17 years helping Canadian businesses
choose better software

What Is Airtable?

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes.

Across every industry, leading enterprises trust Airtable to power workflows in product management, marketing operations, project & portfolio management, and more – all with the power of AI built-in. Central IT leaders deploy Airtable as a citizen development platform that empowers business users to build their own AI-powered applications.

That’s why more than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable for collaborative work management and citizen development to help transform how work gets done. The result? Faster innovation, happier customers, enterprise governance, and a modern work experience for teams and departments.

Get the free edition today at airtable.com

Who Uses Airtable?

For organizations looking to build scalable, flexible apps with powerful governance and administration.

Where can Airtable be deployed?

Cloud-based
On-premise

About the vendor

  • Airtable
  • Located in San Francisco, US
  • Founded in 2013

Airtable support

  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 224 others

Languages

English

Airtable pricing

Starting Price:

US$20.00/month
  • Yes, has free trial
  • Yes, has free version

Airtable has a free version and offers a free trial. Airtable paid version starts at US$20.00/month.

Pricing plans get a free trial

About the vendor

  • Airtable
  • Located in San Francisco, US
  • Founded in 2013

Airtable support

  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 224 others

Languages

English

Airtable videos and images

Airtable Software - Transform your operations with Airtable AI.
Airtable Software - Create apps instantly with Airtable Cobuilder.
Airtable Software - Powerful solutions for product, marketing, and more.
Airtable Software - Connect the most critical stages of product operations on Airtable.
Airtable Software - Achieve more in less time via Airtable automations.
View 6 more
Airtable video
Airtable Software - Transform your operations with Airtable AI.
Airtable Software - Create apps instantly with Airtable Cobuilder.
Airtable Software - Powerful solutions for product, marketing, and more.
Airtable Software - Connect the most critical stages of product operations on Airtable.
Airtable Software - Achieve more in less time via Airtable automations.

Features of Airtable

  • @mentions
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Advertising Management
  • Alerts/Notifications
  • Approval Process Control
  • Asset Categorization
  • Backup and Recovery
  • Bills of Material
  • Brand Guidelines
  • Budget Management
  • Budgeting/Forecasting
  • Business Process Automation
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Change Management Software
  • Channel Management Software
  • Chat/Messaging
  • Client Management
  • Client/Property Matching
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Compliance Tracking
  • Contact Database
  • Contact Management Software
  • Content Management System (CMS) Software
  • Content Publishing Options
  • Customer Database
  • Customizable Branding
  • Customizable Fields
  • Customizable Templates
  • Dashboard Software
  • Data Capture and Transfer
  • Data Import/Export
  • Data Replication
  • Data Synchronization
  • Database Conversion
  • Deadline Management
  • Deployment Management
  • Digital Asset Management Software
  • Discussions/Forums
  • Document Management Software
  • Document Review
  • Document Storage
  • Drag & Drop
  • Email Management Software
  • Feedback Management
  • File Sharing Software
  • Forms Management
  • Full Text Search
  • Gantt/Timeline View
  • Goal Setting/Tracking
  • Graphical User Interface
  • Guest Access
  • Idea Management Software
  • Integrated Development Environment
  • Integrations Management
  • Interaction Tracking
  • Issue Management
  • KPI Monitoring
  • Kanban Board
  • Knowledge Management Software
  • Lead Distribution
  • Lead Generation Software
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Lifecycle Management
  • Marketing Calendar
  • Metadata Management
  • Milestone Tracking
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multiple Projects
  • No-Code
  • Performance Metrics
  • Pipeline Management
  • Portfolio Management
  • Prioritization
  • Product Roadmapping
  • Progress Tracking
  • Project Management Software
  • Project Planning Software
  • Project Planning/Scheduling
  • Project Tracking Software
  • Publish Scheduling
  • Real-Time Data
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Reporting/Project Tracking
  • Requirements Management Software
  • Resource Management Software
  • Role-Based Permissions
  • Sales Pipeline Management
  • Search/Filter
  • Segmentation
  • Social Media Integration
  • Sub-Task Management
  • Supplier Management
  • Surveys & Feedback
  • Tagging
  • Task Editing
  • Task Management Software
  • Task Progress Tracking
  • Template Management
  • Third-Party Integrations
  • Time & Expense Tracking
  • Time Tracking Software
  • Version Control
  • Visual Modeling
  • Visualization
  • Web/Mobile App Development
  • Workflow Configuration
  • Workflow Management Software

