15 years helping Canadian businesses
choose better software

Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement

What Is Salesforce Marketing Cloud Account Engagement?

Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling.

Who Uses Salesforce Marketing Cloud Account Engagement?

Organizations that use online marketing for lead generation

Salesforce Marketing Cloud Account Engagement Software - Customer Re-Engagement
Salesforce Marketing Cloud Account Engagement Software - Pardot platform

Not sure about Salesforce Marketing Cloud Account Engagement? Compare with a popular alternative

Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement

4.1 (638)
US$1,250.00
month
Free version
Free trial
114
23
3.8 (638)
3.8 (638)
3.9 (638)
VS.
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
US$20.00
month
Free version
Free trial
205
70
4.1 (6,652)
4.3 (6,652)
4.1 (6,652)
Green rating bars show the winning product based on the average rating and number of reviews.

Other great alternatives to Salesforce Marketing Cloud Account Engagement

Zoho CRM
Top rated features
CRM Software
Help Desk Management
Product Catalog
Marketo Engage
Top rated features
Email Campaign Management
List Management
Reporting/Analytics
HubSpot CRM
Top rated features
Contact Database
Contact Management Software
Lead Management Software
HubSpot Marketing Hub
Top rated features
Contact Database
Email Campaign Management
Marketing Automation Software
Salesforce Marketing Cloud
Top rated features
Campaign Management Software
Email Campaign Management
Reporting/Analytics
CleverTap
Top rated features
Marketing Automation Software
Mobile Alerts
Reporting & Statistics
Keap
Top rated features
Confirmation/Reminders
Email Campaign Management
Marketing Automation Software
SendPulse
Top rated features
Email Campaign Management
Marketing Automation Software
Reporting/Analytics
ActiveCampaign
Top rated features
Email Campaign Management
Email Management Software
Marketing Automation Software

Reviews of Salesforce Marketing Cloud Account Engagement

Average score

Overall
4.1
Ease of Use
3.8
Customer Service
3.9
Features
4.0
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Kate
Kate
Marketing & Account Management in US
Verified LinkedIn User
Financial Services Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Pardot delivers on promises

5.0 3 years ago

Comments: Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Pros:

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Cons:

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Verified Reviewer
Verified LinkedIn User
Computer Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Good

4.0 4 months ago

Comments: My overall experience with Salesforce Marketing Cloud Account Engagement (Pardot) has been positive, as it has enabled us to efficiently manage and personalize our marketing efforts, resulting in improved customer engagement and lead generation.

Pros:

I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized marketing campaigns that significantly improved our customer engagement and conversion rates.

Cons:

I found that the user interface of Salesforce Marketing Cloud (formerly known as Pardot) could be a bit complex and not as intuitive as I would have liked.

Yurii
Marketing Director in US
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

The tool you have to choose if you work in Salesforce infrastructure

4.0 3 weeks ago New

Pros:

Smooth integration with Salesforce. Works fast enough

Cons:

Pricing is not competitive when you look at other options available on the market (not SF appexchange) The other things might be solved with other more expensive packages, but Pardot is already expensive) Not possible to set local time of receiver when you send emails. All of them go out at once Not possible to send emails based on user behavior (also the time when they are sent) No tracking of email forwards Poor responsiveness of pages you can create through internal tools (for example to track unsubscribe reasons)

Samantha
Admin Manager in US
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Potential for Good Things, bad execution

3.0 last month New

Pros:

Could potentially be clear to learn, holds a lot of data, seemingly has a lot of functionality

Cons:

We didn't know we were paying for a "white glove" service, simply because no one reached out to us. That is - until we informed them we were thinking of leaving them and they tried to collect $8K in invoices that were supposedly unpaid over the course of 3 YEARS, yet no one knew anything. No one informed any active admins of the outstanding balance. No one shut off our access. Only when we were leaving due to non performance did they try to collect on a service we were not getting nor using

Liam
Marketing Manager in UK
Electrical/Electronic Manufacturing, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Salesforce Marketing Cloud Account Engagement - Review

4.0 3 months ago

Comments: It is an essential tool that, although costly, is necessary to grow and scale.

Pros:

It allows us to gather, segment and target leads all in one place.

Cons:

Onboarding was lengthy and some staff found it difficult to grasp to begin with.