--- description: Learn more about TrueLoyal pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: TrueLoyal Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Customer Advocacy Software](/directory/31435/customer-advocacy/software) > [TrueLoyal](/software/143027/zinrelo) # TrueLoyal Canonical: https://www.capterra.ca/software/143027/zinrelo Page: 1 / 4\ Next: [Next page](https://www.capterra.ca/software/143027/zinrelo?page=2) > TrueLoyal is the loyalty platform built for brands that know a moment of choice isn't the same as committed preference. > > Verdict: Rated **4.8/5** by 58 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses TrueLoyal? Brand marketers at consumer companies who are ready to own their consumer relationships: CMOs, loyalty managers, and digital marketers at CPG, retail, and lifestyle brands. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 58 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support Software | 4.8/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: TrueLoyal - **Founded**: 2010 ## Commercial Context - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, Spanish - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - Activity Dashboard - CRM Software - Campaign Analytics - Campaign Management Software - Engagement Tracking - Gamification Software - Loyalty Program - Membership Management Software - Promotions Management - Referral Tracking - Reporting & Statistics - Reporting/Analytics - Rewards Management - Social Promotion - Third-Party Integrations ## Integrations (21 total) - Adobe Commerce - Bazaarvoice - BigCommerce - Clover - Cogent - HubSpot CRM - HubSpot Marketing Hub - Klaviyo - Listrak - Miva - NetSuite - PowerReviews - PrestaShop - Shift4Shop - Shopify ... and 6 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - Chat ## Category - [Customer Advocacy Software](https://www.capterra.ca/directory/31435/customer-advocacy/software) ## Related Categories - [Customer Advocacy Software](https://www.capterra.ca/directory/31435/customer-advocacy/software) - [Customer Loyalty Software](https://www.capterra.ca/directory/10031/customer-loyalty/software) - [UGC Platforms](https://www.capterra.ca/directory/34501/ugc-platform/software) - [Community Software](https://www.capterra.ca/directory/30800/community/software) - [Influencer Marketing Software](https://www.capterra.ca/directory/31337/influencer-marketing/software) ## Alternatives 1. [Guusto](https://www.capterra.ca/software/186209/guusto) — 4.9/5 (3842 reviews) 2. [Kangaroo](https://www.capterra.ca/software/149363/kangaroo-rewards) — 4.9/5 (261 reviews) 3. [RepeatMD](https://www.capterra.ca/software/1049073/repeatmd) — 4.4/5 (192 reviews) 4. [Smile.io](https://www.capterra.ca/software/169446/smile-io) — 4.9/5 (67 reviews) 5. [Referrizer](https://www.capterra.ca/software/144990/referral-marketing-automation) — 4.8/5 (197 reviews) ## Reviews ### "Simple, Customer‑Focused Loyalty Solution That’s Easy to Manage" — 5.0/5 > **Radha** | *April 28, 2026* | Legal Services | Recommendation rating: 10.0/10 > > **Pros**: What I liked most about TrueLoyal was its straightforward, customer‑centric approach to loyalty programs. The platform made it easy to reward repeat customers without unnecessary complexity, and the setup was intuitive for both staff and customers. I also appreciated its flexibility in defining rewards and campaigns, which helped encourage repeat visits while keeping the loyalty experience simple, clear, and easy to manage. > > **Cons**: What I liked least about TrueLoyal was that it felt somewhat limited in advanced features and analytics. While it handled basic loyalty programs well, there wasn’t as much depth in reporting, customer segmentation, or automation compared to larger or more mature platforms. Customization beyond the core setup could also feel constrained, which might be a drawback for businesses looking to build more sophisticated or highly tailored loyalty strategies. > > Overall, my experience with TrueLoyal was positive and easy to manage, particularly for businesses looking for a simple loyalty solution without unnecessary complexity. The platform was intuitive to use, quick to set up, and effective at encouraging repeat customer engagement through clear, straightforward rewards. While it may not offer advanced analytics or highly sophisticated customization, it performed reliably in its core function and was well‑suited for maintaining customer loyalty in a practical, no‑frills way. ----- ### "Best loyalty program so far" — 5.0/5 > **Raphael** | *March 6, 2023* | Cosmetics | Recommendation rating: 10.0/10 > > **Pros**: - top notch integration/technical team- customer support- admin panel ease of use- loyalty program easy to set up - price > > **Cons**: An integration with \[sensitive content hidden\] (our current CMS) back in 2015 would have been sensational. > > Yon-Ka Paris has been using Zinrelo for more than 5 years. I also tried other solutions such as Smile.io and Yotpo rewards for different projects and always ended up switching to Zinrelo. Zinrelo has the best customer service and technical support, always available and extremely helpful. They're helping us (without counting their hours) for a migration to Magento we're currently working on for our B2B website, and on many other B2C projects such as the refer a friend program. Working with them feels like working with our own team really. Our success is also theirs, and you can tell. I highly recommend them. ----- ### "Great Software to have fro a grwoing online store." — 5.0/5 > **Adel** | *September 30, 2019* | Retail | Recommendation rating: 10.0/10 > > **Pros**: Zinrelo has helped me to create this perfect bond and make our customers enhousiaste to place their orders. our customers database was grwoing and needed a customizable program to help keep our customers well rewarded and appreciated . > > **Cons**: some of the features need a deep customization , but that is the part of the paid service , you get what you pay for , however i find the basic features are more than enough , but you shoudl consider doing these customization in the future specially for online stores to make the software looks better on the website. we are considering this in the future. > > The Overall experience is impressive , specially dealing with the sales team and the technical support , they are prompt , prompt and friendly and have hands on their program. ----- ### "Hard to show specific value to rewards program" — 3.0/5 > **greg** | *October 11, 2023* | Food & Beverages | Recommendation rating: 0.0/10 > > **Pros**: concept of rewards program. > > **Cons**: cumbersome to implement, hard to justify return on investment, account management is lacking - no sense of urgency and lacks understanding in loyalty concept > > fair at best. likely going to pull out program ----- ### "Zinrelo Review" — 4.0/5 > **Tyler** | *December 6, 2020* | Packaging & Containers | Recommendation rating: 9.0/10 > > **Pros**: It was pretty easy to set up. It was easy talking with their sales team, and implementation team. The software is good, and the concept of reward points is something that we've been wanting to do for a while. > > **Cons**: There aren't many things I could think of. > > Overall it has been a positive experience. We'd recommend this product to others, and it works well with Shopify. ----- Page: 1 / 4\ Next: [Next page](https://www.capterra.ca/software/143027/zinrelo?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/143027/zinrelo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data