15 years helping Canadian businesses
choose better software

What Is OneSignal?

OneSignal is the market-leading customer messaging and engagement solution, offering email, mobile and web push notifications, in-app messaging, and SMS. Our omnichannel platform enables one million businesses to deliver over 11 billion messages daily. Powered by superior architecture, OneSignal is designed to scale with your business and deliver messages more quickly and reliably. OneSignal offers tools such as customer journeys, A/B testing, analytics, personalization, segmentation, and more.

Who Uses OneSignal?

OneSignal serves mobile-first companies seeking to leverage modern customer messaging technology for growth and transactional notifications.

Where can OneSignal be deployed?

Cloud-based
On-premise

About the vendor

  • OneSignal
  • Located in Mountain View, US
  • Founded in 2015

OneSignal support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Andorra, Armenia, Austria and 98 others

Languages

English

OneSignal pricing

Starting Price:

US$9.00/month
  • No free trial
  • Yes, has free version

OneSignal has a free version and does not offer a free trial. OneSignal paid version starts at US$9.00/month.

About the vendor

  • OneSignal
  • Located in Mountain View, US
  • Founded in 2015

OneSignal support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Andorra, Armenia, Austria and 98 others

Languages

English

OneSignal videos and images

OneSignal Software - Global Outcomes
OneSignal Software - Customer Journeys
OneSignal Software - Push Notification Dashboard
OneSignal Software - Create Segments
View 5 more
OneSignal video
OneSignal Software - Global Outcomes
OneSignal Software - Customer Journeys
OneSignal Software - Push Notification Dashboard
OneSignal Software - Create Segments

Features of OneSignal

  • AB Testing
  • Activity Dashboard
  • Alerts/Notifications
  • App Notifications
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Scheduling
  • Communication Management
  • Customer History
  • Customer Segmentation
  • Customizable Templates
  • Drip Campaigns
  • Email Management Software
  • Email Marketing Software
  • Engagement Tracking
  • Interaction Tracking
  • MMS
  • Marketing Automation Software
  • Mass Texting
  • Mobile Alerts
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Notification Editor
  • Push Notifications Software
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • SMS Notifications
  • Scheduled Messaging
  • Third Party Integrations
  • Visual Analytics
  • Visual Workflow Management
  • Web Notifications

Alternatives to OneSignal

Twilio is a trusted and reliable partner for businesses looking to improve their communication capabilities.
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Freshchat is a modern messaging software built for customer engagement teams to talk to customers across channels. Learn more about Freshchat
An easy-to-use platform for automatically creating and sending push campaigns.
Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution. Learn more about Zoho CRM
We help you to boost the ROI of your in-person/online & hybrid events, focused on networking, sponsor revenue and the X-factor.
monday sales CRM empowers sales teams to manage every aspect of their sales cycle and customer data in one centralized place. Learn more about monday sales CRM
Firebase Cloud Messaging is a free Google service that sends notifications to iOS, Android, and web apps.
Avada is an ecommerce marketing automation software that helps online businesses nurture leads, drive repeat sales & increase revenue.

Reviews of OneSignal

Average score

Overall
4.7
Ease of Use
4.5
Customer Service
4.5
Features
4.6
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
73%
4
24%
3
1%
2
1%
Victor
Victor
Head of Digital Intelligece in Panama
Verified LinkedIn User
Newspapers, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Using One Signal to increase user retention

5.0 2 years ago

Comments: We are using One Signal to engage visitors of our site and mobile apps.

Pros:

I like the user friendly admin panel for non tech-savvy users and the integration with many services/platforms.

Cons:

I tThe pricing model has a big jump between the free version to the next tier. I will think in a mid-cost plan for small and medium size business.

Alternatives Considered: Firebase and Gravitec

Reasons for Choosing OneSignal: At the moment of the evaluation Pushwoosh doesn't had SDK for mobile apps and doesn't offered free tier for testing or small projects

Switched From: Pushwoosh

Reasons for Switching to OneSignal: The support for many platforms/services and the ease to use

Janie
Deputy editor of growth, audience in US
Newspapers, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Longtime heavy user, company just switched to another vendor

4.0 last week New

Comments: They were quick, helpful. Good platform but I didn't know what others were capable of, too. The deployment was reliable to different segments. And the carry-over due to new vendor's back-end was a flop. OneSignal was more stable. But the AI auto-fill, A/N test ease and Web alert CTA "button" are nice. Also I had a real vendor onboarding with new vendor. But that might be on my company, not OS fault, at time of onboarding.

Pros:

Ability to send to segments and know it will deploy. Setting / using segments is wonky with new vendor.

Cons:

Our new vendor lets you enter the link and it will pull in image address, headline and blurb that you can just tweak. Much faster. Also A/B testing is easier too. Does not need some turn-on from OneSignal. Also, I could never maneuver our audience segments to adjust, combine, audit. Maybe that's across all vendors.

Sonu
Admin in India
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Onesignal - The Popular Among All

3.0 3 years ago

Comments: Initially, it was good, i integrated one signal with App and web but when they announce it's not free things got very difficult and I moved to Truepush

Pros:

Onesignal has wide support to almost all kind of platforms, So if you want to use Onesignal for App/Website at the same time this is the best option because they have SDK for every platform and the detailed documentation will help you to implement is quick, They have a WordPress plugin to make your task easy if you are a blogger

Cons:

They promised that it will be free for lifetime when I started using OneSignal. It was I think 2016 and since then I gained 70K subscribers then they set the limit of 3)K and then 10K so it just they offered fake promise I guess, If I move to any other platform I lose 70K users otherwise pay for it.

Jared
Jared
Marketing Specialist in US
Verified LinkedIn User
Machinery, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

The best software for marketing.

5.0 4 months ago

Comments: It is a much needed software as we are able to maintain a great connection with our clients, we have increased our client database, our clients are now attracted to our services, the interaction is very good and it has very good email automation and receptive on the part of our clientele.

Pros:

It is a simple software to configure, sending notifications is very fast, it makes it easy to always offer the best to our customers, we attract our customers thanks to the multiple functions that OneSignal offers, it is a very fast system, it has powerful customer segmentation, It is essential for us and for attracting new customers.

Cons:

On one occasion notifications were delayed, we don't know why, but it has been a great concern for which we have not received a response. They must provide an answer to concerns that we are generally unaware of.

Daniel
Director in UK
Computer Software, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

OneSignal is robust, well-though through and easy to integrate

5.0 6 months ago

Comments: Before using OneSignal we were relying one emails to get a notification. This is annoying when you just want a quick message to say something is happening, without having to go in and read it and then delete it. Now both us and our users have a quick and easy way of being notified about exceptions and support ticket updates.

Pros:

We needed to get browser notifications up and running for an in-house support portal web-app we were developing. After a little research I quickly settled on OneSignal as the best solution. The API was well documented and easy to use. I got the integration written within a few hours, and it has worked flawlessly ever since. I especially like the ability to click on a notification and have the correct URL open up to deal with the issue / ticket. Also the ability to brand the notifications is a great feature.

Cons:

At this point I really don't have any criticisms. We've only used OneSignal for browser notifications, and have not used the vast majority of features. Our notifications are pushed out to specific subscribers rather than groups. If the rest of the platform is as well written and documented as the parts we use, then I'm sure it is as pleasure to work with.

Alternatives Considered: Firebase

Reasons for Switching to OneSignal: I can't remember all the platforms I looked at, but OneSignal was the most reasonably priced, with the cleanest API and good documentation. It was also recommended by others in various forums and discussion groups.