Who Uses Omnisend?

Omnisend provides advanced marketing automation tools for sales-driven ecommerce marketers that have outgrown the generic email marketing platforms. Join the Partner program & earn 20% revenue share.

What Is Omnisend?

Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others.

Omnisend Details

Omnisend

https://www.omnisend.com/

Founded 2014

Omnisend Software - Smart segmentation
Omnisend Software - Flexible signup forms
Omnisend Software - Powerful SMS marketing
Omnisend Software - Marketing Automation
Omnisend Software - Sync for FB & Google ads
Omnisend video
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Omnisend Software - Smart segmentation - thumbnail
Omnisend Software - Flexible signup forms - thumbnail
Omnisend Software - Powerful SMS marketing - thumbnail
Omnisend Software - Marketing Automation - thumbnail
Omnisend Software - Sync for FB & Google ads - thumbnail

Omnisend pricing overview

See pricing plans

Omnisend has a free version and does not offer a free trial. Omnisend paid version starts at US$16.00/month.


Starting Price

US$16.00/month See pricing details

Pricing Details

Omnisend has three pricing plans to choose from: Free, Standard and Pro. Upgrade and move through tiers as you grow. Free plan best for a starting business or those wanting to try Omnisend. Use all Omnisend features for free. Upgrade whenever you feel ready. Standard plan best for growing and mid-size businesses focused on email marketing activities (starts from $16/month). Pro plan best for high-volume senders who also use SMS in their marketing mix (starts from $59/month).

Free Version

Yes

Free Trial

No

Omnisend deployment and support

Support

  • Email/Help Desk
  • Knowledge Base Software
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training Software

  • Live Online
  • Webinars
  • Documentation
  • Videos

Omnisend Features

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management Software
  • Click Tracking
  • Contact Database
  • Contact Management Software
  • Content Management System (CMS) Software
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Lead Capture Software
  • Lead Generation Software
  • Lead Management Software
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Web Forms
  • Workflow Management Software

View full list of Campaign Management Software

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Brand Management Software
  • Calendar Management
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Categorization/Grouping
  • Content Library
  • Content Management System (CMS) Software
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization Software
  • Distribution Management
  • Drag & Drop
  • Editorial Calendar
  • Email Marketing Software
  • Engagement Tracking
  • Filtering
  • Interactive Content
  • Monitoring
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • Social Advertising
  • Social Media Integration
  • Social Media Management Software
  • Social Media Monitoring Software
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Video Management Software
  • Visual Analytics
  • Website Analytics
  • Workflow Management Software

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  • API
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
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  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management Software
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture Software
  • List Management
  • Mailing List Management
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management Software
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms

View full list of Email Marketing Software

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Analytics/ROI Tracking
  • Behavior Tracking
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Charting
  • Content Management System (CMS) Software
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard Creation
  • Dashboard Software
  • Data Import/Export
  • Data Visualization Software
  • Drag & Drop
  • Email Marketing Software
  • Engagement Tracking
  • Keyword Tracking
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Predictive Analytics Software
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Search/Filter
  • Social Media Integration
  • Social Media Monitoring Software
  • Social Promotion
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics

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  • API
  • Activity Dashboard
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  • Analytics/ROI Tracking
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  • Conversion Tracking
  • Customer Database
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Customization
  • Data Import/Export
  • Drag & Drop
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  • Email Distribution
  • Email Marketing Software
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  • Event Triggered Actions
  • Landing Pages/Web Forms
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  • Multivariate Testing
  • Real Time Data
  • SMS Marketing
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Promotion
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  • Third Party Integrations
  • Visual Analytics
  • Website Analytics
  • Website Visitor Tracking
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  • Accounting Integration
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  • Alerts/Notifications
  • Cataloging/Categorization
  • Channel Management Software
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  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Data Synchronization
  • Discount Management
  • Electronic Payments
  • Email Marketing Software
  • Inventory Management Software
  • Inventory Optimization Software
  • Inventory Replenishment
  • Inventory Tracking
  • Marketplace Integration
  • Mobile Commerce
  • Multi-Channel Management
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  • Multi-Currency
  • Multi-Location
  • Order Entry Software
  • Order Management Software
  • Order Tracking
  • Product Catalog
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  • Promotions Management
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  • Sales Reports
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  • Supplier Management
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  • 2-Way Messaging
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • Automated Responses
  • Automated Scheduling
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Communication Management
  • Contact Database
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  • Customizable Templates
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  • Interaction Tracking
  • Live Chat Software
  • MMS
  • Mass Texting
  • Message Personalization
  • Mobile Alerts
  • Mobile Coupons
  • Mobile Keywords
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Polls/Voting
  • Real Time Notifications
  • Real Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • Scheduled Messaging
  • Shortcodes
  • Social Media Integration
  • Tagging
  • Template Management
  • Text-to-Win
  • Third Party Integrations

