--- description: Learn more about Adobe Audience Manager pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Adobe Audience Manager Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Data Management Software](/directory/31003/data-management/software) > [Adobe Audience Manager](/software/168311/adobe-audience-manager) # Adobe Audience Manager Canonical: https://www.capterra.ca/software/168311/adobe-audience-manager Page: 1 / 3\ Next: [Next page](https://www.capterra.ca/software/168311/adobe-audience-manager?page=2) > DMP system that lets advertisers and publishers get actionable views, create audience segments, and sell to targeted audiences. > > Verdict: Rated **4.4/5** by 31 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Adobe Audience Manager? Designed for all business sizes, it is a data management tool that helps create and identify customer segmentation and use it across all channels. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 31 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support Software | 4.2/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Adobe - **Founded**: 1982 ## Commercial Context - **Pricing model**: Per Feature - **Pricing Details**: Contact Adobe for pricing details. - **Target Audience**: 2–10 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - Audience Targeting - Behavioral Analytics - Campaign Management Software - Customer Database - Customer Journey Mapping - Data Analysis Tools - Data Capture and Transfer - Data Integration - Data Quality Control - Data Visualization Software - Information Governance ## Category - [Data Management Software](https://www.capterra.ca/directory/31003/data-management/software) ## Related Categories - [Data Management Software](https://www.capterra.ca/directory/31003/data-management/software) - [Data Preparation Software](https://www.capterra.ca/directory/32747/data-preparation/software) - [Data Management Platforms Software](https://www.capterra.ca/directory/32261/data-management-platforms/software) ## Alternatives 1. [Tableau](https://www.capterra.ca/software/77260/tableau) — 4.6/5 (2348 reviews) 2. [Domo](https://www.capterra.ca/software/119119/domo) — 4.3/5 (329 reviews) 3. [Alteryx Designer](https://www.capterra.ca/software/145696/alteryx-designer) — 4.8/5 (101 reviews) 4. [Adverity](https://www.capterra.ca/software/162524/datatap) — 4.5/5 (26 reviews) 5. [Nexla](https://www.capterra.ca/software/159398/nexla) — 4.9/5 (9 reviews) ## Reviews ### "For large/complex project management, Asana is a huge help" — 5.0/5 > **Robby** | *February 15, 2019* | Entertainment | Recommendation rating: 8.0/10 > > **Pros**: Asana lets you create project timelines, serves as a central document repository, assign tasks and sub-tasks for multiple projects easily. Anytime I need to keep lots of thoughts or processes organized Asana is my go-to. > > **Cons**: The KanBan feature is nice but it could be improved to be on par with other standalone products. ----- ### "Highly functional with lots of use cases, limited usability for app ads & on the expensive side" — 4.0/5 > **Simon** | *September 24, 2020* | Entertainment | Recommendation rating: 7.0/10 > > **Pros**: When you are integrated with other Adobe products - it neatly ties into them and makes it easy to share and use. Having first party data - fully anonymized and ready to push to the major DSPs and networks is a huge benefit for e.g. look alike building, suppression and frequency capping across several channels. > > **Cons**: It has only limited usability for ad only networks (like Google App Campaigns) or Facebook Mobile App Install Campaigns - as both do not allow direct integration of Adobe Audience manager to push audiences. Even through work around, this might never be achievable. When using it - I did not really like that it wasnt full service. For some integrations you need to pass them through adobe customer service in order to be able to send segments (the audience) to the ad partners. > > Overall I still think it is a great product. With the use cases described above (frequency capping across channels, suppression based on first party data, LAL audience buidling on 1st party data while adhering to security standards) was definitely worth to go through the trouble of onboarding a Data management platform like Adobe AA. Even though it is not entirely self-service, at times complex and expensive - these cons are outweighed at the additional benefits of having the complete adobe suite and the cost savings. ----- ### "Powerful solution but expensive" — 4.0/5 > **Verified Reviewer** | *November 6, 2018* | Consumer Goods | Recommendation rating: 5.0/10 > > **Pros**: It is a 360 solution providing several tools in a single place, like target for personalization or A/b testing, insights to analyze data similar to google analytics etc that will enable a business to have there whole web activity controlled in a single piece of saas. > > **Cons**: It's very expensive, only catered for really big companies that could use all their power. For a SMB I will not recommend it. ----- ### "I like the ability to customize reporting and review data in multiple formats" — 4.0/5 > **Marsha** | *March 7, 2018* > > **Pros**: Adobe Audience Manager is particularly proficient at helping us decide where to focus our marketing efforts in order to best target and connect with our customers. We are able to quickly integrate it into our digital platforms and optimize our approach by learning about our customers' patterns quickly, allowing us to make quick changes. If you have software already deployed for customer data, consider whether AAM will add value at the current time, set strategic objectives in when you will change over. AAM has a very robust set of tools that allow you to dig deep within the metrics of every digital facet of your business allowing you to project and predict where your business is going and which segment to focus your attention. > > **Cons**: One of our major challenge has been teaching some of our employees how to use this solution. With the capabilities it provides, we find it rather advanced for those not used to dealing with platforms like this. Outside of those challenges, the software is incredibly useful and can add significant value to your business. ----- ### "Great Softeate" — 5.0/5 > **Verified Reviewer** | *May 4, 2021* | Apparel & Fashion | Recommendation rating: 10.0/10 > > **Pros**: It well made software where where anyone that can use their brain can run it and make sense of how to use it. Even a 9th grade drop out for 7 years could lean to use it. > > **Cons**: Was all good, was nothing to hate on. Was fun > > Great and easy to understand all of the opinions of the software. If you can not use the software then you brain dead. ----- Page: 1 / 3\ Next: [Next page](https://www.capterra.ca/software/168311/adobe-audience-manager?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/168311/adobe-audience-manager) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data