---
description: Learn more about Klaviyo pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: Klaviyo Pricing, Reviews & Features - Capterra Canada 2026
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Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo)

# Klaviyo

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> Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place.
> 
> Verdict: Rated **4.6/5** by 527 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Klaviyo?

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 527 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support Software | 4.3/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Klaviyo
- **Location**: Boston, US
- **Founded**: 2012

## Commercial Context

- **Starting Price**: US$20.00
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Pricing Details**: Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent.&#10;Email pricing: Free for up to 250 contacts. Starting from $20/month for 251+ contacts.&#10;Email \&amp; SMS pricing: Starting from $35/month for 251+ contacts
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French, German, Italian, Korean, Portuguese, Spanish
- **Available Countries**: Afghanistan, Anguilla, Antigua and Barbuda, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Bermuda, Bhutan, British Virgin Islands, Brunei, Cambodia, Canada and 85 more

## Features

- 2-Way Messaging
- A/B Testing
- Activity Dashboard
- Alerts/Notifications
- Automated Responses
- Autoresponders
- CAN-SPAM Compliance
- CRM Software
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Campaign Scheduling
- Channel Management Software
- Contact Database
- Contact Management Software
- Conversion Tracking
- Customer Profiles
- Customer Segmentation
- Customizable Fields
- Data Import/Export
- Drip Campaigns
- Dynamic Content
- Email Management Software
- Email Marketing Software
- Email Tracking Software
- Event Triggered Actions
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture Software
- Lead Management Software
- Marketing Automation Software
- Mass Texting
- Message Personalization
- Mobile Coupons
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Marketing
- Personalization Software
- ROI Tracking
- Reporting & Statistics
- Reporting/Analytics
- Scheduled Messaging
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Third-Party Integrations
- WYSIWYG Editor
- Website Visitor Tracking

## Integrations (67 total)

- Adobe Commerce
- AfterShip
- Akamai Identity Cloud
- BigCommerce
- Boulevard
- Canva
- Chargebee
- Criteo
- DonorPerfect
- Eventbrite
- Getsitecontrol
- GoFundMe Pro
- GoTab POS
- Gorgias
- Help Scout

... and 52 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Chat

## Category

- [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software)
- [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software)
- [All-in-One Marketing Platform Software](https://www.capterra.ca/directory/32155/all-in-one-marketing/software)
- [Lead Generation Software](https://www.capterra.ca/directory/30963/lead-generation/software)
- [CRM Software](https://www.capterra.ca/directory/2/customer-relationship-management/software)

## Alternatives

1. [Constant Contact](https://www.capterra.ca/software/31898/constant-contact) — 4.3/5 (2920 reviews)
2. [Brevo](https://www.capterra.ca/software/132996/brevo) — 4.6/5 (3433 reviews)
3. [Mailchimp](https://www.capterra.ca/software/110228/mailchimp) — 4.5/5 (17596 reviews)
4. [Gmail](https://www.capterra.ca/software/202338/gmail) — 4.8/5 (13387 reviews)
5. [MailerLite](https://www.capterra.ca/software/136603/mailerlite) — 4.7/5 (2259 reviews)

## Reviews

### "Amazing platform but comes at a cost $$$" — 4.0/5

> **Cody** | *May 1, 2026* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc.&#10;&#10;I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it.
> 
> **Cons**: Their pricing is honestly insane.&#10;&#10;I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous.
> 
> Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it

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### "Email solutions for marketing" — 4.0/5

> **Bill** | *February 2, 2026* | Information Technology & Services | Recommendation rating: 7.0/10
> 
> **Pros**: Allows for tracking on emails and website trafffic. We like how the data graphs. Easy flows and campaigning.
> 
> **Cons**: No phone support...live chat support is very confusing and they refer to self help a lot. You have to have a lot of patience.
> 
> It does a great job tracking and providing data on open clicks delivering etc. Highly recomd the campaign email option.

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### "The Industry Standard Marketing Automation Tool For Everyone" — 5.0/5

> **Sam** | *December 8, 2025* | Printing | Recommendation rating: 9.0/10
> 
> **Pros**: Klaviyo continues to be the industry leader in helping e-commerce store operators, easily segment, personalize, and set up automations that drive revenue, and build owned audiences.
> 
> **Cons**: I don't like how you have to pay more for the advanced analytics module. These are features that should be baked into the core product.
> 
> Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations. It is an industry standard that plays nicely with other marketing software, and is an essential to any Shopify user. Integrations outside of the Shopify world can however be much more implementation intensive.

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### "Great Email and SMS program" — 4.0/5

> **Natasha** | *June 1, 2025* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: It’s very easy to use, all the extra help documentation and free courses it offers. Syncs to Shopify and has good reporting.
> 
> **Cons**: That it’s a bit behind in how customer email is changing now. There are some things we’d like to be able to do but it’s limitations prevent us- especially in the AI sector
> 
> Great- it’s a bit costly but for the size of our email list, it can keep up with 95% of what we’d like to do with email and the SMS

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### "Really great platform" — 5.0/5

> **April** | *April 24, 2025* | Apparel & Fashion | Recommendation rating: 8.0/10
> 
> **Pros**: We love using Klayvio. It's one of the best in the business for email marketing. Great analytics. A little clunky when you're first learning how to use it but easy once you are trained.
> 
> **Cons**: It's quite an expensive platform. We wanted to expand to sms marketing and find it quite pricey.
> 
> Overall we've had great success. They provide great analytics and is user friendly when building a campaign

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## Links

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