15 years helping Canadian businesses
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What Is Aha!?

Aha! Roadmaps is the complete product management solution. Set your product roadmap based on strategy, resources, and what customers value the most. Define OKRs at every level of your organization to establish what you want to accomplish and how you will measure progress. Then build visual plans to show exactly how you will deliver against your objectives. Create a live dashboard so you can track progress against key results and communicate updates.

Who Uses Aha!?

Aha! helps companies build lovable software. More than 1 million product builders use our suite of tools which include Aha! Roadmaps, Aha! Ideas, Aha! Whiteboards, Aha! Knowledge, and Aha! Develop.

Where can Aha! be deployed?


About the vendor

  • Aha! Labs
  • Located in Menlo Park, US
  • Founded in 2014

Aha! support

  • Phone Support
  • Chat

Countries available

Australia, Canada, Germany, India, Israel and 5 others



Aha! pricing

Starting Price:

  • Yes, has free trial
  • No free version

Aha! does not have a free version but does offer a free trial. Aha! paid version starts at US$59.00/month.

get a free trial

About the vendor

  • Aha! Labs
  • Located in Menlo Park, US
  • Founded in 2014

Aha! support

  • Phone Support
  • Chat

Countries available

Australia, Canada, Germany, India, Israel and 5 others



Aha! videos and images

Aha! Software - Set goals
Aha! Software - Capture ideas
Aha! Software - Prioritize features
Aha! Software - Track release progress with phases and milestones
Aha! Software - Track progress in an interactive dashboard
View 6 more
Aha! video
Aha! Software - Set goals
Aha! Software - Capture ideas
Aha! Software - Prioritize features
Aha! Software - Track release progress with phases and milestones
Aha! Software - Track progress in an interactive dashboard

Features of Aha!

  • @mentions
  • API
  • Access Controls/Permissions
  • Alerts/Notifications
  • Annotations
  • Archiving & Retention
  • Backlog Management
  • Brainstorming
  • Budget Management
  • Budgeting/Forecasting
  • Business Plan Templates
  • Business Process Automation
  • Calendar Management
  • Capacity Management
  • Cataloging/Categorization
  • Change Management Software
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Content Management System (CMS) Software
  • Customizable Dashboard
  • Customizable Templates
  • Dashboard Software
  • Data Visualization Software
  • Deadline Management
  • Dependency Tracking
  • Design Management
  • Diagramming
  • Digital Canvas
  • Discussions/Forums
  • Document Classification
  • Document Management Software
  • Document Storage
  • Drag & Drop
  • Engagement Tracking
  • Evaluation Management
  • Feedback Management
  • File Sharing Software
  • Full Text Search
  • Gantt/Timeline View
  • Goal Management
  • Goal Setting/Tracking
  • Guest Access
  • Idea Management Software
  • Idea Ranking
  • Ideation
  • Issue Management
  • KPI Monitoring
  • Kanban Board
  • Knowledge Base Management
  • Lifecycle Management
  • Meeting Notes
  • Milestone Tracking
  • Mobile Access
  • Modeling & Simulation
  • Multi-Device Support
  • No-Code
  • Notes Management
  • Portfolio Management
  • Presentation Tools
  • Prioritization
  • Process Modeling & Designing
  • Product Roadmapping
  • Progress Tracking
  • Project Management Software
  • Project Planning Software
  • Project Planning/Scheduling
  • Real-Time Data
  • Real-Time Reporting
  • Real-Time Updates
  • Release Planning
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reporting/Project Tracking
  • Requirements Management Software
  • Resource Management Software
  • Roadmapping
  • Scenario Planning
  • Scorecards
  • Search/Filter
  • Sketching and Annotation Tools
  • Sprint Planning
  • Status Tracking
  • Strategic Planning Software
  • Surveys & Feedback
  • Task Management Software
  • Task Progress Tracking
  • Task Scheduling
  • Task Tagging
  • Template Management
  • Templates
  • Text Editing
  • Third-Party Integrations
  • Time Tracking Software
  • To-Do List
  • Trend Analysis
  • Version Control
  • Visual Workflow Management
  • Visualization
  • Workflow Management Software

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Use Roadmunk for the easiest way to build an impressive roadmap to communicate your product strategy.
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Productboard is the customer-driven product management system that empowers teams to get the right products to market, faster.
DevOps solution that streamlines the process of software development using repositories, testing, package management, and more.

Reviews of Aha!

Average score

Ease of Use
Customer Service
Value for Money

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

Product Manager in Canada
Verified LinkedIn User
Information Technology & Services, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Aha is the only game in town

5.0 4 years ago

Comments: We tested and demo'd all of the top-rated pieces of software that call themselves Product Management Software. Nothing compares to Aha, in my opinion, it is the only software that offers all of the key features I need. There are definitely a few tweaks that could be made, but nothing else even comes close to this tool. I am very happy with it.