View full list of SMS Marketing Software

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Omnisend Alternatives

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Omnisend Reviews

Read all 448 reviews

Average score

Overall
4.8
Ease of Use
4.7
Customer Service Software
4.7
Features
4.6
Value for Money
4.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Chetan A.
Chetan A.
Director
Apparel & Fashion, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support Software
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2021-07-04

"Best Email Marketing Software for our Ecommerce Brand!"

Comments: It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.

Pros: Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.

Cons: It's kind of a complete tool in the email marketing industry, and we loved this tool a lot.

Alternatives Considered: Drip and Klaviyo

Reasons for Choosing Omnisend: It's the right tool for the email marketing as other tools, as we are on shopify.

Switched From: Klaviyo and Sendlane

Reasons for Switching to Omnisend: It's the best as compared to other tools, and has the same functionalities.

  • Reviewer Source 
  • Reviewed on 2021-07-04
Diana O.
Owner
Sporting Goods, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support Software
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2019-08-03

"Is Omnisend right for you?"

Comments: Omnisend has made my email marketing automated so I spend less time on the emails.

Pros: I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!

Cons: This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.

  • Reviewer Source 
  • Reviewed on 2019-08-03
Verified Reviewer
Demand Planner
Construction, 5,001-10,000 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support Software
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2021-09-22

"Awesome for communications"

Comments: Omnisend has been a great and easy experience from beginning to end.

Pros: This is a really easy platform to use for sending out mass emails. We used it for internal company communications and it was convenient to set up different audiences to send emails to depending on the subject. The emails are very customizable too.

Cons: The only thing I would choose to improve is the "preview" feature. A lot of the times the preview didn't look exactly like the actual email on my browser (some of the word spacing would be off, pictures slightly different sizes, etc.). Not a big deal but a little annoying.

  • Reviewer Source 
  • Reviewed on 2021-09-22
John B.
CEO
Consumer Goods, Self Employed
Used the Software for: 1-5 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support Software
  • Value for Money
  • Likelihood to Recommend
    4/10
  • Reviewer Source 
  • Reviewed on 2019-08-02

"Promising, but still a lot of work to do."

Comments: Meh is the best way to describe it. I'm using a number of the features but do not have confidence I'm using it correctly or well. Getting support in a timely and sufficent manner is abysmal at best. Chat doesn't cut it for the depth of insight I'm looking for. Not nearly as resposonsive or interactice as it can and should be.

Pros: The apps integration with Shopify is what appealed most to me, and it appears to be fairly full featured. I was transitioning from MailChimp and needed a solution that offered turnkey engagment tools i.e. pop-up, automation workflows and email.

Cons: Frankly, it's not nearly as intuitive as it should be, not the tools of the help system.

  • Reviewer Source 
  • Reviewed on 2019-08-02
Filippo D.
Filippo D.
Principal Software Engineer
Utilities, 1,001-5,000 Employees
Used the Software for: 1-5 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support Software
  • Value for Money
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 2019-08-03

"Easy newsletter for shopify customers and not only"

Pros: Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it. The template editing is not the best, but still quite powerful and intuitive.

Cons: The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future. To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.

Alternatives Considered: AWeber

Reasons for Choosing Omnisend: MailChimp stopped supporting Shopify. I did not love Mailchimp anyway, the templating is awfull.

Switched From: Mailchimp

Reasons for Switching to Omnisend: The ratio between Feature/Cost is advantageous

Vendor Response

by Omnisend on 2020-07-22

Hi Filippo!
Thank you so much for leaving such an unbiased and detailed feedback for our application.
After reading your comment, we wanted to reach out with some clarification on your last comment. We indeed don't have a built-in solution for triggering the Welcome automation when subscribing to the check-out page. But, we may offer a workaround when defining the properties that distinguish those contacts, among others, will help you trigger different flows.
For example, you may set up the Segment of the contacts having Subscribed status and not having the opt-in date field (that is assigned after subscribing to the Signup form) and use it in the Segment entry-based flow. In that case, any new contact subscribing at the checkout page will get the intended message.

Please, check this instruction (https://support.omnisend.com/en/articles/2398171-contact-enters-exits-a-segment-automation ) and reach out to our Support Team for assistance via [email protected]

  • Reviewer Source 
  • Reviewed on 2019-08-03