--- description: Learn more about Brandwatch pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandwatch Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/31337/influencer-marketing/software) > [Brandwatch](/software/157048/brandwatch) # Brandwatch Canonical: https://www.capterra.ca/software/157048/brandwatch Page: 1 / 11\ Next: [Next page](https://www.capterra.ca/software/157048/brandwatch?page=2) > Social media software that enables businesses to engage customers through analytics, AI insights, and collaborative content. > > Verdict: Rated **4.2/5** by 255 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Brandwatch? Brandwatch is used by market researchers, marketers, social media managers, analysts, content marketers, PR professionals, and agencies. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 255 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support Software | 4.4/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Cision - **Founded**: 1867 ## Commercial Context - **Pricing model**: Other - **Pricing Details**: Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish - **Available Countries**: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Israel, Italy, Japan, Kuwait, Luxembourg, Mexico, Netherlands, New Zealand, Norway and 13 more ## Features - API - Activity Dashboard - Analytics - Approval Process Control - Audience Analytics - Audience Targeting - Brand Guidelines - Brand Tracking - CRM Software - Campaign Analytics - Campaign Management Software - Collaboration Tools - Competitive Analysis - Competitor Monitoring - Content Management System (CMS) Software - Conversion Tracking - Customer Engagement Software - Customer Experience Management - Customer Segmentation - Customizable Reports - Dashboard Software - Data Extraction Software - Data Visualization Software - Digital Asset Management Software - Engagement Tracking - Faceted Search/Filter - Hashtag Tracking - Influencer Discovery - Influencer Relationship Management - Influencer Tracking - Keyword Filtering - Keyword Tracking - Machine Learning Software - Multi-Account Management - Multi-Campaign - Multi-Channel Data Collection - Negative Feedback Management - Performance Metrics - ROI Tracking - Real-Time Notifications - Reporting & Statistics - Reporting/Analytics - Reputation Management Software - Response Management - Review Sharing - Sentiment Analysis - Social Media Monitoring Software - Text Analysis Software - Trend Analysis - Workflow Management Software ... and 6 more features ## Integrations (19 total) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - Chat ## Category - [Influencer Marketing Software](https://www.capterra.ca/directory/31337/influencer-marketing/software) ## Related Categories - [Reputation Management Software](https://www.capterra.ca/directory/30750/reputation-management/software) - [Social Media Monitoring Software](https://www.capterra.ca/directory/31028/social-media-monitoring/software) - [Image Recognition](https://www.capterra.ca/directory/31600/image-recognition/software) - [Social Media Analytics Tools Software](https://www.capterra.ca/directory/31655/social-media-analytics-tools/software) - [Social Media Marketing Software](https://www.capterra.ca/directory/30781/social-media-marketing/software) ## Alternatives 1. [YouScan](https://www.capterra.ca/software/173036/youscan) — 4.9/5 (114 reviews) 2. [Sprout Social](https://www.capterra.ca/software/121447/sprout-social) — 4.4/5 (606 reviews) 3. [Infegy Atlas](https://www.capterra.ca/software/124219/infegy-atlas) — 4.6/5 (83 reviews) 4. [Sprinklr](https://www.capterra.ca/software/131274/sprinklr-platform) — 4.3/5 (91 reviews) 5. [facelift](https://www.capterra.ca/software/150410/facelift) — 4.4/5 (131 reviews) ## Reviews ### "Consultant" — 4.0/5 > **Alex** | *May 4, 2026* | Public Relations & Communications | Recommendation rating: 5.0/10 > > **Pros**: I love the AI-generated themes + narratives for the mentions. It really helps organize the mentions for the period into distinct categories. > > **Cons**: Less flexibility around the reporting period parameters. Sometimes I want to look at a specific timeframe, and it won't let me. > > It works well for certain things but I find I often have to supplement some things/metrics with different platforms. ----- ### "Brandwatch another birth" — 4.0/5 > **Srujana** | *November 17, 2024* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: Brandwatch is a piece of cake to set up reports and keep an eye on social media conversations. > > **Cons**: Can be a bit of a pain in the neck to use and takes a while to get the hang of, especially for beginners. ----- ### "Best bang for your buck when it comes to Social media management" — 5.0/5 > **Michael** | *October 31, 2019* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: For the money, Falcon.io is the best software out there when compared to its' competitors such as Radian6, etc. - Falcon does an amazing job at monitoring every major social media platform as well as news websites and blogs for whatever search parameters you set up. > > **Cons**: Of all the things Falcon.io does well, it really falls short in the report generation process. There's no way to generate automated reports on a schedule, nor is there any way to create customized reports. Given that we use this in an agency setting for multiple clients, it's a bit of a deal breaker, since we need more in-depth reporting. > > We use Falcon.io in our marketing agency to manage multiple social accounts across all of our client base. Falcon.io is used for social posting, management and listening. ----- ### "Reliable Social Listening Tool for Actionable Insights" — 5.0/5 > **Vishakha** | *April 28, 2026* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: What I liked most about Brandwatch was how much time it saved me when tracking conversations online. It pulls data from different platforms into one place, so I didn’t have to jump between multiple tools. I also found the dashboards really useful for spotting trends, checking sentiment, and creating reports quickly. Once you get used to it, it becomes a reliable tool for understanding what people are saying about your brand and competitors. > > **Cons**: What I liked least was that it can feel overwhelming at first, especially if you’re new to social listening tools. There’s a learning curve when it comes to setting up queries and getting the most accurate results. Some reports also need manual adjustments > > My overall experience with Brandwatch has been positive. It’s a strong platform for social listening, brand monitoring, and understanding online sentiment. Once I became familiar with the setup and filters, it made tracking conversations and creating reports much easier. It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in the beginning, it becomes a very valuable tool once you start using it regularly. ----- ### "Where data turns into real decisions" — 5.0/5 > **Daniel** | *May 4, 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: It’s a pretty solid tool, especially when it comes to analysis and the volume of data it can handle. The dashboards are really helpful, and support is usually responsive. It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals. There are still some usability hiccups and cases where manual adjustments are needed. Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across different clients. > > **Cons**: Some usability friction in more complex analyses, reliance on manual tweaks at times, and limited coverage in certain data sources. > > My experience has been really positive. It’s a tool we use daily across different clients, and it helps turn data into insights quickly. Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day operations. The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading reports to helping with image and photo editing. ----- Page: 1 / 11\ Next: [Next page](https://www.capterra.ca/software/157048/brandwatch?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/157048/brandwatch) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data