---
description: Learn more about Drip pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: Drip Pricing, Reviews & Features - Capterra Canada 2026
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# Drip

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> Drip is a customer-first automation platform that empowers online retailers to take ownership of each stage of their customer’s journey
> 
> Verdict: Rated **4.4/5** by 188 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Drip?

Drip is for ecommerce SMBs that want a simple, code-free solution for turning onsite visitors into email subscribers and sending segmented emails that make their audience feel seen.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 188 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support Software | 4.2/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Drip
- **Location**: Minneapolis, US
- **Founded**: 2013

## Commercial Context

- **Starting Price**: US$39.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Pricing is based on the size of your list. Consult Drip's website for specific pricing options.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Albania, American Samoa, Andorra, Anguilla, Antigua and Barbuda, Argentina, Aruba, Australia, Austria, Bahamas, Barbados, Belarus, Belgium, Belize, Bermuda, Bolivia, Bosnia and Herzegovina, Brazil, British Virgin Islands, Bulgaria and 105 more

## Features

- A/B Testing
- CAN-SPAM Compliance
- CRM Software
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Campaign Scheduling
- Contact Management Software
- Content Management System (CMS) Software
- Conversion Tracking
- Customer Segmentation
- Customizable Fields
- Customizable Templates
- Data Import/Export
- Drip Campaigns
- Dynamic Content
- Email Marketing Software
- Email Templates
- Email Tracking Software
- Engagement Tracking
- Event Triggered Actions
- Landing Pages/Web Forms
- Lead Capture Software
- Lead Management Software
- Lead Nurturing Software
- Lead Qualification
- Marketing Automation Software
- Mass Texting
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Marketing
- ROI Tracking
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Third-Party Integrations
- WYSIWYG Editor
- Website Visitor Tracking
- Workflow Management Software

## Integrations (94 total)

- 1ShoppingCart
- Acuity Scheduling
- Adobe Commerce
- BigCommerce
- BigMarker
- Bonjoro
- Calendly
- Call Loop
- ClickFunnels
- Close
- Continually
- ConvertFlow
- Crowdcast
- CustomerLabs CDP
- Deadline Funnel

... and 79 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software)
- [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software)
- [Campaign Management Software](https://www.capterra.ca/directory/30012/campaign-management/software)
- [SMS Marketing Software](https://www.capterra.ca/directory/30842/sms-marketing/software)
- [Multi-Channel eCommerce Software](https://www.capterra.ca/directory/31281/multi-channel-ecommerce/software)

## Alternatives

1. [Constant Contact](https://www.capterra.ca/software/31898/constant-contact) — 4.3/5 (2915 reviews)
2. [Brevo](https://www.capterra.ca/software/132996/brevo) — 4.6/5 (3413 reviews)
3. [Mailchimp](https://www.capterra.ca/software/110228/mailchimp) — 4.5/5 (17576 reviews)
4. [ActiveCampaign](https://www.capterra.ca/software/79367/activecampaign) — 4.6/5 (2561 reviews)
5. [MailerLite](https://www.capterra.ca/software/136603/mailerlite) — 4.7/5 (2256 reviews)

## Reviews

### "Drip has saved me." — 5.0/5

> **Mat** | *July 21, 2017* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Drip's marketing automation (i.e. workflows) give you precision control over every step of your customer's decision making journey.
> 
> **Cons**: Thee isn't a single con I can think of\! If I were to really stretch into non-issues though I would say that their onscreen prompts for first time users could provide a few more details.
> 
> All of my clients now use Drip which gives me the massive benefit of working with every client's Drip account without having to leave my own. This must-account functionality is a life saver for me\!

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### "Simple to use but with all the features you need" — 5.0/5

> **Abbey** | *February 19, 2026* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Drip is simple to use and billing makes sense and is reasonable. You can do almost all the things that the bigger CRMs do without all the bloated extras that cost money. It's easy to load up and send an email quickly and tagging and automations are simple to set up.
> 
> **Cons**: There's not too much I don't like about Drip which is why I've used it consistently for my marketing business despite competitors getting trendy over time.

-----

### "Drip: Moving our Email Strategy" — 4.0/5

> **Sasha** | *November 12, 2024* | Consumer Goods | Recommendation rating: 9.0/10
> 
> **Pros**: The distinctive features of Drip is its visual workflow builder and its long name, but the fact is that Drip has an intuitive interface for its visual workflow builder that lets our marketing team create complicated automation sequences without code. Since the implementation of this granular targeting, our email open rates have improved 35%.
> 
> **Cons**: We think the reporting dashboard is missing a bit more flexibility in visualization of metrics. The A/B testing currently doesn't let you test multiple email subject lines simultaneously. Especially, workflow management is particularly limited on the mobile app compared to the desktop version.
> 
> Our email marketing is completely transformed through our work with Drip. Specifically, our team loves the automatic lead scoring system, which allows us to sort through the high volume of leads quite easily and determine high potential prospects right away. Since we are using it as part of our marketing stack, its reliability and steady execution make it quite invaluable.

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### "Drip works for companies just starting out but not a keeper if you want to scale." — 3.0/5

> **Lisa** | *June 1, 2025* | E-Learning | Recommendation rating: 7.0/10
> 
> **Pros**: It was easily integrated with Thrivecart and recommended by that CRM as a preferred email delivery service. It was easy to set up and has great templates and builder.
> 
> **Cons**: Whan searching for a client, you could not search by name\!  How ridiculous is that.  You can only searcn via their email address. This is actually why I left Drip, for this one reason alone.  At first I though it was a component I just couldn't figure out then after working with their support team, accessible via email only, another issue, they confirmed that at this time this was the case.
> 
> I did love it until I discovered the problem described above and then eventually left having to stack all of my tech for an all in one CRM.  I do with I could have kept it as it is much lower cost and the email functions much better than what I migrated to, but now I'm stuck...can't go back.

-----

### "Drip review" — 4.0/5

> **Alex** | *April 4, 2026* | Health, Wellness & Fitness | Recommendation rating: 9.0/10
> 
> **Pros**: Super easy to use value for the money cannot be beat. Email management is very helpful security is very thorough and I really enjoyed the email campaigns
> 
> **Cons**: Wasn’t really a fan of the marketing and sales portion of drip, and the user interface was kind of confusing
> 
> Had a good experience with drip would highly recommend it to a fellow colleague and friend definitely worth the money

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## Links

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