What Is Vagaro?

The #1 software to build your business. Get booked & paid 24/7. Manage your appointments & packages while on any device. Get a logo, website, online store & branded app to look like the pro you are. Attract new customers on the Vagaro Marketplace & with social media booking tools. Retain customers & boost sales via text & email marketing. Reduce costly no-shows with automated reminders. Easy to use POS hardware & payment processing. Prices start @ $35/month. Free 1 month trial.

Who Uses Vagaro?

Trusted by over 70,000 beauty & wellness business professionals. From powerful online bookings to secure payments, Vagaro handles your business so you can focus more on what you love.

Where can Vagaro be deployed?


About the vendor

  • Vagaro
  • Founded in 2009

Vagaro support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Canada, United Kingdom, United States



Vagaro pricing

Starting Price:

  • Yes, has free trial
  • Yes, has free version

Vagaro has a free version and offers a free trial. Vagaro paid version starts at $35.00/month.

Pricing plans get a free trial

About the vendor

  • Vagaro
  • Founded in 2009

Vagaro support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Canada, United Kingdom, United States



Vagaro videos and images

Vagaro Software - Get Booked & paid
Vagaro Software - Use Apps for Business
Vagaro Software - Send Automated Reminders
Vagaro Software - Run Reports
Vagaro Software - Vagaro Forms
View 6 more
Vagaro video
Vagaro Software - Get Booked & paid
Vagaro Software - Use Apps for Business
Vagaro Software - Send Automated Reminders
Vagaro Software - Run Reports
Vagaro Software - Vagaro Forms

Features of Vagaro

  • Access Controls/Permissions
  • Activity Dashboard
  • Address Book
  • Alerts/Notifications
  • Application Management
  • Appointment Management
  • Appointment Scheduling Software
  • Attendance Management
  • Attendance Tracking Software
  • Automated Scheduling
  • Availability Management
  • Billing & Invoicing
  • Booking Management
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Charting
  • Class Management
  • Class Scheduling
  • Client Database
  • Client Management
  • Client Portal
  • Client Profiles
  • Color Codes/Icons
  • Communication Management
  • Confirmation/Reminders
  • Contact Database
  • Customer Database
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Data Import/Export
  • Data Security
  • Debit/Credit Card Processing
  • Drag & Drop
  • Dues Management
  • Electronic Payments
  • Electronic Signature
  • Email Marketing Software
  • Email Reminders
  • Employee Management
  • Employee Scheduling Software
  • Event Management Software
  • Faculty/Staff Management
  • File Storage
  • Fitness Plan
  • For Barbershops
  • For Chiropractors
  • For Dance Studios
  • For Gyms
  • For Martial Arts
  • For Medical Spas
  • For Physical Therapy
  • For Salons and Spas
  • For Yoga/Pilates Studios
  • Forms Creation & Design
  • Forms Management
  • Gift Card Management
  • Group Scheduling
  • HIPAA Compliant
  • Historical Reporting
  • In-Person Payments
  • Inventory Management Software
  • Loyalty Program
  • Marketing Automation Software
  • Member Communication
  • Member Database
  • Member Directory
  • Member Portal
  • Member Types
  • Membership Management Software
  • Membership Renewals
  • Mobile Access
  • Mobile App
  • Mobile Payments
  • Multi-Location
  • Multiple Payment Options
  • Online Booking
  • Online Payments
  • Online Registration
  • Patient Portal Software
  • Patient Records Management
  • Payment Processing Software
  • Payroll & Commissions
  • Payroll Management
  • Performance Metrics
  • Pet Grooming Software
  • Physician Management
  • Point of Sale (POS)
  • Practice Management
  • Progress Notes
  • Real-time Scheduling
  • Real-time Updates
  • Records Management Software
  • Recurring Appointments
  • Recurring/Subscription Billing
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Rescheduling
  • SMS Reminders
  • SOAP notes
  • Scheduling Software
  • Self Service Portal
  • Service Catalog
  • Social Media Integration
  • Staff Management
  • Template Management
  • Third Party Integrations
  • Treatment Planning
  • Waiver Management
  • Website Integration
  • Website Management

Alternatives to Vagaro

Gym member management software with payment processing, Integrated Websites, virtual training, scheduling, automations & more. Learn more about Zen Planner
Modernize your practice with Jane: An all-in-one practice management solution with everything you need to create a thriving business.
Schedulicity is a scheduling app for small businesses who work with clients, complete with class management, marketing, and payment.
Robust cloud solutions for beauty businesses with online booking, text notifications, commissions, reports, marketing & payments.
Mindbody wellness business management software is tailored to businesses that need business and membership management systems.
All-in-one booking, marketing and payments app for teams and solopreneurs across the US. Deposits, Waitlist, Card on File and more
The easiest way for businesses to accept and schedule appointments online. Clients book directly via web, Facebook, email or SMS. Learn more about Schedulista
Calendly is the world's #1 scheduling tool. It eliminates the hassle of back-and-forth emails and syncs with your entire team.
The world's best online booking software for the beauty and wellness industry. Unlimited possibilities, subscription-free. Learn more about Fresha

Reviews of Vagaro

Average score

Ease of Use
Customer Service
Value for Money

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
CFO in Brazil
Verified LinkedIn User
Banking, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great tool to Manage your Appointments and Scheduling

5.0 3 weeks ago New

Comments: The Vagaro solution has really exceed our expectations, we needed a solution to schedule, update and follow up our consultants appointments and this tools has become a part of our day to day operations.


