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Who Uses ActiveDEMAND?

ActiveDEMAND is a flexible, affordable marketing platform designed for Marketing Agencies and SBM marketers.

What Is ActiveDEMAND?

ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business marketer to the powerful Marketing Agency Portal designed for digital marketing agencies with multi-client management needs.
Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media.

ActiveDEMAND Details

ActiveDEMAND

https://www.activedemand.com/

Founded 2012

Geo Reporting
Drag-and-Drop Workflows
Web Forms
Full Campaign Management
Real-Time Dashboards
ActiveDEMAND video
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ActiveDEMAND pricing overview

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ActiveDEMAND has a free version and offers a free trial.

Starting Price

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Free Version

Yes

Free Trial

Yes, get a free trial

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ActiveDEMAND deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base Software
  • Phone Support
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training Software

  • Live Online
  • Webinars
  • Documentation
  • Videos

ActiveDEMAND Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Behavior Tracking
  • CRM Software
  • Campaign Management Software
  • Campaign Personalization
  • Campaign Segmentation
  • Configurable Workflow
  • Contact Database
  • Contact Management Software
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Synchronization
  • Drag & Drop
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Engagement Analytics
  • Event Triggered Actions
  • Interaction Tracking
  • Lead Capture Software
  • Lead Distribution
  • Lead Generation Software
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Pipeline Management
  • Pipeline Reports
  • Prioritization
  • Progress Tracking
  • Prospecting Tools
  • Real Time Notifications
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Social Media Integration
  • Target Account Identification
  • Task Management Software
  • Third Party Integrations
  • Visitor Tracking
  • Web Forms
  • Workflow Management Software

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ActiveDEMAND Reviews

Read all reviews

Overall rating

4.2/5
From 72 users reviews

Average score

Ease of Use 3.6
Customer Service Software 4.5
Features 4.2
Value for Money 4.1

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Tim H.
Managing Director
Food & Beverages, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support Software
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2018-11-01

"ActiveDEMAND - A hidden gem"

Comments: We needed a flexible solution for marketing automation that didn't break the bank. ActiveDEMAND was perfect. It was especially suited to integrate with our sales CRM (Pipedrive).

Pros: ActiveDEMAND is an incredibly flexible solution that can be used in a variety of applications. Their support is top notch and they will help you with anything.

Cons: The user interface is a bit clunky and slow. The templates are not designed in very modern fashion and require a lot of editing.

Vendor Response

by ActiveDEMAND on 2018-11-06

Hi Tim,
Thanks for taking the time to review ActiveDEMAND and for the positive comments. We appreciate the constructive criticism as well, regarding our platform and consider all feedback as we work to improve the software and our user's experience with it.
Thanks again!
The ActiveDEMAND Crew

  • Reviewer Source 
  • Reviewed on 2018-11-01
Christina S.
Director of Digital Marketing
Marketing & Advertising, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    3 /5
  • Customer Support Software
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 2020-08-19

"Active Demand from an Agency Perspective"

Comments: Overall I have been very pleased with the platform. The chat function is very helpful and I almost always get an immediate response and help resolving the issues that I have. With any playform there are "gotchas" that come to light after you get in to it more intently, and I have encountered those with Active Demand, like the incredibly slow load times when cloning elements, and certain clunky parts of the interface, but my overall experience with both the software and the customer service has been positive.

Pros: The capabilities that I appreciate most on Active Demand are the list filterting email developer/editor. I appreciate the amount of criteria that you can filter your lists by, giving the ability to add or remove contacts to your lists seamlessly and easily.
The email developer is easy to use, aside from a few small glitches.

Cons: My least favorite thing about the platform is the amount of time reporting takes to propegate. I can't see real-time performance from email campaigns, at best I can see data after 24 hours or so, but if you like mo monitor your campaigns more closely, this will fall short.

Vendor Response

by ActiveDEMAND on 2020-08-26

Hi Christina,
Thank you for taking a moment to give us a review. We appreciate all feedback as it helps us improve our software. We are sorry to hear you are having some issues - specifically with real-time reporting. We do have real-time dashboard widgets for email campaigns and we encourage chatting with our support team to answer questions about how to set it up - they are super friendly and helpful. Thank you again for your comments!

