Bloomreach

Exponea

Comments: With Exponea we are able to introduce to our customer their each individual consumer with its unique digital behavior, explore the real performance of Marketing Campaigns investments and use Automation to understand and drive unexplored sales potential. Using various analytical functions (segmentation, attribution, funnels and retention analysis) we are able to understand "what is happening in real time" and what needs to be done trough communication channels (SMS, email, layers…) to improve the sales performance for our customer.

Bloomreach has been a great tool in getting us improving our system

Comments: I am really enjoying it as a daily user, it makes my job a whole lot easier and I have learned a lot through it.

Pros:

I like the ease of use of the asset builder and the email builder. Scenarios as well are logically laid out and I have throughly enjoyed the course I have taken through Bloomreach Academy

Cons:

We currently have a data implementation issue, but I am not letting it get in the way of using the tool as much as I possibly can whilst it gets fixed in the background

I am a user who works in Hippo daily.

Pros:

I enjoy the ease of use that Hippo offers. Prior to my current position I had never used a CMS before and I picked up Hippo within a week. I also appreciate the dedicated customer service that we have received so far.

Cons:

We are currently using Hippo 10 and we have a constant problem with the CMS freezing. In addition, this version of the program seems pretty limited in terms of templates.

A digital experience platform that helps businesses create and deliver personalized experiences.

Comments: Bloomreach is a powerful platform that provides businesses with the tools they need to deliver personalized experiences across multiple channels. Its AI-powered personalization, multichannel support, content management capabilities, analytics and reporting, and e-commerce integrations make it a popular choice among businesses.

Pros:

AI-powered personalization: Bloomreach leverages artificial intelligence and machine learning algorithms to deliver personalized experiences to customers, including personalized product recommendations and search results.Multichannel support: Bloomreach supports multiple channels, including web, mobile, and social media, making it easy for businesses to create and deliver consistent experiences across all touchpoints.Analytics and reporting: Bloomreach provides comprehensive analytics and reporting capabilities, allowing businesses to track their website and digital channel performance and make data-driven decisions.

Cons:

Complex implementation: Implementing Bloomreach can be complex, requiring significant technical expertise and resources.Cost: Bloomreach is a premium platform and may be cost-prohibitive for some businesses, particularly smaller ones.

Great platform for demanding users

Comments: I've been using Bloomreach platform for the last 3 years in a high scale business (retail, 20+ markets) and it proved both on Bloomreach company and platform side to be reliable partner that helps a lot to develop business and drive revenue and customer retention.

Pros:

(+) platform stability and reliability(+) pretty easy to integrate(+) helpful, fast support(+) powerful scenario handling including omnichannel communication(+) first-party data collection and analytical possibilities(+) ease to work with product recommendations and on-site formats(+) personalization possibilities thanks to jinja language(+) Bloomreach academy(+) AB testing capabilities

Cons:

(-) there is not predefined templates for use cases so you have to do all on your own (but it's planned to change very soon with plug & play library)(-) Single Customer View card is very simple, not very informative in terms of customer value summary (i.e. CLV, probability to buy, recommended products)(-) there could be more educational or how-to materials, webinars (there is Academy but it's paid) to learn more how to take full advantage of the platform(-) experiments module is not scalable - can't run one test on multiple pages i.e. PDPs (each page is separate test)