Supermetrics

The easiest solution to import digital advertising data in data visualization tools

Pros:

Supermetrics is the go-to industry solution for extracting metrics and dimensions from online marketing platforms and pulling them into spreadsheets or data visualization platforms. We use it to connect data from Google, Meta, LinkedIn, Shopify and many other vendors to power Google Data Studio dashboards and to send data to Google Sheets in order to perform analyses and create reports. Supermetrics is simple, effective and reliable.

Cons:

The Data Studio connector can get slow when connected to multiple ad accounts at once. Supermetrics is also kind of expensive compared to some competitors, and doesn't offer bundles for professionals or agencies looking to connect a data source to multiple tools - for example, we use Google Data Studio to create dashboards and Google Sheets to analyze campaign results, and we need to buy two separate Supermetrics products to be able to do so.

Great for Visualizing Data via Google Data Studio

Comments: I having been using Supermetrics for many years in my various marketing roles. I find it essential in making good marketing decisions by utilizing actionable reports with clean visualizations.

Pros:

Pulling data with ease to Google Data Studio

Cons:

Paying extra for more data connectors and occasionally some connectors seem to pull in correct data.

Alternatives Considered: Funnel

Reasons for Switching to Supermetrics: Pricing and a plan with the data connectors I needed.

Terrible customer service, refusing to refund a billing error

Comments: Problem with Supermetrics billing. This year, we were billed in error because of a miscommunication with the team. The entire year we have not used the service, not even once. Now, Supermetrics (PIC) is refusing to provide a refund for the fee that was charged. When you sign up for a service, you place trust in a company that any issue like this will be solved easily and fairly. And with many SAAS companies that is the case. However, with Supermetrics it's different. I am now sharing this experience in the hope my experience will help other customers to make a good decision and not use this service, but instead choose a company that puts customers first and will agree a refund in a clear case of mistake when the service was not used.

Pros:

Functionality mathes what we were expecting

Cons:

Billing policy - unclear, some option for Auto-renew but it shows next to the previous year not the current year so easy to trick into a renewal in error. Customer service - when I approached with a problem, no energy to solve it [Sensitive Content ]and just pushing the problem around, refusing to solve and trying to drag terms out of the small print to support their inaction. Trust - treating me as someone trying to cheat the company when in fact we paid in error due to unclear billing portal (experiences shared by many customers just look at their facebook page). General stupidity - for some reason they feel like clinging on to the $828 they owe us as a refund is somehow good for Supermetrics, when clearly taking advantage of a customer that shared their card details and placed trust in Supermetrics. Well now is the final chance for Supermetrics to put this right. I can't force them to provide a refund but I can ensure the story is shared in full detail so that other customers don't fall into this trap and that will no doubt be 100x more expensive to Supermetrics than treating us with respect and providing the due refund with a smile when we asked.

Ideal for any media campaign dealing with mass data

Comments: Overall, its smooth easy to use and well support across reporting platforms. But I would benefit from more guides and support documents

Pros:

The best things about Supermetrics is the simple connection to Looker Studios and Google Sheets. It can fetch Google Analytics data right to that platform, no exports or playing around with formats.

Cons:

There is not the most robust set of guides or support available on all functions. Maybe this is because they would need constant updating, but I do feel I don't know what I don't know about the platform.

Review on API

Comments: Great

Pros:

Query builder, easy to authenticate and connect to any social networking accounts, adopter to connect BI tools

Cons:

Based on our requirement I found this tool a perfect solution

Alternatives Considered: Funnel and Zoho Expense

Reasons for Switching to Supermetrics: Other products do not have all connectors, and not easy to connect, high maintenance