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What Is Mouseflow?

Mouseflow is a behavior analytics platform used to optimize website experiences towards improving conversions.

With Mouseflow, you get 6 types of heatmaps built automatically for all your pages to truly understand what gets your visitors' attention, where they click, how they move on your site, their geographical location, how far they scroll your page and a live heatmap revealing dynamic elements interaction.

Who Uses Mouseflow?

Mouseflow is perfect for UX professionals, Product Managers, Digital Marketers, startups, small businesses, and enterprises that are looking to improve their website experiences and conversions.

Mouseflow Software - Session replay
Mouseflow Software - Conversion funnels
Mouseflow Software - Form analytics
Mouseflow Software - Click Heatmaps
Mouseflow Software - Live heatmap for dynamic elements

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Reviews of Mouseflow

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.6
Features
4.6
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
74%
4
20%
3
5%
2
1%
Crystal
Crystal
Marketing Content Developer in US
Verified LinkedIn User
Insurance Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Great For Recording Iframes

5.0 6 years ago

Pros:

We use Mouseflow primarily for its user recording tool. Originally, we used Hotjar, but a major part of our website is hosted in an iframe, and Hotjar did not have iframe functionality. We reached out to Mouseflow to see if they had iframe recording functionality and they do. The user recording tool is straight forward. There is no learning curve. It allows you to speed up the recording, skip ahead, plus it tracks clicks, taps, dead time (where the user is not actively doing anything on the screen), click rage, etc. One of our favorite features it the auto-tag feature. Recordings are automatically tagged for you with tags like "click rage" or "payment" or "click error". This is helpful for skimming through recordings and only watching the ones that include tags which are important to you. We have reached out to support numerous times. They are always prompt and kind.

Cons:

One of our biggest cons is the endless scroll option in the user recording tool. It seems silly, but when you are scrolling and scrolling, the page gets bogged down. It makes sorting through recordings slow and arduous.

Mouseflow Response

4 years ago

Hello Crystal, Thank you very much for your review and feedback. We are sorry it took is this long to get back to you. We have made performance improvements when browsing through the recording list since you left your review, and we hope you have stuck around to enjoy these improvements. If not, we'v love to have you back and give it another try :). Thank you again for your feedback and rating. We appreciate your support!

Rezaul
Data Analyst in US
Research, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

It is very helpful for analyzing website visitor behavior efficiently.

5.0 2 years ago

Comments: Very easy to set up and other thinks like initial configuration can complete smoothly.

Pros:

It enables me to view real-time recordings of visitor activity. It records every mouse movement, click, scroll, keyboard, and form submission.With immediate heatmaps, I can identify trends and increase conversions. Analyze how effective each page on our website is.I can use scroll heatmaps to see where visitors pay attention. Improve our website's performance and decision-making.

Cons:

Its Mobile version features may be updated more. Like other platform, it some features may be updated say for example its free version may be upgraded.Screen recording in mobile device may be more smooth.

George
Owner in US
Internet, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Fine product, poor exit

3.0 2 years ago

Comments: We were able to identify how users were misusing a form, and change the form to make it harder for them to make mistakes. I'd have had a neutral to good experience, if they hadn't insistent on refusing a reasonable request to refund us for a month of service we didn't intend to use.

Pros:

It recorded the user sessions without any major obstacles

Cons:

Leaving Mouseflow, we canceled on the first business day after they upped the charge. They refused to refund us due to 'policy' after we paid them over 1400 on the platform over that time. Seemed shortsighted.

Mouseflow Response

last year

Hi again, George! Our automated email system notifies our customers when there is new account activity, like credit refills that coincide with your billing date. We are sorry that the notifications did not meet your expectations, but I hope you can understand our position when enforcing our refund policy. Additionally, we informed our customers about our pricing adjustment with ample time so that they could make arrangements. Having said so, we've reviewed your case and issued a one-time refund. We wish you luck with Clarity...But remember that as you switched to our Free Forever Plan you can continue to use Mouseflow :) and benefit from all our features. We'll be around if you need us.

Ann
Owner in US
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Very Easy To Use & Great Visual Drill downs

5.0 4 years ago

Comments: See above. Customer Service is very attentive.

Pros:

I'm am very grateful to have stumbled upon Mouseflow. I really love their dashboards, and how visual the drill-down capabilities are. I was quite happy with my other company, until they pushed out a beta version that did not suit my needs. That is what prompted me to search for a new heatmap software. I'm finicky about dashboards. I started the a trial with Mouseflow, and did not jump to buy their product until I could see what kind of data it would provide to my business. I love all of the different ways, now, that I will be able to analyze my website design changes. In particular, I love their "scroll" feature that will show you how far your customers are actually engaging with a page. Oh, .........and I ABSOLUTELY LOVE the fact that I do not have to MANUALLY set up a heatmap as I did with my past provider. Once you put the code in your site........Mouseflow goes to work! I have already used a feedback form and had engagement, too. I would highly recommend Mouseflow.

Cons:

I have been fully testing Mouseflow for almost 2 weeks, and cannot come up with any negatives, at this time.

Mouseflow Response

4 years ago

Hello Ann, Thank you so much for giving us such favorable and comprehensive review. We are very happy to see that you have found our product convenient and easy to us. Glad to have you with us!

Vilius
CRO Manager in Lithuania
Retail, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Very useful product, great customer service

5.0 3 years ago

Comments: We are constantly changing our user interfce according to the findings from this tool, and our conversion rates are growing. I used a lot of similar tools in the past (e.g. HotJar, VWO Insights, Freshmarketer and other toools), but nothing comes close to what Mouseflow can offer. We are very happy with the tool and couldn't recommend it more.

Pros:

It's easy to use. It has the whole package of user flow. The thing that I like most is funnels. It's great that you can create them and watch videos retrospectively. You cannot get that from the other products. The thing that it records sessions and creates hetmaps automatically is gold worth.

Cons:

It would be great if this tool was "jack-of-all-trades" and you could do a/b testing with it too, but it would be too much to ask for 41 tool to do everything right. But I assume, that if this team will think of doing that, they'd do a great job on that too.

Mouseflow Response

3 years ago

Hi Vilius, Thank you for sharing your review and feedback with us. We are pleased to have you! We have passed along your request to the product team, and we'll be sure to shoot you an update if things move in that direction :). See you around!