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What Is Moz Pro?

Moz Pro is an all-in-one SEO suite of tools. It allows businesses to improve rankings, increase traffic, and gain more visibility in search results. Main features include keyword research, rank tracking, backlink analysis, and site audit. Keyword research tools allow businesses to improve their content and strategies. Businesses can uncover competitive advantages by tracking competitors through SERPs, fix technical problems with the help of Moz Pro suggestions and perform weekly site audits.

Who Uses Moz Pro?

Moz targets the marketing departments of organizations in various industries. It can support small, medium, and large established enterprises to help streamline marketing operations.

Moz Pro Software - Keyword Explorer helps you figure out what keywords people are searching, what keywords you're already ranking for, the demand for certain searches, and the strength of other sites competing for your target keywords.
Moz Pro Software - With Page Optimization reports in Moz Pro we'll score your pages out of 100 and provide a to-do list of recommendations in order of priority to help improve your score.
Moz Pro Software - Tracking your keyword rankings is the best way to learn how well you're performing in the organic search results. If trying to increase traffic to site, start by updating content, creating more content or improving your on-page optimization.
Moz Pro Software - Running regular site audits is essential. We'll crawl your site every week seeking out any issues that may impact your rankings, or the ability of search engines to crawl and index your site, and will prioritize them by Issue Type and frequency.
Moz Pro Software - With Link Explorer's link index you can uncover prospects, create a solid strategy, and track progress. To gather link data we use a crawler called Dotbot that starts with high-value links. We prioritize the links based on a machine-learning algorithm.

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Reviews of Moz Pro

Average score

Overall
4.5
Ease of Use
4.3
Customer Service
4.5
Features
4.4
Value for Money
4.1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Arheer
Arheer
Marketing Manager in India
Verified LinkedIn User
Internet, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

An SEO Tool That Is Unbeatable

5.0 2 years ago

Pros:

1. Helps you research new keywords that can lead to organic traffic growth.2. Helps you get content ideas to create monthly content strategy.3. Identifies gaps in traffic for you and your competitors.

Cons:

There are other SEO tools that can perform similar task to Moz but are available at a much cheaper price.

Moz Response

2 years ago

Thanks for the wonderful review, Arheer! Great to know you find our tool useful in so many aspects.

Amy
Marketing Consultant in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

A great high-level SEO platform for Marketing Executives

5.0 5 years ago

Comments: For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my clients' websites, used the platform for new-business purposes, and have used Moz extensively for keyword research. On all these fronts Moz excelled. I would happily recommend it to any CMO/Marketing Director-level person who's trying to build a strategy. But if you're a small agency trying to figure out which subscription to keep, it might be SEM Rush only for the ability to drill down deeper. I personally didn't enjoy using SEM Rush compared to Moz. Moz gave me information with a minimal of annoyance. Moz is built for the big picture. Between SEM Rush and Moz? Moz will make you feel like a genious.

Pros:

Moz has a really lovely and user-friendly interface that makes it easy for me to pull great-looking reports for clients and for myself. Moz natively generates just the right amount of detail -- not too much or too little -- to make it a great selling tool for Account Directors or in-house Marketing Directors. And it's intuitive enough that you can step away from it for a month or two and go back in and find everything you need in just a few minutes. That said, this platform also offers up lots of detail. I've definitely done some deep-dive keyword research using Moz alongside SEM Rush and been very pleased with what Mox came back with.

Cons:

The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors. It's hard to get a CMO-level report out of either of them. That said, I would definitely say Moz is more "client-friendly." Honestly, SEM Rush and Moz excel at different things, and they're both expensive. If push comes to shove, you may choose SEM Rush for its breadth of data, but then berate yourself for losing the user-friendliness of Moz.

Moz Response

4 years ago

Thanks for the great review Amy, that was very insightful. It's great to know that you really enjoy using the tools and find so much value in them.

Verified Reviewer
Verified LinkedIn User
Internet, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Has the potential to be great!

3.0 6 years ago

Comments: MOZ Pro is one of a set of tools I use on a daily basis to provide a holistic view of the websites I optimize. MOZ is a key part of that tool set.

Pros:

I really like being able to quickly assess on-page SEO with the On-Page Grader tool. It lets me to see SEO efforts in real-time and allows me to see where amendments are needed quickly and efficiently.

