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Lead Gen & CRM (formerly SharpSpring)
What Is Lead Gen & CRM (formerly SharpSpring)?
Constant Contact delivers for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion.
Who Uses Lead Gen & CRM (formerly SharpSpring)?
Constant Contact's Lead Gen & CRM platform helps small B2B businesses get more leads, close faster and focus on what drives results with a unified marketing and sales platform.
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Lead Gen & CRM (formerly SharpSpring)
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Reviews of Lead Gen & CRM (formerly SharpSpring)
Alternatives Considered:
Full-featured marketing automation on a budget
Comments: Prioritizing leads for Salesforce, collecting customer feedback, and better tracking the effectiveness of marketing efforts are the key things we get out of SharpSpring. We are able to collect leads using SharpSpring forms and then deliver them to the right salesperson using their visual workflow tools. We can make lists and campaigns based on ANY criteria in the system, which is super impressive. The Life of the Lead is a revelation: Being able to see all digital interactions of our customers is a complete game-changer for Sales. With Life of the Lead, Sales is more informed and can take on calls armed with the right information to best serve the customer.
Pros:
The support is top-notch. They go above and beyond to ensure all questions are answered. If there is a key feature needed in the software, they'll work to make sure that you get that feature or have a workaround. They respond quickly, and they are incredibly knowledgeable. It's hard to list just one thing I like best! It's the most competitively-priced tool on the market... and it's a fraction of the cost of nearly any other marketing automation tool on the market.
Cons:
With their constant upgrades, SharpSpring occasionally can be a bit buggy while features get ironed out. Nearly all issues have easy workarounds, and the fixes come fast. It's a minor quibble for a service that is basically as good as it gets.
Alternatives Considered:
A better option to Hubspot and other Marketing Automation solutions
Comments: We like the platform as we can track online and email interactions with prospects, customers and partners. This helps us with qualifying lead generation and tracking the stickiness of campaigns. The training of SharpSpring was challenging but we were able to muddle through and figure out a lot of stuff on our own. Customer support has also been great when they are able to help with issues that may arise.
Pros:
We like the fact it is much cheaper in cost as compared to HubSpot and other marketing automation platforms. The ease of using the platform has made it easy to early adoption of the end users and we are able to fully track our MQL and ROI.
Cons:
SharpSpring has an extremely high demand on email accuracy rate of 98% so quite often we get suspended due to bounced back emails. Sometimes it is difficult to have an almost 100% list when people leave companies. We have as a solution, pay for 3rd party email checker services,to help mitigate this and we also send a larger portion of emails though mailchimp.
Alternatives Considered:
Not worth it
Comments: Not good. Lots of "oh yeah, sure, it does that." Only to find out that the software doesn't actually do what they just said it does or no one from sharpspring knows how to make it do that.
Pros:
Seemed like a great and more affordable option compared to HubSpot. Not much else to say here since we had a boat load of issues with it.
Cons:
Everything was cumbersome. From onboarding to implementation. Even getting someone on the phone from the right department to help us when we had issues with email was a problem. Overall, really clunky and outdated. We ended up going to Hubspot and it's SO much better and not even that much more expensive especially when we think of all of the time we all wasted trying to get sharpspring to work.
Constant Contact Response
3 years ago
Hi there, Thank you for taking the time to share your experience with SharpSpring. We hate to hear that you had a negative experience with the platform. Our exceptional support is something we work hard to maintain so we hate finding out we missed the mark there as well. We never take losing a partner lightly and will use your feedback to continue to improve our resources for our agency partners. If you'd be open to sharing any additional feedback, please email us at [email protected].
Alternatives Considered:
SharpSpring user for 4+ years
Comments: We really are able to do so much more with our marketing. We can see the interaction of clients with our marketing as a whole, not just off of one campaign. We can trigger emails and actions based on their behaviors which is very beneficial.
Pros:
Being a Partner for 4+ years has allowed us to grow with them. When they were a startup, we were able to really see the changes the partners were requesting and the software has come a long way. They really value their Partners (agencies).
Cons:
Sometimes SharpSpring likes to release new features, while they need to also work on continually improving their existing features.
Alternatives Considered:
Sharpspring is the solution for all-in-one marketing
Comments: We have implemented SharpSpring for our clients and are using it ourselves for Marketing Automation, emailmarketing and social media marketing. Our clients are very pleased for the way we create leads for them. SharpSpring gives a lot of insight in the way leads are generated and we use the automation tool also for cross selling and stay in touch with existing customers. Before SharpSpring we looked in to both HubSpot and Infusionsoft but SharpSpring is the best solution for us. Worth every penny and more.
Pros:
SharpSpring is best for clients who want to generate lots of leads and convert them to clients. If you look for a complete solution for marketing automation, social media, emailmarketing, Google Ads and a CRM, this is the go to solution. If you are only looking for emailmarketing without the rest then this is not the best fit.
Cons:
Social media monitoring could be beter. No other cons.
