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Aprimo Productivity Management
What Is Aprimo Productivity Management?
Aprimo Marketing Productivity provides marketers a marketing work management solution that helps streamline marketing operations to help deliver campaigns and experiences to marketer faster. Aprimo capabilities include process and task management, omnichannel visibility into marketing activities, and resource management. These capabilities allow marketers to more easily collaborate to more quickly deliver engaging, personalized experiences across channels.
Who Uses Aprimo Productivity Management?
Aprimo Marketing Productivity is best suited for large, often global, enterprise customers that are looking to drive faster marketing operations.
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Reviews of Aprimo Productivity Management
The Best Marketing Automation Software we have used!
Comments: I have had a very good overall experience with Aprimo and I like what I see on their roadmap.
Pros:
We use Aprimo to entirely automate our marketing workflows and what I like most is the configuration flexibility it provides in adapting to our ever changing business needs
Cons:
We are constantly seeing new enhancements but a couple of things Aprimo needs to work on improving are Project scheduling and Resource planning.
Aprimo has great functionality but is expensive without any customer support
Pros:
This software has tons of features and functionality. Once you get it set up and understand how to use it, it is efficient to make changes to workflows and to run your projects. If you need something done in the system you can typically do it yourself and have the changes done quickly. The system has the ability to do nearly anything you need it to.
Cons:
The customer service is not great. I used to reach out to their customer service team for questions or things we needed but they took forever to reply to us and then when they did I often had already solved the problem because it had been weeks, or we would get on the phone to resolve it and they didn't know how to resolve the issue, so I would be stuck to figure it out myself anyway. The system would have to refresh every time we loaded a page, which is often based on the way the system works, which is time consuming to wait for. The system would also crash on occasion, enough that it was annoying. This system is also very expensive.
Poor Service
Pros:
It was easy to use and to configure.
Cons:
The customer service and support when issues arose was less than desirable.
