What Is HubSpot CRM?

Whether you've got a small team of five or a sophisticated sales force of 500, HubSpot offers pricing and packaging options that grow with you. HubSpot customer relationship management (CRM) software is built for companies that want to spend less time logging data. It keeps all your contacts in one centralized, customizable database. And you can see everything about a lead in one place -- no more digging through inboxes to find information. Start using the free HubSpot CRM today.

Who Uses HubSpot CRM?

The HubSpot CRM is built for growing teams. Today, over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.

HubSpot CRM Details

HubSpot

Founded in 2012

HubSpot CRM pricing

Starting Price:

US$50.00/month
  • Yes, has free trial
  • Yes, has free version

HubSpot CRM has a free version and offers a free trial. HubSpot CRM paid version starts at US$50.00/month.

HubSpot CRM Details

HubSpot

Founded in 2012

HubSpot CRM videos and images

HubSpot CRM video
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HubSpot CRM deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base Software
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Android (Mobile)
  • iPhone (Mobile)
  • iPad (Mobile)

Training Software

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

Features of HubSpot CRM

  • API
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Alerts/Notifications
  • CRM Software
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Management Software
  • Contact Database
  • Contact Management Software
  • Customer Database
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Document Storage
  • Drag & Drop
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Forecasting
  • Interaction Tracking
  • Internal Chat Integration
  • Lead Capture Software
  • Lead Generation Software
  • Lead Management Software
  • Lead Qualification
  • Marketing Automation Software
  • Mobile Access
  • Opportunity Management
  • Pipeline Management
  • Projections
  • Quotes/Estimates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Forecasting Software
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Segmentation
  • Social Media Integration
  • Task Management Software
  • Territory Management
  • Third Party Integrations
  • Workflow Management Software

View full list of CRM Software

  • API
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Bid Management
  • Buyer Management
  • CRM Software
  • Calendar Management
  • Calendar/Reminder System
  • Change Order Management
  • Client Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management Software
  • Contract/License Management
  • Customer Database
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Document Management Software
  • Document Storage
  • Email Management Software
  • Email Marketing Software
  • Estimating
  • For AEC Industry
  • Forecasting
  • Job Costing Software
  • Job Scheduling
  • Lead Management Software
  • Pipeline Management
  • Progress Tracking
  • Project Management Software
  • Project Time Tracking
  • Project Tracking Software
  • Projections
  • Quotes/Estimates
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Approval
  • Sales Pipeline Management
  • Scheduling Software
  • Subcontractor Management
  • Task Management Software
  • Task Progress Tracking
  • Task Scheduling
  • Third Party Integrations
  • Warranty Tracking
  • Workflow Management Software

View full list of Construction CRM Software

  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Batch Processing
  • CRM Software
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Management Software
  • Collaboration Tools
  • Contact Database
  • Contact Management Software
  • Customer Database
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Synchronization
  • Document Storage
  • Drag & Drop
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Interaction Tracking
  • Lead Capture Software
  • Lead Distribution
  • Lead Management Software
  • Lead Nurturing Software
  • Opportunity Management
  • Pipeline Management
  • Pipeline Reports
  • Prospecting Tools
  • Reminders
  • Reporting & Statistics
  • Role-Based Permissions
  • Sales Forecasting Software
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Shared Contacts
  • Social Media Integration
  • Tagging
  • Task Management Software
  • Template Management
  • Third Party Integrations
  • Workflow Management Software

View full list of Contact Management Software

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • CRM Software
  • Calendar Management
  • Calendar Sync
  • Campaign Management Software
  • Client Management
  • Collaboration Tools
  • Contact Management Software
  • Customer Database
  • Customizable Fields
  • Customizable Reports
  • Data Import/Export
  • Document Management Software
  • Drag & Drop
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Expense Tracking
  • Financial Management Software
  • For Financial Institutions
  • Forecasting
  • Interaction Tracking
  • Lead Capture Software
  • Lead Management Software
  • Marketing Automation Software
  • Mobile Access
  • Pipeline Management
  • Relationship Tracking
  • Reporting & Statistics
  • Sales Reports
  • Search/Filter
  • Task Management Software
  • Task Scheduling
  • Team Assignments
  • Template Management
  • Territory Management
  • Third Party Integrations
  • Workflow Management Software

