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Klaviyo
Klaviyo Overview:
What Is Klaviyo?
Klaviyo is the all-in-one platform purpose-built to help B2C businesses grow, combining marketing, analytics, and service in one intuitive solution.
Powered by unified data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across email, SMS/RCS, WhatsApp, push, and ads. With 400+ native integrations, 100+ prebuilt templates and flows, and unlockable analytics like RFM and funnel reporting, Klaviyo helps you move faster, simplify operations, and build stronger customer relationships.
Who Uses Klaviyo?
Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.
Where can Klaviyo be deployed?
Cloud-based
On-premise
View 6 more
Overall rating
See all reviews
Based on 518 reviews
Reviews sentiment
Positive
95%
Neutral
4%
Negative
1%
Starting Price
US$20.00
Per User, Per Month
Free trial
About the vendor
- Klaviyo
- Located in Boston, US
- Founded in 2012
Klaviyo support
- Chat
Countries available
Show more details
Afghanistan, Anguilla, Antigua and Barbuda, Armenia, Aruba
Countries available
Countries where the product is available. Note: Customer support may not be accessible in that country.
- Afghanistan
- Anguilla
- Antigua and Barbuda
- Armenia
- Aruba
- Australia
- Austria
- Azerbaijan
- Bahamas
- Bahrain
- Bangladesh
- Barbados
- Belgium
- Belize
- Bermuda
- Bhutan
- British Virgin Islands
- Brunei
- Cambodia
- Canada
- Cayman Islands
- China
- Costa Rica
- Cuba
- Curaçao
- Denmark
- Dominica
- Dominican Republic
- El Salvador
- Finland
- France
- Georgia
- Germany
- Grenada
- Guadeloupe
- Guatemala
- Haiti
- Honduras
- Hong Kong SAR China
- Hungary
- India
- Indonesia
- Iran
- Iraq
- Ireland
- Israel
- Italy
- Jamaica
- Japan
- Jordan
- Kazakhstan
- Kuwait
- Kyrgyzstan
- Laos
- Lebanon
- Macao SAR China
- Malaysia
- Maldives
- Martinique
- Mexico
- Mongolia
- Montserrat
- Myanmar (Burma)
- Nepal
- Netherlands
- New Zealand
- Nicaragua
- Norway
- Oman
- Pakistan
- Palestinian territories
- Panama
- Philippines
- Poland
- Portugal
- Puerto Rico
- Qatar
- Saint Kitts and Nevis
- Saint Lucia
- Saint Martin
- Saint Vincent and the Grenadines
- Saint-Pierre-et-Miquelon
- Saudi Arabia
- Singapore
- South Africa
- South Korea
- Spain
- Sri Lanka
- Sweden
- Switzerland
- Syria
- Taiwan
- Tajikistan
- Thailand
- Timor-Leste
- Trinidad and Tobago
- Turkmenistan
- Turks and Caicos Islands
- US Virgin Islands
- United Arab Emirates
- United Kingdom
- United States
- Uzbekistan
- Vietnam
- Yemen
Languages
Show more details
English, French, German, Italian, Korean
Languages
Languages that the product is available in.
- English
- French
- German
- Italian
- Korean
- Portuguese
- Spanish
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Capterra verified reviews for Klaviyo
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Overall rating
Based on 518 reviews
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Rob
CEO in Canada
Wholesale, 2–10 Employees
Used the Software for: 2+ years
"Good Software - Pricey"
September 11, 2025
Pros:
good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well.
Cons:
The price. It's over priced for comparable software. other automations exist that may not be as flashy but are fraction of the cost.
Reviewer Source
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Sam
Director Of Marketing And DTC in Canada
Verified LinkedIn User
Printing, 51–200 Employees
Used the Software for: 2+ years
"The Industry Standard Marketing Automation Tool For Everyone"
December 8, 2025
Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations. It is an industry standard that plays nicely with other marketing software, and is an essential to any Shopify user. Integrations outside of the Shopify world can however be much more implementation intensive.
Pros:
Klaviyo continues to be the industry leader in helping e-commerce store operators, easily segment, personalize, and set up automations that drive revenue, and build owned audiences.
Cons:
I don't like how you have to pay more for the advanced analytics module. These are features that should be baked into the core product.
Reviewer Source
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April
Senior Manager in Canada
Apparel & Fashion, 11–50 Employees
Used the Software for: 2+ years
"Really great platform"
April 24, 2025
Overall we've had great success. They provide great analytics and is user friendly when building a campaign
Pros:
We love using Klayvio. It's one of the best in the business for email marketing. Great analytics. A little clunky when you're first learning how to use it but easy once you are trained.
Cons:
It's quite an expensive platform. We wanted to expand to sms marketing and find it quite pricey.
Reviewer Source
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Carissa
Marketing and Sales Manager in Canada
Retail, 11–50 Employees
Used the Software for: 2+ years
"The best tool for email marketing"
June 3, 2025
I think Klaviyo has been great for our eCommerce business, they stay ahead of the game with trends and features. The flows and email campaigns are an essential part of our business now
Pros:
I really like the ease of use with Klaviyo and how they are constantly updating and releasing new features like Ai components
Cons:
I really enjoy Klaviyo and don’t have any dislikes, they’ve made improvements in the couple years I’ve been using it
Reviewer Source
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Feraud
Owner in Canada
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
"A must have for any business that has a growing customer base"
July 17, 2025
We use them for our clients that have e-commerce business and want to utilize their customer contact info by doing email and sms blast / campaigns.
Pros:
The amount of email and sms marketing features. Also the easy to use flow build to make sure you make making the most of your customer base and contacts.
Cons:
The email and sms builder could be a bit more intuitive. But it's till better than most of it's competitor such as mailchimp.
Reviewer Source
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