---
description: Learn more about Dotdigital pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: Dotdigital Pricing, Reviews & Features - Capterra Canada 2026
---

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# Dotdigital

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> AI-powered marketing automation software that helps businesses worldwide create, send and report on cross-channel marketing campaigns.
> 
> Verdict: Rated **4.3/5** by 188 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Dotdigital?

Designed for mid size to large businesses globally, with thousands of customers across commerce, charity, hospitality, sports and entertainment, education, government and travel sectors

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 188 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support Software | 4.3/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: dotdigital
- **Location**: London, UK
- **Founded**: 1999

## Commercial Context

- **Starting Price**: US$500.00
- **Pricing model**: Usage Based (Free Trial)
- **Pricing Details**: Contact for specific pricing data
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Arabic, Dutch, English, European Portuguese, Finnish, French, German, Hindi, Italian, Japanese, Polish, Russian, Spanish, Swedish, Thai, Traditional Chinese
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Benin, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil and 173 more

## Features

- A/B Testing
- Behavior Analytics
- CAN-SPAM Compliance
- CRM Software
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Campaign Scheduling
- Channel Management Software
- Contact Database
- Contact Management Software
- Content Management System (CMS) Software
- Conversion Tracking
- Customer Segmentation
- Customizable Fields
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Marketing Software
- Email Tracking Software
- Event Triggered Actions
- Landing Pages/Web Forms
- Lead Capture Software
- Lead Management Software
- Lead Qualification
- Marketing Automation Software
- Mobile Access
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Marketing
- Order Management Software
- ROI Tracking
- Real Time Editing
- Reporting/Analytics
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Third-Party Integrations
- WYSIWYG Editor
- Website Visitor Tracking
- eCommerce Management

## Integrations (57 total)

- Adobe Commerce
- Aurora
- BON Loyalty
- Bazaarvoice
- BigCommerce
- Bynder
- Databricks
- DinMo
- Drupal
- Dynamics 365
- Dynamics 365 Sales
- Eber
- Eventbrite
- Facebook Business Suite
- Fresh Relevance

... and 42 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software)
- [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software)
- [Campaign Management Software](https://www.capterra.ca/directory/30012/campaign-management/software)
- [Landing Page Software](https://www.capterra.ca/directory/30844/landing-page/software)
- [All-in-One Marketing Platform Software](https://www.capterra.ca/directory/32155/all-in-one-marketing/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.capterra.ca/software/171840/hubspot-marketing) — 4.5/5 (6226 reviews)
2. [Brevo](https://www.capterra.ca/software/132996/brevo) — 4.6/5 (3427 reviews)
3. [Google Ads](https://www.capterra.ca/software/213339/google-ads) — 4.4/5 (1007 reviews)
4. [Mailchimp](https://www.capterra.ca/software/110228/mailchimp) — 4.5/5 (17590 reviews)
5. [MailerLite](https://www.capterra.ca/software/136603/mailerlite) — 4.7/5 (2258 reviews)

## Reviews

### "Brilliant Email Marketing Tool" — 5.0/5

> **Hayden** | *April 26, 2026* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: I liked the ease of use and the interface of DotDigital, it was very quick for me to understand how the site can be used. Creating email templates and campaigns is straight forward to do.
> 
> **Cons**: Dotdigital has it's limitations on HTML templates. Although they work well and contain many tools to create nice engaging HTML templates, it's hard to create unique fully branded emails.
> 
> really positive experience, it's capabilities are exactly what our business requires and it's features make it effortless to achieve our goals. It's effortless integration with our CRM is why we have used them for years.

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### "Much improved since we last used the software" — 4.0/5

> **Tim** | *May 22, 2025* | Market Research Software | Recommendation rating: 8.0/10
> 
> **Pros**: Built in builder is sophisticated. And being able to link database fields in the forms elements is great for database enrichment and collecting new data.
> 
> **Cons**: Sometimes it is a bit frustrating having to go back and next so many times when testing, changing and setting up a send
> 
> Positive. Made emails much stronger and enables us to integrate other offering into our delivery package - such as surveys and data capture forms/competitions

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### "My go to for all things email\!" — 5.0/5

> **Verified Reviewer** | *June 14, 2024* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Campaigns management, easy to organize; their internal drag-and-drop systems is a game changer for quick emails, also the email tags management is brilliant
> 
> **Cons**: Integrations could be easier, as they are not easy to setup without using their API, unlike other similar platforms
> 
> Fantastic, been my go to for email campaigns for year, only reservation is really the integrations setup that could be easier.

-----

### "Dotdigital Has a Reliable Customer Support Team" — 5.0/5

> **Joseph** | *May 13, 2024* | Machinery | Recommendation rating: 10.0/10
> 
> **Pros**: Dotdigital is a valuable tool that streamlines our email marketing processes.&#10;I like the ease of use of Dotdigital.
> 
> **Cons**: Dotdigital makes marketing and automating effective.&#10;No challenges experienced.

-----

### "Good email marketing platform for a reasonable price" — 4.0/5

> **Verified Reviewer** | *November 20, 2018* | Paper & Forest Products | Recommendation rating: 8.0/10
> 
> **Pros**: Full-featured email platform at a cost lower than most competitors.&#10;&#10;UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for.&#10;&#10;Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful.&#10;&#10;Program builder for triggered emails is easy to use, and powerful.&#10;&#10;Segmentation tool works well.&#10;&#10;Able to template and send all our transactional emails at no additional cost.
> 
> **Cons**: Reporting could be improved. We can't figure out how to link to our Google Analytics account.&#10;&#10;Easyeditor for emails is OK. Would prefer something more robust with more even more features.&#10;&#10;Sometimes pages load slow through the UI.
> 
> Dotmailer helped us send much more effective marketing campaign emails.  Audience segmentation is easier than before.&#10;&#10;We're now sending personalized triggered campaigns to customers.&#10;&#10;Our transactional emails are now templated and much easier to update.&#10;&#10;Emails view better on mobile devices.&#10;&#10;Company was overall pleasant to work with through onboarding process.

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## Links

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