15 years helping Canadian businesses
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What Is MailerLite?

Grow your business with MailerLite’s fast and scalable email marketing platform.

Create professional newsletters, landing pages & websites using our drag & drop editor (with AI generator) or with pre-designed templates. And manage campaigns on-the-go in the iOS app.

Nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard.

Who Uses MailerLite?

Freelancers, writers, small and mid size businesses, non-profits, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

MailerLite Software - AI Drag and drop
MailerLite Software - Unlimited automations
MailerLite Software - Sign-up forms to collect new subscribers
MailerLite Software - Mobile app when you're on the go
MailerLite Software - State of the art dashboard

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Reviews of MailerLite

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.8
Features
4.5
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Rachel
Equestrian Mindset Coach in Canada
E-Learning, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Excellent beginner platform for email marketing if you're just starting out

4.0 last month New

Comments: Overall my experience with Mailerlite has been great, it'd helped me grow my business, learn more about email marketing, and i've used almost all of their tools in some aspect or another to help my subscriber base grow and my sales along with it.

Pros:

I have been using Mailerlite for about 4 years in my business. It's been a phenomenal platform for me to learn about email marketing on. It's quite user-friendly and easy to learn. It offers great features that can serve as double duty for your business such as landing pages that convert leads. I love their automations and use numerous automations in my business. They have been a game changer for my business and allowed me to give a more personal touch to my subscribers as I have multiple welcome email sequences that can slowly introduce my brand and myself and also lead to a soft sale.

Cons:

I do find Mailerlite can be a little glitchy sometimes, especially in their drag and drop email builder, I wish the developers would make it more streamlined. For example the side menu seems to disappear and to add an additional block to my email, I need to duplicate a block and delete the duplicate in order to bring up the menu. They also recently did a major conversion/upgrade from mailerlite classic to their new version and I thought they could've made the transition more seamless and less on their customers to do, as we had to migrate all of our own data. However if you're new to mailerlite that wouldn't pose a problem to you.

MailerLite Response

4 weeks ago

Hey Rachel, we'd love to understand this glitch your experience and try to see what we can do on our end about this. In order to do that, we would need some extra details, could you please get in touch with us?

Emilie
Founder in UK
Health, Wellness & Fitness, Self Employed
Used the Software for: 2+ years
Reviewer Source

Started wel, but lost everything with the switch from Classic

3.0 2 months ago New

Comments: Went from great to terrible very quickly.

Pros:

Their interface is clean, service was fine, automations easy.

Cons:

I lost my entire list with the transfer over from their Classic version. The process was clunky and there wasn't any urgency of reminders in the run-up to this transfer. There's no way of retrieving my list. I have attempted to set up a new account but it seems to simultaneously be linked to my old account and not linked to my old account so I can't log in with any reliability. I'm in the market for something else!

Teddi
Marketing and Tech Director, Co-Founder in US
Publishing, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Quality email newsletter system

5.0 4 months ago

Comments: Overall, it's been a good relationship and Mailerlite is a solid product. Sad to see the prices rise beyond our current budget levels, but would return if circumstances change to allow it.

Pros:

Mailerlite has excellent layouts and a good interface for building newsletters. The ability to re-use past layouts as templates saves a lot of time. The scheduling is flexible and reliable. They have some features not available on other email platforms, like RSS Campaigns that send new blog posts to subscribers. The ability to group and segment our audience is also very important. All around, it's a full-featured platform with solid and responsive tech support (for the paid plans).

Cons:

After they launched their new platform and revised their plans, our relatively small list of subscribers (1400) was still too big to qualify for the free plan. And because it was over 1000 subs, we fell into a plan that cost $30/month. We're already paying that much for website hosting, so paying the same amount just to keep in contact with our audience wasn't cost-effective (we don't really "sell" to our list in a way that sustains that level of expense).

Charles
Charles
Publisher in US
Verified LinkedIn User
Publishing, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Mailerlite is Pretty Good

4.0 3 weeks ago New

Comments: It's been good. But I feel it's pricy. I may even exceed the current price if my list grows.

Pros:

I like the templates I can create for various email functions like welcoming and inviting subscribers.

Cons:

Trying to integrate it with WordPress was an ordeal. Why was I required to know how to set up DNS records and all of that tech stuff? But the Customer service via chat was able to resolve issues.

Verified Reviewer
Verified LinkedIn User
Management Consulting, Self Employed
Used the Software for: 6-12 months
Reviewer Source

A great tool for more customizable newsletters

5.0 2 weeks ago New

Pros:

MailerLite is easy to set up, and the customization ability is better than that of other tools like Beehiiv. It links up well with other tools like Zapier.

Cons:

The landing pages can look clunky, and integrating with my website was challenging —though it was finally achieved with a Zapier workaround.