---
description: Learn more about Affinity pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Affinity Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [Affinity](/software/172301/affinity)

# Affinity

Canonical: https://www.capterra.ca/software/172301/affinity

> Affinity is the AI-first private capital CRM that turns relationship intelligence into action across the investment lifecycle.
> 
> Verdict: Rated **4.7/5** by 3 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Affinity?

Built for relationship-driven industries, Affinity can be used by teams ranging from financial services (firms that deploy capital into companies) to professional services firms to corporates.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 3 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support Software | 4.7/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Project Affinity

## Commercial Context

- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Contact Affinity for pricing details.
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, France, Germany, Ireland, Italy, Netherlands, New Zealand, Singapore, South Africa, United Arab Emirates, United Kingdom, United States

## Features

- Activity Dashboard
- Campaign Management Software
- Contact Management Software
- Data Import/Export
- Document Storage
- Email Marketing Software
- Interaction Tracking
- Lead Capture Software
- Lead Management Software
- Mobile Access
- Pipeline Management
- Reporting/Analytics
- Sales Pipeline Management
- Sales Reports
- Task Management Software
- Workflow Management Software

## Integrations (10 total)

- Box
- Dropbox
- Eventbrite
- Google Drive
- HubSpot CRM
- Mailchimp
- Microsoft Teams
- Salesforce Platform
- Slack
- Typeform

## Support Options

- Email/Help Desk
- Knowledge Base Software
- 24/7 (Live rep)
- Chat

## Category

- [CRM Software](https://www.capterra.ca/directory/2/customer-relationship-management/software)

## Related Categories

- [CRM Software](https://www.capterra.ca/directory/2/customer-relationship-management/software)
- [Lead Management Software](https://www.capterra.ca/directory/30017/lead-management/software)

## Alternatives

1. [HubSpot CRM](https://www.capterra.ca/software/152373/hubspot-crm) — 4.5/5 (4481 reviews)
2. [Salesforce Sales Cloud](https://www.capterra.ca/software/61368/salesforce) — 4.4/5 (18804 reviews)
3. [Zoho CRM](https://www.capterra.ca/software/155928/zoho-crm) — 4.3/5 (6993 reviews)
4. [Bigin by Zoho CRM](https://www.capterra.ca/software/204998/bigin-by-zoho-crm) — 4.7/5 (742 reviews)
5. [eWay-CRM](https://www.capterra.ca/software/152769/eway-crm) — 4.5/5 (825 reviews)

## Reviews

### "Great tool for investor relations" — 5.0/5

> **Verified Reviewer** | *November 14, 2021* | Internet | Recommendation rating: 9.0/10
> 
> **Pros**: We use Affinity to manage our investor relations. What I like most:
- It is really intuitive and easy to get started
- GDPR, data security...big topics for us in Germany especially in this context
- Great pipeline analytics to keep a realistic assessment
> 
> **Cons**: - No integration with Pipedrive where we historically also have quite some conversations stored.

-----

### "Affinity is brilliant" — 5.0/5

> **gaby** | *July 22, 2020* | Commercial Real Estate Software | Recommendation rating: 10.0/10
> 
> **Pros**: The ease of functionality with Affinity is really what sets it apart from it's competitors - helping both relationship-building and the customer acquisition journeys be as effective as possible\!
> 
> **Cons**: Genuinely - nothing. I think the team have considered functionality really well and it works well for my needs.

-----

### "Productive CRM for PC & mobile" — 4.0/5

> **Karan** | *August 6, 2022* | Computer Software | Recommendation rating: 8.0/10
> 
> **Pros**: Easy-to-use CRM that tracks conversations, attachments, and sends reminders. 
The Gmail chrome extension is incredibly useful.
The mobile app is quite powerful compared to other CRM apps.
> 
> **Cons**: The platform is quite slow (like most CRMs) and tiresome to use this on a day to day basis 
Limited analytics/reports offered  
Email customization \& analytics can be a great value add
> 
> Facilitates collaboration across several team functions and helps manage customer relations in a better way\! 
Increased responsiveness of the platform can make the experience much user friendlier\!

## Links

- [View on Capterra](https://www.capterra.ca/software/172301/affinity)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/172301/affinity> |
| de-AT | <https://www.capterra.at/software/172301/affinity> |
| de-CH | <https://www.capterra.ch/software/172301/affinity> |
| en | <https://www.capterra.com/p/172301/Affinity/> |
| en-AE | <https://www.capterra.ae/software/172301/affinity> |
| en-AU | <https://www.capterra.com.au/software/172301/affinity> |
| en-CA | <https://www.capterra.ca/software/172301/affinity> |
| en-GB | <https://www.capterra.co.uk/software/172301/affinity> |
| en-IE | <https://www.capterra.ie/software/172301/affinity> |
| en-IL | <https://www.capterra.co.il/software/172301/affinity> |
| en-IN | <https://www.capterra.in/software/172301/affinity> |
| en-NZ | <https://www.capterra.co.nz/software/172301/affinity> |
| en-SG | <https://www.capterra.com.sg/software/172301/affinity> |
| en-ZA | <https://www.capterra.co.za/software/172301/affinity> |
| fr | <https://www.capterra.fr/software/172301/affinity> |
| fr-BE | <https://fr.capterra.be/software/172301/affinity> |
| fr-CA | <https://fr.capterra.ca/software/172301/affinity> |
| fr-LU | <https://www.capterra.lu/software/172301/affinity> |
| it | <https://www.capterra.it/software/172301/affinity> |
| nl | <https://www.capterra.nl/software/172301/affinity> |
| nl-BE | <https://www.capterra.be/software/172301/affinity> |

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