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Emplifi Social Marketing Cloud
What Is Emplifi Social Marketing Cloud?
Emplifi Social Marketing Cloud provides a single, centralized solution for all your efforts to understand and drive customers’ engagement on social media. Emplifi’s industry-leading AI-powered tools, automation, and real-time insights improve the entire process of social media content creation and management. The results include faster conversions, instant brand discovery, and more effective performance tracking, so marketers like you can continually optimize your campaigns.
Who Uses Emplifi Social Marketing Cloud?
Optimal for enterprise and mid-sized companies looking for an end-to-end AI-powered social media management platform.
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Emplifi Social Marketing Cloud
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Reviews of Emplifi Social Marketing Cloud
Alternatives Considered:
If you focus on Analytics, this is the best option you have
Comments: We had a great experience with Socialbakers, I even miss it, we just had to focus on a tool that helped us to better create and publish the content rather than measuring it.
Pros:
It excels Sproutsocial and Hootsuite in the Analytics department, it is by far the most robust and most features to measure your KPIs
Cons:
It lacks on posting schedules or options to get the content out, it focuses more on measuring than helping you create it.
Alternatives Considered:
Socialbakers is a no frills solution for our company's social media publishing and operations.
Comments:
-Socialbakers is helpful to manage user access to our social media accounts and also plan and manage their outbound posts.
- The overall experience is pleasant however there can be more areas to improve especially on the social analytics area. I am more than happy to help Socialbakers in this area.
Pros:
Socialbakers is a no frills solution for our company's social media publishing and operations.
Cons:
-More flexibility can be given to build charts and tables. -Can focus on advocating the label/ tagging feature and to use it to drive all analytics and content management feature. -Duration on information collected can be stored longer for Y-o-Y comparison (i.e. without the need to rebuild). A lot of such information we still rely on CrowdTangle.
Base plan used to be awesome: now the least bang for your buck of all providers
Comments: My experience with socialbakers, when I started with the software nearly 4 years ago was amazing, the functionality was incredible and it delivered value that we were willing to pay for. The way the software has developed over time has been very dissapointing, stripping all of the points of difference out of the package, with a huge price discrepancy making our only other option to switch providers if we want to get even marginally more functionality, rather than being offered a titrated solution.
Pros:
I like the calendar view, and the ease of creating and scheduling content, and the approval workflow.
Cons:
Socialbakers massively overstates what is included in the base level plan. When I started with the software the base plan included dashboards, which are a fairly standard inclusion in social software. It is so dissapointing that the inclusions in the base plan have been completely stripped back, and I'm left feeling as though we are massively overpaying for something that we could get from pretty much any other provider. The customer service, since moving out of prauge has been terrible as well, impolite, unhelpful and to be frank a bit condescending on the live chat. In my experience there is more often than not lately, little gremlins in the software, necessitating refreshing the calendar between scheduling every single post, half the time not able to see what is scheduled from the calendar view etc.
A great social media monitoring tool which can be super cool if combined with social listening
Comments: Its one of the good tools out there in market and i recommend it to use it at least once
Pros:
The user interface is just so cool. Everyone in my organization keeps on saying that while using it
Cons:
Export reports to ppt can get better. I mean it is good but it can be improved
Social Media Specialist
Comments: Competitor analysis
Pros:
The ability to create so many different reports and customize your dashboard.
Cons:
Not a huge fan of the mobile site and would like push notifications for publishing ala Later.com
