--- description: Learn more about Apollo.io pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Apollo.io Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Inside Sales Software](/directory/30680/inside-sales/software) > [Apollo.io](/software/158696/apollo) # Apollo.io Canonical: https://www.capterra.ca/software/158696/apollo Page: 1 / 17\ Next: [Next page](https://www.capterra.ca/software/158696/apollo?page=2) > Cloud-based B2B sales platform combining contact database, multi-channel outreach, built-in dialer, lead enrichment, and workflow. > > Verdict: Rated **4.5/5** by 398 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Apollo.io? Small businesses to enterprise organizations in B2B industries including technology, fintech, legal technology, AI research, and creative services. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 398 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support Software | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Apollo.io - **Founded**: 2015 ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: Per User (Free version available) (Free Trial) - **Pricing Details**: Apollo.io is available across three pricing tiers, see below or find out detailed information here: https://www.apollo.io/pricing Free: $0/month - always Free Basic: $49/month Professional: $99/month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, Portuguese, Spanish - **Available Countries**: Algeria, Argentina, Australia, Austria, Bahrain, Bangladesh, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Czechia, Denmark, Dominican Republic, Ecuador, El Salvador, Estonia, Finland, France and 27 more ## Features - Auto-Dialer - Automatic Call Distribution - Automatic Transcription - B2B Lead Generation - CRM Software - Calendar Management - Call Monitoring - Call Recording Software - Call Transcription - Campaign Management Software - Collaboration Tools - Communication Management - Competitive Analysis - Contact Management Software - Conversation Intelligence - Customer History - Customer Profiles - Customer Segmentation - Dashboard Software - Data Enrichment - Data Import/Export - Email Templates - Engagement Tracking - Event Triggered Actions - For Sales Teams/Organizations - Intent Data - Lead Capture Software - Lead Distribution - Lead Generation Software - Lead Management Software - Lead Notifications - Performance Management - Performance Metrics - Personalization Software - Predictive Analytics Software - Prioritization - Real-Time Notifications - Recording - Reminders - Reporting & Statistics - Reporting/Analytics - Sales Reports - Scheduling Software - Sentiment Analysis - Speech Recognition Software - Target Account Identification - Task Management Software - Third-Party Integrations - Workflow Automation - Workflow Management Software ... and 17 more features ## Integrations (60 total) - Agentforce - Airtable - Attio - Barracuda Web Security Gateway - Bouncer - Bullhorn - Calendar Scheduling Software for Teams - Chrome Enterprise - Claude - Claude Code - Clay - Close - Copper - Crelate - Dynamics 365 Sales ... and 45 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - Chat ## Category - [Inside Sales Software](https://www.capterra.ca/directory/30680/inside-sales/software) ## Related Categories - [Inside Sales Software](https://www.capterra.ca/directory/30680/inside-sales/software) - [Buyer Intent Software](https://www.capterra.ca/directory/32055/buyer-intent/software) - [Sales Engagement Platform Software](https://www.capterra.ca/directory/32195/sales-engagement-platform/software) - [Conversation Intelligence](https://www.capterra.ca/directory/34395/conversation-intelligence/software) - [AI Meeting Assistants](https://www.capterra.ca/directory/34861/ai-meeting-assistants/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.capterra.ca/software/171840/hubspot-marketing) — 4.5/5 (6257 reviews) 2. [Seamless](https://www.capterra.ca/software/207295/seamless-ai) — 4.5/5 (592 reviews) 3. [Dripify](https://www.capterra.ca/software/215082/dripify) — 4.7/5 (477 reviews) 4. [ActiveCampaign](https://www.capterra.ca/software/79367/activecampaign) — 4.6/5 (2570 reviews) 5. [Cognism](https://www.capterra.ca/software/169083/cognism) — 4.7/5 (263 reviews) ## Reviews ### "Reliable lead generation and B2B sales intelligence platform" — 5.0/5 > **Jordan** | *May 15, 2026* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: I like that Apollo.io scrapes data and identifies potential leads incredibly efficient across multiple databases. Which is extremely useful when you are looking for a prospects and using the filter options which really helps in building a targeted list for outbound campaigns. > > **Cons**: Apollo.io uses a credit-based system can be a bit tricky to manage at first. You have to be careful with how you spend credits, especially on premium data like mobile numbers, so it requires some planning to ensure you don't run out before the end of the month. > > My overall experience has been positive. It has significantly streamlined our prospecting workflow. While you have to stay organized with your credits to maximize value, the quality and volume of the contact data make it a foundational tool for our sales team. ----- ### "Disappointing Phone Data & Poor Customer Service" — 2.0/5 > **Randy** | *March 31, 2025* | Staffing & Recruiting | Recommendation rating: 1.0/10 > > **Pros**: The pricing is reasonable compared to other platforms. > > **Cons**: The phone numbers are highly inaccurate, and most of the ones provided are just generic corporate lines that I could easily find on Google. Customer service is also terrible—completely unresponsive, and I’ve been waiting over a week for a simple answer. > > I had high expectations for Apollo.io, but it has been disappointing. The phone data is unreliable, and without accurate contact information, the platform loses much of its value. On top of that, customer service is non-existent, making it difficult to resolve issues. While the pricing is reasonable, you ultimately don’t get what you pay for. I wouldn’t recommend it for those who need quality phone numbers for outreach. ----- ### "Outreach on Autopilot" — 5.0/5 > **Aryan** | *January 31, 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: It's a great lead generation and prospecting tool with an extensive B2B contact database. Not only it integrates with CRMs easily, you can also setup automations and sequences to do your outreach for you. The reporting features are also pretty decent. > > **Cons**: Lot of the advanced features are locked behind a higher tier plan. Initial setup time is required to tailor it perfectly to your workflow. > > Easy to use tool that has a lot of built in functionality for automating outreach. I checked the database against some information that we had about our prospects and it seemed pretty accurate. ----- ### "It makes it easy to create real contact lists that ensure targeted targeting" — 5.0/5 > **Mor** | *January 7, 2025* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: It's great that Apollo.io offers services that enable us to find the path to real potential customers. I loved its ability to collect customer data that matches the search topic from all sources. I loved its presentation style, where names and contact information are always clear. It's great that we benefit from this in creating distinctive contact lists that enable us to achieve the desired targeting. I loved how Apollo.io excludes fake entities from search results. > > **Cons**: Apollo.io has no negatives, the information it collects reflects the latest updates from all platforms. It is rare for entities that are not related to the search topic to appear in the results. > > Apollo.io always has the right solution for us, enabling us to constantly identify new potential customers. ----- ### "Tool works of credits that become brick" — 1.0/5 > **Zaro** | *July 15, 2026* | Construction | Recommendation rating: 0.0/10 > > **Pros**: Database I assume they have a lots of leads I can use that I never be able to reach unless I don’t spend $1000/m minimum > > **Cons**: In order to make everything in one place is unusable tool. Very slow, if you save your search show you one number, next time is different > > Horrible, ui and experience is overwhelming. Decided to use for a month and my month finish after 30 min figure out how does work. Without Ai chat, optimizing or enriching Works of credits after your credits are gone is brick tool, you can’t use it. ----- Page: 1 / 17\ Next: [Next page](https://www.capterra.ca/software/158696/apollo?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/158696/apollo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data