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What Is SpyFu?

SpyFu is a competitive intelligence software as a service that helps users optimize search engine optimization and pay-per-click advertising campaigns. The platform analyzes over 100 million domains to uncover the search marketing strategies of competitors. It reveals the keywords, ads, and backlinks driving organic and paid traffic. SpyFu features tools for keyword research, rank tracking, backlink analysis, and website traffic insights. Users can group keywords, track rankings over time, generate reports, find influencers for outreach, and more.

Who Uses SpyFu?

Digital marketing agencies, advertisers, and SEO specialists.

SpyFu Software - Track SEO competitor
SpyFu Software - 2

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Reviews of SpyFu

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.3
Features
4.3
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
54%
4
38%
3
8%
Hasan
Hasan
Marketer in Canada
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Essential tool for PPC campaigns

5.0 2 years ago

Comments: Keyword research and PPC info have been a real breeze as it allows you to spy on your competitors and makes it very easy to come up with initial keywords.

Pros:

They've done a great job in making an affordable, effective tool. The amount of features you have access to, even without a premium subscription is mental. One of the best tools you can use, no matter if you're new to PPC campaigns, or if you have years of experience.

Cons:

The data on some of the niche markets and low-volume keywords can be very limited. Other than that, there's not much to complain about.

SpyFu Response

2 years ago

Thank you for your kind words, Hasan! We love hearing about your experience with the free and paid tool, as well as your work in PPC research.

Neil
Director in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

SpyFu is exceptional for the SMB or small agency

4.0 10 months ago

Comments: Excellent experience, for price and functionality it is a MUST buy

Pros:

Organic and Paid data sets, both for own client base and competitor analysis. Trusted data and an exceptional snapshot of the digital landscape.

Cons:

Some of the Paid Ads data is a little off. If my own data for clients is off then it leaves open to debate the accuracy of competitor data.

SpyFu Response

9 months ago

Thank you for sharing your review of SpyFu! We appreciate the superb rating and feedback.

Lairs
Lairs
Marketing Director in US
Verified LinkedIn User
Computer Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

It's meh

3.0 5 years ago

Comments: i think it's worth the free trial but I'd recommend trying out competition before buying

Pros:

It does a good job, just like everyone else, of helping you track SEM and SEO. It covers the basics at a cheap price.

Cons:

I don't have any friends with careers in SEM and SEO that actually use it which tells me that it works but not the way it's competitors do.

Anil
Marketing Executive in Türkiye
Marketing & Advertising, 5,001–10,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Competitor Analysis with SpyFu

4.0 2 years ago

Comments: I used SpyFu to track keyword and report them to my customer. Also I used SpyFu to understand market behaviour and search volume to drive my marketing strategy.

Pros:

It is easy to use SpyFu for SEO perpective to understand your competitors and marketing strategy. It gives smooth data and fresh one.

Cons:

SpyFu is helpful tool for SEO, but it should has more feature for understand market analysis and SEO data.

SpyFu Response

2 years ago

Thank you for your review, Anil. We are happy to be a part of your keyword research.

Fernando Adrian
Fernando Adrian
systems engineer in US
Verified LinkedIn User
Internet, Self Employed
Used the Software for: Free Trial
Reviewer Source

Good tool but needs a little more

4.0 4 years ago

Comments: It's a good tool, but for my specific needs I couldn't replace SEMRush

Pros:

It is a good tool, it has what you need to do a good research on competencies and search for keywords. and it is much cheaper than most tools.

Cons:

The reports in the basic version are quite limited.

SpyFu Response

4 years ago

Thank you for sharing your review, Fernando! Glad to hear that we have become part of your keyword research toolset.