What Is HubSpot Marketing Hub?

HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, you can create exciting content that gets found online with built-in SEO optimization. Convert more leads with landing pages that take minutes to build, and add a form, CTA, or live chat with ease. Delight leads with world-class marketing automation and email marketing. Get started for free.

Who Uses HubSpot Marketing Hub?

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

Where can HubSpot Marketing Hub be deployed?

Cloud-based
On-premise

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot Marketing Hub support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot Marketing Hub pricing

Starting Price:

US$50.00/month
  • Yes, has free trial
  • Yes, has free version

HubSpot Marketing Hub has a free version and offers a free trial. HubSpot Marketing Hub paid version starts at US$50.00/month.

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot Marketing Hub support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot Marketing Hub videos and images

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Features of HubSpot Marketing Hub

  • AB Testing
  • Alerts/Notifications
  • Audit Management
  • Automated Publishing
  • CAN SPAM Compliance
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management Software
  • Content Management System (CMS) Software
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Templates
  • Dashboard Software
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing Software
  • Event Triggered Actions
  • For Small Businesses
  • Form Builder
  • Image Library
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Management Software
  • Lead Qualification
  • Lead Segmentation
  • Link Management
  • List Management
  • Marketing Automation Software
  • Mobile Optimized Emails
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Prospecting Tools
  • Publishing Options
  • ROI Tracking
  • Reporting/Analytics
  • SEO Management
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Monitoring Software
  • Subscriber Management
  • Template Management
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking

Alternatives to HubSpot Marketing Hub

EngageBay is a simple, affordable all-in-one marketing, sales and service CRM software to acquire, engage, nurture, close leads. Learn more about EngageBay
Ortto is a customer data platform, business intelligence tool, and marketing automation all-in-one.
NetSuite, the world’s #1 cloud ERP, gives you the visibility and control you need to make smart decisions and grow with confidence. Learn more about NetSuite
Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution. Learn more about Zoho CRM
World's most popular software for creating blogs and websites. It is open source software that is free to use.
Act-On is a marketing automation leader that offers solutions for marketers to engage targets throughout the customer lifecycle.
High-end solution designed for sales, collaboration, communication, social networking, and workflow management. Learn more about Bitrix24
The smarter way for small businesses to do great work Keap organizes your client information & daily work in one place, freeing you up

Reviews of HubSpot Marketing Hub

Average score

Overall
4.5
Ease of Use
4.3
Customer Service
4.4
Features
4.4
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Eunice
Founder in US
Education Management, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

Robust and Affordable

5.0 3 weeks ago New

Comments: I’m SO glad I listened to my implementation team. I’ve tried several other platforms that were at least 3x as expensive for less functionality. Since moving to Hubspot, we simplified our tech stack which helped us save money and make money without all the fuss that other apps created. It’s a must have for small businesses that don’t mind spending the time to implement the RIGHT tool.

Pros:

Hubspot is the all in one marketing and CRM solution I didn’t know my company needed. Though it’s not necessarily intuitive at first, the learning curve led to a major payoff quickly now that we have our website, lead magnets and funnels all set up it’s a magical suite of simply integrated functions that make life so much easier.

Cons:

Unfortunately Some of the website and landing page templates lack creativity and can be a bit buggy. It’s also sometimes difficult to remember where certain functions live but the integration with other apps and seamless connections within the portal make up for the 5 seconds of confusion.

Alternatives Considered: Salesforce Sales Cloud and SamCart

Reasons for Choosing HubSpot Marketing Hub: Click funnels was too expensive and did not integrate easily with other apps in our tech stack.

Switched From: ClickFunnels

Reasons for Switching to HubSpot Marketing Hub: Pricing and ease of use were top factors

Hugo
Marketing Manager in France
E-Learning, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

The best all-in-one Marketing platform I've used so far

4.0 3 months ago

Comments: It's the tool our Marketing team use every day. Beyond making us generating new leads, it helps us communicating simply with our Sales teams, who now speak the same language as we do.

Pros:

Hubspot contains most of what a modern marketer needs: email marketing, automation, workflows, social media planification, chatbot, CTAs, lead gen forms, landing pages, content management... The best remains that it is directly integrated to the Hubspot CRM and Sales platforms, which make your Sales-Marketing processes fluid.