Excellent tool to book appointments online, very easy to use and implement. Saved us a lot of money increasing the efficiency from our consultants performance. Our [sensitive content hidden]receive confirmations and reminders, really supporting our business.


The main issue is the price, I believe it could be a little lower, they charge per user. A free version would be awesome!

Alternatives Considered: Booker

Reasons for Choosing Vagaro: We changed from having our schedules in Microsoft Outlook because we needed a specialized tool that help us become more time efficient.

Switched From: Microsoft Excel

Reasons for Switching to Vagaro: While doing the cost-benefit analysis Vagaro otained the highest value.

Software developer in Jordan
Computer Software, 5,001–10,000 Employees
Used the Software for: 2+ years
Reviewer Source

Vagaro is the market place for the services you look for.

4.0 3 weeks ago New

Comments: One of the great market places I have seen and dealt with. The support is really great when you have a complain.


Lots of services are available in one place, the options are great, cost is very low, you get lots of discounts, interfaces are great.


You might experience slowness in Vagaro at times and this is not due to internet. it could be because of the servers but this is rate to happen.

Alternatives Considered: TrueCoach and Weave

Reasons for Choosing Vagaro: Vagaro membership cost is much better, the support is better and it has more services.

Switched From: WellnessLiving

Reasons for Switching to Vagaro: Both systems did not have the requirements, not easy to learn how to go around, calendars do not sync. easily.

Doctor in US
Health, Wellness & Fitness, 1,001–5,000 Employees
Used the Software for: Free Trial
Reviewer Source


3.0 last month New

Comments: My overall experience with Vagaro would be good.


What I like most about Vagaro is how easy it is to use.


I didn't really dislike anything about Vagaro.

Owner in US
Health, Wellness & Fitness, Self Employed
Used the Software for: 2+ years
Reviewer Source

Over the past four years, Vagaro has been a huge help for me!

4.0 2 months ago

Comments: I have never had any problems in communications with Vagaro. They have always sent advance notice when they will not be in the office. Customer service has been excellent with rapid response any time that I have needed them. This is an excellent software to use for someone like myself, who is busy and running the business on my own.


Vagaro is an excellent, simple, moderate-budget scheduling tool. There are add-on options that can improve your reach and your marketing, depending upon how much you need. They have improved their scheduling capabilities for fitness studio owners/administrators. As for set-up, on-ramping is simple and does not require long hours of education.


I have had a lot of trouble getting the clients to use the software on their end. They haven't found it too user-friendly, but I do work with an older generation. I get about 50% compliance with account and scheduling tasks. It would be so helpful if a video were developed so they can easily set up on their own.

Alternatives Considered: Trainerize and WellnessLiving

Reasons for Choosing Vagaro: MindBody was getting outrageously expensive. And they had WAY too many features that I was not interested in using. It got very complicated, very quickly.

Switched From: Mindbody

Reasons for Switching to Vagaro: Vagaro had simplicity and pricing for a business owner that was trying to simplify her tasks and shrink her business at the same time.

health care in Jordan
Verified LinkedIn User
Health, Wellness & Fitness, Self Employed
Used the Software for: 6-12 months
Reviewer Source

The best choice for anyone who intends to start and establish their own business

5.0 2 months ago New

Comments: This program contributed well to the success of my own project represented in a store that provides massage, physiotherapy and physical health services, and since this field of work and the nature of the services provided depend mainly on organizing and scheduling appointments well and regularly and based on medical and scientific foundations, it saved me a lot of effort and time In terms of organization and punctuality to provide high quality services without delay, and it also helped me a lot in good communication with my customers that this program has become for me one of the most important tools used in my store.


A pleasant user interface for setting up, easy to navigate, and the possibility of simplifying and customizing it. This ease of use gave the customer a comprehensive idea of the services we offer in a professional marketing manner and in a very simple way, devoid of any complications that may confuse the user, whether for the customer or the service provider. Most customers love how easy it is to book Appointments and get a text confirmation with just a few clicks and here lies the good marketing role of this feature in particular.The possibility of direct integration with the customer's Google Calendar is among the best that this program has to offer, as it has facilitated online reservations and appropriate appointments for people who are busy most of the time.The availability of electronic payment gateways by credit cards has provided many advantages, including ease of invoicing and documentation of payments. It also saved some customers the embarrassment of not paying a tip. By using the card, only the cost of the service will be deducted. With regard to customer service, I have sometimes felt that they may have the same amount of desire that I have for the success of my store, due to the amount of patience they possess. They are always keen to provide the best services despite the increased demand for them.The possibility of re-booking an appointment at the time you find it very appropriate to re-book.


There are those who consider the program to have an exorbitant monthly subscription cost, but for me I find it acceptable compared to the services provided .It is not possible to set up multiple services within the store, as we had to set up physical therapy and massage under different employees with the same name as my store with two different Google calendars, which might make it a little messy.I fully understand that this program has a marketing aspect, but the frequent ads sometimes make it very annoying.The inability to print some important data that pertains to the client, such as contact information or my address list, which makes me compelled to copy them manually.The inability to allocate specific days incidentally during one week, in other words. For example, in the event that we have an emergency circumstance that made me compelled to close the store on this day, let us say that it is Wednesday, then when I block this day only specifically from this week only, that is, for once One, it will ban all similar days in the coming weeks, which may result in qualitative changes in appointments and reservations, or accounting errors, as there are many future prepaid reservations that may cause some serious problems , so I hope that Some flexibility will be added in the next updates. We need to add upgrades to the services in a branched way from the basic service without the need to add them separately, as this is better in terms of form and organization.