What Is HubSpot CRM?

Whether you've got a small team of five or a sophisticated sales force of 500, HubSpot offers pricing and packaging options that grow with you. HubSpot customer relationship management (CRM) software is built for companies that want to spend less time logging data. It keeps all your contacts in one centralized, customizable database. And you can see everything about a lead in one place -- no more digging through inboxes to find information. Start using the free HubSpot CRM today.

Who Uses HubSpot CRM?

The HubSpot CRM is built for growing teams. Today, over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.

Where can HubSpot CRM be deployed?

Cloud-based
On-premise

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot CRM support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot CRM pricing

Starting Price:

US$0.00
  • Yes, has free trial
  • Yes, has free version

HubSpot CRM has a free version and offers a free trial. HubSpot CRM paid version starts at US$0.00.

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot CRM support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot CRM videos and images

HubSpot CRM Software - HubSpot CRM sales pipeline
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HubSpot CRM video
HubSpot CRM Software - HubSpot CRM sales pipeline
HubSpot CRM Software - 2
HubSpot CRM Software - 3
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HubSpot CRM Software - 5

Features of HubSpot CRM

  • Activity Dashboard
  • Alerts/Notifications
  • Appointment Scheduling Software
  • CRM Software
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Management Software
  • Client Management
  • Client Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management Software
  • Contract/License Management
  • Customer Database
  • Customizable Fields
  • Customizable Reports
  • Data Import/Export
  • Document Management Software
  • Document Storage
  • Email Management Software
  • Email Marketing Software
  • For Financial Institutions
  • For Mac Devices
  • For Startups
  • For iPad Devices
  • Interaction Tracking
  • Lead Capture Software
  • Lead Management Software
  • Lead Qualification
  • Lead Segmentation
  • Marketing Automation Software
  • Mobile Access
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Predictive Analytics Software
  • Project Management Software
  • Quotes/Estimates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Pipeline Management
  • Scheduling Software
  • Search/Filter
  • Segmentation
  • Social Media Integration
  • Task Management Software
  • Territory Management
  • Third Party Integrations
  • Third-Party Integration
  • Workflow Management Software

Alternatives to HubSpot CRM

NetSuite, the world’s #1 cloud ERP, gives you the visibility and control you need to make smart decisions and grow with confidence. Learn more about NetSuite
The smarter way for small businesses to do great work Keap organizes your client information & daily work in one place, freeing you up
Zendesk provides the complete customer service solution that’s easy to use and scales with your business.
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Learn more about HubSpot Marketing Hub
Freshdesk is an easy-to-use customer service software that helps over 50,000 businesses worldwide create stellar customer experiences. Learn more about Freshdesk
An integrated suite of applications include email, calendar and address book that are accessed via the Internet 24/7.
Email marketing software for creators that supports conditional content for different types of subscribers.
SharpSpring offers powerful, flexible marketing automation with fully integrated CRM and social media management for agencies and SMBs.
SugarCRM is one of the world's leading CRM solutions, ideal for organisations with between 20 to 10,000 employees across all industries

Reviews of HubSpot CRM

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.4
Features
4.3
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Hampus
Head of Sales in Sweden
Information Technology & Services, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

A great CRM tool that however demands quite a lot from the users

4.0 last month New

Comments: It's surely a great tool, but then you need time to get totally into it in order to get the maximum value out of it.

Pros:

HubSpot CRM is a complete tool, with a features and functionalities you could ever need. The integrations with other tools is also great, and it can surely cover all needs for big and small companies.

Cons:

We experienced it as a big threshold to get up to efficiency with the tool. I understand that when up and running as it should, it's hard to compete with, but we never came that far. It's a combination of the massive amounts of features, tools and integrations, together with a somewhat not totally intuitive UI, that creates an inertia of getting into the tool.

Alternatives Considered: Cinode, Salesforce Sales Cloud and Dynamics 365 Business Central

Reasons for Choosing HubSpot CRM: We weren't to happy with Salesforce and wanted to try something else.

Switched From: Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM: We heard that it should be the best CRM tool with multiple values for different areas.

Rebecca
Sr Manager, Marketing in US
Information Technology & Services, 501-1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

My first choice for a CRM platform

5.0 last month New

Comments: Hubspot CRM is a great CRM platform for SMBs! And their support team is excellent!

Pros:

Hubspot CRM is really intuitive. The interface is really easy for users and adminstrators! You have so many capabilities within the platform to manage contacts, generate leads, track sales, etc. It's a great platform for any SMB

Cons:

I wish our sales team used the platform more

Maurice
Maurice
Marketeer in Netherlands
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Hubspot CRM offers the most complete free Customer software for startups and professionals!

5.0 4 days ago New

Comments: After you get used to the workflow of Hubspot, it is a breeze to use. Contacting new clients and adding them to Hubspot in no time becomes second nature. I also have Hubspot open during a Zoom call. I add some notes that I want to discuss, and report the full call just after we closed the call.I can then directly send an email with all the details to the other party.

Pros:

The ease of use and many features that Hubspot CRM offers. Especially considering it is free software!I have tried out a few paid variants online, but I still fallback to Hubspot.That is saying something!

Cons:

This might sound weird, but sometimes the options are just to many. In my opinion, a solid and simple workflow helps with productivity. With Hubspot, you often have too many options for your needs. Not a huge problem, but I noticed that a few of my clients (including me in the beginning) where overwhelmed with all the features it offers.

Alternatives Considered: Zoho CRM

Reasons for Choosing HubSpot CRM: A combination of the pricing and lack of features in Zoho.Hubspot still has the most complete platform, and once you get used to its workflow, it becomes a valuable toolbox.

Switched From: Zoho CRM

Reasons for Switching to HubSpot CRM: The amount of features Hubspot offers has not been beaten by any other software.And, it is free!

Verified Reviewer
Sales Manager in Ireland
Verified LinkedIn User
Information Technology & Services, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot Review

5.0 2 months ago

Comments: Use it every day and it's so easy to use and keeps us on track with everything we do from Lead management and deal tracking.

Pros:

Ease of use, and UI is fantastic. The deal management and simple UI of this make it so easy to use and keep on top of.

Cons:

Calling from it can be hit and miss. Sometimes you just get an error and other times the numbers are blocked because of spam, so have to then turn to the mobile version and there are no issues. I know it's a network thing but still, not very productive to have to switch between desktop & mobile versions to make calls

Alternatives Considered: Zoho CRM and Pipedrive

Reasons for Choosing HubSpot CRM: Recommended by a Peer group and the replacement of Marketing tools, CRM and Deal management all in one pain of glass made making the change easy.

Switched From: ConnectWise Control

Tanner
Tanner
Account Executive in US
Verified LinkedIn User
Marketing & Advertising, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Worth the price if you need it all

5.0 2 months ago

Comments: It has been good, it was a smooth transition from Keap.

Pros:

One of the pros with Hubspot is that your organization can operate out of one system instead of stitching together 4-5 management tools for sales, marketing, and admin.

Cons:

The price point is really high when you start to get into all the package options and features. Users can certainly stitch together a cheaper monthly bill by using multiple dedicated services.

Alternatives Considered: ActiveCampaign

Reasons for Choosing HubSpot CRM: The email sending capabilities at Keap had become limited and the general customer service was not great.

Switched From: Keap

Reasons for Switching to HubSpot CRM: HubSpot had more sales and calendar booking options than ActiveCampaign.