What Is Omnisend?

Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others.

Who Uses Omnisend?

Omnisend provides advanced marketing automation tools for sales-driven ecommerce marketers that have outgrown the generic email marketing platforms. Join the Partner program & earn 20% revenue share.

Where can Omnisend be deployed?

Cloud, SaaS, Web-based

About the vendor

  • Omnisend
  • Located in Western Gateway, U.K.
  • Founded in 2014
  • 24/7 (Live rep)
  • Chat

Countries available

Albania, Algeria, Andorra, Angola, Argentina and 105 others

Languages

English

Omnisend pricing

Starting Price:

Not provided by vendor
  • Yes, has free trial
  • Yes, has free version

Omnisend has a free version and offers a free trial. Omnisend paid version starts at N/A.

Pricing plans

About the vendor

  • Omnisend
  • Located in Western Gateway, U.K.
  • Founded in 2014
  • 24/7 (Live rep)
  • Chat

Countries available

Albania, Algeria, Andorra, Angola, Argentina and 105 others

Languages

English

Omnisend videos and images

Omnisend Software - Create shoppable emails fast
Omnisend Software - Email & SMS marketing made easy
Omnisend Software - Designed for ecommerce merchants
Omnisend Software - Personalized, relevant messages
Omnisend Software - Seamlessly collect store visitors
View 6 more
Omnisend video
Omnisend Software - Create shoppable emails fast
Omnisend Software - Email & SMS marketing made easy
Omnisend Software - Designed for ecommerce merchants
Omnisend Software - Personalized, relevant messages
Omnisend Software - Seamlessly collect store visitors

Features of Omnisend

  • AB Testing
  • API
  • Alerts/Notifications
  • Automated Responses
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Tracking
  • Contact Database
  • Contact Management Software
  • Conversion Tracking
  • Customizable Fields
  • Customizable Templates
  • Dashboard Software
  • Drip Campaigns
  • Email Campaign Management
  • Email Marketing Software
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • Landing Pages/Web Forms
  • List Management
  • Marketing Automation Software
  • Mass Texting
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Marketing
  • Performance Metrics
  • ROI Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Scheduled Messaging
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Subscriber Management
  • Template Management
  • Text-to-Win
  • Third Party Integrations
  • WYSIWYG Editor
  • Website Visitor Tracking
  • Workflow Management Software
  • eCommerce Management

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Reviews of Omnisend

Average score

Overall
4.8
Ease of Use
4.7
Customer Service
4.7
Features
4.6
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
78%
4
20%
3
2%
2
0%
Chetan A.
Chetan A.
Director in India
Verified LinkedIn User
Apparel & Fashion, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

Best Email Marketing Software for our Ecommerce Brand!

5 12 months ago

Comments: It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.

Pros:

Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.

Cons:

It's kind of a complete tool in the email marketing industry, and we loved this tool a lot.

Alternatives Considered: Klaviyo and Drip

Reasons for Choosing Omnisend: It's the right tool for the email marketing as other tools, as we are on shopify.

Switched From: Klaviyo and Sendlane

Reasons for Switching to Omnisend: It's the best as compared to other tools, and has the same functionalities.

Diana O.
Owner in U.S.
Sporting Goods, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source

Is Omnisend right for you?

5 3 years ago

Comments: Omnisend has made my email marketing automated so I spend less time on the emails.

Pros:

I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!

Cons:

This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.

Jisselle B.
Jisselle B.
Director of Customer Success in Trinidad and Tobago
Verified LinkedIn User
Food & Beverages, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source

Omnichannel is fantastic for SMS Marketing!

4 4 weeks ago New

Comments: Omnisend was really good for SMS and Email Marketing. Love the reporting, love the heat map to show user cases, and A/B testing is easy to deploy.

Pros:

It's really great with SMS Marketing. Automation is easy, and the metrics are very thorough. I really like the heat-map for email marketing as well, and seeing how users are engaging with the content, what they click on, what they like, etc, those learnings really help with optimizing newsletters.

Cons:

Email Marketing is a little clunky. It's tough to do mobile vs. desktop versions. Things don't lock-in, and require refreshing, and redoing at times.

John B.
CEO in U.S.
Consumer Goods, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Promising, but still a lot of work to do.

3 3 years ago

Comments: Meh is the best way to describe it. I'm using a number of the features but do not have confidence I'm using it correctly or well. Getting support in a timely and sufficent manner is abysmal at best. Chat doesn't cut it for the depth of insight I'm looking for. Not nearly as resposonsive or interactice as it can and should be.

Pros:

The apps integration with Shopify is what appealed most to me, and it appears to be fairly full featured. I was transitioning from MailChimp and needed a solution that offered turnkey engagment tools i.e. pop-up, automation workflows and email.

Cons:

Frankly, it's not nearly as intuitive as it should be, not the tools of the help system.

Grahame D.
Grahame D.
Managing Director in U.K.
Verified LinkedIn User
Wholesale, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

a cost effective way of sending monthly newsletters and emails to our customers

4 3 months ago

Pros:

inexpensive even on free plan you can have more contacts than many of the other email marketing systems

Cons:

can be time consuming setting up contact lists for specific email campaigns