15 years helping Canadian businesses
choose better software

What Is Similarweb?

Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior.

Offerings include robust Web and App Intelligence tools (benchmarking, audience analysis, complete SEO kit, keyword analysis, marketing channel performance, and more), Sales Intelligence, Shopper Intelligence, Investor Intelligence, DaaS, and Advisory Services.

Who Uses Similarweb?

Serving over 4K customers from startups to Fortune 500s, Similarweb is the top choice of online companies that want to understand their industry, outperform their competitors, and convert more.

Where can Similarweb be deployed?

Cloud-based
On-premise

About the vendor

  • Similarweb
  • Founded in 2007

Similarweb support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

Chinese, Czech, Dutch, English, French and 7 others

Similarweb pricing

Starting Price:

US$125.00/month
  • Yes, has free trial
  • Yes, has free version

Similarweb has a free version and offers a free trial. Similarweb paid version starts at US$125.00/month.

get a free trial

About the vendor

  • Similarweb
  • Founded in 2007

Similarweb support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

Chinese, Czech, Dutch, English, French and 7 others

Similarweb videos and images

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Features of Similarweb

  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Benchmarking
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Tracking
  • Channel Management Software
  • Communication Management
  • Competitive Analysis
  • Contact Database
  • Conversion Tracking
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Reports
  • Customizable Templates
  • Dashboard Software
  • Data Connectors
  • Data Import/Export
  • Data Visualization Software
  • Engagement Tracking
  • Forecasting
  • Funnel Analysis
  • Interaction Tracking
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Generation Software
  • Lead Management Software
  • Lead Qualification
  • Metadata Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Performance Metrics
  • Portfolio Accounting
  • Predictive Analytics Software
  • Publishing/Sharing
  • ROI Tracking
  • Real-Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Audit
  • SEO Management
  • Search/Filter
  • Social Media Monitoring Software
  • Statistical Analysis Software
  • Strategic Planning Software
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Website Monitoring Software

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Reviews of Similarweb

Average score

Overall
4.5
Ease of Use
4.6
Customer Service
4.2
Features
4.4
Value for Money
4.1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
61%
4
35%
3
4%
1
1%
Nikola
Nikola
Research and Analytics Specialist in Poland
Verified LinkedIn User
Management Consulting, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Great tool for web analytics

5.0 last month New

Pros:

It's a really well-rounded tool with lots of features, from basic website metrics and ranking to keyword analysis and cross-shopping. It's extremaly intuitive and easy to use and you can download all the results in PDF or Excel format or download ready-made visualizations as pictures. Results look great on presentations for clients and give lots of insights on how clients are using their websites compared to their competitors.

Cons:

Not all the features are available from the start and you need to buy additional "packages" of features, such as separate geographies etc., which can be very costly.

Rajsak
Transformation Director in Thailand
Accounting Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

"Similarweb" Valuable tool for our Media agency to gain a digital competitive edge.

5.0 4 weeks ago New

Comments: Similarweb Features such as website categorization, audience demographics, and engagement metrics are often praised us for it depth and usefulness.

Pros:

I like the Marketing Insights the most as Similarweb offers insights into digital marketing strategies, including referral traffic, search keywords, and social media effectiveness, enabling us to optimize our marketing efforts.

Cons:

Application Data Features: low features on app. such as app traffic and engagement metrics comparing to the website analytic.

Alternatives Considered: Semrush

Reasons for Switching to Similarweb: it's from global recommendation, personally we still don't have chance to compare.

Mateusz
Senior Research Analytics Specialist in Poland
Management Consulting, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Web traffic analysis

3.0 5 months ago

Pros:

Its very intuitive and easy to use. Compared to other products it provides good data, with a really good feature for quick exporting.

Cons:

The data we get needs to be crossed check with internal tools for accuracy.

Chrystian
Marketing Manager in US
Computer Hardware, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

SimilarWeb helps me make business decisions

5.0 3 weeks ago New

Comments: I use SimilarWeb a few times a week to look at a variety of different things. Sometimes, just for the sake of curiosity, I will poke around and learn more about my industry or other things that interest me. Definitely a useful tool for someone who has a variety of outside partnerships.

Pros:

I love SimilarWeb. Helps me with my job in Marketing to evaluate keywords, partners, and competitors in the space. No other tool like it (that I know of). Happy that my company invested in SimilarWeb Pro accounts.

Cons:

Obviously, the information in a platform like SimilarWeb is not going to be flawless; you definitely see some things that make you wonder, but it is definitely the best source available currently.

Novri
Data Strategist Group Head in Indonesia
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Great tool for competitive analysis

5.0 3 weeks ago New

Pros:

Similarweb excels in providing comprehensive analytics data and competitive insights, making it a vital tool for businesses. Its detailed metrics on traffic sources and user engagement, combined with powerful competitive analysis capabilities, allow users to benchmark against competitors and identify industry trends. The user-friendly interface ensures that even complex data is easy to interpret, making Similarweb an indispensable resource for any business aiming to enhance its digital strategy.

Cons:

While Similarweb offers exceptional analytics data and competitive insights, one notable drawback is its limited data period. Users can only access data for up to one year, which can be restrictive for businesses needing to analyze longer-term trends and historical performance.