15 years helping Canadian businesses
choose better software

What Is Typeform?

Typeform is a refreshingly different survey builder. We help over 150,000 businesses gather more useful feedback and do more thorough research with surveys people enjoy.

Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year and integrates with essential tools like Slack, Zapier, and Hubspot.

Who Uses Typeform?

Typeform is much more than a form builder. It adapts to every interaction you have with your audience, at any scale—from small business to the enterprise level.

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Reviews of Typeform

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.4
Features
4.5
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Ömer Faruk
Ömer Faruk
Branch Manager in Türkiye
Verified LinkedIn User
Education Management, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Typeform has one of the most natural UI to design human centered forms and survey.

5.0 2 years ago

Comments: I have an extensive experience with software from the times of start-up to today. I would like to mention a specific case where we used software for an academic extensive survey. During the days of the Pandemic, Typeform supported the community extensively by providing pro accounts to the researchers specific to COVID-19. With the help of Typeform we have collected 11k of feedback from academics about their perceptions on how COVID changed their teaching in higher education. Thanks to the Typeform we collected a massive data that is used extensively for academic articles in Turkey.

Pros:

As the title suggests, Typeform is for people who would like to ask opinions with style, rather than outdated web alternatives with boring designs. In social research, the first step to impress someone is to show them that the form or survey is specifically tailored to the user experience. With Typeform you can create this feeling from the introduction to the end of the survey. UI is very friendly and compatible with almost any device capable of web browsing. It is one of the true-responsive web applications out there. Not just user experience, but designing forms is also a breeze which provides new learners easy to control. Also for experienced form designing, logic system provides all the essential tools that one can possibly need.

Cons:

Apart from the all responsive nature of user interface. Designing and editing form is currently for desktop browsers. Ablility to transform surveys into exams or quizez with audit support may extend the functionality further.

Olivia
Programs Coordinator in US
Nonprofit Organization Management, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Super efficient survey creation and management tool!

5.0 2 months ago New

Pros:

Typeform is a really great form management software, especially in comparison to Google Forms. We have used Typeform to collect so many different types of information and data, but it is very easy to set up the different types of surveys!

Cons:

Sometimes Typeform can be a bit tricky to get a handle of when new features are released, but they always maintain a super great FAQ and How-To section.

Amit
Developer in Israel
Online Media, Self Employed
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

Too expensive for people who aren't big companies.

3.0 2 months ago New

Comments: A greate product but too much premium. Not a great value for money. There are some better alternatives that do the same thing, but in a less pretty way.

Pros:

Easy to create beautiful forms that's fun for the user to fill. Great ux for the end user.

Cons:

Too expensive and restrictive both on the free version and on the paid plans.

Jean-Michel
Projects Manager in France
Market Research Software, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

A tool a bit more complex than most on the market, but easy to understand and deploy

4.0 3 months ago

Comments: We needed customer feedback, and to deploy a form after our monthly publications. Typeform allows for the creation of a simple questionnaire quickly, and especially with ergonomics and templates a bit more upscale than its free competitors.
The tool is a bit expensive for our use. But it meets our needs.

Pros:

Typeform is easy to use. Easily modifiable. And it does not require the intervention of a technical profile. Any user from marketing, management, human resources, communication can quickly get to grips with it. Its basic templates are clean and usable. And natively responsive. It's a rather complete tool and easy to adopt.

Cons:

Typeform is limited or becomes complex when you start to encounter more than 3 or 4 possible scenarios in a questionnaire. Its graphical management of scenarios can become unreadable. The tool is suitable for simple scenarios, but as soon as you exceed this number of scenarios, you quickly find yourself searching for the design error in the form. This can slow down its deployment. The tool can be expensive if not used regularly: At least once or twice a month. Or connected to an automation of a quality survey, for example.

Zachary
Zachary
Director of Sales and Marketing in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Great but not the best!

5.0 2 weeks ago New

Comments: Generally great! Preferred it to all the other form builders, even the legacy ones! Until I found FilOut

Pros:

One of the TOP form builders available. Easy to use, easy to make beautiful interactive forms. The UI & UX are great as well. Fairly customizable

Cons:

Far too expensive compared to FilOut! Their pricing is not bad compared to many of their competitors. However, it is up to you to look into those companies yourself. And you'll find they all have way more features. That being said, if your going to spend upwards of $59/month on your form builder, you should be getting more features like HubSpot, SalesForce, or MailChimp with WP Forms or Gravity