--- description: Learn more about Braze pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Braze Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Braze](/software/155423/appboy) # Braze Canonical: https://www.capterra.ca/software/155423/appboy Page: 1 / 8\ Next: [Next page](https://www.capterra.ca/software/155423/appboy?page=2) > Cloud-based customer engagement platform for cross-channel messaging, journey orchestration, audience segmentation, and real-time. > > Verdict: Rated **4.7/5** by 168 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Braze? B2C businesses of all sizes, from small businesses to global enterprises, across retail and eCommerce, financial services, media and entertainment, health and wellness, CPG, and food and beverage. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 168 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support Software | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Braze - **Founded**: 2011 ## Commercial Context - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Please contact Braze directly for pricing details. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, German, Japanese, Korean, Portuguese, Spanish - **Available Countries**: Australia, Brazil, France, Germany, Indonesia, Japan, Romania, Singapore, South Korea, United Arab Emirates, United Kingdom, United States ## Features - 2-Way Messaging - AI/Machine Learning - Alerts/Notifications - Automated Responses - Behavior Tracking - Behavioral Targeting - CRM Software - Campaign Planning - Campaign Scheduling - Contact Database - Contact Management Software - Content Management System (CMS) Software - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Templates - Data Import/Export - Email Tracking Software - Engagement Tracking - Event Triggered Actions - Landing Pages/Web Forms - Lead Capture Software - Lead Management Software - Live Chat Software - Marketing Automation Software - Marketing Management - Mass Texting - Message Personalization - Multi-Channel Communication - Multi-Channel Marketing - Multi-Language - Performance Metrics - Personalization Software - Push Notifications Software - ROI Tracking - Real-Time Analytics - Real-Time Reporting - Recommendations - SMS Marketing - SMS Notifications - Scheduled Messaging - Segmentation - Social Marketing - Subscriber Management - Template Management - Visual Analytics - WYSIWYG Editor - Website Analytics - Website Personalization - Website Visitor Tracking ... and 16 more features ## Integrations (37 total) - Adobe Campaign - Amazon Redshift - Amazon S3 Glacier - Amplitude Analytics - AppsFlyer - BigQuery - ClickHouse - Databricks - Domo - Drupal - Facebook Business Suite - Google Ads - Google BigQuery Data Transfer Service - Google Cloud Storage - Google Tag Manager ... and 22 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - 24/7 (Live rep) ## Category - [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software) - [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software) - [Mobile Marketing Software](https://www.capterra.ca/directory/31308/mobile-marketing/software) - [Push Notifications Software](https://www.capterra.ca/directory/30969/push-notifications/software) - [AI Marketing Tools](https://www.capterra.ca/directory/34136/ai-marketing-tools/software) ## Alternatives 1. [EmailOctopus](https://www.capterra.ca/software/147415/emailoctopus) — 4.8/5 (657 reviews) 2. [Brevo](https://www.capterra.ca/software/132996/brevo) — 4.6/5 (3523 reviews) 3. [MailerLite](https://www.capterra.ca/software/136603/mailerlite) — 4.7/5 (2324 reviews) 4. [ActiveCampaign](https://www.capterra.ca/software/79367/activecampaign) — 4.6/5 (2570 reviews) 5. [Constant Contact](https://www.capterra.ca/software/31898/constant-contact) — 4.3/5 (2953 reviews) ## Reviews ### "Everyday I Find Something New to Love" — 5.0/5 > **Maggie** | *November 15, 2024* | Airlines/Aviation | Recommendation rating: 8.0/10 > > **Pros**: Ease of use, UX design, new features constantly being introduced > > **Cons**: The filters to view campaigns and canvases doesn't stay when I click into a campaign/canvas, I have to reset it each time > > Overall, a very positive experience. It's a huge upgrade to what we were using before and it's vastly improved my day to day at work ----- ### "Braze is a great CRM tool that make life mostly easier" — 4.0/5 > **Sachin** | *October 16, 2025* | Consumer Services | Recommendation rating: 9.0/10 > > **Pros**: Braze does a lot of lifting in terms of trying to have features available to make email automation and triggered emails easier. Having the ability pull in datafeeds in the targeting criteria, the ability to message preview and test send, are all important features that make Braze well worth using. We also have dedicated Braze solutions consultants who have a relatively quick response time that is a big help as well. > > **Cons**: There are a few features that, in my opinion, are critical for ease of use and needed everyday for Braze power users that I find would be hugely helpful, but aren't available. Being able to bulk select and drag components around the canvas, or bulk delete, or especially bulk edit would be huge but aren't features that are available. In the essence of fairness, one of the key features that I wanted for a long time, was implemented recently. Being able to select a push notification and have the copy be both iOS/Android inclusive, instead of having separate textboxes for each, was a huge win and timesaver. > > Overall, having Braze as part of the tech stack where I work has been a net positive. The layout is intuitive, easy to use and well defined. Braze documentation on their website is pretty detailed and helpful, and their dedicated solutions consultants are quite helpful. Overall a useful CRM tool, with good UI/UX and overall good experience, with a few key areas for small improvement ----- ### "Braze performs as needed for our team" — 5.0/5 > **Mike** | *December 13, 2024* | Media Production | Recommendation rating: 9.0/10 > > **Pros**: Easy to use platform, reliable for our needs. > > **Cons**: Process could still be made a little more straightforward with default options. > > Positive experience, focused mostly on sending phone alerts to our clients. ----- ### "Great program\!" — 5.0/5 > **Kate** | *November 29, 2024* | Broadcast Media | Recommendation rating: 10.0/10 > > **Pros**: I like the ability to monitor my online campaigns and alerts sent out. It's nice to be able to see what worked and what didn't. > > **Cons**: I found Braze a little difficult to use at first and I didn't totally understand it. > > So far, it has been a great experience once I got used to the system. I understood it fairly quick with some help from co-workers and now I use it efficiently and effectively. ----- ### "Great product\! Easy to use." — 4.0/5 > **Emily** | *March 19, 2026* | Health, Wellness & Fitness | Recommendation rating: 8.0/10 > > **Pros**: Easy to use - UI is intuitive, support is great and super helpful. Bonfire community is also a great resource. > > **Cons**: The reporting on some features seems a bit glitchy / buggy. They only allow retargeting from certain campaigns after 3 months and I find you need a fairly in depth understanding of how things work in order to avoid race conditions. We've had some turnover with our CSMs, which I think slows progress a bit. > > Has been great overall. Has made a huge impact on our business and still have some work to do to continue to improve that. ----- Page: 1 / 8\ Next: [Next page](https://www.capterra.ca/software/155423/appboy?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/155423/appboy) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | | ko | | | nb | | | pt | | | pt-PT | | ----- ## Structured Data