18 years helping Canadian businesses
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What Is Later?
SMM solution that helps businesses of all sizes and agencies managing social media marketing platforms use the drag-and-drop interface to plan and schedule content such as posts, videos, and stories for Facebook, Instagram, and Pinterest on a monthly basis. The system lets managers share user-generated content, drive traffic, and gain insights into the post's performance. Later also suggests personalized post creation strategies and hashtags to create a phenomenal feed and attract viewers.
Who Uses Later?
Designed for businesses of all sizes, Later is a visual social marketing platform that helps manage and grow their social media.
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Reviews of Later
Alternatives Considered:
Simple social scheduling
Comments: I'm sure there are lots more functions I don't use, but for me, it does the simple stuff really well
Pros:
Posting across multiple channels easily and scheduling posts to be sent in the future. Adding media and tagging partners in posts
Cons:
Just the limitations on the free version, but there needs to be a reason to upgrade!
Alternatives Considered:
With a Few More Features, It Would Be a Solid Piece of Software for Publishing
Comments: We all love later. Unfortunately due to the lack of ability to schedule more advanced post types like reels and the inability to post to google business, we've had to start using a different service (which is not as foundationally good) but does offer those features. All in all however, if you're looking for a solid, reliable, industry standard for social media publishing, this is your software.
Pros:
Auto hashtags, basic image editing, the ability to select different times for different channels in one post, the post feed preview feature; and a solid, reliable performance 90% of the time. They also have a decent free plan with basic features and 10 free posts per month.
Cons:
The post types you can schedule are ULTRA limited (no reels), the media center is a mess to find your content in, the analytics are limited (but that doesn't really matter) and more often than they should, the connections to social platforms need refreshing (which also doesn't really matter). Also, you can't schedule to all the platforms, google business being left out is especially unfortunate.
Alternatives Considered:
It's a great product but there are better options
Comments: I have liked it and used it often but it's not the best on the market anymore. It just has the brand name recognizeability.
Pros:
I like that it's simple, easy, and straightforward. For what it does, it works and does the job well.
Cons:
I hate the price point. I used to think that this was the best deal I could get for a scheduling software, but I have since found other options that work better and go the distance! I will not be returning to Later if they don't uplevel their pricing and features soon!
Alternatives Considered:
Amazing analytics for social media
Comments: I've been using Later for nearly 3 years and it's been a great platform to use. Customer support is good too. Prices are increasing in 2021 (I guess everything is going up in price) so will have to take a look around to see if it's still the best to use. The only platform missing for me is LinkedIn.
Pros:
Analytics for Instagram have been extremely useful with hugely detailed pictorial charts covering demographics, optimum posting times, best hashtag use. I also like the drag and drop feature of uploading new images and videos.
Cons:
If you forget a channel or select too many, mid-point of writing a post, then you have to start over, which is a tad annoying.
I enjoy using Later, it's a great social poster with limits
Comments: Overall I enjoy using it better than most social media schedulers. It's reliable, it autoposts to IG as long as you have an IG business account. It's super easy to use and sort of has a built in content calendar.
Pros:
I like that you can house your unused photos and that it lets you know how many posts you've used a certain photo in. So if I post it to say Pinterest, FB, and Twitter it will say it's been used 3 times. This helps me manage a huge bucket of content. I really enjoy being able to see the whole upcoming week's posts at a glance and move them around easily if needed.
Cons:
Sometimes uploading photos glitch out. You are limited by file size so often times I have to go to the internet to edit them using Pixlr etc. Also you can't see further back than a few weeks on the calendar on the free plan. That is tough.
