MailerLite

I've been using MailerLite for business for years!!

Comments: I've been using MailerLite for my business for years. It has served all of my email marketing needs and lead generation leads. I've seen other platforms, however I have chosen to stick with MailerLite because it is easy to use and the support is great, and the platform has stayed consistent and serves me well in my business. The free version offers so much for new business owners to get started. MailerLite is a fully comprehensive email marketing platform.

Pros:

Ever since I started my first business, I've been using MailerLite. I did research other competitors, however their platforms were not as easy to use as MailerLite. I love that as a new business owner, I was able to get on a free plan to get started and be able to send out emails and do automations. The platform is easy to use and understand. I love how I can integrate forms into my website for lead generation and for capturing contact information. I use this platform for email automations when people subscribe to my freebie. I also use it for sending beautifully designed emails - there are many customization options. I like using the landing page feature for my freebie offer as well. On my contact page, I've embedded a MailerLite form to capture contact information for my leads. MailerLite makes it easy for me to gather email addresses, send out campaigns, and monitor engagement.

Cons:

I would like more options to customize the embedded forms so that it blends seamlessly into my custom website design.

Seamless email marketing and my MailerLite experience

Comments: My overall experience with MailerLite has been positive so far, and has allowed me to streamline my email marketing efforts and achieve impressive results. Their response times have been consistently prompt, and their willingness to assist with any queries or issues is commendable.

Pros:

MailerLite has proven to be a game-changer for my email marketing endeavors. Here are some of the standout features that have truly impressed me:Navigating is a breeze. The interface is clear, well-organized, and user-friendly, making it easy for even a novice like myself to create visually appealing campaigns.The drag-and-drop editor is a real gem and allows me to easily design professional-looking emails without any coding. The pre-designed templates are also a huge time-saver.Automated workflows are simple and MailerLite has a range of automations that enable me to engage with my customers/subscribers in a more personalized manner, resulting in higher open and click-through rates.The ability to segment my email list based on my criteria is invaluable. This feature has allowed me to target specific event attendees , ensuring that my messages reach the right audience every time.The A/B testing functionality helps me fine-tune my campaigns for optimal performance. It's been instrumental in understanding what resonates best with my audience.

Cons:

While MailerLite is an exceptional platform, there are a couple of areas where I'd love to see some improvement:Although MailerLite offers integrations with other popular platforms like WordPress and Shopify, it would be really helpful if there was even more integration options with other tools I use in my marketing toolbox.While the pre-designed templates are fantastic, I'd like a bit more flexibility in customizing them. Sometimes, I find myself wishing for more font and layout options.

User-friendly experience, but watch out for their oppressive compliance department

Pros:

Inexpensive, easy to use, seamless transition from mailchimp. All the features we wanted.

Cons:

Compliance on SPAM stuff, despite us having fine lists, was murderous. Cannot recommend.

I keep coming back because they're that good!

Comments: I first started using Mailerlite for my author business and found it very useful. Then we started using it for our digital media company because the ease of use is wonderful for my whole team.

Pros:

They keep improving their product and making it better and better for my company.

Cons:

In the past, I wanted the automations to be stronger and more skilled with triggers. This has definitely improved over the years.

Good for beginners but could have better features

Comments: It's really good if you have up to 10k subscribers on the email list, after this point I prefer to use other software that have better automation and personalization of the email capture banners and pop ups.

Pros:

The free plan is nice to start collecting emails, it's easy to use and delivers what is offered

Cons:

The banner pop up feature is really basic and could be improved, the automation and segmentation also could be better