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Reviews of Airtable

Average score

Overall
4.7
Ease of Use
4.4
Customer Service
4.4
Features
4.5
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Duncan
Duncan
Content Strategist in Australia
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

Must-Have Blend of Spreadsheet and Database

5.0 11 months ago

Comments: Airtable is fantastic. I've made it a part of basically every publication and content hygiene process we have, and have recommended it to all our clients. If you work in marketing, this tool should definitely be at the top of your software stack.

Pros:

Airtable has been a genuinely game-changing piece of software for my business. I can't think of another tool that makes managing the content lifecycle so effortless. The way you can organise bases, set up automations, and easily manage everything from social media to email campaigns to content assets is exceptional, to the point where I've made it an integral part of our content processes with clients.

Cons:

Overall, Airtable is an excellent tool. If I was being picky, the two negatives that have stood out to me are the pricing (it gets quite expensive if you have multiple users working in a base) and the fact that it's not great at certain types of data management due to the way records work. You can't necessarily replicate everything you can do in Excel/Sheets here; it's much better as a way to track and manage assets than as a mathematical tool.

Maddie
Maddie
Game Developer in US
Verified LinkedIn User
Computer Games, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Airtable is our data management system

4.0 last year

Comments: Using connections, we connect records in Airtable to other services like Eventbrite, Asana, MailChimp, and more. Workflows are then finished with the help of automation. While it's possible to find a template that fits your needs, it's well worth your time to learn how to create your own.

Pros:

Airtable is a simple, collaborative database app. As long as the engineering team isn't too huge, working together on a bill of materials (BOM) is straightforward. One of my favorite features is the ability to create filtered views that are unique to each user.

Cons:

When a company's workforce size increases, Airtable's price tag skyrockets. The options for exporting are restricted. Airtable is not the place to store documents. Airtable does not support complicated equations. The user interface isn't always the most obvious.

Aaron
Founder in Vietnam
Venture Capital & Private Equity, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Excellent database tool for all kinds of purposes

4.0 last month New

Comments: Bittersweet...it served us well, but to unlock the most useful features we had to pay a lot of money.

Pros:

Great user interface, and incredibly flexible.

Cons:

In order to have better record views, one must upgrade.

Katie
Quality Manager in US
Computer Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source
Source: SoftwareAdvice

Downhill

1.0 last year

Pros:

I have been an Airtable user for years, and have always been impressed with its ease of use and the pace of improvements to the product itself.

Cons:

Airtable has recently suffered from a lack of customer support while simultaneously (in my experience) a higher rate of usability issues/bugs. Now, they've changed their pricing structure to revoke email support from the lowest priced tier. They expect users to be able to solve their own problems via the community discussion boards and less-than-sufficient/often outdated self help articles/pages. If there was a robust library of documentation, this might be acceptable, but there is not. We might consider upgrading to the higher tier of service, but I have submitted at least 5 contact forms to speak with a salesperson, but have not received any outreach from their sales team. I suspect we will have no choice but to abandon Airtable, since we use it for critical business operations and cannot risk having it break without any customer support to troubleshoot, but also we have been unable to get in touch with any salesperson to upgrade to the higher-level accounts that come with email support.

Jean
Jean
Business Manager in Argentina
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great for Marketing Projects

5.0 4 months ago

Comments: I love it, it's my app of choice for most of my marketing processes.

Pros:

A lot of templates to start with. Highly customizable.

Cons:

Pricing depends on the number of users. A free account allows you up to 1000 registrations.

Alternatives Considered: BuzzStream and ClickUp

Reasons for Choosing Airtable: Looking for a solution with more options.

Switched From: Trello

Reasons for Switching to Airtable: Scalable paying options and the price is competitive.