15 years helping Canadian businesses
choose better software

What Is emfluence Marketing Platform?

With support request times that are 5x faster than industry average and the ability to build new features and functionality to meet the needs of our marketers, we're one of the only marketing automation platforms that can truly say we're building this software for you. Featuring automated, transactional, and manual emails, landing pages, surveys, social posting, website tracking, image libraries, and more for B2B, B2C or agency programs.

Who Uses emfluence Marketing Platform?

We work best with marketers who believe in trackable, goal-oriented digital campaigns, whether that's integrating to your ecommerce business, cross-selling to your CRM database, or rewarding clients.

Where can emfluence Marketing Platform be deployed?

Cloud-based
On-premise

About the vendor

  • emfluence
  • Located in Kansas City, US
  • Founded in 2003

emfluence Marketing Platform support

  • Phone Support
  • Chat

Countries available

Canada, United States

Languages

English

emfluence Marketing Platform pricing

Starting Price:

US$1,000.00/month
  • Yes, has free trial
  • No free version

emfluence Marketing Platform does not have a free version but does offer a free trial. emfluence Marketing Platform paid version starts at US$1,000.00/month.

About the vendor

  • emfluence
  • Located in Kansas City, US
  • Founded in 2003

emfluence Marketing Platform support

  • Phone Support
  • Chat

Countries available

Canada, United States

Languages

English

emfluence Marketing Platform videos and images

emfluence Marketing Platform Software - Drag and Drop Email Build
emfluence Marketing Platform Software - Audience Builder
emfluence Marketing Platform Software - Personal URLs
emfluence Marketing Platform Software - Click Decisions
emfluence Marketing Platform Software - Dynamic List Builder
View 6 more
emfluence Marketing Platform video
emfluence Marketing Platform Software - Drag and Drop Email Build
emfluence Marketing Platform Software - Audience Builder
emfluence Marketing Platform Software - Personal URLs
emfluence Marketing Platform Software - Click Decisions
emfluence Marketing Platform Software - Dynamic List Builder

Features of emfluence Marketing Platform

  • A/B Testing
  • Activity Dashboard
  • Automated Publishing
  • CAN-SPAM Compliance
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Collaboration Tools
  • Contact Database
  • Contact Management Software
  • Content Management System (CMS) Software
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Fields
  • Data Import/Export
  • Drip Campaigns
  • Email Campaign Management
  • Email Marketing Software
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Management Software
  • Lead Qualification
  • List Management
  • Marketing Automation Software
  • Mobile-Optimized Email
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Marketing
  • Post Scheduling
  • ROI Tracking
  • Reporting/Analytics
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring Software
  • Subscriber Management
  • Third-Party Integrations
  • WYSIWYG Editor
  • Website Visitor Tracking

Alternatives to emfluence Marketing Platform

We deliver the tools to simplify and amplify digital marketing and drive results for your business. Learn more about Constant Contact
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SAS Customer Intelligence uses analytically driven contextual personalization to help marketers elevate the customer experience. Learn more about SAS Customer Intelligence 360
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue. Learn more about Marketo Engage
Build customer relationships for life with data-first digital marketing
ActiveDEMAND enables agencies to scale their marketing efforts through account management, campaign recipes, and attribution reporting.

Reviews of emfluence Marketing Platform

Average score

Overall
4.7
Ease of Use
4.5
Customer Service
4.9
Features
4.4
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
75%
4
22%
3
4%
Sara
Sara
Marketing Automation Strategist in US
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

emfluence is the most underrated marketing platform out there

5.0 6 years ago

Pros:

Every feature and update is driven by a combination of customer feedback/requests and smart integrations with tools like Litmus and Yext. I personally know the development team behind this tool and they think of everything, down to the smallest detail, when building and expanding the tool set. I left emfluence a little over a year ago to move into an agency strategy role, but I've used the emfluence Platform at my current agency since that time, and I continue to compare all other ESPs and MAPs to emfluence for breadth of features and ease of use. As an agency, I love being able to generate PDF reports with thorough and nicely formatted charts and graphs of really relevant campaign metrics. It makes monthly and ad hoc reporting to my clients extremely easy. And being able to manage email, customer journey automations, lead scoring, forms, surveys, and social media, all from ONE place is such a time saver. Composing emails and creating custom email templates in emfluence is great. It's simple enough for a beginner or a non-coder who wants a really easy WYSIWYG editor, but has options for customizing html and CSS for those more advanced email coders.

Cons:

I wish the system had more website tracking integrations for on-site behavior retargeting, but they announced that this feature is coming out soon at the last User Conference, so I'm excited to see what that tool looks like!

Seth
Email Marketing Manager in US
Commercial Real Estate Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

A rock solid foundation for email marketing and then some

5.0 3 months ago

Comments: We primarily use the platform for email marketing and it has been a rock solid addition to our marketing tech stack in that regard. In addition, the customer support is excellent and highly responsive to feedback. New features built to address direct feedback from users are released on a regular basis.

Pros:

All the fundamentals you need to execute a solid email marketing strategy are there and well built. Beyond that, there are many quality of life features and integrations that are baked in so you can use them without having to leave the platform.

Cons:

The options for integrations outside of what already comes in the box are limited. Meaning some of the more custom / fringe use cases may require Zapier to execute. Not the end of the world - as the platforms grows it would be nice to see more direct integrations with some of the other heavy hitting tools in the Marketing space.

Verified Reviewer
Verified LinkedIn User
Insurance Software, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Great Functionality But Lacking in UI/UX

3.0 3 years ago

Comments: My experience has mostly been with email campaigns and managing customer contacts.

Pros:

I liked how easy it was to access emails, make copies, and track analytics. There are so many different metrics rolled into one program and it makes it easy to connect your campaigns and assess progress.

Cons:

The user experience is a little lacking. Their email builder is wonderful but to build templates and edit content blocks you really need someone with coding experience to get the design where it needs to be

Kent
Kent
Digital Brand Manager in US
Verified LinkedIn User
Transportation/Trucking/Railroad, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Solved unique problems for our company

5.0 5 years ago

Comments: They are exceptional in the email marketing space and have been a major problem for our company. We generate business at a higher level thanks to emfluence.

Pros:

emfluence allowed us to solve email marketing problems with technical constraints that few were willing to help us tackle. Our ability to share and organize data is restricted, and emfluence came up with a custom solution for us to be able to send emails consistently. They provide excellent customer service, education and make it easy for to build campaigns in a restricted environment.

Cons:

I have no qualms with this platform. They've made my life so much easier with the solutions they provided that I can't complain in the slightest.

Kristen
Kristen
Customer Communications Manager in US
Verified LinkedIn User
Pharmaceuticals, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Frequent Email and Survey User

4.0 5 years ago

Pros:

Overall it is a very easy user interface to use. Most things are intuitive and questions can be answered on their own. If you do have a question, Emfluence has excellent customer service that answers questions very quickly. They also developed better logic for their survey builder that has been very helpful for us. It now gives us the ability to create skip logic and different user journeys.

Cons:

While the User Interface is easy to use, it has its quirks where it is very particular about how you set-up templates in order for it to work across all platforms.