What Is Webflow?

Webflow is a visual web development platform that allows companies to design, build, and launch completely custom websites without writing code. By combining design, animation, content management, marketing, and ecommerce tools into a single platform, Webflow empowers non-coders and coders alike to ship and promote websites of all kinds in a faster, more cost-efficient, and more collaborative way.

Who Uses Webflow?

Designed for businesses of all sizes, Webflow helps you build the site you want — without the dev time.

Webflow Software - Design your pages visually, with real content
Webflow Software - Build flexbox and grid layouts, then style every element to perfection
Webflow Software - Publish straight to the web, or hand off clean code
Webflow Software - Fill a blank canvas with everything HTML5 has to offer
Webflow Software - The site you want — without the dev time

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Reviews of Webflow

Average score

Overall
4.6
Ease of Use
4.1
Customer Service
4.2
Features
4.4
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Shannon
Shannon
Photographer in US
Verified LinkedIn User
Media Production, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

I can't stop recommending Webflow to everyone

5.0 3 years ago

Comments: Webflow is the best thing that has ever happened to my business.

Pros:

As a small business, it's not uncommon to be the one wearing all of the hats in your business. I'm a photographer and I've designed websites for myself through Wix, 22slides, 4ormat, Squarespace, Wordpress, Virb and finally... Webflow. I'm not exaggerating when I say Webflow is the holy grail of customizability and ease of use. For the past 10 years, I've hated doing website updates or overhauls. Now, I look forward to creating websites in Webflow. Using Webflow inspired the confidence to design more websites for fun, including one for a personal project! They all look beautiful.

Cons:

This honestly may be something I haven't figured out yet, but I don't think you can use animations within CMS pages.

Dan
Communications Director in US
Nonprofit Organization Management, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Webflow is powerful software

5.0 last month New

Comments: Webflow allows us to have a really sophisticated website without a staff of web developers.

Pros:

Webflow has everything we need to build our 100-page website that includes news, donation pages, staff contact info, descriptions of twenty programs, event descriptions and registration pages, document repositories for our board members, and everything else. The software is continuously updated, so even though parts of the site are five years old, we always have the tools to keep the site looking current. The tutorial videos are engaging, and the customer service is excellent.

Cons:

This is really powerful software that would be put to best use by a staff trained in web building. We are not that staff. We are people trained in telling stories with words and pictures who need to put our stories on the internet. For us, the learning curve has been very steep, even though the Webflow learning resources are excellent. But that's the trade-off we've made in order to have this tool that let's use do anything we can think of doing.

Nematolla
Nematolla
owner in Netherlands
Verified LinkedIn User
Retail, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Real bad service and software

1.0 2 weeks ago New

Pros:

Not one its only realy bad experience and cs who scamm you

Cons:

You get an plan and cannot stop the plan, you need to write an email with data that you don't have as an potential customer. Please don't use this scam software!

Matthew
Digital Marketing Manager in US
Environmental Services, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Webflow - Great for Advanced Users

5.0 2 months ago

Comments: Overall, despite Webflow's high cost, I believe it's a great option for relatively simple websites that aren't too large. If you want to create a large blog or news site, I would suggest Wordpress because you won't have to pay for your site scaling as you would in Webflow. Webflow's editor is not very scaleable, but the things you can accomplish with it are pretty advanced if you work hard (for example, I made a tabs section where the tabs were custom SVG shapes - I would not know how to do this in Wordpress). It's by far the most customizable web builder out there. So, if you have a good understanding of HTML and CSS and can translate that to at least figure out Javascript well enough, and if you want to create sites with a wow factor, I recommend Webflow.

Pros:

Webflow is great for advanced web developers who understand coding on a deep level. Even though they market it as a no code solution, having a deep understanding of coding makes navigating the user interface so much easier and decreases the time required to learn the platform. It has a massive repository of paid templates that are amazing and free cloneables that can be copied and pasted onto your site which are equally amazing. These options can significantly cut development time. Also, Webflow makes it easy to use advanced CSS options like CSS flex or grid. Overall, there's a lot to like about Webflow.

Cons:

Webflow is very expensive compared to Wordpress and page builders on Wordpress because the costs are often more than you expected. If you are a business who wants to have a blog or news section, you'll likely need to pay for their Business plan AND a CMS plan to be able to have the ability to make blog page templates and store blog article content. There are limits to the CMS items you can store, and Webflow will increase pricing tiers on their plans based on large volumes of traffic, so it is definitely one of the most expensive platforms I've seen. It is not a good option for small businesses. Also, there is a very steep learning curve to using Webflow, but that is mitigated by the excellent learning courses they provide.

Joseph
Joseph
Project Manager in US
Verified LinkedIn User
Information Technology & Services, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Webflow is a powerful and flexible website creation tool.

5.0 last week New

Comments: Webflow is a top-notch website builder since it offers a wide variety of tools and resources to its users. It is perfect for both new and seasoned programmers because to its user-friendliness and lack of coding requirements.

Pros:

Utilizing Webflow has allowed me to gain access to features that would have previously required a large time commitment, and it has also greatly accelerated the rate at which I can construct websites. Incredible tools for sharing knowledge and replicating success stories are provided by the community at large. Webflow is a crucial investment for my company.

Cons:

While there is some recognizable learning curve, the available learning materials are among the best available elsewhere on the web. Getting customers to adopt a "new" service they know little about is my biggest issue. Customers are often hesitant to commit to Webflow due to their lack of familiarity with the service. While the benefits usually speak for themselves, more resources to help convert customers would be welcome.