View full list of Financial CRM Software

  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • CRM Software
  • Calendar Management
  • Campaign Analytics
  • Campaign Management Software
  • Contact Database
  • Contact Management Software
  • Customer Database
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Document Storage
  • Drag & Drop
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Forecasting
  • Interaction Tracking
  • Lead Capture Software
  • Lead Distribution
  • Lead Generation Software
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Lead Segmentation
  • Monitoring
  • Opportunity Management
  • Pipeline Management
  • Pipeline Reports
  • Prospecting Tools
  • Real Time Data
  • Real Time Notifications
  • Reminders
  • Reporting & Statistics
  • Sales Forecasting Software
  • Sales Reports
  • Sales Trend Analysis
  • Social Media Integration
  • Source Tracking
  • Task Management Software
  • Template Management
  • Third Party Integrations
  • Web Forms
  • Workflow Management Software

View full list of Lead Management Software

  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Calendar Management
  • Calendar Sync
  • Campaign Management Software
  • Contact Database
  • Contact Management Software
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Document Management Software
  • Drag & Drop
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • For Mac Devices
  • Forecasting
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Management Software
  • Lead Qualification
  • Marketing Automation Software
  • Mobile Access
  • Opportunity Management
  • Quotes/Estimates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Forecasting Software
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Segmentation
  • Social Media Integration
  • Task Management Software
  • Territory Management
  • Third-Party Integration
  • Workflow Management Software

View full list of Mac CRM Software

  • API
  • Activity Dashboard
  • Activity Tracking
  • CRM Software
  • Calendar Management
  • Calendar Sync
  • Campaign Management Software
  • Cataloging/Categorization
  • Collaboration Tools
  • Contact Database
  • Contact Management Software
  • Customer Database
  • Customer Service Analytics
  • Customer Support Software
  • Customer Surveys
  • Customizable Fields
  • Customizable Templates
  • Data Import/Export
  • Document Storage
  • Drag & Drop
  • Email Management Software
  • Email Marketing Software
  • Email Response Control
  • Email Templates
  • Email Tracking Software
  • FAQ
  • Forecasting
  • Interaction Tracking
  • Knowledge Management Software
  • Lead Capture Software
  • Lead Management Software
  • Live Chat Software
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Reminders
  • Reporting & Statistics
  • Request Escalation
  • Routing
  • Sales Forecasting Software
  • Sales Reports
  • Sales Trend Analysis
  • Search/Filter
  • Self Service Portal
  • Social Media Integration
  • Task Management Software
  • Third Party Integrations
  • Web-based Deployment
  • Workflow Management Software
  • XML / RSS

View full list of Online CRM Software

  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • CRM Software
  • Calendar Management
  • Campaign Management Software
  • Contact Database
  • Contact Management Software
  • Customer Segmentation
  • Customizable Fields
  • Customizable Scoring
  • Customizable Templates
  • Data Enrichment
  • Demographic / Firmographic Data
  • Document Storage
  • Drag & Drop
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Forecasting
  • Interaction Tracking
  • Lead Capture Software
  • Lead Distribution
  • Lead Generation Software
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Multiple Scoring Models
  • Opportunity Management
  • Pipeline Management
  • Predictive Analytics Software
  • Prioritization
  • Process/Workflow Automation
  • Prospecting Tools
  • Real Time Data
  • Real Time Notifications
  • Reminders
  • Reporting & Statistics
  • Sales Forecasting Software
  • Sales Reports
  • Sales Trend Analysis
  • Search/Filter
  • Social Media Integration
  • Task Management Software
  • Third Party Integrations
  • Web Forms
  • Workflow Management Software

