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What Is HubSpot Marketing Hub?

HubSpot offers a powerful suite of tools that help you turn visitors into leads. You'll get lead flows, forms, kickback emails, analytics, and more -- all designed to make it easy for you to efficiently grow your business. Capture leads, learn who they are and what they're interested in, and optimize your marketing based on data, not guesswork. Start growing your business today with HubSpot Marketing Hub.

Who Uses HubSpot Marketing Hub?

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

Where can HubSpot Marketing Hub be deployed?

Cloud-based
On-premise

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot Marketing Hub support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot Marketing Hub pricing

Starting Price:

US$15.00/month
  • Yes, has free trial
  • Yes, has free version

HubSpot Marketing Hub has a free version and offers a free trial. HubSpot Marketing Hub paid version starts at US$15.00/month.

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot Marketing Hub support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot Marketing Hub videos and images

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Features of HubSpot Marketing Hub

  • A/B Testing
  • Activity Dashboard
  • Alerts/Notifications
  • Audit Management
  • Automated Publishing
  • CAN-SPAM Compliance
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management Software
  • Content Management System (CMS) Software
  • Conversion Tracking
  • Customer Segmentation
  • Dashboard Software
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing Software
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Lead Segmentation
  • Link Management
  • Marketing Automation Software
  • Mobile Optimization
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Performance Metrics
  • Pipeline Management
  • Post Scheduling
  • ROI Tracking
  • Real Time Editing
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring Software
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking

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Reviews of HubSpot Marketing Hub

Average score

Overall
4.5
Ease of Use
4.3
Customer Service
4.4
Features
4.4
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Rakesk
Rakesk
Data Entry Specialist in US
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Nice Marketing Campaigns Monitoring and Lead Capture Platform.

5.0 2 weeks ago New

Comments: Marketing insights collection and sales projects management to capturing of leads through the product is more effective.

Pros:

Sales operations management and easy marketing campaign management system and the advertising features and content management the platform is excellent. Creating several campaigns data analytics is faster and the coordination across teams on different projects is amazing.

Cons:

I have zero problem which i can underline, especially from the product production and performance.

Smita
Developer in US
Computer Software, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

best Email marketing software

5.0 2 months ago New

Pros:

It has a very useful calendaring system. The social media integration system is very well designed and makes it easy to share. It has robust reporting and useful dashboards. Its very easy to use API's as well.

Cons:

If you compare it with other similar softwares it can be a little expensive especially for smaller customers. The account management features are a difficult to navigate. Setting up dashboards for the first time can be little cumbersome.

Alternatives Considered: Twilio

Reasons for Choosing HubSpot Marketing Hub: It was based on customer's request due to various reasons

Switched From: Marketo Engage

Jonathan
Chief Button Pusher in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Internal or External - Solid Email Management, Data Collection and CRM

3.0 2 months ago New

Comments: It did the job we needed it for within the confines of one tech product w/o needing separate services. Typically we'd need an ESP like MailChimp + Landing Page/Funnel Designer like ClickFunnels + CRM like LeadsPedia + plugins to make sure they all spoke to each other. I did all of those things in HubSpot.

Pros:

It made using all of the elements under one brand/UX easier to manage. The email portion was effective and tied in with the landing pages we created which then sorted our B2B CRM. It was an effective tool.

Cons:

It has a bit of a learning curve and there are plenty of features we haven't used simply because they appear to be complicated and not self explanatory.

Alternatives Considered: ClickFunnels, LeadsPedia and Mailchimp

Reasons for Choosing HubSpot Marketing Hub: I'd used the three separate services in different ventures in the past. Someone turned me onto HubSpot and showed me I could do all three in one.

Switched From: ClickFunnels, LeadsPedia and Mailchimp

Reasons for Switching to HubSpot Marketing Hub: I used them before, but someone showed me HubSpot could do it all, including the email part. That was the biggest selling point.

Lindsey Raye
Lindsey Raye
VP of Marketing in US
Verified LinkedIn User
Events Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot was an Expensive Game-changer

5.0 3 months ago

Comments: Loved it and hope to get it again once I get back to my office

Pros:

I was able to segment all of my visitors to be able to create messaging that was simple, great photos and a quick info to either view more or request more info from us

Cons:

EXPENSIVE. Luckily I knew what to do but paying $36,000 year was a lot. And the email and landing page design manger is really tough for anyone without HTML experience- thankfully I did

Alternatives Considered: Salesforce Marketing Cloud, Dynamics 365 and Lead Liaison

Reasons for Choosing HubSpot Marketing Hub: I needed better info about my contacts in order to accurately identify and target them based on their events and prior history with us

Switched From: Mailchimp Transactional Email and CMPRO

Reasons for Switching to HubSpot Marketing Hub: The ability to keep all the analytics and workflows based on many different factors

Abhishek
Abhishek
Manager outreach and communication in India
Verified LinkedIn User
Education Management, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

User friendly but moderate learning curve

4.0 last week New

Comments: Our overall conversion rate increased for 18% to 29% after we started using hubspot... We still have to completely utilize the features and I am sure we will hit over 35% in next year..

Pros:

User friendly interface with all major features available in basic subscription.. campaign management is very easy and tracking campaign results is very detailed and analytics is very helpful. Email marketing and communication tool is very easy to use and creating email template is very easy and one can design responsive email templates with easy drop and design tool.

Cons:

The platform itself has some learning curve..one need some moderate time to learn each and every feature. Though they have video tutorials but still you may need to take some YouTube tutorial if you have never used a marketing tool before..

Alternatives Considered: Zoho CRM and LeadSquared

Reasons for Switching to HubSpot Marketing Hub: Hubspot have better features compared to price charged by other options .