What Is TapClicks?
The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. TapClicks integrates more than 250 data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the most popular marketing and advertising tools used in the industry today.
Who Uses TapClicks?
Digital agencies, media companies, yellow page/directories, franchise brands, national/global brands and enterprises all benefit from the TapClicks Marketing Operations Platform.
Where can TapClicks be deployed?
About the vendor
- Located in San Jose, US
- Founded in 2009
- Phone Support
- Yes, has free trial
- No free version
TapClicks does not have a free version but does offer a free trial.
About the vendor
- Located in San Jose, US
- Founded in 2009
- Phone Support
TapClicks videos and images
Features of TapClicks
- Activity Dashboard
- Activity Planning
- Ad hoc Reporting
- Audience Targeting
- Campaign Analytics
- Campaign Management Software
- Campaign Tracking
- Channel Management Software
- Client Management
- Collaboration Tools
- Content Management System (CMS) Software
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customizable Dashboard
- Customizable Reports
- Dashboard Software
- Data Connectors
- Data Discovery Software
- Data Import/Export
- Data Management Software
- Data Mapping
- Data Quality Control
- Data Visualization Software
- Display Ad Management
- Document Management Software
- Drag & Drop
- ETL Software
- Event Triggered Actions
- Goal Setting/Tracking
- KPI Monitoring
- Lead Management Software
- Metadata Management
- Multi-Account Management
- Multi-Channel Data Collection
- Performance Metrics
- Project Management Software
- ROI Tracking
- Real Time Analytics
- Scheduled/Automated Reports
- Self Service Data Preparation
- Single Page View
- Social Media Monitoring Software
- Strategic Planning Software
- Task Management Software
- Time on Site Tracking
- Visual Analytics
- Visual Discovery
- Website Analytics
Alternatives to TapClicks
Reviews of TapClicks
Unrivaled Customization in Order Management and Reporting
Comments: TapClicks provides a huge benefit to both us as a company, and to our clients. It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting. This full-cycle tool has made us much more efficient as a company.
The ability to customize everything from reporting for us and for our clients, as well as in order management. Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.
As with platforms that house a lot of data, there can be issues with the data imports, causing us to have inaccurate data our dashboard. TapClicks works as quickly as they can to remedy any data issues, but sometimes the turnaround is not quick enough for our fast moving business.
Integrations are awesome in TapClicks, it's got most of my data linked. I love TapClicks.
Comments: TapClicks has resolved most of my marketing reporting and communications problems. In the past, we used to download data from Google Ads to an excel workbook and start editing and formatting to make presentable, which used to be very time-consuming and tiring. Additionally, I needed to change my internal call reporting software and I was very worried about how to integrate data with this new software, it is great to know that TabClicks is limitless since it also has integrations for almost all call reporting software, this actually makes it easy for my agency and my clients to create a dashboard and communicate the most important metrics to our partners. Having said this, the experience that I have had with TabClicks solving my reporting issues has been very relieving and satisfactory. I am very happy working with TapClicks and I hope they continue to come up with more features, integrations, and tools to continue to improve the user's experiences.
Working with TapClicks gives you access to a relevant and large integrations library for your marketing reporting needs. It is so great to know that you are just a few clicks away from creating and modifying cutting-edge dashboards to present to your clients. Additionally, the interface is pretty user-friendly and makes it easy to come up with new ideas. TapClicks has more upsides than downsides, its automation and the way everything is put together quickly and efficiently is wonderful.
Everything is nice, maybe adding more templates would help to have ideas about new ways to create dashboards, and sometimes adding some tutorials will also help.
Alternatives Considered: Google Data Studio
Reasons for Switching to TapClicks: More Integrations and more automated features. This resulted in more time-saving and automated processes. And personalized URL, profile, and accounts.
Avoid like the plague! After merger, they are garbage!
Comments: My experience is nothing short of disappointing. After three months, I am still unsuccessful in trying to get TapClicks "AdStage" to reply to my tickets (as they continue charging us) all in hopes that they might follow through on their commitment and promise to migrate our prior data over. The process has been inconvenient and undermining to our marketing efforts.
Since they were acquired to obtain the unique features of AdStage, I would say the benefits have become reversed. Pushing a lean and well built platform into a bloated system is clearly apparent.
The customer service is sub-par, the founders abandoned their earlier customers (like myself, those who were apart of the beta launch) and even more disappointing is the lack of integrity with them honoring the transition of migrating your data from AdStage to Tapclicks during their merger. I was told we would get our data moved over. How does paying paying $99/mo to $499/mo seem fair?
Excellent for Some Things, Opportunities to Improve in Others
Comments: They are aware of the shortcomings of their Live Call functions, and they are receptive to feedback. We appreciate being part of their beta testing to improve the platform. We are concerned about the future with TapClicks as we prepare for Google Analytics 4.
We like that we are able to aggregate data from multiple sources easily into a single dashboard. Client permission management and user management is very easy, and data connection is usually easy. We also like the easy drag/drop functionality of the widgets.
For some connections, namely Google Analytics, TapClicks is lacking because the store data in a Data Warehouse and siphon metrics into Data Views. We understand the reasoning, but it does lead to discrepancies in certain metrics, forcing us to pull from the native source for certain things. We greatly dislike trying to hunt down specific metrics under various data views, or not having a metric in a particular data view.
Reasons for Choosing TapClicks: User interface did not offer the simple drag/drop functionality we wanted.
Switched From: ReportGarden
Reasons for Switching to TapClicks: It was the only platform with all the integrations we needed.
TAP Review from Conversion Logix
Comments: TapClicks is an amazing tool to showcase to our clients how their digital campaigns are performing.
I love this platform and the customization options! We've tested out a few other reporting tools and we always came back to TAP. Very user friendly, a first time user can easily navigate through data and information and rarely have questions or need help. It is easy to export data which is very helpful in segmenting data for regional reports.
I recall there were a few features my team did not like, but I cannot recall specifics. I myself do not have any complaints.