View full list of Predictive Lead Scoring Software

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling Software
  • CRM Software
  • Calendar Management
  • Campaign Management Software
  • Client Management
  • Client/Property Matching
  • Commission Management
  • Contact Database
  • Contact Management Software
  • Customer Database
  • Customizable Fields
  • Customizable Templates
  • Data Import/Export
  • Data Synchronization
  • Document Management Software
  • Document Storage
  • Drag & Drop
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Interaction Tracking
  • Lead Capture Software
  • Lead Distribution
  • Lead Generation Software
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Pipeline Management
  • Pipeline Reports
  • Real Time Notifications
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Reports
  • Segmentation
  • Social Media Integration
  • Task Management Software
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • Workflow Management Software

View full list of Real Estate CRM Software

  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • CRM Software
  • Calendar Management
  • Call Management
  • Campaign Management Software
  • Channel Management Software
  • Commission Management
  • Contact Database
  • Contact Management Software
  • Contract/License Management
  • Customer Database
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Document Storage
  • Drag & Drop
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Field Sales Management
  • Forecasting
  • Lead Capture Software
  • Lead Generation Software
  • Lead Management Software
  • Lead Qualification
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Proposal Generation
  • Real Time Data
  • Real Time Reporting
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Sales Activity Management
  • Sales Automation
  • Sales Forecasting Software
  • Sales Reports
  • Sales Trend Analysis
  • Task Management Software
  • Territory Management
  • Third Party Integrations
  • Workflow Management Software

View full list of Sales Force Automation Software

  • Access Controls/Permissions
  • Activity Dashboard
  • Activity/News Feed
  • Alerts/Notifications
  • Appointment Scheduling Software
  • Assignment Management
  • Calendar Management
  • Call Logging
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Customizable Branding
  • Customizable Reports
  • Data Import/Export
  • Document Management Software
  • Electronic Signature
  • Email Management Software
  • Email Templates
  • Event Triggered Actions
  • File Sharing Software
  • Goal Setting / Tracking
  • Interaction Tracking
  • Kanban Board
  • Lead Management Software
  • Lead Scoring
  • Leaderboards
  • Live Chat Software
  • Mobile Access
  • Mobile App
  • Process/Workflow Automation
  • Product Catalog
  • Prospecting Tools
  • Reminders
  • Reporting/Analytics
  • Revenue Management Software
  • Sales Pipeline Management
  • Search/Filter
  • Task Management Software
  • Territory Management
  • Third Party Integrations
  • Transfers/Routing

View full list of Sales Tracking Software

Alternatives to HubSpot CRM

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Reviews of HubSpot CRM

Read all 2,900 reviews

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.4
Features
4.3
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Juan M.
Juan M.
Growth marketer in Argentina
Verified LinkedIn User
Marketing & Advertising, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

The go-to-CRM for startups growing from small to medium fast

5 3 months ago

Comments: An exceptional CRM. There is a reason why it stands out as the leading CRM tool for SMBs. Value for money can get a little expensive. However, it probes worthy after using the extensive suite of features.

Pros:

Hubspot is effortless to set up and intuitive to use. It counts with a vast array of features although it doesn't get overly complicated. Its B2B library is extensive and you can find plentiful resources to learn about B2B sales and marketing

Cons:

I wished its automation and reporting tools were more developed. The workflow feature does provide automation capabilities, however after entering into some depth, it eventually falls short.

Alternatives Considered: Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM: Hubspot was more known. It integrated better with Google suite

Switched From: Zoho CRM

Reasons for Switching to HubSpot CRM: Hubspot was cheaper

Eric P.
Eric P.
CTO in Canada
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

Free but just as powerful as paid

5 8 months ago

Comments: Integration with various 3rd party services make using hubspot crm a delight.

Pros:

The price point of free makes hubspot crm a very attractive choice , but free isn't enough if it doesn't pull its weight. Fortunately hubspot crm hits all of the main functionality points with ease of use and fast response.

