Iterable

Fantastic email marketing software with great workflows

Comments: Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.

Pros:

The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well.

Cons:

Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.

Leading the marketing automation pack

Pros:

There is no one tool in marketing automation that is perfect, but Iterable checks the most boxes today out of any of them. Customer support is fantastic. Segmentation is fantastic. UI is improving. The tool's overall power for users with little technical background is superb.

Cons:

I think the reporting tools could be a bit better. Supports MMS through Twilio would also be a huge bonus.

Alternatives Considered: Braze and Customer.io

Switched From: Klaviyo

Reasons for Switching to Iterable: Customer support and overall flexibility of the platform

Rainbows and unicorns promised

Comments: Automatic blame deflection of any issues we've raised, canned responses and total failure to meet promised value

Pros:

Cart abandoner targeting promised, non-engineer self-service of complex marketing and retargeting campaigns.

Cons:

Blaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows. No ability of non-engineers to actually successfully self-service on pretty much any features. Zero interest on actually enabling us to leverage the service to create value

The Accuracy of Iterable Makes It a Perfect Marketing System

Pros:

This marketing system is so organized and powerful to use. Iterable meets our marketing requirements, which helps us in pushing our brand.

Cons:

I do not see difficulties when marketing our brand using Iterable. Iterable is amazing.

Great Tool for CRM Beginners

Comments: When I first started using Iterable at my new job, I wasn't a fan. The capabilities were restricted especially in terms of analytics compared to other CRM tools. However, over the last 3 years, they have been adding new features slowly and catching up to other tools. My main problem with Iterable is regarding its UX and usability. As an everyday user, I find Iterable hard to use as you need too many clicks to achieve anything you are doing. I work fast and need to be able to generate campaigns swiftly. Iterable doesn't allow this and you sometimes need to click 5-6 different buttons to open a window.

Pros:

It is a simple tool that's easy to use and easy to figure out. Great for simple use cases. Email template building experience and features are better than other CRM tools.

Cons:

The platform is very click-dependant, meaning that you need so many clicks to perform a single function. Navigation is complex. Doesn't allow much flexibility when setting up campaigns.