Cons:

Removing Site Explorer was a big negative for me, it used to be my go to resource.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great all-round software

4.0 3 years ago

Comments: It is a solid bit of kit and their rank tracker is as good as any.

Pros:

I think Moz is one of the easier SEO products to use, the interface is simple / obvious and provides you with all of the info you need to analyse a site's performance.

Cons:

Moz has many great features but there are others offered by others that provide a wider scope for digital marketing.

Moz Response

3 years ago

Thanks for the wonderful review! Great to know that Moz Pro was the right fit for you.

Zev
Director of Professional Services in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

My Favorite SEO Tool

4.0 5 years ago

Comments: Our company is a digital marketing company so we utilize a lot of the available SEO tools and Moz is one of the favorites among my team.

Pros:

There are a lot of features offered and data is provided very quickly. You can easily set up and store different campaigns and a lot of insights available.

Cons:

Not a lot of customization in the reporting. There are also a lot of error messages that occur when utilizing the different features of the site.

Devin
Marketing in US
Insurance Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Good Value for the Cost

4.0 4 years ago

Comments: Moz is easy to use and has been great for allowing our in-house content team to quickly perform simple keyword research.

Pros:

Moz Pro has a more intuitive & user-friendly interface than other SEO tools and is a great option for an in-house team of mid-level SEOs - people who aren't necessarily looking to dive deeply into the super nitty-gritty stuff.

Cons:

The estimated keyword volumes seem to be much lower than those reported by the other tools we use. The number of ranking keywords also seems to be less than what other tools report for many URLs.

Skyler
Content Writer in Colombia
Writing & Editing, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Moz is good SEO software but there are now better options available

4.0 2 years ago

Comments: Moz used to be the industry-leading SEO software when Rand Fishkin was the face of the company. But after he left, Moz has kind of been passed with Ahrefs and SEMRush who offer more advanced features, a better UI, and cheaper prices.

Pros:

I liked how Moz was able to detect technical SEO issues that I had with my website, and it picked up some additional issues that weren't found with Ahrefs. The site audit feature is also very good.

Cons:

The data doesn't seem to be as accurate as with Ahrefs or SEMRush. The interface is outdated and clunky. I don't like the 'Moz Spam Score' metric, which is not used by any other SEO software or Google. It appears to be an outdated metric and is only updated every 3-6 months - in the world of fast-pasted SEO, that is too infrequent for my preference. I also don't like that I reached out to customer support and just received a generic copy-paste response that didn't address my query at all.

Moz Response

2 years ago

Hi Skyler, thank you for your review! Great to have your feedback on the tools - we'll pass it to our dev team.

Billy
SEO Manager in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Moz is a good tool, but it's not quite 'great' due to a few problems

4.0 5 years ago

Comments: While Mozpro is something i'd really like to like as a Seattle native, but it's not something i actually used in practice even with my company provided license. I use their training and webinars but not the tool as Semrush and Ahrefs is superior

Pros:

Moz has just about everything you could need to run a SEO business or just do SEO for your own website. With good support articles, help section, and support they know what they're doing and want your site to succeed.

Cons:

Moz, in my own experience compared to other software, consistently gave different results for things like rank and volume. This was terrible when i was using multiple services at once to double check work. The other issue is the design layout is not easy to use nor intuitive.

Katlego
Katlego
Marketing Executive in South Africa
Verified LinkedIn User
Accounting Software, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Moz Pro

4.0 4 years ago

Comments: It's not a bad solution at all. I tried it because of its popularity and I went back to the usual solution I use. Perhaps had I given it more time I would have found more value.

Pros:

I was using SEMRush and Moz Pro simultaneously and I believe the user dashboard is a little intimidating but overall it is a great product.

Cons:

The dashboard can be a bit complex for a first time user. It's not as intuitive as other competing solutions.

Moz Response

4 years ago

Hi Katlego! Thanks so much for your review! We appreciate it.

Richard
CEO in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Local SEO Experts - This Is The Tool

5.0 6 years ago

Comments: As many local SEO experts know, having a consistent NAP is incredibly important. MozLocal will not only highlight those inconsistencies on different major directories - they will also show businesses exactly where they should get their business listed.

