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What Is Zoho Campaigns?

Zoho Campaigns is a feature-rich email & SMS marketing software for businesses of all sizes.

From topic & list management to automation & tracking your reports, this easy-to-use email and SMS marketing tool has it all at a reasonable price.

Create responsive campaigns using ready-to-use email templates or the drag-and-drop editor to create eye-catching emails. You can also automate your entire email & SMS campaign process and track your reports to plan, execute & manage future campaigns.

Who Uses Zoho Campaigns?

Email and SMS marketing software that is ideal for small, medium, and large business platforms across the world. Manage your leads and contacts with this software to drive sales.

Zoho Campaigns Software - Zoho Campaigns Template editor
Zoho Campaigns Software - Zoho Campaigns Roles and privileges
Zoho Campaigns Software - Zoho Campaigns Reports
Zoho Campaigns Software - Zoho Campaigns Workflow templates
Zoho Campaigns Software - Zoho Campaigns Dashboard

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Reviews of Zoho Campaigns

Average score

Overall
4.3
Ease of Use
4.1
Customer Service
4.3
Features
4.2
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Delly
Delly
Telemarketer in Cameroon
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Provides advanced email marketing features but pricing is not transparent

4.0 10 months ago

Comments: If my opinion matters, I will suggest that the company should set transparent pricing options that will get the user to like and trust its products more and more.

Pros:

Getting down to the nitty-gritty of ZohoCampaigns, It's a great tool that provides limitless possibilities for email marketing in general. It's easy to use and provides features like marketing automation, customizable templates, A/B testing, subscriber segmentation, and other wonderful features.

Cons:

While ZohoCampaigns claims to offer affordable pricing options - nevertheless, I think it's not as affordable as it claims. I discovered that fees increase as the number of subscribers also increases - While there might be reasons for its pricing model, however, I think it's being transparent upfront. I mean, similar services like Gmass would offer unlimited contacts for a transparent and fixed price. Personally, I would go in for a service I know in-depth

Ray
CEO, Publisher in US
Media Production, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Best Autoresponder/Email Campaign Site I've Found

5.0 last year

Comments: Excellent! genuinely the best autoresponder/email campaign program I've ever found, after trying several!

Pros:

requires little maintenance. sends our media ministry's email newsletters seamlessly with little issue, and if you ever do have an issue, the live chat on the site is quick and helpful. we can also easily send a quick announcement or marketing message to all of our subscribers at any time.

Cons:

to be expected after using the platform for several years, have run into a few kinks and bugs. they are always addressed with great live chat help however.

Esther
Head Operations and Sales in US
Financial Services Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Zoho Campaigns Review Published & Established by Esther

3.0 7 months ago

Pros:

Zoho Campaigns enables me to schedule and send mass messages to customers in real-time.

Cons:

It offers few templates for creating and personalizing messages.

Filipe
Co-Owner in Portugal
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Send email and SMS that really sell

4.0 4 months ago

Comments: Zoho Campaigns allows us to achieve the work of a larger team with limited resources.

Pros:

Cut your costs and win more customers by trusting Zoho Campaigns. It's more efficient and reliable. Contains templates which are fully customizable to offer the best. Saves time with it's pre-built automations that drives sales up. Target the right people with the right message. It's magnificent.

Cons:

Zoho Campaigns is what I have been looking for, no cons.

Siraj
Master Franchisee in Australia
Hospital & Health Care, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Best Email CRM

5.0 last year

Comments: My overall experience with Zoho Campaigns has been positive. The platform's intuitive interface, comprehensive features, and reliable customer support have greatly facilitated efficient email marketing campaigns and enhanced audience engagement, contributing to successful marketing endeavors

Pros:

What I like most about Zoho Campaigns is its comprehensive and user-friendly platform, enabling seamless management of email campaigns, streamlined contact organization, and detailed performance tracking, all contributing to enhanced marketing strategies and improved customer engagement.

Cons:

Zoho Campaigns could benefit from more advanced reporting features and improved integration capabilities with certain platforms, ensuring a more holistic and streamlined marketing experience for users.

Regie
Owner in US
Retail, Self Employed
Used the Software for: 1+ year
Reviewer Source

ZOHO Campaigns- Why use anything else?

5.0 last year

Comments: Easy to use. Great and quick support.

Pros:

Easy to learn, use and access. I like the integration features.

