MailerLite Pricing, Reviews & Features

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MailerLite Overview:

What Is MailerLite?

MailerLite is an email marketing platform that helps creators, small businesses, and ecommerce stores grow their audience and boost revenue—effortlessly and on their terms.

Capture leads in style: Turn visitors into subscribers with landing pages, forms, and pop-ups. 150+ templates, AI-powered magic content generation, and full customization options make creating a joy.

Monetize with 0% commission: Sell paid newsletters and digital products through MailerLite—with 0% commissions. Integrate with your ecommerce store to showcase products, track sales, and drive conversions.

Personalize like never before: Use multi-trigger automations, machine learning, unlimited segmentation, and dynamic content to create tailored experiences for every subscriber to maximize engagement.

Insights to grow smarter: Total visibility into campaign performance so you know what works. Reports on clicks, open rates, and much more.

Start your free trial. Our support team is ready to help!

Who Uses MailerLite?

Freelancers, writers, small and mid size businesses, non-profits, e-commerce, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

Where can MailerLite be deployed?

Cloud-based

On-premise

Overall rating

See all reviews

Based on 2,253 reviews

4.7

Write a Review!

Reviews sentiment

Positive

96%

Neutral

Negative

Starting Price

US$10.00

Per User, Per Month

Free trial

About the vendor

MailerLite
Located in Vilnius, US
Founded in 2005

MailerLite support

24/7 (Live rep)
Chat

Countries available Show more details

Australia, Brazil, Canada, China, France

Australia
Brazil
Canada
China
France
Germany
India
Italy
Japan
Mexico
Netherlands
United Kingdom
United States

Languages Show more details

English, Polish, Spanish

Features of MailerLite

A/B Testing
Alerts/Notifications
Autoresponders
CAN-SPAM Compliance
CRM Software
Campaign Analytics
Campaign Management Software
Campaign Planning
Campaign Scheduling
Channel Management Software

Click Tracking
Contact Management Software
Content Management System (CMS) Software
Conversion Tracking
Customer Segmentation
Customizable Fields
Data Import/Export
Drag & Drop
Drip Campaigns
Email Management Software

Email Marketing Software
Email Templates
Email Tracking Software
Event Triggered Actions
Landing Pages/Web Forms
Lead Capture Software
Marketing Automation Software
Mobile Optimization
Multi-Campaign
ROI Tracking

Real-Time Notifications
Reporting/Analytics
Responsive Web Design
SEO Management
Segmentation
Social Marketing
Subscriber Management
Team Management Software
Template Management
Third-Party Integrations

WYSIWYG Editor

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Capterra verified reviews for MailerLite

Overall rating

4.7

Based on 2,253 reviews

Write a Review!

Filter reviews (2,253)

Jacqueline

Brand Designer in Canada

Design, 2–10 Employees

Used the Software for: 1+ year

"Email Marketing Platform"

December 14, 2024

3.0

I don't find their templates very exciting, but if you have design skills you can use them as a base to design your own. The drag and drop builder acts like most, so designing can be achieved in no time at all.

Pros:

Mailierlite has been my go to marketing tool for a few years now because the set up is extremely easy to set up and if you have a small email list under a 1000 most of the platform options are free to use.

Cons:

This company used to offer a robust customer service support along with various templates. Now as the years go on so many of the options that were great are now gone. If you want customer service you have to be paying customers and all the templates are for paid customers except a few left for free customers.

Reviewer Source

Mary

President in Canada

Publishing, 2–10 Employees

Used the Software for: 1+ year

"Always There to Help || Always Providing Value"

December 13, 2024

5.0

I've been using them for 1.5 years. I used other services before (Mailchimp, Hubspot), and I find MailerLite a big improvement in ease-of-use and support.

Pros:

- Everyone at the company is trying to help me succeed, from tech support to marketing - They never try to up-sell you to levels you do not need and are always willing to give you the best price point - The systems are easy to use and they provide lots of help if you get stuck. - Features, features, features! Drag & drop, easy to edit, easy to create. - Free websites and landing pages that you can EASILY create from scratch or from templates - BEST OF ALL - they have amazing support from people who are cheerful, quick to answer, and clear in their descriptions.

Cons:

Every now and then I wish some templates had more "edit" options in the templates. But this situation is rare.

Reviewer Source

Paul

Owner and Lead Consultant in Canada

Marketing & Advertising, 2–10 Employees

Used the Software for: 1+ year

"Resolving an Account Issue."

September 11, 2025

5.0

Well, I have not cancelled my account and am still using Mailerlite. Additionally, it is very easy to use for clients with limited knowledge.

Pros:

The customer support. I had an issue with my account, and it was resolved very quickly. [sensitive content hidden] was very helpful.

Cons:

There was a glitch trying to use segments and groups. I had to export and import the database all over again.

Reviewer Source

MailerLite Response

September 22, 2025

Thanks for your review, Paul! We’re glad our support team could step in quickly and get your account sorted, and it’s great to hear MailerLite has been easy for your clients to work with, too. Thanks for sticking with us, we look forward to supporting you as you grow! 🌱

Shella

Marketing Consultant in Canada

Marketing & Advertising, Self Employed

Used the Software for: 2+ years

"Simplified Email Sending and Opt-in Pages"

November 12, 2024

5.0

Overall, I find that MailerLite has all the functionality I need without overcomplicating the simple act of writing emails and scheduling them to the proper group based on the group's interests.
I also like the easy site builder which allows me to create landing pages and automations fast for my audience.
I also find their system of creating automated sequences is simplified compared to the software I was using before. However, when you edit a sequence, the whole thing stops sending until you are done, so occasionally a subscriber might get missed.

Pros:

I have been using Mailerlite for a a few years to manage my email list. The thing that got me hooked on using it was the ease in creating landing pages and segmenting the audience based on what free resource the subscriber requested. The interface is quite easy to use. You can save a template or just edit your previous email. You can select what groups you want to receive your email. You can also schedule in advance, of course. I think it has better deliverability than the last program I was using but I haven't tested it scientifically.

Cons:

I find it a bit tricky to format the text properly sometimes. I have discovered that I need to copy my last email and leave one of the paragraphs in the email. Then I paste my text into the email. After that, I can delete the old paragraph. Another problem I sometimes have is that the formatting bar disappears and I can't get it back. This is especially a problem when I am editing something toward the bottom of the email. Sometimes I have to cut and paste the thing I want to format. Copy it to the top of the email. Format it and then cut and paste it back into the original position.

Reviewer Source

Mahtab

Author of Books for Young Readers in Canada

Writing & Editing, Self Employed

Used the Software for: 2+ years

"Easy, Intuitive, Effective: Why I Love MailerLite for Newsletters!"

September 5, 2025

5.0

Excellent. Customer Service is always super responsive. Love their simple and clear tutorials. I started my newsletter with Mailerlite and I don't plan on switching to any other (except if it becomes too expensive) for the foreseeable future. Thanks for making it so easy for a complete newbie like me.

Pros:

Ease of use. Excellent customer support Great templates and automation features Classic version does provide value for money

Cons:

The new Mailerlite version is a bit pricey. I'm still figuring out my list and subscribers who do not open my emails though I'm still paying for them. I'm unsure on whether to move or not, though the new Mailerlite seems to have some cool features I want to try!

Reviewer Source

MailerLite Response

September 9, 2025

Thanks so much for your lovely review and for sticking with us for over 2 years, Mahtab! We’re so happy that MailerLite has been part of your newsletter journey from the start. If you ever want tips on list management or have questions, we’re here to help. And we think you’ll really enjoy the new MailerLite, there are lots of features designed to help boost engagement and revenue. 💚 