Iterable

Who Uses Iterable?

We target growth marketers at consumer companies within E-commerce / Retail, Entertainment, Delivery, Education, and Recruiting.

What Is Iterable?

Iterable is the growth marketing platform that powers true omni-channel relevance at scale. Iterable empowers todays growth marketer to leverage their subscribers demographic, behavioral and event data in real time to create relevant, personalized messages across all channels. With Iterable, marketers can successfully segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

Iterable Details

Iterable

http://www.iterable.com

Founded 2013

Iterable Software - Natively multi-channel
Iterable Software - Sophisticated workflows
Iterable Software - Real-time analytics
Iterable Software - Powerful segmentation
Iterable video
Iterable Software - Natively multi-channel - thumbnail
Iterable Software - Sophisticated workflows - thumbnail
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Iterable Software - Powerful segmentation - thumbnail

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Iterable Reviews

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Overall rating

4.3/5

Average score

Ease of Use 4.2
Customer Service Software 4.4
Features 4.3
Value for Money 4.2

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Write a Review!
Raja D.
Email Operations Manager
Internet, 201-500 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support Software
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2018-05-01

"Great innovative, growing product and highly recommended."

Comments: This product helps us daily with our email marketing needs.

Pros: What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving. I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.

Cons: I would really like the segmentation piece to be improved. I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids. To be able to query a full workflow.

  • Reviewer Source 
  • Reviewed on 2018-05-01
Kim B.
Director of Engineering
Consumer Services, 51-200 Employees
Used the Software for: 6-12 months
  • Overall Rating
    1 /5
  • Ease of Use
    2 /5
  • Features & Functionality
    3 /5
  • Customer Support Software
    1 /5
  • Value for Money
    1 /5
  • Likelihood to Recommend
    0/10
  • Reviewer Source 
  • Reviewed on 2019-11-28

"Rainbows and unicorns promised"

Comments: Automatic blame deflection of any issues we've raised, canned responses and total failure to meet promised value

Pros: Cart abandoner targeting promised, non-engineer self-service of complex marketing and retargeting campaigns.

Cons: Blaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows. No ability of non-engineers to actually successfully self-service on pretty much any features. Zero interest on actually enabling us to leverage the service to create value

  • Reviewer Source 
  • Reviewed on 2019-11-28
Paul C.
CRM Manager
Automotive, 1,001-5,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support Software
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2021-06-29

"State of the art email campaign tool"

Pros: Iterable is a beautiful tool that I've been using for a couple of years for email marketing. The list management, template design, and custom workflows features are easy to use and powerful.

Cons: I feel the reporting is the one weak point, there can be much improvement here.

  • Reviewer Source 
  • Reviewed on 2021-06-29
Verified Reviewer
Lifecycle Marketing Manager
51-200 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    3 /5
  • Customer Support Software
    4 /5
  • Value for Money
    Unrated
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 2018-04-30

"Easy to use with potential for powerful customization"

Comments: Overall, I would definitely recommend Iterable. As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down). Although I think Iterable has some catching up to do in terms of more robust customization capabilities, and certain platform capabilities, I still think it's an innovative new tool that has a promising future to bring more powerful function than the old school platforms can keep up with.

Pros: The interface is intuitive and easy to use. Having no prior experience, I was able to jump in quickly and navigate through setting up an email blast within a day. The object based data setup is also easy and intuitive to understand, despite coming from a traditional "relational tables" platform and background.

Cons: There are certain key features of an Email Platform that I find lacking for Iterable. Nothing show stopping, but things that I would have thought would be intuitively built in: no auto-suppression can be applied based on send classification (transactional vs. marketing), basic date comparison logic is not available (should be easy for eng to build, given they just need to set additional functions), no re-usable global content blocks available (think of SFMCs Content Areas, where you can house snippets of code, or static html, and wherever needed pull that content in to multiple emails, without having to recreate the same code over and over again - universal footer, header, etc).

  • Reviewer Source 
  • Reviewed on 2018-04-30
Alan C.
Content Marketing Manager
Computer Software, 51-200 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support Software
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 2020-09-24

"Fantastic email marketing software with great workflows"

Comments: Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.

Pros: The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well.

Cons: Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.

  • Reviewer Source 
  • Reviewed on 2020-09-24