15 years helping Canadian businesses
choose better software

What Is Whatagraph?

Whatagraph is a marketing data platform for agencies that helps to connect, organize, visualize, and share scattered marketing data. Replace multiple complex tools with one easy-to-use platform and save a ton of time managing your data.

- Connect your marketing data directly.
- Organize data by easily blending, unifying, aggregating and grouping data points.
- Create stunning visualizations with a few clicks.
- Share results effortlessly. Automate send out or create a link to a live dashboard.

Who Uses Whatagraph?

Whatagraph is a marketing data platform for agencies and in-house teams to connect, organize, visualize, and share all your marketing data.

Where can Whatagraph be deployed?

Cloud-based
On-premise

About the vendor

  • Whatagraph
  • Located in Amsterdam, Netherlands
  • Founded in 2015

Whatagraph support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 222 others

Languages

English

Whatagraph pricing

Starting Price:

US$249.00/month
  • Yes, has free trial
  • No free version

Whatagraph does not have a free version but does offer a free trial. Whatagraph paid version starts at US$249.00/month.

Pricing plans get a free trial

About the vendor

  • Whatagraph
  • Located in Amsterdam, Netherlands
  • Founded in 2015

Whatagraph support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 222 others

Languages

English

Whatagraph videos and images

Whatagraph Software - One marketing data platform to connect, organize, visualize, and share all your marketing data
Whatagraph Software - Effortlessly add more sources to your reports
Whatagraph Software - Group data by region in a few clicks
Whatagraph Software - Create reports using widgets as building blocks
Whatagraph Software - Automate report sharing via scheduled emails or live links
View 6 more
Whatagraph video
Whatagraph Software - One marketing data platform to connect, organize, visualize, and share all your marketing data
Whatagraph Software - Effortlessly add more sources to your reports
Whatagraph Software - Group data by region in a few clicks
Whatagraph Software - Create reports using widgets as building blocks
Whatagraph Software - Automate report sharing via scheduled emails or live links

Features of Whatagraph

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Alerts/Notifications
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Tracking
  • Collaboration Tools
  • Conversion Tracking
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Dashboard Creation
  • Dashboard Software
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Import/Export
  • Data Visualization Software
  • Drag & Drop
  • Email Marketing Software
  • Engagement Tracking
  • Event Triggered Actions
  • Functions/Calculations
  • KPI Monitoring
  • Marketing Automation Software
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Performance Metrics
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reporting & Statistics
  • Scheduled/Automated Reports
  • Search/Filter
  • Social Marketing
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Visual Discovery
  • Website Analytics
  • Website Visitor Tracking
  • Widgets

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Reviews of Whatagraph

Average score

Overall
4.4
Ease of Use
4.3
Customer Service
4.6
Features
4.2
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Ema
English Teacher in France
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

This product is amazing!

5.0 6 years ago

Comments: It saved us a lot of time while using it. Also, the graphics are amazing.

Pros:

The user interface is easy to navigate . This tool has really good graphics. It saves a lot of time.

Cons:

I did not find anything that I would put into this category. There are some limitations in the sources that this service offers but the customer service is amazing. I called the customer service and ordered a fine-tuned version which fits our needs.

Mindaugas
Marketing Consultant in Lithuania
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Unprecedented reporting solution for marketing specialists

5.0 3 years ago

Comments: A very good tool for reporting my Google Analytics and social media platform metrics to clients. I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach, however, I am located in Europe so I did notice that some reviewers weren't too happy with customer service hours but they were located in NA.

Pros:

I like how incredibly easy it is to set up this platform for reporting. Integrating digital marketing tools is quick and you can start reporting in just a few minutes after setting up an account. I noticed they also recently launched a new feature called Smart Builder, which basically builds the entire report for you, based on the desired platforms and reporting specifications. Amazing stuff really.

Cons:

Some graphs are interactive and allow you to select the line graphs you wish to display at the same time, however, I only discovered this by accident. This feature should've been communicated more clearly.

Joseph
President in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great idea that is full of bugs and just doesn't deliver real value

2.0 3 years ago

Comments: Not done. There's zero chance I would trust this with clients. During the sales process, I was told we could white label the product on our own URL. After seeing there was no obvious way to make that happen in the app, I reached out to support and was told that feature wasn't available. I bristled at that because that was a big part of the deal for us. Eventually, they said they could make it happen. We never set it up though because there were simply too many other red flags. I think the support people were nice and good intentioned. I just think the product is not stable and needs some thought put into it. I have screenshots, videos, and chat transcripts that I'm happy to share with anyone who wants to know more about my experience. I tried to get a refund, but they let me know that they don't that. They did offer me a free month, but what use is a free month of something that doesn't solve your problem. So, they took me for $800. The software costs $3,200/year, at least that was the "deal" I got. I'm hoping anyone considering this product will read this and take my experience into consideration. Again, I think it's a great idea. Execution is very lacking.

Pros:

I liked the idea. Who wouldn't want one tool that combines all your marketing platforms and allows you produce beautiful reporting. That may be the brand promise. Unfortunately, it just doesn't deliver... unless your reporting needs amount to the stock reports you could get from any native platform.

Cons:

Bug, bugs, bugs. On day one, the date selector did not work. I have no idea how many customers they had, but I'm the one who brought it to their attention. They didn't know their date selector didn't work. Support had to provide a "work around" whereby I would need to select not the dates I wanted in order to get the dates I wanted. Then, that took a few days to fix. I shouldn't need to explain that a very basic feature. But, that was just the beginning. Over about a week of trying to use this software, I was hit with what I would describe as more bugs along with many things that were either completely counterintuitive from a UI perspective or just misrepresentations of functionality from the sales process. For instance, they claim to integrate with Google Sheets. They even have documentation on how to do it. All I needed to do was simply display a simple Google Sheet. Not possible. They had to get a developer involved and more or less trick the system into just displaying a simple sheet. No calculations. Nothing fancy. Just values in cells that could not be displayed without a team of people working on it. Hopefully, they're going to either change the product, fix the documentation, or just remove Google Sheets as one of their supported integrations. Often times, while using the product, I would "save" something only to have it not save. I saved a report to test, generated a link, and the link showed an old version of the report prior to the save.

Nico
Media Planner in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Great for Reporting

5.0 2 years ago

Pros:

It's very easy to use, and the support staff is very responsive and easy to work with. They typically resolve any issues within the day, sometimes within a few minutes.

Cons:

Sometimes when APIs for the external sources are updated, it takes a little bit for the updates to be fully reflected in Whatagraph, which can lead to a short period of time where we can't show our clients their reports because of missing/incorrect data. Usually this is not an issue, but when it does come up, it's a bit of an inconvenience.

John
SEO Strategist in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

EZMarketing and WhatAGraph

4.0 2 years ago

Comments: We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like WhatAGraph that can show data from virtually every source we use is hugely important.

Pros:

Once the Next Gen version was implemented and we learned how to use it, WhatAGraph really assists us with showing how our clients are doing with their SEO, Google Ads and FB marketing.

Cons:

Minor glitches in the software. Data sources being randomly disconnected for no apparent reason. The "Merge" and "Keep Pages" options for the reports can cause some difficulties for our clients who print reports to not only see all the data without it being cut off but seeing all the data on multiple pages instead of having to expand widgets, etc.