--- description: Learn more about Looker pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Looker Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Business Intelligence Software](/directory/23/business-intelligence/software) > [Looker](/software/169053/looker) # Looker Canonical: https://www.capterra.ca/software/169053/looker Page: 1 / 13\ Next: [Next page](https://www.capterra.ca/software/169053/looker?page=2) > Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights. > > Verdict: Rated **4.5/5** by 285 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Looker? Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 285 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support Software | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing model**: Other (Free Trial) - **Pricing Details**: Looker pricing is entirely custom, with three main plans (Standard, Enterprise, Embed) tailored to different use cases. Numeric pricing values are not disclosed, and customers must contact sales for quotes. A free trial is offered, but details on duration and credit card requirements are not provided. Payment frequency is annual, and pricing models are based on platform and user licensing. License types include Developer, Standard, and Viewer users, each with specific access levels. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) - **Supported Languages**: Brazilian Portuguese, Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Japan, Singapore, United Kingdom, United States ## Features - API - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - Alerts/Notifications - Annotations - Attribution Modeling - Audience Targeting - Behavioral Analytics - Benchmarking - Campaign Management Software - Campaign Tracking - Collaboration Tools - Conversion Tracking - Cross Channel Attribution - Customizable Dashboard - Dashboard Creation - Dashboard Software - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Management Software - Data Transformation - Data Visualization Software - Drag & Drop - Forecasting - Forms Management - Functions/Calculations - Goal Setting/Tracking - High Volume Processing - Interactive Reports - Mobile Access - Multi-Channel Attribution - Multi-Touch Attribution - ROI Tracking - Regression Analysis - Reporting & Statistics - Reporting/Analytics - Scheduled/Automated Reports - Search/Filter - Self Service Data Preparation - Self-service Analytics - Strategic Planning Software - Text Analysis Software - Time Series Analysis - Time on Site Tracking - Visual Analytics - Visual Discovery - Website Analytics - Widgets ... and 17 more features ## Integrations (19 total) - Google Ads - Google Analytics 360 - Google Sheets - Google Workspace - HubSpot CRM - HubSpot Marketing Hub - LinkedIn for Business - Mailchimp - Marketo Engage - Meta for Business - Microsoft Excel - QuickBooks Online - QuickBooks Online Advanced - Salesforce Sales Cloud - Slack ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - 24/7 (Live rep) - Chat ## Category - [Business Intelligence Software](https://www.capterra.ca/directory/23/business-intelligence/software) ## Related Categories - [Business Intelligence Software](https://www.capterra.ca/directory/23/business-intelligence/software) - [Business Performance Management Software](https://www.capterra.ca/directory/30051/business-performance-management-software/software) - [Reporting Software](https://www.capterra.ca/directory/30053/reporting/software) - [Web Analytics Software](https://www.capterra.ca/directory/30073/web-analytics/software) - [Data Visualization Software](https://www.capterra.ca/directory/30696/data-visualization/software) ## Alternatives 1. [Microsoft Power BI](https://www.capterra.ca/software/176586/power-bi) — 4.6/5 (1888 reviews) 2. [Tableau](https://www.capterra.ca/software/77260/tableau) — 4.6/5 (2358 reviews) 3. [Google Analytics 360](https://www.capterra.ca/software/177042/google-analytics) — 4.7/5 (8101 reviews) 4. [Google Data Studio](https://www.capterra.ca/software/190616/data-studio) — 4.5/5 (338 reviews) 5. [MATLAB](https://www.capterra.ca/software/125813/matlab) — 4.6/5 (2097 reviews) ## Reviews ### "Solid dashboard tool" — 4.0/5 > **Parsa** | *August 7, 2025* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: It was very easy implementation and linking the data to GCP. It was used as the dashboard tool both for internal(marketing and business) and external(clients) teams. UI was user friendly and easy to set up. > > **Cons**: There were a few bugs and issues with the dashboard. Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard. > > It is very easy to configure and implement dashboards on looker. For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives, there might be better options in the market as well. ----- ### "Great for Data Modeling, but with a Learning Curve" — 4.0/5 > **Verified Reviewer** | *March 2, 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: You can create your own reporting dashbaords, that's one of the reliable functionality I really look up on from this software. For some one who doesn't have SQL knowledge its a lot easier to make number talk the visualization part. > > **Cons**: It isn't easier for some one new to get used to looker because of its steep learning curve. Compared to Tablue, looker feels a bit limited at times ----- ### "Easy tool to use" — 5.0/5 > **Willem** | *February 10, 2026* | Computer & Network Security | Recommendation rating: 9.0/10 > > **Pros**: It seemed very easy for the team to use it. With all the online help we managed to get a new coder working on it quickly > > **Cons**: The guys got stuck when loading lots of data. So its a bit slow. Support in cases like this is difficult to get > > The price is ok..as our data was big query it made it work much better.i like the drag and drop which makes it easy ----- ### "Project lead and data analysts Looker Studio experience" — 4.0/5 > **Daniel** | *January 26, 2026* | Utilities | Recommendation rating: 8.0/10 > > **Pros**: Overall Looker is a good platform to build and develop useful data visuals and developed dashboards. The main benefit is the plethora of compatible sources of data. Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files. Understandably looker is optimised for the G suite. This is a great benefit. I heavily rely on Bigquery. Within 3 clicks I can connect a big query script to a looker dashboard and begin working on creating clear and coherent visuals on the back of the data. Looker does give several customisable options for visuals. Utilising various charts like box and whisper and line charts as well as being able to overlay several data sources to have a simple clear visual on how different data sources compare. This is a great tool to easily visualise things for non technical and techincal stakeholders alike. On the whole I have not experienced and significant issues or bugs within in looker studio which inistelf is a great postive. > > **Cons**: One of the key visuals that would be useful in looker is a data heat map. There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I require. This data visual is available in Tableau and is a key benefit over looker for me as I look at geographical trends which are easily illustratable to non techincal stakeholders. Another con however is a standard across modern cloud platforms is the reliablity on a third party provider. When there are outages on google this renders looker useless until this is fixed. This results in delays to daily work which is out of your control as an end user. > > Overall, my experience with looker has been positive. It provides a great selection of basic data visual tools and data integration options across several platforms. Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which competitors like Tableau provide. Use looker if you want a quick easy to pick up tool to create data visuals at a good standard. You may want to look at other options for more advanced options especially if you are communciating this data to senior stakeholders in a large company ----- ### "Effective Automation of analytics reporting with looker" — 4.0/5 > **Verified Reviewer** | *July 30, 2026* | Transportation/Trucking/Railroad | Recommendation rating: 9.0/10 > > **Pros**: It's been really beneficial for marketing in terms of being able to provide visualisations of data. This really helps with board reporting, taking the sting out of having to trawl GA4 and export and make accessible. Now we have custom reports set up to do all this for us and it hasn't cost us anything. It now automates a large amount of marketing analytics reporting with few issues, saving serious staff time. > > **Cons**: It took some time to get it all set up, a couple of weeks, operating on a tight budget we had to learn much of it ourselves but the training materials are accessible, if time consuming. This really levelled us up as a team regardless once we'd been through the initial discomfort. > > Really positive, I couldn't recommend it highly enough if you have enough time to invest in the short-term to get to a point your team is comfortable with it. It's enabled us to automate many of the time consuming tasks involved with reporting. Now when we get a board request or need to report periodically on x and y activity, we can do it quickly. ----- Page: 1 / 13\ Next: [Next page](https://www.capterra.ca/software/169053/looker?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/169053/looker) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data