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What Is Contentful?

The Contentful® Composable Content Platform brings the building blocks of content together to create once and reuse for any digital experience. The API-first platform integrates easily with data sources and new functionality as digital experiences and technology evolve. With built-in orchestration, a robust app ecosystem, and app framework to easily extend the platform, Contentful frees teams across the business to work together to connect, create, and extend content more efficiently.

Who Uses Contentful?

Contentful helps companies unlock the power of digital content so they can build faster and deliver at scale, making their content a strategic business asset.

Contentful Software - Illustration of how Contentful enables publishing across multiple channels
Contentful Software - Contentful Content Entry, nested entries
Contentful Software - Contentful Google Analytics sidebar Integration
Contentful Software - Contentful Personalization by audience & content type.
Contentful Software - Contentful Apps Installation & Marketplace

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Reviews of Contentful

Average score

Overall
4.4
Ease of Use
4.2
Customer Service
4.1
Features
4.3
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
59%
4
33%
3
3%
2
5%
Felix
Felix
CEO in Australia
Verified LinkedIn User
Accounting Software, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Very innovative solution for Composable Content

5.0 2 years ago

Comments: Overall, I am extremely happy with our decision to use Contentful as our CMS. It has proven to be a powerful and flexible platform that has helped us to create, manage, and publish our digital content more effectively.

Pros:

I recently started using Contentful as my company's content management system, and I have been extremely impressed with the platform's capabilities. One of the standout features for me has been the flexible content modeling. With Contentful, it's easy to create custom content types and fields, which has been a huge help in managing our structured content. The multiple language support has also been incredibly useful, as we have a global audience and need to be able to publish content in multiple languages.In addition to these core features, I've also appreciated the ability to integrate Contentful with other tools and platforms. This has made it much easier to manage our content across different channels and to track the performance of our content. The collaboration and workflow management tools have also been very helpful in keeping our content organized and ensuring that everything is reviewed and approved before it goes live.Finally, the robust API has been a game-changer for our team. It has allowed us to build custom integrations and applications on top of the platform, which has greatly increased our efficiency and allowed us to do more with our content.

Cons:

As a small business owner, I was initially excited to try out Contentful as our company's content management system. However, I have to admit that I've been somewhat disappointed with the platform. While it does offer a wide range of features, I've found it to be quite complex and difficult to use, especially for someone like me who is new to content management systems. The learning curve has been steep, and I've had to spend a lot of time trying to figure out how to use the various features and tools.Another issue I've had with Contentful is the price. It's a premium product, and it can be expensive compared to other content management systems on the market. As a small business owner, I have to be careful with my budget, and the cost of Contentful is a significant investment.Additionally, I've found the customization options to be somewhat limited. While I understand that Contentful is designed to be a general-purpose platform, I've had a few specific needs that the platform hasn't been able to accommodate. This has been frustrating, as I would have liked to be able to tailor the platform to our company's specific needs.Finally, I've had some negative experiences with Contentful's customer support. On several occasions, I've had to wait a long time to get a response, and when I have received a response, it hasn't always been helpful. This has added to my frustration with the platform.

Richard
Richard
Communication and Media Analyst in Argentina
Verified LinkedIn User
Telecommunications, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Contentful helps you with content for a long time

4.0 2 years ago

Comments: Using Contentful Content Platform simplifies and provides quality for your content. It is a platform that can help you if you need to write a lot of content over a long time. The benefits of using Contentful Content Platform are that, if you need it, you can save a lot of writing time and help the quality and quantity of the content you write.

Pros:

Save time and money when writing content. Contentful Platform can help your business or website save money with the right plan. It has many benefits over bulk writing, and you can use it to write content quickly with quality and quantity. The best place to create high-quality paper and editing work fast is Contentful. In addition, Contentful helps you organize content conveniently and can save time by preventing you from searching for content whenever you need to edit or add new content.

Cons:

Contentful Platform is priced high monthly, and the free version has limited features. As a beginner, learning the material can be challenging. Contentful also has limitations on accessing content from others who wish to use it. Still, it is an excellent service for large teams or businesses that must write a lot of content quickly, easily, and well.

Verified Reviewer
Verified LinkedIn User
Financial Services Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp

Very inflexible when it comes to styling changes, use only if you have plenty of engineers

2.0 8 years ago

Pros:

It is impossible for users to create elements that are totally out of line with the corporate design. Contentful also loads faster than many other CMS.

Cons:

There isn't much I like about Contentful. It is impossible to copy entire pages without a lot of effort, which makes it very time-consuming to create new pages. While you can re-use existing elements, the problem is that if you change them, they are changed everywhere, and there is no way to just copy an element in order to use it as a new element (i.e., changes you make to it don't affect the element you copied). As others have mentioned before, it sometimes takes a quarter of an hour for changes you made to appear on the preview pages, which is just painful (Wordpress is pretty much instant). But by far the biggest pain is that there is no way for the user to simply access the CSS. We have to go back to our engineering team for every little tweak we want, even if it is just the padding of an element or the alignment of a certain style of text. Another issue I have is that it is hard to figure out where on a new page you are while you are editing it. Unlike Wordpress, where you can see the overall structure of your page elements clearly on an overview page, you can only see the rows of the page on the overview in Contentful - you have no idea what the structure inside each row looks like until you click on it. That means you're getting disorientated quite quickly as to where you need to click to edit element X of the page. Overall, I find Contentful terrible to use. It has a few benefits, but at least from a content management user experience those don't outweigh the significant downsides at all.

Ali
Ali
Information Technology Adviser in Azerbaijan
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Enterprise website management platform for organization’s with lot of data

4.0 4 years ago

Comments: In the few years that we have been working with various CMSs, Contentful has been very successful and one of the safest and most well-designed decisions is being made for your organization. They are both safe and have a great status.

Pros:

I like Single Sign-On for easy and secure access of team members, It is also a great platform when you’ve got a lot of content and data for your organization and need a professional platform for categorizing your data in the shortest time. GraphsQL is great, and at last, Contentful is user-friendly and easy to understand for newbies.

Cons:

Because a team is working on a project in a short amount of time and maybe working two or three shifts to edit the content of several people, a more professional and secure log is needed to record all events in detail.

Brent
Chief Architect in US
Information Technology & Services, Self Employed
Used the Software for: Free Trial
Reviewer Source

An Excellent CMS

5.0 4 years ago

Comments: Overall I find it a delight to work with. Highly recommended.

Pros:

I love all the following: the Infrastructure as Code that allows me to define my models through software, the SDK that allows me to load or update content via automation, the apps that allow webhook integrations such as with Gatsby, Netlify and Github. Finally, I love that it is a SaaS offering where data backups and DB upgrades are not my problem!

Cons:

Thee free tier allows me to make two CMS systems. It would be nice if the free tier offered, say, up to five. The first paid for tier feels pricey if all I need was simply that third "not-free" CMS. It would be great if they had a "per CMS" paid tier that allowed a third, fourth, fifth CMS (etc.) at $3.95/month each...or something like that.