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What Is EmailOctopus?

EmailOctopus is the low-cost email marketing platform providing the essential features businesses and individual creators need to grow their mailing list and engage their audience. The easy-to-use email editor makes it possible to build both HTML-rich and simple plain text emails. While the automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns, and deliver tailored messages to specific groups of subscribers.

Who Uses EmailOctopus?

Trusted by over 89,000 organisations and businesses to send over 41.5 billion emails.

EmailOctopus Software - Drag and drop email editor with a library of templates
EmailOctopus Software - Automations with emails, conditions and actions, triggered by a specific event
EmailOctopus Software - Sign-up form and landing pages builder
EmailOctopus Software - List segmentation with custom fields and campaign activity
EmailOctopus Software - Real-time campaign reports

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Reviews of EmailOctopus

Average score

Overall
4.8
Ease of Use
4.7
Customer Service
4.8
Features
4.5
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
81%
4
16%
3
2%
1
1%
Jasmine
Jasmine
Marketing Coordinator in US
Verified LinkedIn User
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

EmailOctopus: A Great Email Marketing Solution for Small Businesses and Non-Profits

5.0 9 months ago

Comments: The cost to value with EmailOctopus has been incredible. Reaching out when you need help is easy, and the response is fast. I am glad we made the switch and would recommend more small companies to give them a try.

Pros:

EmailOctopus has a robust template system that makes it easy for anyone to create marketing emails that look nice. The branding template is smooth enough to upload your brand colors, and the tagging, segmenting, and contact field sections allow for customizing demographics for specific emails. EmailOctopus is user-friendly and a wonderful tool at a wonderful price.

Cons:

I would like to see more flexibility in custom reporting, especially when comparing campaigns. In addition, email automation is not intuitive and needs more work.

Zachary
Tech Consultant in US
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Simple, Affordable, and Effective Email Marketing

5.0 last week New

Comments: Overall, EmailOctopus has been an intuitive and reliable tool that made email marketing simple and effective.

Pros:

It's incredibly user-friendly, offers great value, and simplifies managing email campaigns.

Cons:

I wish there were more advanced customization options available.

Billie
Marketing coordinator in Australia
Marketing & Advertising, Self Employed
Used the Software for: Free Trial
Reviewer Source

Affordable email platform

3.0 12 months ago

Comments: It’s affordable and a great start however for the price however it is a bit laggy

Pros:

It’s and affordable email platform great for beginners

Cons:

It is laggy and buggy could be improved for performance

april
administration in US
Retail, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

exploring my options

4.0 3 months ago

Comments: i used the free plan just exploring. setting up my acct was easy, but due to lack of information provided during this time, i wasnt aware of but customer support was for sure on point and helpful anytime i needed help

Pros:

its free and self explanitory with a very clean cut website

Cons:

lacks features unless you join the paid plan free doesnt go far here but nothing like mail chimp as example

EmailOctopus Response

3 months ago

Hi April, Thanks for taking the time to review us. Feel free to explore your options – I know how important it is to get the product that matches all your needs. And if you have any questions, our support team is here to help around the clock ;) Magdalena Customer Success Manager

Jaime
Artist in US
Fine Art, Self Employed
Used the Software for: 1+ year
Reviewer Source

Great email option for small businesses

5.0 2 months ago New

Comments: My experience with EmailOctopus has great. I came from MailChimp and found it very clunky.

Pros:

I like the way you can layout your emails with the drag and drop features.

Cons:

Limited fonts and layout options. Also, the limited drip feature.

EmailOctopus Response

2 months ago

Hi, Jaime – thanks for reviewing EmailOctopus 💜 It's great that you're making use of our drag and drop editor! We've just added another batch of inspirational templates, including some made specially for artists – feel free to check them out, and I'm sure you'll find a nice design that you can adapt and use for your campaigns and automations ;) Thanks again for recommending us!