Pros:

- Very easy to use - Small learning curve - Moz support is one of the best in the industry - The Moz Local tool is easily top of the line - Provides extensive data on local listings - Useful and beneficial

Cons:

- Will require the user to go to the source to make changes to any local listing.

Somi
Operations Manager in India
Cosmetics, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Must use for website SEO

5.0 2 years ago

Comments: We have been using it for some time and it has helped track our website ranking and to improve it over time.

Pros:

Moz helps determines the website Domain Authority and overall ranking on Google. It also helps compare against competitors.

Cons:

Certain features are only available on the paid plan. But it is quite affordable.

Moz Response

2 years ago

Thanks for the review, Somi! Exciting to hear you're finding Moz Pro useful in determining your rankings and when comparing competitors.

Santosh
Digital Marketer in New Zealand
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

An SEOs bread and butter - but has been struggling since the migrated their server

5.0 3 years ago

Comments: An essential tool for an SEO. A few niggly bits but it remains my weapon of choice for SEO tasks because of a nice set of tools and a clean, clutter-free UI.

Pros:

The clean, clutter-free UX and the SEO tools such as page optimisation scores and rankings etc. are excellent. The monthly report setup is easy and straight forward and the crawls are easy to execute. A good package overall. A big shoutout to the customer support team - [SENSITIVE CONTENT] is a joy to interact with and is always ready to help whenever there is an issue. The technical SEO issues Moz identifies are excellent and reliable. Our technical SEO audits would not be possible without Moz.

Cons:

The weekly updates of Search Visibility are not ideal. Ranking data can sometimes take more than a week to populate which is not ideal when you are on a deadline finishing an audit. Also, since their migrated their servers a couple of months or so ago, their crawls and data population have been flaky with crawls getting stuck etc. Most recently, the PDF report generation has been an issue which has not been ideal. Moz is our primary tool and we count on its reliability. Here's hoping the software stabilises again, soon. And yes - Moz's rogerbot cannot crawl Javascript sites which is not ideal. But then, I am not sure if any SEO tool other than ScreamingFrog can crawl Javascript sites. Here is hoping this feature gets added soon!

Moz Response

3 years ago

Thanks for the review, Santosh! Amazing to hear that you're enjoying the UI/UX and so many of the features and are excited about recommending them. We've shared your feedback with the team, thank you.

Muneeb
Muneeb
Digital Marketing Lead in Canada
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Moz pro is the best tool for SEO

5.0 3 years ago

Comments: It's a great tool but requires technical understanding of SEO

Pros:

Moz's SERP checker and site auditing functions are very popular because they work very well. It is also very easy to differentiate spammy sites by using their spam score tool.

Cons:

Moz is more expensive than other tools and some key features require extra payments.

Moz Response

3 years ago

Thanks for your review, Muneeb! Glad to know SERP and site audit features are helpful for you. As for pricing, considering the number of tools and features provided, we do believe Moz is competitively priced.

Stephen
Stephen
Consultant in US
Verified LinkedIn User
Internet, Self Employed
Used the Software for: 2+ years
Reviewer Source

Moz Pro Review

5.0 3 years ago

Comments: Moz Pro has been useful in tracking website content issues and link profiles, including comparisons with other websites in the same market niche. I would like to see the Spam Scores updated more frequently.

Pros:

Domain, subdomain, and page inbound link profiles.

Cons:

Small limits on number of campaigns at each level hinders the ability to use this feature for multiple small websites.

Moz Response

3 years ago

Hey Stephen! Thanks so much for your review! We made a few changes to our Moz Pro plans to allow for the release of Add-ons. Add-ons allow Moz Pro customers to add more of what they need when they need it, without having to change their entire Base Plan to get it, including additional campaigns as you've mentioned here. More information on Add-ons can be found here: https://moz.com/help/your-account/manage-subscriptions/purchasing-add-ons

Ardalan
Ardalan
Online Marketing Manager (Mid-Senior) in US
Verified LinkedIn User
Medical Devices, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

A must-have SEO tool

5.0 8 years ago

Pros:

Moz includes the most important features you expect from an online SEO tool. Backlink analysis, keyword tracker, domain analysis, onsite and offsite SEO, organic traffic analysis, and competitor analysis (just SEO). That's why I call is a must-have app. I've used many other SEO apps (such as SEMRush) and the majority of them are helpful but only for your research stage. After that, you will end up paying for features that you won't be using that much. Plus, Moz pricing has been same for a few years now.

