Who Uses MailerLite?

Freelancers, writers, small and mid size businesses, non-profits, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

What Is MailerLite?

MailerLite helps you create professional and personalized campaigns on your own with powerful yet easy-to-use marketing tools.

Create mobile-responsive newsletters, landing pages and websites with intuitive drag & drop editors and ready-made templates—all without writing code.

Grow your list and connect with your audience using advanced features like pop-ups, automations, embedded surveys, and auto resend campaigns.

Connect your workflows using Zapier, accept online payments with Stripe, sync

MailerLite Details

MailerLite

https://www.mailerlite.com

Founded 2005

MailerLite Software - Drag and Drop editor
MailerLite Software - Landing page editor
MailerLite Software - Stripe Integration
MailerLite Software - MailerLite Academy
MailerLite Software - Iphone Email Markting App
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MailerLite Software - Drag and Drop editor - thumbnail
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MailerLite pricing overview

MailerLite has a free version and offers a free trial. MailerLite paid version starts at US$10.00/month.


Starting Price

US$10.00/month

Free Version

Yes

Free Trial

Yes

MailerLite deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base Software
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • iPhone (Mobile)
  • iPad (Mobile)

Training Software

  • Webinars
  • Documentation
  • Videos

MailerLite Features

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management Software
  • Click Tracking
  • Contact Database
  • Contact Management Software
  • Content Management System (CMS) Software
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Lead Capture Software
  • Lead Generation Software
  • Lead Management Software
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Web Forms
  • Workflow Management Software

View full list of Campaign Management Software

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Auto-Responders
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Segmentation
  • Canned Responses
  • Chat/Messaging
  • Click Tracking
  • Contact Database
  • Contact Management Software
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Recovery
  • Drag & Drop
  • Drip Campaigns
  • Email Distribution
  • Email Management Software
  • Email Marketing Software
  • Email Monitoring
  • Email Templates
  • Email Tracking Software
  • Inbox Management
  • Monitoring
  • Queue Management
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • Search/Filter
  • Shared Inboxes
  • Signature Management
  • Social Media Integration
  • Spam Blocker
  • Subscription Management Software
  • Template Management
  • Third Party Integrations
  • Whitelisting/Blacklisting
  • Workflow Management Software

View full list of Email Management Software

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  • API
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • CAN SPAM Compliance
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  • Campaign Analytics
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  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management Software
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture Software
  • List Management
  • Mailing List Management
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management Software
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms

View full list of Email Marketing Software

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Scheduling Software
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  • Auto-Responders
  • Automated Scheduling
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management Software
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Templates
  • Data Import/Export
  • Delivery Tracking
  • Drag & Drop
  • Drip Campaigns
  • Email Distribution
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • Geolocation
  • Heatmaps
  • Location Tracking
  • Mailing List Management
  • Monitoring
  • Multi-Campaign
  • Preview Functionality
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Notifications
  • Reminders
  • Reporting & Statistics
  • Subscription Management Software
  • Team Management Software
  • Template Management
  • Third Party Integrations
  • Workflow Management Software

View full list of Email Tracking Software

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Segmentation
  • Contact Management Software
  • Content Management System (CMS) Software
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
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  • Lead Capture Software
  • Lead Generation Software
  • Lead Management Software
  • Multi-Channel Marketing
  • Publishing Options
  • Real Time Analytics
  • Real Time Editing
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • Social Media Integration
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Widgets

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  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • CRM Software
  • Campaign Analytics
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  • Campaign Segmentation
  • Contact Management Software
  • Conversion Tracking
  • Customer Database
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Customization
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Marketing Software
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Generation Software
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  • Search Marketing
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  • Social Marketing
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View full list of Marketing Automation Software

MailerLite Alternatives

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MailerLite Reviews

Read all reviews

Overall rating

4.6/5

Average score

Ease of Use 4.5
Customer Service Software 4.6
Features 4.4
Value for Money 4.7

Review software

Share your experiences with other software buyers.

Write a Review!
Verified Reviewer
Affiliate Manager
Marketing & Advertising, 51-200 Employees
Used the Software for: Free Trial
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support Software
    5 /5
  • Value for Money
    Unrated
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 2021-06-30

"The perfect tool for small business owners or just anyone who is about to start"

Comments: Pretty happy with the product, helps me to do what I want to do without getting in the way all the time

Pros: This SaaS has everything an average user would want. It is perfect for small companies or folks who just want to set up a newsletter easily, without all the additional hustle of getting to use with the 100 of features the other platforms give you. I have tried and used for short periods a lot of them and I have found MailerLite to suit best my needs. It has free version of up to 1000 subscribers, Email builder, automations, site and forms builder in the free version. What more could I ask. It's more than enough to test out my idea, see if it will bring in some profit, and if it does I'll happily go on for the paid version.