Cons:

There are a few features that are behind a premium paywall but that's to be expected with a free service.

Alternatives Considered: SugarCRM, Zoho CRM and Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM: We needed a simpler solution for marketing automation and while hubspot crm does not provide marketing automation, the system we switched to does not have a crm bundled. So when we went hunting for a simple crm, hubspot was the clear choice.

Switched From: SharpSpring from Constant Contact

Reasons for Switching to HubSpot CRM: The forever free option made the choice easy.

Stephen S.
Sales Associate in Canada
Financial Services Software, 2-10 Employees
Used the Software for: Free Trial
Reviewer Source

Hubspot Integrations for the win!

5 2 weeks ago New

Comments: Positive experience overall. Helps me manage my contacts and best part is the fact that all these features are included in the free version.

Pros:

I found the setup and import of data very good, I was able to input all my contacts through a csv and was off to the races very fast. It also has a responsive app for android, that I use daily to track my calls. Took a bit of adjusting from my last CRM, but once you get used to how everything is organized it saves a lot of time.

Cons:

You cannot import tasks into Hubspot. If you use tasks a lot this can be a pain to import manually.

Alternatives Considered: Trello, Zoho CRM, Salesforce Sales Cloud and Freshsales

Reasons for Choosing HubSpot CRM: Work discontinued using Salesforce as it was very costly

Switched From: Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM: Integrations

Harry S.
MD in Australia
Civil Engineering, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source
Source: SoftwareAdvice

Surely it can do that?

1 2 months ago New

Pros:

This review relates solely to Hubspot's Sales module, and not the Marketing package. Our small business utilises Hubspot for lead management and conversion tracking - I can't speak to Hubspot's other functionalities in the marketing field. Hubspot's Sales free and growth bundles are great value; offering start-up businesses with the basic tools required for recording correspondence with leads and tracking conversions. However...

Cons:

As your business grows you naturally seek out greater efficiencies achieved through CRM automation services (e.g. automated follow-up emails to stay front of mind with prospects) - it's at this point you upgrade to the costly Professional package because the business case stacks up, right? This is where Hubspot falls over. Everything (I cannot iterate this enough, literally everything) you would logically expect the software to support or enable isn't available. Credit to them, their support function does try to help but they are severally handcuffed by the limitations imposed by backend engineers and software architects. The tech supports can only try to provide convoluted/half baked work around solutions but often these result in additional implications and barriers downstream. The nail in the coffin for our business was when we tried to setup automated email sequences (a 101), but learnt that you cannot enrol contacts into these processes when sending emails 'from' the shared/team/company email (e.g. [email protected] or [email protected]) - rather, Hubspot requires users to send from their individual email (e.g. [email protected]) Have you ever corresponded with any business via a personalised email address? Whether I'm communicating with the local mechanic or Apple, I never email [SENSITIVE CONTENT] You engage with a shared mailbox e.g. sales or support or [email protected] It's no brainers like this that force you to question Hubspot's services.

Andrés j G.
Andrés j G.
Director in Colombia
Verified LinkedIn User
E-Learning, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Nice free CRM, expensive when you have to upgrade

4 4 months ago

Comments: I'm amazed by the quality and all the features included in the free tier. I haven't upgraded yet, will do in the future. So far it has helped me to organize my clientes, leads and make my life a little bit easier.

Pros:

The free tier is absolutely amazing, and it will work for most companies at an early stage. Once you start using it, the interface becomes familiar and there are many advanced options that can be used easily. It does requiere a little bit of effort in the design at the beginning, but the learning curve is not that long. Plus, the pipe funnel logistic is just great.

Cons:

When you start to grow and need more options, HubSpot CRM is quite expensive. Sure, you can look somewhere else, but it's not easy to migrate to another provider. So, if you want HubSpot, look in deeply, so when you need to upgrade, you believe you'll be able to pay their fees with no issues.