What Is Yext?

Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set of products — including Listings, Pages, Reviews, and Search — to deliver relevant, actionable answers wherever customers, employees, and partners look for information. For over 15 years, thousands of companies worldwide have trusted Yext to create seamless content-driven experiences at scale across search engines, websites, mobile apps, and hundreds of other digital touchpoints.

Who Uses Yext?

Global businesses of all sizes, across all verticals. Yext works with small and medium-sized businesses, enterprise businesses, partner re-sellers, and nonprofit organizations.

Yext Software - Yext Knowledge Graph Yext Software - Yext Listings Yext Software - Yext Pages Yext Software - Yext Reviews Yext Software - Yext Search

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Reviews of Yext

Average score

Overall
4.3
Ease of Use
4.3
Customer Service
4.0
Features
4.2
Value for Money
3.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Giovanni
Giovanni
SEO Specialist in US
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

My Go-To Local Business Listing Software

5.0 3 years ago

Comments: Yext has made it easy for us to generate income from a very necessary action that small businesses and big businesses alike absolutely need done. We get results in just hours where some other listing software can take days to update listings.

Pros:

We've seen the best results for our clients when using Yext to update/correct their business listing across the web. It's an easy to use interface that helps you keep on top of all listings and finds the issues for you. This has saved us countless hours of manual searches.

Cons:

The cost makes it a bit difficult to sign up some clients that do not have a big budget.

Yext Response

3 years ago

Thank you for leaving your review, Giovanni. We appreciate the kind words and are glad to hear that your clients are finding success with our services.

Ian
Manager in US
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Effective and Easy to Use

5.0 3 years ago

Comments: Overall I like their service. Price is kind of high, but their service is worth it. Their support is really great and responsive too

Pros:

It is easy to add locations, citations are built VERY quickly, customization abilities for each location are really nice too

Cons:

Kind of expensive - and your citations revert back when you stop your subscription (but I get that part)

Yext Response

3 years ago

Thank you for your review, Ian. We're happy to hear that you're satisfied with our products and services and appreciate the feedback on our pricing structure. We are always looking for helpful feedback and will pass it along to our team. Thank you again for being a great customer.

Jamie
CEO in US
Marketing & Advertising, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

Does a lot good but more for beginners

4.0 2 weeks ago New

Comments: Their customer support is great. They have positives. Just not the best for someone like me. I used them because my client had them already and was nice to learn because a lot of people like them. I just feel like they could do more to be top tier in their niche.

Pros:

I can see how this software is useful for people who are beginners in local SEO or business owners who want to streamline the process.

Cons:

It isn't very in depth. Bright local is better in every way outside of maybe keyword research which i use neither for.

ALLAN
CEO in US
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

No SEO benefit

2.0 last year

Comments: I purchased Yext for local SEO. After two years I determined that Yext did not help rankings in Google for any type of search.

Pros:

Yext does update its network of web directories quickly. But, you don't want to use Yext to manage important directories like Google, Apple, Bing, Facebook, Foursquare, and Yelp because these popular websites should be managed directly. Yext can be used to update low-value web directories like YP, 123local, Citysearch, CitySpark, CitySquares, and dozens of other little-known and used directories.

Cons:

Yext does not help SEO, specifically ranking in Google. I've tested Yext extensively over 2 separate trials with each trial lasting two years. On tests with lawyers and local home services businesses that I used Yext did not show any noticeable improvement in ranking in Google.

Yext Response

last year

Hi Allan, thank you for your business and for sharing your feedback. We'd appreciate an opportunity to connect with you directly and review your account. We want to ensure your account is optimized and you're getting the most out of Yext! Please reach out to us at https://help.yext.com/hc/en-us/requests/new. We look forward to speaking with you.

Russ
Russ
Digital Marketing Manager in US
Verified LinkedIn User
Hospital & Health Care, 1,001-5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

588% Increase in Listings Reach

5.0 4 years ago

Comments: With Yext, we saw a 288% increase in Google Search queries, a 320% increase in Google Customer Actions, and a 588% increase in listings reach.

Pros:

Before Yext, our listing distribution software took weeks to update directories. Now with Yext, I can make big changes within hours. Its duplicate suppression is powerful, its analytics tools are extremely useful, and their customer support is second to none.

Cons:

There is troubleshooting with every product you use. There have been a few issues in our account with connections and categories, but the Yext team was quick to help us find a solution. It's

Yext Response

4 years ago

Thanks for leaving your review, Russ and for sharing the results you've seen with our products.