---
description: Learn more about Lead Forensics pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: Lead Forensics Pricing, Reviews & Features - Capterra Canada 2026
---

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# Lead Forensics

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> Lead Forensics is the world's \#1 B2B website visitor identification software.
> 
> Verdict: Rated **4.5/5** by 252 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Lead Forensics?

Designed for B2B organizations of all sizes - gain exceptional insight into your website visitors, transfer that insight over to your sales, marketing, and account management teams in real-time.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 252 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support Software | 4.7/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Lead Forensics
- **Location**: London, UK
- **Founded**: 2009

## Commercial Context

- **Starting Price**: US$0.01
- **Pricing model**: Per Feature (Free Trial)
- **Pricing Details**: Lead Forensics is priced on a customer-by-customer basis and is based upon on how much traffic is generated on the website.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United Kingdom

## Features

- CRM Software
- Campaign Management Software
- Contact Management Software
- Data Import/Export
- Interaction Tracking
- Lead Capture Software
- Lead Distribution
- Lead Generation Software
- Lead Management Software
- Lead Notifications
- Lead Nurturing Software
- Lead Qualification
- Lead Segmentation
- Pipeline Management
- Predictive Analytics Software
- Reporting & Statistics

## Integrations (21 total)

- AWeber
- Basecamp
- Buffer
- Campaign Monitor by Marigold
- Chatwork
- Dynamics 365
- Gmail
- Google Docs
- Google Drive
- Harvest
- HubSpot CRM
- LionDesk
- Mailchimp
- Microsoft Outlook
- OneDrive

... and 6 more integrations

## Support Options

- Email/Help Desk
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Lead Management Software](https://www.capterra.ca/directory/30017/lead-management/software)

## Related Categories

- [Lead Management Software](https://www.capterra.ca/directory/30017/lead-management/software)
- [Lead Generation Software](https://www.capterra.ca/directory/30963/lead-generation/software)
- [Lead Capture Software](https://www.capterra.ca/directory/31017/lead-capture/software)
- [Predictive Lead Scoring Software](https://www.capterra.ca/directory/32276/predictive-lead-scoring/software)
- [Buyer Intent Software](https://www.capterra.ca/directory/32055/buyer-intent/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.capterra.ca/software/171840/hubspot-marketing) — 4.5/5 (6242 reviews)
2. [Seamless](https://www.capterra.ca/software/207295/seamless-ai) — 4.5/5 (565 reviews)
3. [useArtemis](https://www.capterra.ca/software/1035603/useartemis) — 4.7/5 (171 reviews)
4. [Dripify](https://www.capterra.ca/software/215082/dripify) — 4.7/5 (477 reviews)
5. [ActiveCampaign](https://www.capterra.ca/software/79367/activecampaign) — 4.6/5 (2565 reviews)

## Reviews

### "Amazing support, great software\!" — 5.0/5

> **Jen** | *August 15, 2024* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: From our initial exploration of the software to assess its fit for our company, right through to the onboarding training, Lead Forensics has been nothing short of exceptional.
> 
> **Cons**: There have been limited cons, other than the learning curve it takes to identify decision-makers in the contact area of the portal.
> 
> The customer service and training support is incredible. I have been super impressed with Rikki, our customer success manager's willingness to keep us moving forward to ensure that we get the most out of our subscription.

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### "Visibility is Key" — 5.0/5

> **Ileanna** | *July 26, 2024* | Insurance Software | Recommendation rating: 10.0/10
> 
> **Pros**: It was a friendly team, eager to get a full picture of business so that they could personalize the tool for us. There was instant communication and the team is highly approachable.
> 
> **Cons**: It took more than one show \&amp; tell to grasp fully how to utilize it. Perhaps for a sales teams, it is important to clearly explain what type of leads are generated and how to utilize the various features. It's not that it wasn't explained on the first round, but it may take more than one session for a sales team to grasp how to use this tool effectively, especially if they used to doing things one way.
> 
> I think it has been a very positive experience. Lead Forensics can do a lot, but it is important to ensure that it is working in the capacity that you need it to, and that it is working as effective as it can be for the needs of the company/individual. There is fine tuning involved. It evolved with the company, and each user, depending on need.  It has a lot of capabilities and it is easy to use, overall. The support is great\!

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### "Easy to use, almost immediate benefits" — 5.0/5

> **Steven** | *May 15, 2026* | Environmental Services | Recommendation rating: 10.0/10
> 
> **Pros**: We have been using Lead Forensics for 5 months and have been able to discover new information about our customers, this has led to further outreach to attract customers further up the marketing funnel to make decisions quicker. We have already converted customers we previously would have missed. Their monthly meetings with us help to further develop and get the most out of Lead Forensics with our Account Manager \[sensitive content hidden\]&#10; understanding our requirements.
> 
> **Cons**: It is not the cheapest but for our company, a few conversions each year will pay the yearly subscription.
> 
> Easy to use and navigate with plenty of data to go through, account managers make it easy to simplify data and plan.

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### "Worth having and will bring in new business." — 5.0/5

> **Anna** | *May 19, 2026* | Machinery | Recommendation rating: 9.0/10
> 
> **Pros**: The dashboard can be customised to work for us. Also, the team are very quick to respond to any of our questions, so we feel very well looked after.
> 
> **Cons**: We often joke that people should have an IP address. This is of course not the case and nothing to do with Lead forensics.
> 
> Our experience has been very positive. We have won a lot of new business using the service as the visitors are already warm leads.

-----

### "Long term customer - awful customer service" — 1.0/5

> **Verified Reviewer** | *May 7, 2025* | Information Technology & Services | Recommendation rating: 0.0/10
> 
> **Pros**: Ability to see which companies have visited our website.
> 
> **Cons**: No data on the specific individual visiting.
> 
> We've been a long term customer of Lead Forensics, price hikes each year without improving the software has made it difficult to justify this software over alternative channels which have consistently provided better ROI.&#10;&#10;The reason for the 1 star, is partially the above, but primarily the awful customer service approach when it came to cancelling the contract. We were 1 day past the 30day auto renewal date, and they have forced us to pay in full for a service we won't be using.&#10;&#10;Very short sighted business approach, when there are so many alternatives out there.&#10;&#10;I would highly recommend considering alternatives.

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