It is made by Product Managers for Product Managers It has features around the vision and strategy of the company There is clear separation between ideas and features There are Personas that can be attached to ideas and features There are goals and strategies There are areas to store your files You can create shareable presentations that update dynamically You can build wireframes within the tool You can house everything you need as a Product Manager is one locations The support is amazing Integrates with JIRA


I find it difficult to find what I am looking for in the knowledge base Some of the features are not very intuitive to use There are a few features I would like to see added

Alternatives Considered: Targetprocess, Quip, ProductPlan, Craft.io, GoodDay, Confluence, monday.com, Wrike, Productboard and ProdPad

Reasons for Choosing Aha!: JIRA does not provide the features needed for a Product Management Team

Switched From: Jira

Reasons for Switching to Aha!: Because it was the only one that had all of the key features we were looking for.

Product Management Consultant in US
Verified LinkedIn User
Aviation & Aerospace, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

An Amazing Tool to Align Strategy and Execution for Product Management

5.0 3 years ago

Comments: Great experience from setup to use. Fanatical customer support and the fact that they follow their founders "Lovability" mantra (within 95% ;-) It has made me successful in helping companies tie product execution to company strategy. AHA tools usually create artifacts to help keep all stakeholders aligned.


Any organization that wants to be thoughtful, deliberate, and wants to link everything they build to the reason WHY they are building it should use this tool. It takes energy and effort to adopt, but the results are amazing. Every feature and release can be linked to a strategic element. In fact, what you are getting with AHA is not only a tool, but a best-practices thought model for product management (this can be challenging to implement but the rewards are high if you get through it. A key benefit is that once created, roadmaps and reports stay FRESH, meaning all changes to dates of features and releases are instantly reflected in your roadmaps and reports. No more updating Excel rows where cells are months!! Last but not least, their support is second-to-none!


While I really like AHA overall, the UI has many challenges. There are many inconsistencies (some places have a save, other autosave, some screens have a URL, others don't, some settings can be applied to everything at once, others have to be set manually one-by-one). Also for a single page app, it often struggles with refresh after edit more than it should in 2021.

Alternatives Considered: Productboard

Reasons for Switching to Aha!: Richer reporting, deeper feature sets, better use of strategy elements, MUCH better integration.

Head of Project Portfolio Management Department in Georgia
Gambling & Casinos, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Great product for project/portfolio management

4.0 last month New


Lots of options for customizing initiatives and reports


Pivot tables need twice refresh to reflect the changes. Network disruptions often cause filled out data to be lost

Product Marketing in Canada
Transportation/Trucking/Railroad, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Don't recommend. Read review for details..

3.0 5 years ago

Comments: Would never recommend.


Cool logo. Good space to house personas and competitor analysis.


In the initial onboarding process I would contact customer support for clarity, seeing as how I've never used such a software. I had one phone call, fairly short. I was later tasked with sole responsibility for the software - evangelizing and coaching others on how to use it. When I reached out to support for more clarity, the reps did EVERY possible not to get on a call with me. They would email me back every other day - directing me to instructional videos - refusing to get on the phone. I needed to integrate with Jira, "Please HELP!!??"- guess what? "We have some videos that can help you. Awful support. As well, not very user friendly, not customizable, and just down right inferior cosmetically.

Aha! Labs Response

2 months ago

Hi Rafael, Thank you for taking the time to leave a review. I am sorry to hear you experienced difficulties with onboarding. We have put a lot of effort into the onboarding experience over the last few years and do pride ourselves on having a super responsive and very knowledgeable support team. We continue to build out our knowledge base with step by step instructions for set up including the Jira integration. For teams who need more assistance we offer concierge services with personalized rollout services. Should you have any troubles in the future our team is available at [email protected] ready to help.

VP Product Management in US
Information Technology & Services, 5,001–10,000 Employees
Used the Software for: 2+ years
Reviewer Source

Powerful and customizable solution for PMs with a steep learning curve

5.0 3 months ago


Aha Ideas provides flexibility, security, and automation, allowing us to interact with customers at scale in a fashion that fits our business. Aha Roadmaps+ offers a very compelling product planning tool that integrates directly with our Jira instance. Aha regularly updates both products with new and compelling features. Aha also reaches out on a regular basis to check in, showcase new things, and troubleshoot any issues we're having.


The seat-based licensing model prevents us from fully adopting Aha Roadmaps as our standard planning tool. Doing so would require our program managers, engineering managers, and designers to have paid seats. Also, as with other highly customizable tools, it's very confusing for the uninitiated. We've had to create extensive internal documentation for onboarding new product managers. Finally, we've been asking for a SOC2 report for years, Aha hasn't been willing to undertake this (ISO27001 is not equivalent).