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Kameleoon
What Is Kameleoon?
Kameleoon is a personalization technology platform for real-time omnichannel optimization and conversion. Its personalization platform provides access to all audience criteria, triggers, and data connectors. When creating a segment (audience and trigger) you can explore its characteristics and discover additional criteria that could be useful for a fine-tuned, more performing segmentation. The Predictive Targeting module measures a visitor's conversion intent in real time, using AI technology.
Who Uses Kameleoon?
Kameleoon is best suited for enterprise companies in the Healthcare, Banking/Finance, Media, Ecommerce, Automotive and Travel verticals.
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Reviews of Kameleoon
A complete solution to scale personalization
Comments:
Kameleoon is able to identify visitors who are about to leave in order to trigger an action that could retain them on your website
Moreover, you can perform tests on a specific device and segment, thanks to their 30 targeting criteria. So thanks to this platform, you can run a wide range of AB tests and provide the best experience to all of our visitors.
Pros:
Kameleoon is a powerfull solution that allows us to run a lot of AB Tests & personalization campaigns. With this tool we are able to launch customizations intended for a very specific audience ; and it allows us to increase conversions and retention of our visitors on the site.
Cons:
None for the moment. Kameleoon is user-friendly and their IT team is totally supportive.
Kameleoon: A Sensational Personalization Tool
Pros:
Kameleoon is a great personalization tool that has been giving us value for money. Kameleoon is so reliable.
Cons:
I have zero reasons to dislike Kameleoon. Kameleoon is the best.
Good and powerful tool
Pros:
Kameleoons A/B testing suite offers a good option to test across our eCommerce site to improve various KPIs. Setup is easy and support is great.
Cons:
Nothing notable except for our own demise in which we need to figure out whether the tool will make sense for us on the long term financially.
Evaluate your actions
Pros:
We are working with Kameleoon to find out more about how to improve the customer experience on our website and what should be done to leverage our CR. We are very happy with the way Kameleoon is guiding and supporting us.
Cons:
As our website isn't based on any standard software (like Shopware for example) it is not so easy for us to implement tests on our website ourselves. But the we can always count on the development team to implement our test ideas successfully.
Gerade die Kombination zwischen Beratungsleistung und Software-Einsatz führt richtig zum Erfolg
Comments: Haben mit kompetenter Unterstützung des Kameleoon-Teams einige Konvertierungs-Strecken optimiert und weitere potenzielle Test-Case gesammelt. Denn vor dem Test ist nach dem Test.
Pros:
- Datensicherheit: Hosting im EU-Raum. Daten bleiben in eigener Hoheit, ohne dass man sie aus der Hand gibt und ein anderer Konzern die eigenen Nutzerdaten mit anderen aggregiert - Schnelles Aufsetzen der A/B-Tests - Auch komplexe Testings lassen sich feingranular abbilden - Spart Zeit & Geld, da wir Website-Änderungen erst mit Kameleoon auf Herz & Nieren durchtesten können, bis wir sie final unserer Typo3-Agentur zur Entwicklung bringen.
Cons:
- Diagramm-Darstellung (z.B. User-Flow) könnte noch besser visualisiert werden - Gewisse Einarbeitung ist notwendig, um selbst eigene Cases aufsetzen zu können, da wirklich die kleinsten Details getracked werden können (>>> hier unterstützt Kameleoon, es lassen sich auch Services hinzubuchen)
