15 years helping Canadian businesses
choose better software

What Is Looker?

Looker, now part of Google Cloud, is reinventing business intelligence for the modern company. Looker works the way the web does, and its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases to get real results, in real-time.

Looker's lightweight open architecture makes it easy for developers to quickly and flexibly build, deploy, and iterate custom on data applications.

Who Uses Looker?

Looker brings the data and business teams together by making it easy for everyone to explore and understand the data that drives business.

Looker Software - Business Dashboard
Looker Software - Business Dashboard
Looker Software - LookML
Looker Software - Mobile app

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Reviews of Looker

Average score

Overall
4.6
Ease of Use
4.2
Customer Service
4.5
Features
4.4
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Dimitris
Dimitris
Managing Director in Greece
Verified LinkedIn User
Media Production, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Google Looker, ideal both for experienced and new users

5.0 2 months ago New

Comments: Overall, we are very happy with Looker and we will keep using it. However, improvements on speed & connectors are crucial in order to make the product even more useful.

Pros:

Social Media reporting is the primary reason for using Looker (ex-Data Studio). The numerous connections with the social media platforms and the ability to create reports in a fast, efficient & scalable way are the most important benefits of the platform.

Cons:

Although our experienced team members are able to create Looker reports from scratch, the newest members need numerous training sessions to understand how the platform works and how they can use it to create custom reports. Also, the fact that data connectors often fail, creates an additional burden for everyone involved, from team members to end clients.

Thomas
Systems Manager in Türkiye
Hospitality, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Looker's by far the easiest to use visualization tool out there

5.0 last month New

Comments: Looker's been a treat to use for our business. It's so easy to use, but at the same time you can maek very professional looking charts and dashboards with it. We use both for our internal things and for showing our clients our data. It's also pretty reasonably priced and easy to set up. All in all, can't complain, it's definitely been useful for us.

Pros:

I love how easy it is to chart data based on data you already have in your Excel or Sheets. So, basically, you can design charts and dashboards like you'd do if you were doing it on Sheets, but they look much much better and can take data from multiple sources at the same time. So the ease of use is probably my favorite aspect of Looker.

Cons:

The charts tend to be a bit too prone to crashing in my opinion. We regularly have to make tweaks that've caused one of the charts to stop working. Not a huge headache but it would be good to have autofix recommendations for easy to spot fixes

Verified Reviewer
Verified LinkedIn User
Telecommunications, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Looker Review

3.0 last month New

Pros:

Very powerful tool on the backend side with a great semantic layer which allows you you easily navigate through data and make explores.

Cons:

Lack of dashboard customization options makes the look stiff and takes away from a user experience that could have been.

Zyad
Technical IT Support in Jordan
Construction, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Google Looker for your business intelligence

5.0 2 weeks ago New

Comments: We are using Google Looker to integrate with NetSuite so that we can create some complex reports.

Pros:

Google Looker is the best business intelligence tool for your business it can be integrated with many software and tools to collect data and information and reshape them into table, charts, KPIs, and workbooks. I like that it can deal with many data types and can be integrated with many types of servers and systems.

Cons:

Google Looker is one of the best tools I have ever used and there is nothing to dislike about it.

Waheed
Sales ManagerSales Manager in Jordan
Construction, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Design your dashboards with Looker

5.0 2 months ago New

Pros:

Google Looker is one of the best data-visualizing tools, it is easy to use, cheap, and flexible. I like the ready-to-use templates that Looker provides. Also, Looker can deal with complex reports and can show KPIs on multiple dimensions.

Cons:

Google Looker is a great tool and beneficial for any business type, it is all about its advantages, and in my opinion it does not have any single problem or a disadvantage.