What Is MailerLite?

Grow your business with MailerLite’s fast and scalable email marketing platform. Create professional newsletters, landing pages and websites using our drag & drop builders or with pre-designed templates. And manage campaigns on-the-go in the iOS app. Attract subscribers and nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard.

Who Uses MailerLite?

Freelancers, writers, small and mid size businesses, non-profits, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

MailerLite video
MailerLite Software - Unlimited automations MailerLite Software - Sign-up forms to collect new subscribers MailerLite Software - a variety of templates for newsletters, websites and landing pages MailerLite Software - State of the art dashboard MailerLite Software - Mobile app when you're on the go

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Reviews of MailerLite

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.8
Features
4.6
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Giuseppe
Giuseppe
Head of Digital Operations in Italy
Verified LinkedIn User
Computer Software, 51-200 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

A great discovery

5.0 3 weeks ago New

Pros:

I have to say that in my career I tried a lot of software like this and in better or worse cases you get an email campaign delivered well. What I liked so much about this software is first of all the clean interface that makes a pleasure to setup and configure the whole software, start campaigns, and automation. The editor email surprised me since it is very well done compared also to more expensive and experienced software. In the end I have to say that the value for money of this software is higher than the average. With a free account you can have up to 1k users, send campaign and also setup automation which is great. Totally recommended!

Cons:

I'm still using it and so far I didn't had reasons to contact the customer support, so nothing to say.

Konstantinos
DevOps Manager in Greece
Information Technology & Services, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

An excellent service.

5.0 last month New

Comments: Amazing! Not only is it a reliable service overall, but it integrates with most popular platforms, and works very well. To make the experience even better, there is a friendly and knowledgeable support team to assist you quickly and conveniently should you need any questions answered.

Pros:

It is easy to work with, and integrates well with most popular platforms.

Cons:

The fact that there exist some bugs in the back end. Also the fact that due to this being a transitional period, there exist both an old and a new Mailerlite versions, which might create some confusion for daily users, both in terms of UI, and UX.

Verified Reviewer
Director of Foundation Relations in US
Verified LinkedIn User
Higher Education Software, 5,001-10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Streamlined, Yet Powerful Tool for email Marketing Campaigns

5.0 3 months ago

Pros:

I have used a number of competing email tracking programs and MailerLite is by far the most streamlined and easy to use I have come across. That said, it doesn't sacrifice any of the capability. I have run multiple email marketing campaigns with it (soliciting reviews for fiction novels and album releases) and was delighted with MailerLite's flexibility and power. It integrates seamlessly with Gmail (as well as other mail clients), giving users the power to imbed tracking on a per-message basis with the simple click of a toggle button. As my campaigns featured hundreds of individually customized email, the per-message tracking was critical. It pushed alerts when a message was opened or a link was clicked and provided useful statistical summaries of engagement on demand. I continue to use MailerLite any time I need to gage (and track) email engagement.

Cons:

I have no complaints about MailerLite's functionality--it is easy to use, is full featured, and integrates well with other email apps. However, in order to disable the "this message is tracked by MailerLite" footer included in the message, users need to pay an annual subscription fee. Given how intrusive that message looks, I had no choice but to pay the fee. That said, the fee seemed reasonable given the power of the software.

MailerLite Response

2 months ago

We're so glad to hear we cover all your needs with our features.

Tiffany
Tiffany
Retreat Marketing Strategy and Tech Expert in Spain
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Amaaazing service, so easy to use and must have features

5.0 2 months ago New

Comments: I have been using Mailerlite for myself and clients for years and find it so easy to use and their support is top class. I have worked with other well know email platforms before and they don't compare with Mailerlite.

Pros:

Mailerlite automations are super easy to set up, the interface makes it clear and friction free

Cons:

I find the grouping and segmenting slightly confusing but support is always on hand and super quick to reply

MailerLite Response

2 months ago

Price, user experience and support - A triple threat if I must say so myself! Thank you for your review, Tiffany.

Deshna
Deshna
Web designer and developer in Sweden
Verified LinkedIn User
Design, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

My new best mailinglist friend!

5.0 2 months ago New

Comments: I have set up well-functioning and great-looking email sign-ups, event registrations and landing pages that my clients can use themselves with ease.

Pros:

Mailerlite offers most things you want for email marketing and mailinglist automation. I suggest it to many of my customers now, especially if they want an easy-to-use system and friendly direct support at a good price!

Cons:

I miss a few features, such as message variables and custom field types. And can't wait for Mailerlite to have even more integrations with existing software and services.