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What Is EmailOctopus?

EmailOctopus is the low-cost email marketing platform providing the essential features businesses and individual creators need to grow their mailing list and engage their audience. The easy-to-use email editor makes it possible to build both HTML-rich and simple plain text emails. While the automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns, and deliver tailored messages to specific groups of subscribers.

Who Uses EmailOctopus?

Trusted by over 65,000 organisations and businesses to send over 28.5 billion emails.

Where can EmailOctopus be deployed?

Cloud-based
On-premise

About the vendor

  • EmailOctopus
  • Located in London, UK
  • Founded in 2015

EmailOctopus support

  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 224 others

Languages

English

EmailOctopus pricing

Starting Price:

US$8.00/month
  • Yes, has free version

EmailOctopus has a free version. EmailOctopus paid version starts at US$8.00/month.

Pricing plans

About the vendor

  • EmailOctopus
  • Located in London, UK
  • Founded in 2015

EmailOctopus support

  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 224 others

Languages

English

EmailOctopus videos and images

EmailOctopus Software - Drag and drop email editor with library of templates
EmailOctopus Software - Real-time campaign reports
EmailOctopus Software - Pop-up form and landing page builder
EmailOctopus Software - Time-based automated email sequences
EmailOctopus Software - List segmentation with custom fields and campaign activity
View 6 more
EmailOctopus video
EmailOctopus Software - Drag and drop email editor with library of templates
EmailOctopus Software - Real-time campaign reports
EmailOctopus Software - Pop-up form and landing page builder
EmailOctopus Software - Time-based automated email sequences
EmailOctopus Software - List segmentation with custom fields and campaign activity

Features of EmailOctopus

  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Scheduling
  • Contact Database
  • Contact Management Software
  • Content Management System (CMS) Software
  • Customer Segmentation
  • Customizable Fields
  • Data Import/Export
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing Software
  • Email Templates
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Management Software
  • List Management
  • Marketing Automation Software
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Editor

Alternatives to EmailOctopus

Build Together. Send Smarter. The email solution for fast-moving teams. Learn more about Mailjet
Cloud-based email marketing solution that helps businesses manage marketing campaigns, response, mailing lists, editing and more.
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Learn more about HubSpot Marketing Hub
Mailbird is a beautifully simple email client that connects to all your email accounts, social and business productivity apps in one.
Twilio SendGrid is the leading cloud-based email delivery platform, trusted by over 80,000 of the world's fastest-growing brands. Learn more about SendGrid
Brevo, is the leading customer relationship management (CRM) suite.
Fast and reliable email delivery service focused on incredible customer service.
130,000+ customers in 170 countries use ActiveCampaign to automate their marketing, from contact management to email personalization.
Biggest freemium bulk email sending platform. Send up to 75,000 emails per month for free

Reviews of EmailOctopus

Average score

Overall
4.7
Ease of Use
4.7
Customer Service
4.8
Features
4.5
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
80%
4
16%
3
3%
1
1%
RYAN
RYAN
Trustee, Area 7 in US
Verified LinkedIn User
Higher Education Software, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Best Email Service Anywhere

5.0 5 years ago

Comments: Outstanding. I have so much control and flexibility to use this service for so many bulk emailing applications and I can scale up or down to mirror my busy seasons. I have been thrilled with this service for years.

Pros:

I have been a user of EmailOctopus for years and have seen the company, services, and functionality grow and develop over time. The customer service has been extraordinary whenever I have had questions and I have always received highly respectful communications from this company. They know that your success makes them succeed as well so they are in your corner every step of the way and they treat customers fairly at all times. The ease and flexibility of this web-based program are outstanding and I have made recommendations in the past that have since been implemented. What the service is now is a godsend for anyone needing to send bulk emails whether frequently or occasionally because they allow you to scale up or down to your needs, which I see as further proof of their customer first philosophy. The setup is easy if you follow the instructions or ask for any help and once you are setup with amazon and email octopus, you can be confident that you will achieve everything you desire with this service. Best of luck to you all in future endeavors.