Cons:

There is a section for "insights" to help users understand a few actionable tasks to improve their website SEO score but at this point, Moz's "insights" is premature. Reporting is not a decent feature in Moz. You will find some options for PDF exports but most important charts are not supported and you can only export CSV files and then make similar charts yourself.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Good Digital Marketing Software

4.0 2 years ago

Comments: Very Good

Pros:

Campaigns help us track multiple campaigns at the same time Can see how to improve each webpage of the website See how the keywords are ranking

Cons:

Not very easy to use, the User Interface can be overwhelming to new users

Moz Response

2 years ago

Thank you for the review. Happy to know you enjoyed using Campaigns to track your progress. We'll share your feedback on UI with the team. IF you ever need help, you can always reach out to our support team at [email protected], or check out our Help Hub here: https://moz.com/help

Hari
CEO in Nepal
Online Media, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Keep me up to date with best SEO practices and marketing trends.

5.0 2 years ago

Comments: I always like to stay up to date on the latest marketing trends, especially if they are going to help my business. I love that I can have Moz Pro as a resource for me at all times. I don't always have time to follow every single new trend, but with Moz Pro, I get to stay up to date and know what is working and what I should stay away from. It is also easy to use, so I don't have to worry about spending too much time trying to figure it out.

Pros:

Moz is an all-in-one SEO tool that can help me with keyword discovery, content research, link building, and more. Moz Pro has a ton of features but is also really affordable. I especially love the keyword explorer tool which helps me find new keyword opportunities that I can use to create high-converting content. I also really like the link explorer tool because it shows me where my competitor's links are coming from. It's a great way to find a link-building strategy for my site.

Cons:

Moz Pro is best for SEO and marketing. I like every feature provided by Moz Pro.

Moz Response

2 years ago

Thanks for the amazing review, Hari! it's a true success that you find multiple features so important to your workflow. Great to have you with us!

Nathan
Nathan
Digital Marketing Manager in Zambia
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Using MOZ in a world of SEO tools

4.0 6 years ago

Pros:

Moz is a great SEO tracking tool for beginners and intermediates, though more advanced SEO experts may want to look elsewhere. The best features of MOZ include: 1) Open Site Explorer - This allows you to monitor and assess backlinks from your site and other competitors to monitor their quality. 2) Keyword Research - one of MOZ's key features is keyword performance and tracking as well as research. This feature works great for keyword tracking. 3) MOZBar - The ability to add a MOZ toolbar to any browser to track metrics on the fly is one of the best features of MOZ. Domain Authority, Page Authority and backlink quality can all be assessed without opening the MOZ website. 4) Site Review - While not the most comprehensive, MOZ's site review gives you key pointers on things that you can do to improve your sites SEO and some good SEO practices. This is helpful if you need to review several sites to see what their SEO score is.

Cons:

My biggest con with MOZ, is that it has fallen behind other SEO tools in terms of crawl depth, SEMRUSH for example crawls more pages than MOZ and it is just a keyword research tool. As a result, as an SEO you may find the metrics you are getting are not as detailed as what you would find on other tools.

Sundeep
Sundeep
WaveMaker Consultant in India
Verified LinkedIn User
Computer Software, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp

Moz is good but it can be better.

5.0 5 years ago

Comments: As a Digital Marketing manager, I have to explore various tools and pick the best one based on the features provided and also taking into consideration the price. Moz is still a very good tool with good UI/UX however there are a lot of alternatives to this.

Pros:

The biggest asset for Moz is easily its community,you add a question there and you will receive a variety of choices in no time. Having said that, Moz is a good tool for SEO and the it the way it represents data is cool and easily readable.

Cons:

If you have been in SEO for sometime there is nothing in particular to dislike about MOZ because all most all the other tools match up to it. However subscription is something that needs to be there for the tools to function at its full potential.

Moz Response

4 years ago

Hi Sundeep, thanks for the review. Great to hear you like the Moz Community and find the data in Moz Pro cool and easy to read.

