15 years helping Canadian businesses
choose better software

What Is Klaviyo?

Klaviyo powers smarter digital relationships for over 100,000 businesses who earn more revenue by easily integrating and centralizing data from across the tech stack and utilizing it for truly personalized emails, texts, and mobile push messages.

No need to start from scratch - multiple template libraries for email, SMS, forms, reviews, campaigns, automations, and reports are ready to customize from day one, with on-demand education when you need it and without the need for developers.

Who Uses Klaviyo?

Klaviyo serves businesses of all sizes with a DTC presence through seamless integrations with Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and hundreds more.

Klaviyo Software - Send eye-catching emails in minutes using ready-to-go templates
Klaviyo Software - Grow your contact 
list with engaging 
web forms
Klaviyo Software - Bring your brand to life with drag-and-drop ease
Klaviyo Software - Send personalized recommendations 
that really resonate
Klaviyo Software - Automations help you make money while you sleep

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Reviews of Klaviyo

Average score

Overall
4.6
Ease of Use
4.4
Customer Service
4.3
Features
4.6
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Cecilia
Cecilia
Digital Marketer in UK
Verified LinkedIn User
Retail, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Easy to implement, good a/b test features

5.0 4 weeks ago New

Pros:

Klaviyo is easy to use, implement, and set up. The customer service responded quickly, and there are tons of material to check online if you are stuck with a feature. I love the A-test features on popups and emails. Good integration with Shopify.

Cons:

The review form is only in one language.

Brandon
Ecommerce Manager in US
Apparel & Fashion, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Klaviyo is an absolute necessity if you own a growing/scaling brand.

5.0 4 weeks ago New

Comments: Overall, very good and central if you are selling ecommerce and have a decent email list growing.

Pros:

Segmentation, strong integration with Shopify, Campaign and Flow management

Cons:

Pricing structure is confusing. Auto upgrades after hitting a certain amount of sends, but then also charges based on number of active profiles. If it were a straight up Cost Per Send, it would be easier to manage as a budget expense.

Dina
Office Manager in US
Machinery, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Klaviyo review

3.0 4 weeks ago New

Comments: It is not worth the monthly fee we had to pay.

Pros:

It helped us manage emails when we needed it to.

Cons:

We actually found out that Shopify can do the same thing.

Grant
Grant
Director of Marketing in Canada
Verified LinkedIn User
Consumer Electronics, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great for email marketing, good returns when segmenting properly

4.0 2 weeks ago New

Comments: It has been great! I've really enjoyed Klaviyo and think that it is the strongest ecom email platform on the market for Shopify merchants. The customization of emails is relatively easy, it has robust feature sets for additions like reviews and sms, and their flows are a hugely important piece to generate passive income. I'd recommend Klaviyo as long as the person onboarding new tools understood how pricing structure works.

Pros:

We like to ability to have a strong integration with Shopify and how easy it is to sync lists between other platforms and Klaviyo.

Cons:

The hardest things about Klaviyo are understanding pricing around profiles, and how to justify the growing cost of the platform when competitors are starting to flank them on pricing vs features.

Jonah
Manager of Product Development and Business Operations in Canada
E-Learning, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Provided a solution to our unique use-case.

4.0 3 weeks ago New

Comments: Overall I think Klaviyo is a great product. Customer service is amazing and so readily available via chat and they do seem to possess a great degree of knowledge about the product and its functionality/capabilities. Was amazing to see our automated message flows come to life and go out to our customers!

Pros:

Our product, an educational and habit-building micro-content program, required a way to send lengthy (50-100+ sends), localized, and automated flows via SMS and email to global Shopify purchasers. They were the closest platform we found to delivering as we envisioned. Customer service was very helpful in helping us find solutions to problems and aid in our solution design.

Cons:

We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form. We also noticed that due to how long our flows were, the flow editor became extremely slow.