Cons:

The worst thing in Hubspot is that the software itself is quite long to respond. Pages can take several seconds to load. If you've used a CRM tool such as Pipedrive, you'll probably think loading times are endless... But you get used to it.

Alternatives Considered: Marketo Engage and Plezi

Reasons for Choosing HubSpot Marketing Hub: We were missing marketing automation features on Pipedrive.

Switched From: Pipedrive

Reasons for Switching to HubSpot Marketing Hub: Hubspot was better for our company size. We were too big for Plezi and too small for Marketo.

Brittany
SMB Owner, NP Exec Direct in US
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Most Comprehensive 360 Marketing Product on The Market, But Can Be Cumbersome (Takes Time)!

5.0 4 months ago

Pros:

HubSpot is the most comprehensive, 360-degree marketing hub especially for lead generation, data capturing, storing prospect and active customer and audience-specific data... as well as actually DOING something with all that information. It is repeatedly the software I've been introduced to or expected to use and implement in a larger way within MarComm teams for 10+ years because of its hold on the delicate, important market of transmuting the capturable data into future sales, future loyal customers, and even data that makes SENSE (i.e. explaining ROI in a non-abstract way).

Cons:

It can be pretty cumbersome, complicated to teach without the use of a HubSpot sales rep or experienced customer service agent at the company. That is kind of to be expected as there is a LOT going on in the app, though. I have been at companies that have never even scratched the service as to what HubSpot is capable of, so that's something to think about before buying and implementing as the services can get more costly depending on adds/integrations as well as your company and team size(s).

Mike
Mike
Marketing consultant in Netherlands
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Great Marketing Software for Agencies

4.0 4 months ago

Comments: I use HubSpot Marketing Hub to help my business. I have been using it for a while and it has helped me a lot. It makes marketing easy and effective. I like that HubSpot is always updating its software so that we can change our strategies quickly if we need to. The only thing I didn't like about HubSpot was the price

Pros:

The thing I like best about HubSpot is that it makes marketing easy and effective. From the get-go, HubSpot has made marketing easy and effective for our team. Since we are an agency, we need to be able to quickly adapt and change strategies on the fly. HubSpot's software is constantly evolving and updating which enables us to do just that. If you're looking for a marketing solution that will make your life easy, I highly recommend HubSpot!

Cons:

The thing I liked least about HubSpot was the pricing. It was a little more expensive than some of the other options out there. However, the quality and features of HubSpot were well worth the price.

Alternatives Considered: SharpSpring from Constant Contact and Marketo Engage

Reasons for Choosing HubSpot Marketing Hub: We switched from SendinBlue because HubSpot provides more features for our team. We were able to get more done with HubSpot and it made our marketing more effective. The price was a little higher, but the quality was worth it.

Switched From: Sendinblue

Reasons for Switching to HubSpot Marketing Hub: HubSpot Marketing Hub is more user-friendly and provides more features than sharpspring and marketo. HubSpot is always updating its software so that we can change our strategies quickly if we need to, which is a major plus. (Marketo pricing was even higher if we wanted everything).

Mohammad
Demand generation lead in UK
Computer Software, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

An outstanding all in one marketing platform

4.0 4 months ago

Comments: We got the all-in-one marketing platform 'Hubspot' to manage all our marketing campaigns, and emails, create landing pages, check the SEOs, manage leads, etc. This platform is very easy to use and offers great integration.

Pros:

-Perfect platform for creating and managing all your marketing campaigns. -Offers great integration with other platforms. -Offers great UX/UI, with plenty of free training available at Hubspot academy -Easy to manage leads, segment your audiences -Easy to create landing pages, workflows for marketing automation, and emails -

Cons:

-The feature for managing social media is not the best, does good scheduling but could be improved -The pricing is too much, as you move forward to the next tier - it is very expensive -Reporting is confusing, there are limits on reports and dashboards and they are very basic

Alternatives Considered: Pardot

Reasons for Choosing HubSpot Marketing Hub: New hire wanted to use HubSpot

Switched From: Keap