Cons: Well I was trying to use some HTML code in one email but I could get it work for the life of me. I'm not a programmer by any means but I know how to deal with code, and HTML in particular. I was really frustrated and somewhat angry. As a last resort I mailed the support (I almost never do it because, they never give me any good advice, not MailerLite, but all support as general). here it wasn't the case, the agent pointed me out what I had to use and it did the job. Other than that I really haven't had any other issues. Gave it 4 starts, because it's my only contact with the support and really don't know more than that.

Vendor Response

by MailerLite on 2021-07-01

Thank you for sharing your experience with us and giving us some feedback regarding the HTML code issues.

  • Reviewer Source 
  • Reviewed on 2021-06-30
Verified Reviewer
Life Coach & Trainer
Professional Training & Coaching, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support Software
    4 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 2021-04-24

"Great landing pages"

Comments: MailerLite provides beautiful landing pages, an easy to use drag-and-drop email builder, and nice sign-up forms. It is amazing and really helpful that they allow free users access to their email automation feature.

Pros: Over the years, I have tried many email marketing services and I must acknowledge that MailerLite is a great alternative to MailChimp. They have really nice landing page options even if you're using their free plan. Beyond the landing pages, I did not end up choosing MailerLite as my "forever" email marketing provider though. I teach women how to start their own online business and if one of my students did not have a website I could not refer them to this provider. You need a website and a domain email address in order to use this service.

Cons: Some entrepreneurs are just starting out and they do not have a website yet. There are many online business owners who that want to build their email list before building their website. To get access to MailerLite however, you need a website. So, unfortunately, I cannot recommended this platform to my business friends who don't have a website yet.

Vendor Response

by MailerLite on 2021-04-26

Hi there, thank you for leaving a review for us. Such a lovely business idea you have.

We genuinely appreciate you giving us the feedback of some of our users not having a website - this is something I will make sure to add to our feedback data.

Have a good one!

  • Reviewer Source 
  • Reviewed on 2021-04-24
Amir S.
Used the Software for: 1-5 months
  • Overall Rating
    1 /5
  • Ease of Use
    2 /5
  • Features & Functionality
    2 /5
  • Customer Support Software
    1 /5
  • Value for Money
    1 /5
  • Likelihood to Recommend
    0/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 2016-08-03

"My Horrifying experience with MailerLite"

Comments: My experience with MailerLite. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!! WOAH !!! what a great bargain. Right? Not that fast ! They were very quick to charge my business card for the $30. I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started. When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough! After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake. Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !! Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING. Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option. Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources. If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point. I hope this has helped you in your search. Good luck!

Pros: You would get a Cheap service

Cons: You would loose your money. They blame you for their failure to just charge your credit card for no service. Their system can't deliver and then they blame you. read other reviews all over web. Many people have complained about their delivery rate. You would loose your mailing list to them.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 2016-08-03
Mohammed S.
Field Manager
Nonprofit Organization Management, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support Software
    4 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 2021-07-21

"Allows you to automate your way all the way through to your marketing and outreach goals"

Comments: My first experience with MailerLite for conducting academic research was a huge miss from the very start, and ended up being quite disappointing because the numbers we were getting were abysmal by all accounts. But as I later found out from subsequent projects I worked on, the problem was not from the system, but from us (the research team). Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail. Ever since then, I have collaborated on over 15 different campaigns with MailerLite, and each of them were a huge success, with outcomes far exceeding our modest expectations.

Pros: The list management protocols work excellently to create a really clean database of the most useful contacts. Not only does this reduce the overall cost of running our campaigns, it also affects the outcome of our campaign impact assessment results. We no longer get to factor in dead weights in our computations, which used to come up really short and make us feel like we failing woefully. Until MailerLite cleaned it up and gave us true measures of our actual impact.

Cons: Some of the most advanced embedded tracking features are a bit intrusive and feel like an invasion of the privacy of our clients, even though they do end up providing us with very valuable insights on our campaigns and the market.

Vendor Response

by MailerLite on 2021-07-26

Hi Mohammed, thank you for sharing such a detailed experience with us. Should you have any other feedback, you can always mail us at [email protected] - we love to hear from our community.

  • Reviewer Source 
  • Reviewed on 2021-07-21
Heather jo F.
Director
E-Learning, Self Employed
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support Software
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2020-03-27

"No ESP is perfect, but MailerLite comes the closest"

Comments: Overall, (even when I was accidentally crashing my own automations and blaming it on the support staff!) they have been absolutely stellar. I have shopped around plenty, used several other services, and am, for sure, sticking with MailerLite for the long haul.

Pros: The interface is so easy and intuitive, and I always know how to do what I want to do in MailerLite. As a tech-challenged solopreneur and content creator, I want to spend as little time as possible on the learning curve, so I can focus on what my people want: the content. Custom branding is spot-on, and segmentation works perfectly.

Cons: Deliverability isn't what it could be, but we're ALL working on that one! And this is probably more the fault of user habits and annoying AI filters.

Vendor Response

by MailerLite on 2020-07-02

Flores, thank you for the stellar review ;) We're enthusiastic and glad to hear that we're making easier the journey of our customers. I wish you all the best for your solopreneur adventure!

Irene

  • Reviewer Source 
  • Reviewed on 2020-03-27