15 years helping Canadian businesses
choose better software

What Is Supermetrics?

+700k marketers in over 120 countries use Supermetrics for their day-to-day marketing analytics. Supermetrics streamlines data delivery from 80+ sales and marketing platforms into various analytics and reporting tools marketers use to make better decisions.

Create data-driven strategies and easily keep track of your campaign performance with our customizable templates and reports without the chaos. Roughly 15% of global online ad spend is reported through Supermetrics.

Who Uses Supermetrics?

Digital marketing agencies, e-commerce, publishers, startups, any company or organization looking to get a better understanding of their marketing data.

Where can Supermetrics be deployed?

Cloud-based
On-premise

About the vendor

  • Supermetrics
  • Located in Helsinki, Finland

Supermetrics support

  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 223 others

Languages

English

Supermetrics pricing

Starting Price:

US$99.00/month
  • Yes, has free trial
  • Yes, has free version

Supermetrics has a free version and offers a free trial. Supermetrics paid version starts at US$99.00/month.

Pricing plans get a free trial

About the vendor

  • Supermetrics
  • Located in Helsinki, Finland

Supermetrics support

  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 223 others

Languages

English

Supermetrics videos and images

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Features of Supermetrics

  • API
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Campaign Analytics
  • Campaign Tracking
  • Conversion Tracking
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Dashboard Creation
  • Dashboard Software
  • Data Aggregation and Publishing
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction Software
  • Data Import/Export
  • Data Integration
  • Data Management Software
  • Data Synchronization
  • Data Visualization Software
  • Data Warehouse Software
  • ETL - Extract Transfer Load
  • Engagement Tracking
  • Forecasting
  • Functions/Calculations
  • KPI Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multiple Data Sources
  • Performance Metrics
  • ROI Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Scheduled/Automated Reports
  • Search/Filter
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Web Data Extraction
  • Website Analytics

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Reviews of Supermetrics

Average score

Overall
4.4
Ease of Use
4.0
Customer Service
3.7
Features
4.3
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Andrea
Andrea
Digital Advertising Team Leader in Italy
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

The easiest solution to import digital advertising data in data visualization tools

5.0 2 years ago

Pros:

Supermetrics is the go-to industry solution for extracting metrics and dimensions from online marketing platforms and pulling them into spreadsheets or data visualization platforms. We use it to connect data from Google, Meta, LinkedIn, Shopify and many other vendors to power Google Data Studio dashboards and to send data to Google Sheets in order to perform analyses and create reports. Supermetrics is simple, effective and reliable.

Cons:

The Data Studio connector can get slow when connected to multiple ad accounts at once. Supermetrics is also kind of expensive compared to some competitors, and doesn't offer bundles for professionals or agencies looking to connect a data source to multiple tools - for example, we use Google Data Studio to create dashboards and Google Sheets to analyze campaign results, and we need to buy two separate Supermetrics products to be able to do so.

Jack
Senior Paid Media Specialist in US
Music, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Great for Visualizing Data via Google Data Studio

5.0 2 years ago

Comments: I having been using Supermetrics for many years in my various marketing roles. I find it essential in making good marketing decisions by utilizing actionable reports with clean visualizations.

Pros:

Pulling data with ease to Google Data Studio

Cons:

Paying extra for more data connectors and occasionally some connectors seem to pull in correct data.

Alternatives Considered: Funnel

Reasons for Switching to Supermetrics: Pricing and a plan with the data connectors I needed.

Dr David
Dr David
Director in Vietnam
Verified LinkedIn User
Transportation/Trucking/Railroad, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Terrible customer service, refusing to refund a billing error

3.0 2 years ago

Comments: Problem with Supermetrics billing. This year, we were billed in error because of a miscommunication with the team. The entire year we have not used the service, not even once. Now, Supermetrics (PIC) is refusing to provide a refund for the fee that was charged. When you sign up for a service, you place trust in a company that any issue like this will be solved easily and fairly. And with many SAAS companies that is the case. However, with Supermetrics it's different. I am now sharing this experience in the hope my experience will help other customers to make a good decision and not use this service, but instead choose a company that puts customers first and will agree a refund in a clear case of mistake when the service was not used.

Pros:

Functionality mathes what we were expecting

Cons:

Billing policy - unclear, some option for Auto-renew but it shows next to the previous year not the current year so easy to trick into a renewal in error. Customer service - when I approached with a problem, no energy to solve it [Sensitive Content ]and just pushing the problem around, refusing to solve and trying to drag terms out of the small print to support their inaction. Trust - treating me as someone trying to cheat the company when in fact we paid in error due to unclear billing portal (experiences shared by many customers just look at their facebook page). General stupidity - for some reason they feel like clinging on to the $828 they owe us as a refund is somehow good for Supermetrics, when clearly taking advantage of a customer that shared their card details and placed trust in Supermetrics. Well now is the final chance for Supermetrics to put this right. I can't force them to provide a refund but I can ensure the story is shared in full detail so that other customers don't fall into this trap and that will no doubt be 100x more expensive to Supermetrics than treating us with respect and providing the due refund with a smile when we asked.

Supermetrics Response

2 years ago

Hi David, Thank you for your feedback. We understand your frustration and apologize for your bad experience. We have reviewed your specific case and reached out to remedy the situation. We hope that we can come to an agreement that works for all parties involved. If you would like to share your experiences with us in more detail, we'd be happy to sit down and chat. Feel free to reach out to me directly at [email protected]. Best, Aleks

Girish
Developer in US
Nonprofit Organization Management, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Review on API

5.0 2 years ago

Comments: Great

Pros:

Query builder, easy to authenticate and connect to any social networking accounts, adopter to connect BI tools

Cons:

Based on our requirement I found this tool a perfect solution

Alternatives Considered: Funnel and Zoho Expense

Reasons for Switching to Supermetrics: Other products do not have all connectors, and not easy to connect, high maintenance

Marlyn
Marlyn
Marketing Operations Manager in US
Verified LinkedIn User
Computer Software, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Excellent Integration and data extraction

4.0 last year

Comments: Its interface has what is necessary to reflect the data in a practical way, it saves a lot of time by not having to log in to each platform, I would recommend it for large companies that work with many platforms and need to process large amounts of data since it automates the reports and save time in the optimization of marketing campaigns.

Pros:

It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that it unifies the statistics from different platforms in one place, it is a useful tool if you work with Business Intelligence, all the information it extracts can be analyzed in data applications such as Tableau and Google data Studio.

Cons:

One negative point is that as it integrates with various platforms, it takes some time to update and process the data, another negative point is that it sometimes has errors when syncing with other platforms, such as Facebook and Google, it's something their developers need to work on.