--- description: Learn more about Looker pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Looker Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Business Intelligence Software](/directory/23/business-intelligence/software) > [Looker](/software/169053/looker) # Looker Canonical: https://www.capterra.ca/software/169053/looker Page: 1 / 13\ Next: [Next page](https://www.capterra.ca/software/169053/looker?page=2) > Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights. > > Verdict: Rated **4.5/5** by 286 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Looker? Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 286 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support Software | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing model**: Other (Free Trial) - **Pricing Details**: Looker pricing is entirely custom, with three main plans (Standard, Enterprise, Embed) tailored to different use cases. Numeric pricing values are not disclosed, and customers must contact sales for quotes. A free trial is offered, but details on duration and credit card requirements are not provided. Payment frequency is annual, and pricing models are based on platform and user licensing. License types include Developer, Standard, and Viewer users, each with specific access levels. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) - **Supported Languages**: Brazilian Portuguese, Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Japan, Singapore, United Kingdom, United States ## Features - API - Ad hoc Reporting - Alerts/Notifications - Attribution Modeling - Behavioral Analytics - Benchmarking - Campaign Management Software - Campaign Tracking - Collaboration Tools - Conversion Tracking - Cross Channel Attribution - Customizable Dashboard - Dashboard Creation - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Management Software - Data Visualization Software - Drag & Drop - Forecasting - Forms Management - Functions/Calculations - Goal Setting/Tracking - High Volume Processing - Interactive Reports - Mobile Access - Multi-Channel Attribution - Multi-Touch Attribution - Multivariate Analysis - Performance Metrics - ROI Tracking - Real-Time Analytics - Regression Analysis - Reporting & Statistics - Reporting/Analytics - Scheduled/Automated Reports - Search/Filter - Self Service Data Preparation - Self-service Analytics - Sensitive Data Identification - Strategic Planning Software - Text Analysis Software - Time Series Analysis - Time on Site Tracking - Trend Analysis - User Interaction Tracking - Visual Analytics - Visual Discovery - Website Analytics - Widgets ... and 17 more features ## Integrations (18 total) - Google Ads - Google Analytics 360 - Google Sheets - Google Workspace - HubSpot CRM - HubSpot Marketing Hub - LinkedIn for Business - Marketo Engage - Meta for Business - Microsoft Excel - QuickBooks Online - QuickBooks Online Advanced - Salesforce Sales Cloud - Slack - Stripe ... and 3 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - 24/7 (Live rep) - Chat ## Category - [Business Intelligence Software](https://www.capterra.ca/directory/23/business-intelligence/software) ## Related Categories - [Business Intelligence Software](https://www.capterra.ca/directory/23/business-intelligence/software) - [Business Performance Management Software](https://www.capterra.ca/directory/30051/business-performance-management-software/software) - [Reporting Software](https://www.capterra.ca/directory/30053/reporting/software) - [Web Analytics Software](https://www.capterra.ca/directory/30073/web-analytics/software) - [Data Visualization Software](https://www.capterra.ca/directory/30696/data-visualization/software) ## Alternatives 1. [Microsoft Power BI](https://www.capterra.ca/software/176586/power-bi) — 4.6/5 (1893 reviews) 2. [Tableau](https://www.capterra.ca/software/77260/tableau) — 4.6/5 (2362 reviews) 3. [Google Analytics 360](https://www.capterra.ca/software/177042/google-analytics) — 4.7/5 (8101 reviews) 4. [MATLAB](https://www.capterra.ca/software/125813/matlab) — 4.6/5 (2097 reviews) 5. [Google Data Studio](https://www.capterra.ca/software/190616/data-studio) — 4.5/5 (338 reviews) ## Reviews ### "Solid dashboard tool" — 4.0/5 > **Parsa** | *August 7, 2025* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: It was very easy implementation and linking the data to GCP. It was used as the dashboard tool both for internal(marketing and business) and external(clients) teams. UI was user friendly and easy to set up. > > **Cons**: There were a few bugs and issues with the dashboard. Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard. > > It is very easy to configure and implement dashboards on looker. For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives, there might be better options in the market as well. ----- ### "Great for Data Modeling, but with a Learning Curve" — 4.0/5 > **Verified Reviewer** | *March 2, 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: You can create your own reporting dashbaords, that's one of the reliable functionality I really look up on from this software. For some one who doesn't have SQL knowledge its a lot easier to make number talk the visualization part. > > **Cons**: It isn't easier for some one new to get used to looker because of its steep learning curve. Compared to Tablue, looker feels a bit limited at times ----- ### "Easy tool to use" — 5.0/5 > **Willem** | *February 10, 2026* | Computer & Network Security | Recommendation rating: 9.0/10 > > **Pros**: It seemed very easy for the team to use it. With all the online help we managed to get a new coder working on it quickly > > **Cons**: The guys got stuck when loading lots of data. So its a bit slow. Support in cases like this is difficult to get > > The price is ok..as our data was big query it made it work much better.i like the drag and drop which makes it easy ----- ### "Powerful, Single-Source-of-Truth BI Framework with a Steeper Learning Curve" — 5.0/5 > **Kira** | *September 14, 2026* | Information Technology & Services | Recommendation rating: 5.0/10 > > **Pros**: I really liked the Centralized Data Modeling LookML provides a unified semantic layer that ensures everyone uses identical metric definitions across all dashboards. As well as Seamless Integrations, Its strong native compatibility with modern cloud data warehouses like Big Query and Snowflake makes querying live data straightforward. > > **Cons**: Query Performance Delays,When querying massive unaggregated datasets or complex joins, loading times can drag down dashboard performance. > > Looker has completely shifted how ours business handles self-service analytics. By centralizing our data logic through LookML, we eliminated the classic "different numbers across different teams" issue. Once the underlying models are configured by developers, non-technical team members can easily build, run, and filter ad-hoc reports without constantly relying on data engineers for custom SQL queries ----- ### "My go-to for client reports" — 3.0/5 > **Alexandra** | *July 16, 2025* | Marketing & Advertising | Recommendation rating: 6.0/10 > > **Pros**: The reports are very customable, you can design a report almost as if you were working in power point. Like a drag-and-drop of different type of charts, and everything is connected to the sources you integrate. > > **Cons**: It takes time to understand the tool, the resources integration can be confusing when you start using it. Also many useful charts are not available unless you install extensions. Would be also good if you could connect more resources than just Google ones, for example Facebook or linked in, without having to pay a third party for this solution. > > Once you understand the system, it gets easy to use and it’s very flexible. At the moment I am delivering 200 monthly reports with this source, works great and is reliable. ----- Page: 1 / 13\ Next: [Next page](https://www.capterra.ca/software/169053/looker?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/169053/looker) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data