15 years helping Canadian businesses
choose better software

What Is Serpstat?

Serpstat is an all-in-one SEO platform that helps market experts analyze competitors, perform keyword research for SEO and ads, track online positions and backlinks of any websites and their online competitors. Serpstat provides a set of tools for link building, text analytics, clustering, finding site errors and makes recommendations on how to fix SEO errors to boost site visibility in Google and Yandex.

Who Uses Serpstat?

SEO and PPC specialists, in-house SEO and marketing teams, agencies.

Serpstat Software - 1
Serpstat Software - 2
Serpstat Software - 3
Serpstat Software - 4
Serpstat Software - 5

Not sure about Serpstat? Compare with a popular alternative

Serpstat

Serpstat

4.7 (169)
US$69.00
month
Free version
Free trial
39
5
4.4 (169)
4.7 (169)
4.6 (169)
VS.
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
US$125.00
month
Free version
Free trial
123
4
4.6 (150)
4.1 (150)
4.2 (150)
Green rating bars show the winning product based on the average rating and number of reviews.

Other great alternatives to Serpstat

Similarweb
Top rated features
Competitive Analysis
Performance Metrics
Reporting & Statistics
Serpwatch
Top rated features
Dashboard Software
Google Analytics Integration
Keyword Rank Tracking
Moz Local
Top rated features
Dashboard Software
Keyword Rank Tracking
Reporting/Analytics
Ahrefs
Top rated features
Competitive Analysis
Keyword Rank Tracking
Keyword Research Tools
XOVI
Top rated features
Audit Management
Keyword Rank Tracking
Link Management
SEOZoom
Top rated features
Dashboard Software
Keyword Rank Tracking
Keyword Research Tools
Alli AI for SEO
Top rated features
Competitive Analysis
Dashboard Software
Keyword Rank Tracking
STAT
Top rated features
Competitive Analysis
Keyword Rank Tracking
Keyword Tracking
Moz Pro
Top rated features
Dashboard Software
Keyword Rank Tracking
Keyword Research Tools

Reviews of Serpstat

Average score

Overall
4.7
Ease of Use
4.4
Customer Service
4.6
Features
4.5
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
72%
4
24%
3
3%
1
1%
Joseph
Joseph
Director of SEO in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Well rounded and amazing SEO suite of tools to help you rank on Google

5.0 3 years ago

Comments: I am super impressed with the entire team there. They have amazing software and they are dedicated to helping their congrats improve and get what they need. I am super fond of their social experience with Twitter as well. They are super relevant in the market. Great job!

Pros:

I loved the dashboard and how easy it is to audit my sites and track the keywords they are ranking for. I also liked the task list and how easy it was to track improvements.

Cons:

I didn't like that it used a "credit" system to pull down keywords and then penalize you when you need them most. I would like a "warning" screen that tells you all your credits will be gone in this crawl.

Dan
Marketing Manager in UK
Furniture, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

A solid SEO tool with superb keyword research functionality

5.0 2 years ago

Comments: Serpstat is our main tool for all things SEO. We use Majestic as a backlink analysis tool and MOZ Pro occasionally, but all keyword research & tracking is done with Serpstat, also most technical audit stuff.

Pros:

Even now that there is a war in the Ukraine, they keep developing their tool. New, useful features keep popping up. They are very responsive. If you suggest a feature, they will seriously consider it. The keyword research functionality is superb, this includes clustering, the ability to automate workflows using their API etc. Huge keyword database. You can add keywords that are important to you to their database (a certain number per day), that's a huge bonus for us because we are in a niche. They offer very good filters for all their reports. (AND/ OR funstionality, you can combine filters, save them if you use them often) It's a cool tool for an amazing price.

Cons:

Traffic estimates are too high. Use GSC for this instead. Their email reports could improve.

Igor
CEO in Russia
Furniture, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Useful service for working with websites

5.0 2 months ago New

Pros:

This is a great helper for competitor analysis, visibility and traffic page analysis, keyword research, search engine cues, missing semantics. Very user-friendly interface, I like everything here. And one more important quality - attentive and responsive support! Definitely recommended!

Cons:

Some fonts and icons could be clearer and larger

Eric
CEO in France
Program Development, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Be careful when subscribing because they modify your subscription plan without your consent to make you pay more!

1.0 6 months ago

Comments: Really not happy with the service and support!

Pros:

The aspect that was nice was that they had a decent price for the service. But with the change of plan to $449 you can go to cheaper competitors for better service

Cons:

The big problem is that recently they changed their subscription plan. I paid $149 for the standard plan, they sent an email to tell me they were going to change the plans. They changed my plan without my consent by switching me to the most expensive plan in the app at $479 without me asking for anything!

Verified Reviewer
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Return on investment guaranteed

5.0 3 years ago

Comments: It was a relief working with this solution after some bad experiences with other tools: one for rank reporting and another tool for audit and backlinks (slow updates, incorrect data).

Pros:

Serpstat is a tool that provides you with good insights on what is going on with your site on many levels. When you act upon the information that is provided you will increase your rankings and improve your site. When in doubt their support chat works like a charm.

Cons:

Switching projects while in a certain section