Klaviyo
What Is Klaviyo?
Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale. Because the Klaviyo database integrates seamlessly with your tech stack, you can get the full story on every customer that visits, and then—from the same platform—use those insights to automate personalized email and SMS communications that make people feel seen.
Who Uses Klaviyo?
Klaviyo mainly serves ecommerce stores due to its seamless integrations with platforms like Magento, Shopify & WooCommerce. Klaviyo also integrates with B2C and B2B companies using custom websites.
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Reviews of Klaviyo
Mariia
A Must-have for your Email marketing
Pros:
Analytics and flexibility of the software
Cons:
Not being able simply to transfer the email list of customers from our customer service database
Adam
The best all-in-one marketing tool for scale
Comments: Overall, I am a fan and they have earned their place as our go-to marketing tool. We can't operate without Klaviyo.
Pros:
Klaviyo does what it promises. It's an all-in-one solution for email, sms, customer data, and automations. Their software works better than the competitors at scale: they grow healthier lists which means more revenue long term.
Cons:
The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but that's likely due to our integration and not on the software stack itself. Pricing for SMS in Canada is very high, which may be prohibitive for some.
Verified Reviewer
Advanced Segmentation Capabilities
Pros:
Klaviyo provides a robust set of automation features, allowing users to create automated email workflows triggered by customer actions or events.
Cons:
Klaviyo primarily focuses on email marketing, and while it offers SMS marketing as an additional feature, it does not provide the same level of functionality as dedicated SMS marketing platforms.
Marcus
Alternatives Considered:
Used it for 4+ years
Comments: We use it every day and there's no real reason for us to switch to another platform.
Pros:
It just works. Sure, it's a bit expensive but it's 100% worth it if you know how to do email marketing.
Cons:
Expensive.SMS marketing isn't available in Europe.Building forms/popups could be more advanced and customizable.
Michael
Klaviyo - great software for a small business to manage email marketing
Comments: My overall experience with Klaviyo has been very positive. Would highly recommend.
Pros:
Full-featured, intuitive, easy-to-use. Pricing model allows for small businesses to start using software and grow gradually. Easily integrated with my e-commerce platform, Shopify.
Cons:
So far, I have not experienced any problems with Klaviyo. I do worry that as my mailing list increases in size, that the software will become too expensive.