Cons:

None at this time. I've used other email marketing software and this is the best

Harry
Director of Operations in US
Medical Devices, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Excellent Value

4.0 last year

Comments: Since we've begun using Zoho Campaigns we've found the initial setup to be pretty smooth. The user interface is helpful and intuitive when setting up campaigns. Zoho Campaigns has allowed us to reach more leads than ever before and has kept everything very organized so we know what is going on.

Pros:

Zoho Campaigns is ideal for small to medium sized businesses who want access to big business marketing tools. They make it very easy to setup contacts, create campaigns, and track campaign performance. Before we using a very manual process, but Zoho and streamlined everything and made it very simple.

Cons:

The Zoho training was not the best, but we found that we are able to learn most of the features on our own and have been happy overall.

Sundar
Founder in India
Health, Wellness & Fitness, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Fun to use

5.0 last year

Comments: Building the email list, sending preliminary and final campaigns are very easy to set up and send.

Pros:

The ease of use and the simple interface makes it very easy to do this job that is very productive for the marketing purpose.

Cons:

Permission email management is a bit time consuming.

Kule
Mechanical controller and software engineer in Uganda
Automotive, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Sms marketing

5.0 last year

Pros:

I use zoho campaigns for Sms marketing and it gives the best outcome because Sms message easily reaches to anyone in the short period of time

Cons:

Zoho campaign simplifies marketing in the way that Sms marketing is easy to do

Makhdum
Campaign Manager in India
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Easy to use and cost effective

5.0 last year

Pros:

It's cost-effective and easy to implant with any platform. It also provides an agency portal which is very helpful for agency

Cons:

It's take time to populate data after the campaign you launch

Tarundeep
Tarundeep
Digital Marketing Specialist in Ireland
Verified LinkedIn User
Retail, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Good Entry Level Product

4.0 2 years ago

Comments: You can find almost all features that other email marketing software offer in Zoho Campaign at a very affordable price. Rather than burning cash on on expensive software, marketing teams can choose this software to get started with their email campaigns. Supports automation workflows, transaction emails and can build complex user journeys.

Pros:

The best thing about this product is the native integration with Zoho CRM. We use Zoho CRM and it seamlessly integrates with it allowing us to run workflows and basic email automation campaigns. I would totally recommend it to marketing teams that use Zoho CRM.

Cons:

I feel sometimes the email templates aren't mobile-friendly. This could severely impact the performance of the campaigns. I generally prefer HTML templates that work pretty well with this application.

Mukesh
Founder in India
Automotive, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Best for email marketing

5.0 last year

Comments: We have been using zoho campaigns from last 16 months and find it quite useful to deliver our email campaigns. Its dashboard is very easy to use and even a newbie can handle it efficiently. We found Zoho deliverability of best class and we are getting more than 25% open rate for most of our campaigns. Highly recommended

Pros:

Easy to use.Less expensive Contact management is of best level.Campaign reporting is in very detailZoho support staff responds quickly.

Cons:

Can offer some discounts for long term users.

Harish
Business Development Manager in India
Verified LinkedIn User
Education Management, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Must Try Over Competitors

5.0 last year

Comments: Overall its been good 12 months. Looking forward to another good 12 months.

Pros:

Easy to use and very much simplified for dummies

Cons:

I really dont think i hate anything about Zoho Campaigns. Its amazing.

Verified Reviewer
Verified LinkedIn User
Education Management, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

small businesses newsletters

5.0 last year

Pros:

easy to use Email template and create a good appearance News letters for my Business

Cons:

create a good appearance News letters for my Business

Jim
CEO in Georgia
Online Media, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Better than alternatives

5.0 last year

Comments: Very satisfied. Highly recommended.

Pros:

I tried many email services as a marketer. Zoho Campaigns is better in terms of price, speed and simplicity. Now it takes 1 minute for me to send my campaigns.

Cons:

Please add more contact limits per subscripition.

Gaurav
Founder in India
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Underdog amongst email marketing tools

5.0 12 months ago

Comments: I am very happy and satisfied since our use case of marketing automation is being perfectly met.

Pros:

1. Intuitive setup 2. Conveninet drag and drop builder 3. Integration with host of Zoho and 3rd party tools 4. Delivery rate

Cons:

User interface can be improved as it is still quite basic.

mike
sales in US
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great Platform, great service

5.0 last year

Pros:

ITS GREAt to use, has great deliverability only downside is the customer service representatives they can almost never actually fix any issue. just create tickets for another person to fix them so they are useless just make a ticket submit and skip your customer service payroll they are useless.. the platform it self and the actual marketing service is great

Cons:

the customer service, the agents are basically more ignorant that automated bots they can never fix anything

River
COO in US
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Easy and intuitive interface even for a beginner like me

5.0 last year

Comments: I needed an easy to understand and create email system with autoresponders, I think it will be just what I needed

Pros:

Navigation is easy and well organized. No guessing what to do next.