Verified Reviewer
Verified LinkedIn User
Internet, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

User friendly search tool

4.0 6 years ago

Comments: Easy reporting and search data that's easy to share with non SEOs

Pros:

- Easy to navigate UI, much less intimidating than SEMrush - Customizable reports - The "are questions" filter in the keyword explorer is amazing for finding featured rich snippet opportunities - Easy way to track my website's presence in search - Always coming out with new features and functionalities. Overall, I love this product and, when I started my now job, insisted that we get a subscription.

Cons:

My SEO friends and I go back and forth on this, but we have a hunch that Moz's data -- for keyword volume at least -- is way more conservative (and possibly less accurate than) SEMrush. To be honest, I usually use SEMrush for search volume estimates, but Moz for comparative analysis / tracking our position in search.

Mike
Mike
Sales Development in US
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

Amazing all-in-one SEO suite

5.0 6 years ago

Pros:

Easy to set up my site and start tracking my rankings, keyword positions (local and national) , site traffic, back-links and so much more. I love the fact that it keeps me up to date on any site issues that I may have as well.

Cons:

The "traffic from search" feature would be a lot more useful if you were able to easily determine the actual search terms used to find my site.

Verified Reviewer
Verified LinkedIn User
Health, Wellness & Fitness, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Best SEO tool for find law difficult keywords

5.0 5 years ago

Comments: Moz Pro has accurate results. Moz pro is far better than other keyword research tools. It can give all the information about the keyword. Also, It has 30 days free trial. Moz is the best keyword research tool I ever found.

Pros:

I use Moz pro before writing any of my articles. The results are 100% accurate. My favourite feature is the SERP Analysis. It shows complete details of the Google first page according to the keyword. Also, it shows the difficulty of the keyword using graphs. It easy to understand. Moz Pro has a feature to find keywords by searching the website URL. So you can get all keyword of that page. Also, there has a filter to find law difficulty keyword. That helps to identify the best keywords. Also, it shows Page authority and Domain authority of websites. So it helps me to check the status of my website or any other websites.

Cons:

At first it hard to find law difficulty keyword. because there didn't have enough tutorials to learn about Moz pro. So I have to do self-studies. So if there has some tutorials especially video tutorials it will help to find best keywords.

Moz Response

4 years ago

Hey there! Thanks so much for the review. Exciting to hear you're liking so many of the Moz Pro features like SERP Analysis, Keyword Explorer, Page Authority, and Domain Authority. If you are in need of more learning material, you can always visit our Free SEO Learning Center https://moz.com/learn/seo or you can schedule a personalized walkthrough https://moz.com/walkthrough

Oliver
Oliver
Marketing director in Netherlands
Verified LinkedIn User
Human Resources, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Essential for website optimization

5.0 3 years ago

Comments: Mission critical solution

Pros:

With MOZ we ensure that we stay ahead of our competition in the field of SEO and domain authority

Cons:

So much functionality that it is sometimes difficult to prioritize

Moz Response

3 years ago

Hi Oliver - Thank you for the review! Happy to know you are staying ahead of the competition with the help of Moz Pro.

Jason
Jason
Director of Marketing in US
Verified LinkedIn User
Retail, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Incredibly useful tool

5.0 7 years ago

Comments: This helped our Organic search grow tremendously with some very hard work.

Pros:

SEO Moz has helped me create SEO powerhouses in many industries. Their tools are incredibly useful and easy to understand. Whenever you do not know how to use something, their customer service team is incredible with helping and they get back to you right away. I have been in marketing for many years and I would highly suggest marketers and business owners to use this tool.

Cons:

Sometimes there are so many tools to use that you can forget about some of them. We are fortunately to have a few team members on marketing so each member has specific tasks they pay attention to in Moz.

Verified Reviewer
Verified LinkedIn User
Internet, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

The Oldest and Amazing SEO Tool

4.0 6 years ago

Comments: Overall great experience using this tool, still gives some great insights

Pros:

Moz is one of the oldest and best SEOtools that I have used. The metrics (DA, PA) provided by Moz are one of the accurate and matches the standards in the industry

Cons:

Moz is letting the competitors take the market by providing less useful services. I personally believe Ahrefs is far ahead in giving out more data. Moz is good but they have a lot of room for improvement