  • Reviewer Source 
  • Reviewed on 2020-08-19
Jeff H.
Sales Director
Computer Software, 11-50 Employees
Used the Software for: 1+ year
  • Overall Rating
    3 /5
  • Ease of Use
    2 /5
  • Features & Functionality
    4 /5
  • Customer Support Software
    3 /5
  • Value for Money
    2 /5
  • Likelihood to Recommend
    4/10
  • Reviewer Source 
  • Reviewed on 2018-11-01

"Might be great software, but..."

Pros: It provides us with email marketing analytics and helps us understand contact rating in our engagement model.

Cons: I'm not an Admin of this system. I'm just a user. We have it hooked up to our CRM, which is where I spend most of my time. My opinion is that this might be great software for someone who is an admin trying to track analytics for a big company, but we are small and when we hooked this thing up to our CRM, there were a number of things that were either over-looked by the ActiveDemand Implementation Consulting team or my company cheaped out and didn't want to spend the necessary money that was required to make this thing work right... so, in the end, it's screwed up a bunch of my CRM data and I've been spending a bunch of time stumbling across bad data and duplicates then need to be removed, merged, including contacts who get re-mapped to other account owners or even the wrong account! Additionally, there are a ton of meaningless data entries now gumming up the running history in my CRM so that it's near impossible for me to find my last meeting notes... It's been a mess, so we had to delete a bunch of those system automated data entry notes in the CRM history, as well, and then turned off ALL live connection to CRM and do a simple "Post to CRM" from ActiveDemand and I'm a happy camper, again. Also, the Chrome extension runs too much interference on my processor when I am doing other research or hitting other web sites. Caching like crazy until I turned off the extension.

Vendor Response

by ActiveDEMAND on 2019-02-01

Hi Jeff,
Thank you for the honest feedback. One of the main reasons people choose ActiveDEMAND is our deep integration with CRMs. There is a lot of information that can pass between ActiveDEMAND and the CRM and back again, thus it does require planning to ensure the integration is meeting the business requirements. Turning everything on and pushing everything ActiveDEMAND has into the CRM is technically possible, but not recommended. Sales people need information, not data. Most people are not used to having the capability of driving so much information into the CRM (like we provide) ... someone thought it would be useful to get EVERYTHING into the CRM (like ice cream, a little is great, a lot must be AWESOME!) which caused your early issues. We do not charge for CRM integration services, our consultants are always available to review an integration. Please take advantage of our exceptional support staff, we are here to help.
The ActiveDEMAND team.

  • Reviewer Source 
  • Reviewed on 2018-11-01
Victor M.
VP Sales & Marketing
Information Technology & Services, 11-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support Software
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2020-08-19

"Everything I need to run the company and more"

Comments: I needed to decomission Pardot, and merge several other application and acquire new functionality to be responsive to our needs. Support was fantastic and got me running very fast.

Pros: It is feature-packed and covers all my needs from Marketing Automation, Lead conversion, Account-Based Marketing. Power dialer, Social, and much more I have to yet implemented.

Cons: Workflow designer can be a slow on on very large workflows.

Vendor Response

by ActiveDEMAND on 2020-08-25

Hi Victor. Thank you for your positive comments. We are very happy to hear that ActiveDEMAND is meeting your needs and expectations. And we are making improvements all the time - the speed of the platform being a particular focus - and we have recently improved the speed of our workflows. We hope you notice the change. Thanks again!

  • Reviewer Source 
  • Reviewed on 2020-08-19
Verified Reviewer
Marketing Manager
Food & Beverages, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    4 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    4 /5
  • Customer Support Software
    5 /5
  • Value for Money
    3 /5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 2020-08-19

"My Experience with Active Demand"

Comments: Overall experience has been positive. I like that it integrates with our CRM for distributing leads and I find the email/campaign builder easy to use.

Pros: The support has been great, I love the ability to chat with experts whenever i'm having an issue and the response is prompt and the advice usually solves my issue. I like the reporting tools and that new features are constantly being updated/added.

Cons: I don't like that I can't use the workflow editor on my current subscription and don't really need the upgraded version for how we use the software. Also, it seems to take a long time to load pages.

  • Reviewer Source 
  • Reviewed on 2020-08-19
Read all 72 reviews

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