18 years helping Canadian businesses
choose better software

What Is Klaviyo?

Klaviyo powers smarter digital relationships for over 100,000 businesses who earn more revenue by easily integrating and centralizing data from across the tech stack and utilizing it for truly personalized emails, texts, and mobile push messages.

No need to start from scratch - multiple template libraries for email, SMS, forms, reviews, campaigns, automations, and reports are ready to customize from day one, with on-demand education when you need it and without the need for developers.

Who Uses Klaviyo?

Klaviyo serves businesses of all sizes with a DTC presence through seamless integrations with Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and hundreds more.

Klaviyo Software - Klaviyo customer segmentation
Klaviyo Software - Klaviyo campaign management
Klaviyo Software - Klaviyo review sentiment
Klaviyo Software - Klaviyo intelligence
Klaviyo Software - Klaviyo flow trigger

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Reviews of Klaviyo

Average score

Overall
4.6
Ease of Use
4.4
Customer Service
4.3
Features
4.6
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
DANIEL
DANIEL
Consultor in Mexico
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Klaviyo, an essential tool for your online store.

5.0 6 months ago

Comments: For an online store, Klaviyo is an essential tool. I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns that I have implemented through Klaviyo. Indispensable if you want your online store to be successful.

Pros:

The ease of use and ease of implementation with Shopify. In addition to the excellent tools for attracting customers, such as registration forms, automated flows and email campaigns that you can segment in great detail so that each message reaches the right customers.

Cons:

The only problem is that for the Latin market, messaging via WhatsApp is more important than SMS, as the app does. This is something that needs to evolve if it wants to improve in the Latin market.

Jeannie
Operations Manager in US
Consumer Goods, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Klaviyo is a Game Changer

4.0 5 months ago

Comments: Klaviyo has got some major perks—think advanced segmentation, in-depth analytics, and automation that’s perfect for eCommerce. It has helped us create personalized marketing campaigns based on how our customers are actually shopping, which means more engagement and better conversion rates.

Pros:

Klaviyo has been a game-changer for our eCommerce marketing. We especially like the advanced segmentation, powerful automation, and in-depth analytics that have helped us create personalized campaigns based on our customer’s behavior. With seamless integrations, customizable templates, and SMS marketing, Klaviyo is versatile tool that has scaled our business, driving higher engagement and conversion rates.

Cons:

While Klaviyo offers powerful features, there are a few drawbacks to consider. The pricing can become steep as your subscriber list grows, which may be a challenge for smaller businesses. The platform also has a bit of a learning curve, with its extensive features potentially overwhelming beginners.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Klaviyo Review

4.0 4 weeks ago New

Comments: I've enjoyed my experience and it has been monumental for my online business

Pros:

It has helped me launch my products and online course in the most efficient way possible

Cons:

The pricing tiers can be on the higher end

Vladimir
Head of Technology in Netherlands
Farming, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Worst customer service

3.0 9 months ago

Comments: Again, when I ask them nicely to remove another featured they added and we never asked for, I am asked the same questions 3 times in a row and ultimately treated like a robot. Different agents, but same behaviour. And the attitude? It's like they all have a bad day!

Pros:

Not much to be honest, maybe how you display the numbers

Cons:

How various customer agents treated me, like I am mentally disabled

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great all around but too expensive

5.0 4 months ago

Comments: My expirience is good. Everything is where you think it should be. Easy to buld new segments, full of templates for newsletters, good analytics information and excelent templates for flows

Pros:

Everything you need for email and sms marketing in one place

Cons:

Pricing. Klaviyo can get very expensive depending on your demands or for low budget ecommerces