Singular

A Versatile Suite of Tools for Mobile Marketers

Comments: Singular has been a key part of my mobile data stack for many years. When it comes to a robust analytics aggregation platform with great out-of-the-box reporting they continue to stand in a league of their own.

Pros:

*Great data aggregator product to join MMP data and ad networks *Easy and versatile "out of the box" reporting *Great Customer Success team

Cons:

*Limitations on historical data and cohorts (Analytics) *MMP onboarding challenging for less experienced developers

Bang for the buck for smaller marketing teams

Pros:

We love Singular here for as an attribution provider as well as cost aggregator. We are able to do what used to take a team of 15 data engineers a couple years back now with 0.5 data engineer and half of a technical marketing analyst. Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome.

Cons:

Delays in pipeline, especially for Facebook, not enough granularity at sub-campaign level ROI calculations but overall still a great experience.

Great support, great for smaller teams

Comments: Great app, even better customer service. One reason to pick Singular over e.g. Google Analytics.

Pros:

The analytics feature is solid. While the data can be a bit slow to load, all the data is there and ready to use. The visualizations are easy to read and last but not least: customer service is AMAZING!

Cons:

Data can be bit slow to load, UI could be a bit better but overall very pleased with the software!

Making App Tracking Easy

Pros:

The following things make it a good product:- Fraud detection which helps understanding the reliability of the product.- Helps understanding the click tracking for click fraud.- With web conversions being tracked now, it helps understanding the performance of the website.- Extremely detailed creative analysis also available with creative clustering. - Source level data easily available with both standard and custom metrics.

Cons:

- There are many analysis that can be done, which people aren't aware about- Little off tracking and the reasons for over-reporting cannot be determined.- Less suggestions given by the team

A powerful MMP with an excellent support

Comments: Despite some lingering growing pains, my experience with Singular was positive, in part due to their excellent support and powerful ETL features.

Pros:

• Very good Analytics features (despite some initial data inaccuracies) • Excellent ETL — all the data is pushed directly to our database • Excellent support • A willingness to include us in their product roadmap — our feedback and needs matter

Cons:

• Some initial hiccups (from both sides) lead to sometimes inaccurate data • Some ETL table schemas could be improved