--- description: Learn more about AppsFlyer pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: AppsFlyer Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Mobile Analytics Software](/directory/30936/mobile-analytics/software) > [AppsFlyer](/software/156811/appsflyer) # AppsFlyer Canonical: https://www.capterra.ca/software/156811/appsflyer Page: 1 / 7\ Next: [Next page](https://www.capterra.ca/software/156811/appsflyer?page=2) > The worlds leading marketers trust us to help grow their mobile business with accurate data measurement solutions and innovative tools > > Verdict: Rated **4.5/5** by 138 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses AppsFlyer? App owners, UA managers, campaign managers, mobile marketers, BI managers and developers across all verticals and regions in the digital ecosystem. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 138 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support Software | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: AppsFlyer - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: Other (Free version available) (Free Trial) - **Pricing Details**: Three-tier structure with a free plan, a usage-based Growth plan charging $0.07 per conversion after an initial package, and an Enterprise plan with custom pricing. A 30-day free trial is available without requiring a credit card. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese - **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czechia, Denmark, Finland, France, Germany, Gibraltar, Iceland, India, Indonesia, Ireland, Israel and 21 more ## Features - A/B Testing - Account Alerts - Activity Monitoring - Attribution Modeling - Audience Targeting - Campaign Analytics - Campaign Tracking - Cohort Analysis - Conversion Tracking - Cross Channel Attribution - Customer Journey Mapping - Dashboard Software - IP Blocking - In-App Events Tracking - Multi-Channel Attribution - Multi-Channel Data Collection - Multi-Touch Attribution - Performance Metrics - Personalization Software - ROI Tracking - Reporting/Analytics - Retention Tracking - Search/Filter - Website Analytics ## Integrations (9 total) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Mobile Analytics Software](https://www.capterra.ca/directory/30936/mobile-analytics/software) ## Related Categories - [Mobile Analytics Software](https://www.capterra.ca/directory/30936/mobile-analytics/software) - [Click Fraud Software](https://www.capterra.ca/directory/31327/click-fraud/software) - [Marketing Analytics Software](https://www.capterra.ca/directory/31018/marketing-analytics/software) - [Marketing Attribution Software](https://www.capterra.ca/directory/31081/marketing-attribution/software) - [Mobile Marketing Software](https://www.capterra.ca/directory/31308/mobile-marketing/software) ## Alternatives 1. [Marketo Engage](https://www.capterra.ca/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 2. [Jira](https://www.capterra.ca/software/19319/jira) — 4.4/5 (15367 reviews) 3. [CTM](https://www.capterra.ca/software/152004/call-tracking-software) — 4.7/5 (158 reviews) 4. [Dreamdata](https://www.capterra.ca/software/197705/dreamdata-io) — 4.8/5 (55 reviews) 5. [Adobe Analytics](https://www.capterra.ca/software/169942/adobe-analytics) — 4.5/5 (237 reviews) ## Reviews ### "Reliable for Attribution, Quick Support" — 5.0/5 > **Lena** | *July 5, 2024* | Health, Wellness & Fitness | Recommendation rating: 9.0/10 > > **Pros**: As an app marketer, I've found AppsFlyer to be an invaluable tool for our mobile marketing efforts. The platform's reliable attribution capabilities have been integral in managing our app campaigns. We can accurately track app downloads and lead activations by channel, which has improved our ability to measure and optimize our marketing performance. It has easy API integration with our dashboards. The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. This level of protection has given us confidence in our data and helped us make more informed decisions about our marketing strategies. > > **Cons**: The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. However, in order to leverage further details about the fraud reports, the premium solution was quite costly and would have costed us more than the amount saved by charging back the fraud conversions. It would have been slightly profitable for us if we were able to purchase a one time or one month premium P360, however the team was not flexible on this matter. Other MMPs may have more affordable premium fraud protection. ----- ### "Very trustworthy" — 5.0/5 > **Alex** | *January 5, 2026* | Computer Games | Recommendation rating: 10.0/10 > > **Pros**: It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to make real time marketing decisions. > > **Cons**: AppsFlyer is a great tool, but it is a bit more expensive than some of the competitors. But it is consider the gold standard. > > I have used AppsFlyer for 8 years, it is a great product that has all the features required and I trust AppsFlyer's numbers. It is our source of truth for marketing mobile games. ----- ### "Huge improvement over Adjust" — 5.0/5 > **Heather** | *July 18, 2024* | Telecommunications | Recommendation rating: 8.0/10 > > **Pros**: We love the OneLinks that can bring customers directly to the correct store to download our apps, or bring them to a fallback link of our choosing. Very easy to set them up. > > **Cons**: Some of the reporting is difficult to process. > > Much better experience than our last service, Adjust. ----- ### "Appsflyer for Mobile App Marketing & Attribution" — 5.0/5 > **Vageesh** | *June 10, 2024* | Financial Services Software | Recommendation rating: 9.0/10 > > **Pros**: - service \& support through account managers and chat - on par with other attribution suites - easy to integrate with partners - widely used by other affiliates and channel partners - measurement and dashboarding > > **Cons**: - sometimes requires dev effort to implement events - reporting tool can be improved - doesn't give recommendations on performance ----- ### "Appsflyer - our GPS on the UA rocky road :)" — 5.0/5 > **Milorad** | *August 6, 2024* | Publishing | Recommendation rating: 10.0/10 > > **Pros**: It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support. Creative tool, especially AI feature. Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential. > > **Cons**: You need to log in every 24 hours (when logging in with a Google account) Lack of possibility to create custom metrics (IPM, Ad profit, etc) Cannot copy stuff directly from the custom dashboards (eg campaign name etc) A lag in retrieving Ad revenue data from Ad Networks via API. > > I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since. An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded. ----- Page: 1 / 7\ Next: [Next page](https://www.capterra.ca/software/156811/appsflyer?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/156811/appsflyer) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data