Crazy Egg

Best heatmapping tool out there

Comments: We did find it to be the best overall, with easy setup in tag manager and no extremely excessive adverse effects on page or site speed. Great for when you need insights and A/B tests.

Pros:

It is extremely effective in getting an understanding of what's working and what's not on individual pages of your website. While Google analytics might be great for a top level view of what content is working and what's not, Crazy Egg is best for getting more granular and seeing what individual elements of page draw attention and which don't.

Cons:

It would be better if there were more ways to view attention and heat maps visually. If you could integrate mouse movements to the basic heat map that would be better. Annual pricing only is also a sticking point.

Great product but better for the price for a small-mid sized business

Comments: Bottom line Crazy Egg allows you to make informed decisions to increase conversion and enhance the user experience on your website. If there were no other similar products I would have no issue continuing to use Crazy Egg even with the cons of the product.

Pros:

Crazy Egg does what it needs to, deliver valuable insights through various features to make informed decisions to increase conversion and user experience on your website. Crazy Egg was the first paid product I used for heat mapping, scroll, click data etc. It served me well and is a must have tool in the marketing tech stack.

Cons:

I didn't like to have to set up the pages to track in Crazy Egg vs. other products that allowed you to look at any page without setting them up. As a small-mid sized business budget also became a reason for switching away from Crazy Egg with other competitive products that delivered the same or better experience at less cost as we scaled. I would still use Crazy Egg in a heart beat but have moved on for competitive products.

It works...

Pros:

Easy ti integrates with external applications. A simple way to visualize clicks on your website.

Cons:

Crazyegg only has heat mapping with very limited visualizations. There are other services out there that provide more information than CrazyEgg.

A helpful tool but becoming buggy

Comments: We've learned a lot about how our visitors interact with different pages on our website - they tend to click on every image even if it doesn't appear to link to anything, so we've learned to link more images than we used to. Mobile visitors tend to scroll a ton and just stop a few key places to skim, so we've learned to push that most important content higher up on the page so they don't have to scroll and skim so much.

Pros:

CrazyEgg provides all kinds of helpful insights about the particular pages you decide to track. You can see how far users are scrolling down your page - which gets really interesting on mobile, because you can see how they scroll right past certain sections and focus on others, which can help you improve page layout. You can also see where people are clicking - including "non-clickable" elements, like images, so you then know you should link not just text but also an image. There's also a spreadsheet of everywhere people have clicked, so you can view the data however it's most comfortable to you. You can track both publicly accessible pages and password-protected ones; you just have to install a browser extension to capture initial screenshots of protected pages.

Cons:

Over the past year I've noticed bugs creeping in. I set up snapshots and they just remain in "pending" status. It's happened so many time I now have to create a calendar reminder to check back in 6-8 hours and make sure my snapshots have all started. Customer support has not been able to determine why this happens or provide any resolution. The other downside is you only get data on the specific pages you track, and they've now added the ability to split out mobile vs. tablet vs. desktop, so if you want to see how visitors on different devices act differently, that will eat up 3 snapshots for every URL. Nice data to have, it's just very limited, so you have to plan out which pages you're going to track and rotate to really make headway on your site.

Simple heat tracking made site usage easy to analyse

Comments: It was easy to work with non-technical colleagues to understand site engagement and work on practical redesigns. With services like Google Analytics, you're looking at very dry (though useful) data. To discuss websites on a marketing and engagement level, and to assess "your message", it's great to collect real data overtime and instantly share with your colleagues.

Pros:

There are a variety of heatmaps that you can you to easily demonstrate website engagement and take away a quick overview of information.

Cons:

It's difficult to pin down some dynamic content on pages. Sliders and hidden objects DO appear in the detailed heatmaps and tables of links, but it takes some work to understand what is being clicked on depending on the complexity of the website.