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What Is Moz Pro?

Moz Pro is an all-in-one SEO suite of tools. It allows businesses to improve rankings, increase traffic, and gain more visibility in search results. Main features include keyword research, rank tracking, backlink analysis, and site audit. Keyword research tools allow businesses to improve their content and strategies. Businesses can uncover competitive advantages by tracking competitors through SERPs, fix technical problems with the help of Moz Pro suggestions and perform weekly site audits.

Who Uses Moz Pro?

Moz targets the marketing departments of organizations in various industries. It can support small, medium, and large established enterprises to help streamline marketing operations.

Moz Pro Software - Keyword Explorer helps you figure out what keywords people are searching, what keywords you're already ranking for, the demand for certain searches, and the strength of other sites competing for your target keywords.
Moz Pro Software - With Page Optimization reports in Moz Pro we'll score your pages out of 100 and provide a to-do list of recommendations in order of priority to help improve your score.
Moz Pro Software - Tracking your keyword rankings is the best way to learn how well you're performing in the organic search results. If trying to increase traffic to site, start by updating content, creating more content or improving your on-page optimization.
Moz Pro Software - Running regular site audits is essential. We'll crawl your site every week seeking out any issues that may impact your rankings, or the ability of search engines to crawl and index your site, and will prioritize them by Issue Type and frequency.
Moz Pro Software - With Link Explorer's link index you can uncover prospects, create a solid strategy, and track progress. To gather link data we use a crawler called Dotbot that starts with high-value links. We prioritize the links based on a machine-learning algorithm.

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Reviews of Moz Pro

Average score

Overall
4.5
Ease of Use
4.3
Customer Service
4.5
Features
4.3
Value for Money
4.1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Joshua
Joshua
Digital Marketing Specialist in US
Verified LinkedIn User
Internet, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Moz Local is a MUST for any small business owner

5.0 5 years ago

Comments: I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their syndication and reporting and noting of duplicates is great and a must have for any small business owner.

Pros:

This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks.

Cons:

I wish they could automate some of their process for bigger clients, but the reason they are so cost friendly is because you have to do "some" manual work to clean up duplicates.

Moz Response

4 years ago

Hey Joshua! Thanks for the stellar review. We're happy to know you enjoy Moz Local and find it easy to set up and use!

Amy
Marketing Consultant in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

A great high-level SEO platform for Marketing Executives

5.0 5 years ago

Comments: For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my clients' websites, used the platform for new-business purposes, and have used Moz extensively for keyword research. On all these fronts Moz excelled. I would happily recommend it to any CMO/Marketing Director-level person who's trying to build a strategy. But if you're a small agency trying to figure out which subscription to keep, it might be SEM Rush only for the ability to drill down deeper. I personally didn't enjoy using SEM Rush compared to Moz. Moz gave me information with a minimal of annoyance. Moz is built for the big picture. Between SEM Rush and Moz? Moz will make you feel like a genious.

Pros:

Moz has a really lovely and user-friendly interface that makes it easy for me to pull great-looking reports for clients and for myself. Moz natively generates just the right amount of detail -- not too much or too little -- to make it a great selling tool for Account Directors or in-house Marketing Directors. And it's intuitive enough that you can step away from it for a month or two and go back in and find everything you need in just a few minutes. That said, this platform also offers up lots of detail. I've definitely done some deep-dive keyword research using Moz alongside SEM Rush and been very pleased with what Mox came back with.

Cons:

The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors. It's hard to get a CMO-level report out of either of them. That said, I would definitely say Moz is more "client-friendly." Honestly, SEM Rush and Moz excel at different things, and they're both expensive. If push comes to shove, you may choose SEM Rush for its breadth of data, but then berate yourself for losing the user-friendliness of Moz.

Moz Response

4 years ago

Thanks for the great review Amy, that was very insightful. It's great to know that you really enjoy using the tools and find so much value in them.

David H.
North America Content Lead in US
Verified LinkedIn User
Information Technology & Services, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Search Engine Optimization (SEO) tool with basic features

3.0 6 years ago

Pros:

I've tried various SEO-related tools, as part of my work as a content marketing practitioner. Moz can be integrated into the browser as an extension, which makes it easy to use on-demand. I particularly use it to expose 'no-follow' links on Web pages. This is very helpful when considering the application of backlinks via publishing on sites that enable content syndication. The 'free' MozBar will meet the basic needs of most novice or experienced digital marketers, but the 'paid' version offers many more features.

Cons:

The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser. The user interface is okay for many users, but will require some investment in time.

Apurva
Apurva
SEO Executive in India
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Good in Identifying Website Issues

4.0 4 months ago

Comments: It is solving the issue if doing backlink analysis. It's PA DA and Spam Score checking feature in one click is still the most beneficial thing in its extension.
Also checking if the website gives do follow or no follow link is easy through extension.

Pros:

What I like best about Moz Pro is its website keyword rank tracking tool, which is more akin to the rankings that we track on Google. It identifies website issues as they occur. Its interaction with the web analytics tool is rather simple when compared to similar software on the market.

Cons:

It logs out after switching off the pc which is quite annoying something. Needs to be fixed. Otherwise features are amazing.

Moz Response

3 months ago

Thanks for the review, Apurva! It's awesome that you find Moz Pro's website keyword rank tracking tool so helpful. Identifying website issues quickly is definitely a plus. It's great to hear that Moz Pro has been useful for your backlink analysis and that you appreciate features like PA, DA, Spam Score checking, and link attribute identification.

Marco Genaro
Marco Genaro
Founder in Bulgaria
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Useful, but I prefer other similar tools

5.0 8 months ago

Comments: I had a good experience with them. Nevertheless, I wouldn't pay for it. Price is very similar to Ahrefs/SemRush and I would rather invest in those. I would consider it if the tool would be 30%-40% cheaper.

Pros:

Most of the features are useful. Nothing to say about that. Keyword tracking, reporting, competitors analysis. All is useful either for freelance SEO consultants and agencies either for On-house SEO consultants. What I like the most about Moz if the Domain Authority metric.

Cons:

I'm not a big fan of their UX, specially in the beginning, I found very hard to find the feature I was looking for. Also, the price is similar to other similar tools that have more and better features (Ahrefs or SemRush).

Moz Response

8 months ago

Thanks for sharing your thoughts, Marco! We're glad you find most of our features useful, especially for keyword tracking, reporting, and competitor analysis. The love for Domain Authority is mutual! Noted about the UX. We're continually working on making it more user-friendly. Regarding pricing, we understand your perspective, and we're dedicated to providing value that matches and exceeds expectations. If you have more insights or suggestions, feel free to reach out by email at [email protected]. We're here to enhance your experience!