15 years helping Canadian businesses
choose better software

What Is Leanplum?

Leanplum, the leading multichannel customer engagement platform helps forward-looking brands like Zynga and Tesco meet the real-time needs of their customers. By transforming data into an understanding of users' needs and wants, Leanplum's platform delivers unified experiences that are timely, tested, and relevant -- building customer loyalty that fuels business growth.

Who Uses Leanplum?

Marketers focused on building loyalty and driving revenue through mobile engagement.

Leanplum Software - Leanplum at a Glance
Leanplum Software - Campaign Composer
Leanplum Software - Proactive Guidance
Leanplum Software - Journey Analytics
Leanplum Software - Campaign Results

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Reviews of Leanplum

Average score

Overall
4.1
Ease of Use
3.6
Customer Service
4.6
Features
4.4
Value for Money
3.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
44%
4
22%
3
33%
Verified Reviewer
Verified LinkedIn User
Financial Services Software, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Great software for mobile push notifications

5.0 6 years ago

Pros:

Overall, once you get the hang of it, it's pretty easy to execute on campaigns. Pretty versatile platform with different sending, messaging, and targeting options.

Cons:

The analytics could be more robust... some reports I want aren't available from the analytics dashboard. For example, I can't pull a consolidated report of a particular triggered event across a defined set of push campaigns. Also, the process of searching for attributes is done via a dropdown list, which is inefficient. I wish I could just search for attributes that I'm looking for. Would save me some time.

Aoife
Channel Marketing Associate in Ireland
Telecommunications, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

A great option for Channel Marketing

5.0 5 years ago

Pros:

A wide range of analytics with a focus on in-app messaging, one of the few platforms that genuinely allows all messaging materials come from one platform. Customer Support has been exceptional when issues have arisen as well as our CSM being on-hand for as a reliable source of information as well as providing excellent guidance and brainstorming to add to current marketing efforts.

Cons:

As with any transition, ensuring seamless messaging through that phase had a couple of hiccups. We've encountered a couple of technical bugs but have been happy with response from both support and the leadership team and have had no issues for months.

Lucien
VP of GTM in UK
Information Technology & Services, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Leanplum is powerful but definitely not a market leading in mobile marketing automation

3.0 2 weeks ago New

Comments: Leanplum helps us level up as a business but ultimately wasn't built in a way that could satisfy us long term.

Pros:

We initially chose Leanplum because of the breadth of channels Leanplum was able to push marketing automation through. They have a significant feature set which led us to chose Leanplum as a provider over others that were more restricted in their feature set. A/B testing in Leanplum was particularly good and that also was a big influence in our decision given the amount of testing we needed to do at that stage.

Cons:

Leanplum UI/UX was not user friendly and it was regularly an issue as an early stage company without a dedicated resource to power the tool. In reality, with Leanplum, you must have a sophisticated marketing team that has the maturity with dedicated resources to ensure you get the most from the platform. Otherwise, it is difficult to extract that value which makes it harder to justify the significant investment.

Bree
Customer Happiness Manager in US
Computer Networking, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Leanplum gets the job done

5.0 5 years ago

Pros:

Leanplum is a great feature that allows all messages to be stored and/or sent out to our user.

Cons:

Sometimes the messages are not easily captured by our users. Messages can be difficult to find. Entering User ID doesn't always yield results the first time.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Great tool to understand how people use your product!

4.0 last year

Pros:

Leanplum is an innovative way to better track and understand how end consumers use your product, especially if it is a software. I use Leanplum to do A/B testing in our mobile app and it is really helpful because through this tool, we would know how to measure the traffic of the end consumer in our application, and that way, we understand what people like and don't like about our product. Leanplum can be used in different app's environment and that's a great way to start liking it!

Cons:

None! I think this software is good as-is.