care | Recommendation rating: 10.0/10 > > **Pros**: It is very easy to use, even for someone who is just starting marketing or is not a professional. > > **Cons**: The functionalities are quite limited when it comes to marketing and that was why I switched. ----- ### "Great product, not the cheapest though" — 5.0/5 > **Noga** | *October 2, 2025* | Financial Services Software | Recommendation rating: 8.0/10 > > **Pros**: As a brand that has both a website and an app, Customer.io combined everything we needed to send customer journey messages across various channels: Push, in-app, email, and sms. > > **Cons**: The pricing model didn't make sense for our growing company, as you pay for all the contacts in your account, regardless of if they're active or not. > > The UI/UX was very user friendly and easy to use. You don't need any special training in order to be able to build sophisticated flows. ----- ### "Powerful if you invest a lot of time into learning the UI" — 5.0/5 > **Paul** | *July 30, 2025* | Financial Services Software | Recommendation rating: 7.0/10 > > **Pros**: Very configurable, good tracking of comms, including Human vs Machine Opened statuses on emails. Very reliable > > **Cons**: It can be difficult to search for specific emails as the UI is not the most intuitive, especially for new users. Template editing is also not straightforward for non-power-users. > > Very performant, highly configurable, but not the easiest UI for maintenance, configuration, or searching ----- ### "Powerful and flexible messaging platform for those ready to invest the time" — 5.0/5 > **Katie** | *August 25, 2025* | Leisure, Travel & Tourism | Recommendation rating: 8.0/10 > > **Pros**: Customer.io gives us complete control over messaging, email, SMS, push, in‑app, with smart workflows and segmentation based on real behavior. It’s configurable, reliable, and great for personalized customer journeys > > **Cons**: The UI can feel overwhelming at first, especially for non‑technical users, searching for past messages or editing templates isn’t intuitive. Also, pricing and support has room to improve for smaller teams. > > Customer.io is a powerful marketing automation platform. It lets us build data‑driven campaigns across email, SMS, push, and more with fine control and smart triggers. It’s reliable and scalable, though it takes effort to master, and pricing can be steep for newcomers. ----- Page: 1 / 5\ Next: [Next page](https://www.capterra.ca/software/174023/customer-io?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/174023/customer-io) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data