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What Is Yext?

Yext (NYSE: YEXT) is the leading digital presence platform for multi-location brands, with thousands of customers worldwide. With one central platform, brands can seamlessly deliver consistent, accurate, and engaging experiences and meaningfully connect with customers anywhere in the digital world. Yext’s AI and machine learning technology powers the knowledge behind every customer engagement, automates workflows at scale, and delivers actionable cross-channel insights that enable data-driven decisions. From SEO and websites to social media and reputation management, Yext enables brands to turn their digital presence into a differentiator.

Who Uses Yext?

Global multi-location businesses of all sizes, across all verticals. Yext works with small and medium-sized businesses, enterprise businesses, partner re-sellers, and nonprofit organizations.

Yext Software - Yext Knowledge Graph
Yext Software - Yext Listings
Yext Software - Yext Pages
Yext Software - Yext Reviews
Yext Software - Yext Search

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Reviews of Yext

Average score

Overall
4.3
Ease of Use
4.3
Customer Service
4.0
Features
4.2
Value for Money
3.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Giovanni
Giovanni
SEO Specialist in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

My Go-To Local Business Listing Software

5.0 5 years ago

Comments: Yext has made it easy for us to generate income from a very necessary action that small businesses and big businesses alike absolutely need done. We get results in just hours where some other listing software can take days to update listings.

Pros:

We've seen the best results for our clients when using Yext to update/correct their business listing across the web. It's an easy to use interface that helps you keep on top of all listings and finds the issues for you. This has saved us countless hours of manual searches.

Cons:

The cost makes it a bit difficult to sign up some clients that do not have a big budget.

Yext Response

5 years ago

Thank you for leaving your review, Giovanni. We appreciate the kind words and are glad to hear that your clients are finding success with our services.

Verified Reviewer
Verified LinkedIn User
Internet, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

It has good quality of data centralization and friendly platform.

4.0 4 months ago

Comments: I emphasize that it has good application management but I think that its SEO system is archaic, it does not generate immediate reports and sometimes they take a while to arrive at the email.

Pros:

Yext centralizes information management, making it simple to update and maintain data across multiple platforms, resulting in increased visibility, significantly improving visibility in local and online searches, which is crucial for any business's digital presence. , this allows us to test pilot software that many times do not go on the market but are necessary experiments within the development group.

Cons:

We recognize that if we were not engineers, the integration of the IYext software would be extremely complicated with internal Google systems and may require a significant effort, especially if there are legacy systems involved, in this case there are too many.

Don
Internet Technology in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Customer Service Is Horrible

1.0 3 years ago

Comments: Overall, for the money and the net result, YEXT is not worth investing in.

Pros:

I don't really have any pros about this software.

Cons:

I work with a company that has an Enterprise account with YEXT, and as we struggle to learn how the system operates we must lean on support for assistance. Unfortunately, YEXT's support is almost nonexistent. I use the term "almost" because the individuals who make up the support team do make an effort to assist. But, I believe that support has almost zero knowledge of how the system operates in the first place. When I ask specific questions about pushing information from one location to another I'm presented with articles and confusing terminology that gets me nowhere. You must schedule a 30 minute window for support calls, which usually leave me with more questions than I had in the first place.

Yext Response

3 years ago

Hi Don, we appreciate your feedback. We understand there are a lot of capabilities in the Yext platform, and so we offer lots of support and training options. We're disappointed to hear you've had a difficult time navigating so far and we want to ensure we're doing everything we can to make things easy for you. We strongly recommend taking advantage of our Hitchhikers program. Check it out on our website. It's a free and comprehensive walkthrough of every feature in Yext. If you have other questions, please reach out to Support and reference this review. We look forward to working together this year!

Ian
Manager in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Effective and Easy to Use

5.0 5 years ago

Comments: Overall I like their service. Price is kind of high, but their service is worth it. Their support is really great and responsive too

Pros:

It is easy to add locations, citations are built VERY quickly, customization abilities for each location are really nice too

Cons:

Kind of expensive - and your citations revert back when you stop your subscription (but I get that part)

Yext Response

5 years ago

Thank you for your review, Ian. We're happy to hear that you're satisfied with our products and services and appreciate the feedback on our pricing structure. We are always looking for helpful feedback and will pass it along to our team. Thank you again for being a great customer.

Russ
Russ
Digital Marketing Manager in US
Verified LinkedIn User
Hospital & Health Care, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

588% Increase in Listings Reach

5.0 5 years ago

Comments: With Yext, we saw a 288% increase in Google Search queries, a 320% increase in Google Customer Actions, and a 588% increase in listings reach.

Pros:

Before Yext, our listing distribution software took weeks to update directories. Now with Yext, I can make big changes within hours. Its duplicate suppression is powerful, its analytics tools are extremely useful, and their customer support is second to none.

Cons:

There is troubleshooting with every product you use. There have been a few issues in our account with connections and categories, but the Yext team was quick to help us find a solution. It's

Yext Response

5 years ago

Thanks for leaving your review, Russ and for sharing the results you've seen with our products.