Cons:

I don't know if zoho integrates as well through zappier, etc

Jacob
BD Director in India
Transportation/Trucking/Railroad, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Zoho Campaigns are not user friendly

3.0 6 months ago

Comments: poor

Pros:

No Pros sorry customer support won't contact you...

Cons:

Having too much of Protocols, and if you mail to customer support, they will send you the online articles instead of giving solutions. fit for nothing why they are sitting in their table and asking for more salary..

Ronald
Transport Manager in Uganda
Broadcast Media, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Sending campaigns

5.0 last year

Pros:

Zoho campaigns is integrated with many zoho app such as zoho survey which is used to asses businesses productive and this helps in campaigns sending.

Cons:

Promotion of business and marketing of company is easy using Zoho campaigns.

Mindy
Writer in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great service...great company

5.0 last year

Comments: Outreach

Pros:

Ease of use and superior customer service

Cons:

I can have trouble with adding images in my emails

Anouar
Marketing in Youtube All Social Media in US
E-Learning, 51–200 Employees
Used the Software for: Free Trial
Reviewer Source

A beautiful platform specialized in email marketing, I liked it

5.0 2 years ago

Comments: My experience is only 14 days. I was trying it. I liked it. I recommend it to anyone. They really specialize in email marketing. The prices are suitable for everything.There are other platforms that are more professional and more advanced.

Pros:

Excellent prices, accessible to all, and a free trial that I tried for a period of 14 days. It is beautiful. When you prepare the first email, it means that the first message is waiting until it is approved after it is sent.There are templates that you can draw an email marketing message as you like, beautiful designs, and design a message exactly as you wantEmail can be tracked from all aspects of this zoho campaigns product has several optionsI think I will subscribe to a paid plan.

Cons:

There is nothing negative and if something comes up I will say it to people who are interested.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

An Effective Tool for Automated Email Marketing

5.0 2 years ago

Comments: My overall experience with Zoho Campaigns has been positive. I found the platform to be user-friendly and easy to navigate. I was able to quickly get up and running with the platform, as it offers helpful tutorials and support. I appreciated the automation features, which enabled me to save time and increase efficiency. I also found the reporting and analytics to be useful in tracking the performance of my campaigns. That being said, I did find the design options to be limited and the price to be a bit higher than some of its competitors.

Pros:

1. Automation Capabilities: Zoho Campaigns offers triggers and scheduled emails, allowing users to increase efficiency by automating their campaigns.2. Connectivity: With Zoho Campaigns, users can sync data across their entire organization, as it integrates with a variety of third-party apps, such as Salesforce and Google Analytics.3. Detailed Reports: The platform provides users with in-depth reporting and analytics to track the performance of their campaigns.4. A/B Testing: Zoho Campaigns enables users to compare different versions of their emails to determine which performs the best.5. Mobile Optimization: Zoho Campaigns emails have been optimized for mobile devices, so that recipients can view them clearly on their phones or tablets.

Cons:

1. Contact List Limitations: Zoho Campaigns does not support contact list imports from external sources.2. Design Restrictions: The platform does not offer a wide range of design options, which may reduce the creativity of users.3. Automation Limitations: Depending on the size of a user's contact list, the automation capabilities of Zoho Campaigns may be limited.4. Limited Support: Zoho Campaigns does not offer telephone support, making it difficult for users to get assistance quickly.

Kenneth
Communication Professional in Uganda
Broadcast Media, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Enhances business communication through Email marketing

5.0 2 years ago

Comments: The solution is helping me to communicate with clients by email marketing more easily

Pros:

The software has a lot of templates that can be customized to meet my communication goals with clients, I like campaign scheduling which helps me to schedule campaigns to be sent at a desired time

Cons:

The pricing of the software is not fair compared to the modules it comes with, hence can affect the ROI of small businesses

Diomedes
Fitoterapeuta in Panama
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Excellent Email marketing

5.0 2 years ago

Comments: I'm very happy with the detailed reports.

Pros:

Is very easy to create newsletter or other arts for impact customers.

Cons:

I really don´t like very mucho the way that youtube videos are showing in the email. It could be better.