Cons:

None Exist. Try to change my mind. This service is outstanding.

Thomas
Publisher in US
Newspapers, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Fantastic Newsletter Publishing and List Maintenance Service

5.0 2 months ago New

Comments: After a service I'd been using for eight years started developing functionality problems, I checked out competitors and came to EmailOctopus on the basis of a recommendation. Haven't looked back.

Pros:

Everything WORKS. It's easy to import lists. It's easy to set up lead capture pages to get new subscribers. It's easy to create newsletter templates. It's easy to publish campaigns and get them delivered.

Cons:

There's nothing I dislike about EmailOctopus, but if I could suggest one feature it would be social media account linking as opposed to having to manually post links to campaign emails to Facebook and Twitter.

Alternatives Considered: SendGrid

Reasons for Choosing EmailOctopus: My previous service was becoming more complex and less functional/reliable.

Switched From: Mailchimp

Reasons for Switching to EmailOctopus: The price was right and EmailOctopus handled specific functions I needed better than Sendgrid (I do use Sendgrid for some other projects).

Ankit
Founder in India
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

A good affordable email marketing tool

3.0 last year

Comments: Overall, I had a good experience, but I really wish that they fix their email builder, and it's buggy.

Pros:

Even though EmailOctopus(EO) is a relatively new tool but it has all the features you will expect it to have. The best this is that it's really affordable.

Cons:

The major problem with EmailOctopus is there UI of email builder. It's really bad and buggy. Also if you try pasting content from Ms-Word or Notion then it changes the formatting which is troublesome to edit. Also if you want to run referral programs for your newsletter then EmailOctopus has very few integrations. They also pushed new update for their forms which makes it compulsory to use it with iframe and not custom html tags. That makes it very static and you can't use your own designs.

EmailOctopus Response

last year

Hi Ankit, Thanks for the review and glad you love our value for money. In respects to your feedback around the email builder, you'll be glad to know we are overhauling it this year and making it much simpler to copy and paste from your favourite tools, while retaining the correct formatting. Our forms, as you've also mentioned, saw an update last year. I think you may have misunderstood the update, as we do not use iFrames and we never have done. All our forms can be style completely by you using CSS, and we have no plans to ever change that. We agree iFrames are not the right solution to use. If you'd like help styling your forms, please contact our team and we'd be glad to show you how.

Kat
Finance & Operations Officer in US
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

This is an amazing tool for individuals and orgs who need email/outreach management on a budget!

5.0 3 months ago

Comments: The experience has been amazing! It has been transformative for our organization and its outreach.

Pros:

This was incredibly easy to adopt and use. Each part of the experience is highly clean and simplified. I highly appreciate how much functionality is included for the introductory prices.

Cons:

I just wish I could manually batch add contacts to lists. That is, add multiple contacts without needing to upload a CSV.

Alternatives Considered: Campaign Monitor, ActiveCampaign, MailerLite and Mailchimp

Reasons for Choosing EmailOctopus: Gmail obviously doesn't have everything we need, of course. We were doing everything pretty manually.

Switched From: Gmail

Reasons for Switching to EmailOctopus: Everything had higher price-rates and features we didn't need

Kyle
Online Coach in UK
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

The most cost effective email solution with no hidden bolt on extras

5.0 2 weeks ago New

Comments: Ace. Pull your CSV files through already and close your mind-numbing, overcharging, 2-audience-limited mail company and make the switch. If you don't like it you're probably a bot.

Pros:

straight out of the box, the customer service is top-notch, real people, detailed responses not generic bs, and such an easy user interface you don't have to hunt for hidden features. fast, effective, reporting is top-notch. it takes care of everything without the expense of Mailchimp... actually, it makes Mailchimp look prehistoric in comparison.

Cons:

Really nothing has popped up that's been an issue, no extra charges, nothing.