What Is Omnisend?

Trusted by 80k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and grow subscriber lists with landing pages & popups. Engage customers with ready-made email templates & newsletters. Boost conversions with pre-built automations like welcome + abandoned cart workflows.
Integrates easily in 1-click with Shopify, BigCommerce, Wix & more.

Who Uses Omnisend?

Omnisend—the ideal solution for growing ecommerce stores wanting to drive sales through email marketing. Benefit from a 1-click integration with platforms like Shopify, BigCommerce, Woocommerce & Wix.

Where can Omnisend be deployed?

Cloud-based
On-premise

About the vendor

  • Omnisend
  • Located in Western Gateway, UK
  • Founded in 2014

Omnisend support

  • 24/7 (Live rep)
  • Chat

Countries available

Albania, Algeria, Andorra, Angola, Argentina and 104 others

Languages

English

Omnisend pricing

Starting Price:

US$16.00/month
  • No free trial
  • Yes, has free version

Omnisend has a free version and does not offer a free trial. Omnisend paid version starts at US$16.00/month.

Pricing plans

About the vendor

  • Omnisend
  • Located in Western Gateway, UK
  • Founded in 2014

Omnisend support

  • 24/7 (Live rep)
  • Chat

Countries available

Albania, Algeria, Andorra, Angola, Argentina and 104 others

Languages

English

Omnisend videos and images

Omnisend Software - Convert more visitors with highly-targeted landing pages
Omnisend Software - Eye-catching email & SMS list building tools
Omnisend Software - Fast support, available 24/7
Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows
Omnisend Software - Actionable insights to help create more personalized messages
View 6 more
Omnisend video
Omnisend Software - Convert more visitors with highly-targeted landing pages
Omnisend Software - Eye-catching email & SMS list building tools
Omnisend Software - Fast support, available 24/7
Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows
Omnisend Software - Actionable insights to help create more personalized messages

Features of Omnisend

  • AB Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Auto-Responders
  • Automated Responses
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Tracking
  • Channel Management Software
  • Contact Database
  • Contact Management Software
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Fields
  • Customizable Templates
  • Dashboard Software
  • Data Import/Export
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management Software
  • Email Marketing Software
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • Landing Pages/Web Forms
  • List Management
  • Marketing Automation Software
  • Mass Texting
  • Message Personalization
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Performance Metrics
  • ROI Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Scheduled Messaging
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Subscriber Management
  • Template Management
  • Text-to-Win
  • Third Party Integrations
  • WYSIWYG Editor
  • Website Visitor Tracking
  • Workflow Management Software
  • eCommerce Management

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GetResponse is a powerful marketing automation software that helps grow your audience, engage with customers, and boost online sales. Learn more about GetResponse

Reviews of Omnisend

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.6
Features
4.5
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
75%
4
22%
3
2%
2
0%
Amandine
Creator & CEO in France
Arts & Crafts, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Amazing, beginner-friendly email marketing software with great customer support

5.0 last week New

Comments: Awesome! Great, friendly and quick customer support, easy to use pre-made automations and templates, free course to get started, useful contacts and segment lists. I wouldn't use any other software for my email marketing!

Pros:

I am a small business and I knew how important email marketing was. However, I struggled to understand how to implement it - how to create segments, how to send out relevant emails for my target audience, how to create automations, etc. It's has truly been so easy with Omnisend! First of all, they have a free course to get you started on their software and set up your first automations (welcome, abandoned cart). This course was very helpful. They have pre-made automations which was super useful for a beginner like me. I connected Omnisend to my website and with the right set up, I now have all my contacts put in segments that are relevant to their purchases and interests, which is great to send them THE email that will make them buy my products. Bonus points for their team, who is always super quick to respond to any questions you may have and is very friendly!

Cons:

The only thing that I don't really care for is email templates, but it's probably because I'm a Webdesigner and I'm used to creating my own. However, you can save pre-made layouts so that's the way I do it to gain some time when I create my emails. Their automatic branding tool could be better honestly, but it's not the main aspect of the software so I don't really care that much.

Alternatives Considered: Klaviyo

Reasons for Choosing Omnisend: MailerLite: not enough options, not professional enough.Mailchimp: too complicated to understand, set up and use as a beginner.

Switched From: MailerLite and Mailchimp

Reasons for Switching to Omnisend: Price and overall feeling of the brand. Omnisend seemed easier to use and their team answered my questions right away before I started using their software.

Verified Reviewer
Director in Slovenia
Verified LinkedIn User
Food & Beverages, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Omnisend review

4.0 2 weeks ago New

Comments: My overall experiance is very good. I would recomende the product to other people or should i say i already did. We are currently running 4 websites on it and we will be doing more. So in my book they have a loyal customer. And yes we have tried others.

Pros:

Price for performance doesn't come close to anyone. I think it is right there with Klaviyo but it is a lot cheaper. So that would be the part. Also i ti quite simple to use and to set up. The support is also very responsive but somethimes they don't have all ther right answers. But nevertheles they are there to help.

Cons:

My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment. I think the search needs a little work.

Alternatives Considered: Klaviyo and Mailchimp

Reasons for Choosing Omnisend: Mailchimp is really awfull. I can't bare it.

Switched From: Mailchimp

Reasons for Switching to Omnisend: Best price/ performance

Ellie
Sr Digital Marketing Specialist in US
Food & Beverages, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Personalized Support & Ease of Use

5.0 2 weeks ago New

Comments: Overall we have been very happy with our decision to switch to Omnisend. It gives us the ability to measure success of our campaigns and automations, create forms, and manage our contacts within one single platform. They are open to feedback and make platform changes accordingly.

Pros:

Our account manager is very reliable, responsive, and helpful. Client Support is also very useful when needed. The platform overall is intuitive and easy to use. Omnisend is always seeking feedback and implementing changes to improve the platform, which I very much appreciate!

Cons:

There are some reporting opportunities that could increase efficiency in evaluating metrics. Small features within the platform could be improved upon for a better UX, such as editing a campaign or sending a test email once it's been scheduled, scheduling automations in advance, and customizability of the new email builder.

Alternatives Considered: Klaviyo

Reasons for Choosing Omnisend: Personica was not able to integrate with Shopify and properly track sales.

Switched From: Personica

Reasons for Switching to Omnisend: Ease of use, pricing, platform navigation.

Heather
Owner in US
Retail, Self Employed
Used the Software for: 2+ years
Reviewer Source

Omnisend is great! Highly recommend!

5.0 3 months ago

Comments: Omnisend has been great! I have friends trying to get me to switch to their provider all the time but they haven't used Omnisend and I'm hesitant to move anywhere when it's so easy to use and the customer service is so great. If it's not broken, don't fix it - right?!

Pros:

The process of moving my emails over in the beginning was seamless. I love the copy feature so I'm not making a new email each week. I can just replace the content with relevant content to my new email campaign. Customer service is always very helpful and available through chat instead of waiting for an email that might not even answer the question I have (that's why I switched from my old provider).

Cons:

The only issue I ever had was trying to type inside the content box, but they have since fixed that so it's no longer an issue.

Verified Reviewer
Owner in US
Verified LinkedIn User
Design, Self Employed
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

You're in for some billing surprises...

5.0 last year

Pros:

The software itself is really intuitive and useful. I enjoyed it very much.

Cons:

This billing issue has really soured my feeling about this company. The monthly price that they show on their account page is wrong. They changed pricing over the years that I have been with them - which is absolutely fine. What isn't okay, however, is that where the pricing is shown on the account page is calculated completely wrong. That means, their website was showing that I would be billed $540 per month, and when the bill came in, it was $690. It's very upsetting to not know what to expect. I reached out to omnisend about this and spoke with [SENSITIVE CONTENT], but they showed me their pricing page, which still has a different number ($640). Their own team couldn't figure out what I should have been paying! Now they are not taking responsibility for updating their own website to match the real bill. If you value knowing how much something costs every month and transparency, I would not go with this company.

Alternatives Considered: Klaviyo and Drip

Switched From: Mailchimp